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1. attractive:
The ad was fun to watch and family friendly. with the visuals shown in the video it will be attracting audience from every group age as it's fun to watch. The actors looked professional and knew how to deliver the message asked to them with expressions and acting skills which will attract more audience that will appreciate the ad.
2. feature and benefits:
this ad provided its viewers with different ways of how their problems could be solved. For example when the son was asked to complete chores and what his mother asked him he simply used grab to get them done. This shows us how grab is versatile in their services that it can get the customer satisfied and solve their problems.
3.selling preposition :
it's the Chinese new year so when Grab shares this ad its most likely that Chinese customers are going to get attached to the ad as they are the ones who celebrate the Chinese new year and it would make them feel that they are remembered and noticed.

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CELINE
GEEVAN
NICOLE
KIM HEESU
LIM WEI JECT
EMIL
IZZ
MIKHAIL
| RAHUL SEAN SURENDRAN
| RIFFAT MAHMUD
| SAHAR MATIN
| SUN MINGJIN
| TEOH CHIN HOU
| THIBEN
| ZHENG TIANHAO

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1) Slice of life.
For this advertisement it shows the commonly known  problem in our daily life which are doing the chores or buying some items in a long road. Therefore, it gave the solutions by introducing the brand GRAB.

2) Problem and Solution.
This ad it shows that the mother instruct each family members to do some task such as buys dresses and cleaning the house. However, all of the family member wouldn't want to do the task and instead they lend it to the youngest family. That is where grab step in to solve the problem. They can clean the house along with buy any items depends on what the buyers wants to buy.

3) Musical/Jingle
The background music in the advertisement creates into more emotions towards the advertisement. Such as during the fight seem between the family members the music are more hype and gives some enthusiasm from the audience.

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1) Engages the viewer
The advertisement is showing the features and solution to the audience in a creative ways, to let the audience remember the ad after watching. The ad is showing the kid now a days, everyone have their own busy things to do. Since is CNY, the house have to get tidy, food, drink and more have to buy. As shown in the ad, the kids are not helping to do things and the editing is very similar to the movement of the kids when they are lazy and say that they have things to do. However, the ad is telling the audience not to worry about it because Grab will solve all the problem.

2) Selling proposition
The ad is about the festival of CNY and many things have to get prepare with the help of family members. Therefore, grab will solve everything. It's so convenient that the parents don't even need to call the children to help. Which it will also satisfy all the family members by not arguing who do a lot and who do very less. No Worry, Grab Do It All.

3) Feature and Benefit
Grab is not only about the service of delivering food and travel from place to place. Grab has more services to their customer, such as cleaning house, delivery of grocery, grab pay, pay water and electric bills with grab pay. It is so convenient that you don't even need to waste your car fuel and your energy.

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1) Problem and Solution
As we can see through the advertisement, it shows that there are protagonist and antagonist in which the boy is the protagonist of the ad by being the youngest. As the youngest of the house, all tasks such as cleaning the house, buying necessary things for the celebration are all dumped on him. The solution comes in through their gardener Johnson that introduces the boy to the grab application where all the solutions are there since Grab offers food delivery, grocery and dresses can also be purchased through the application. It also offers a major selling point in which it basically gives the viewer the idea that grab can solve their problems.

2)  Musical/ Jingle
The background music in the scenario of the ad provides viewer a certain push to a direction where they should be feeling. For example, one where the family members are battling with one another and the music incites excitement in the viewer. Another example will be during the time the boy goes outside of his house shedding tears and the music disappears. Replaces by sound of rain dropping to indicate sadness. This can be relatable to those that are the youngest and often experience with these types of problems.

3) Slice of life
The most important aspect that engage with the viewers' emotions are the ad is producing what most households that are celebrating Chinese New Year is going through with all the preparation. This is the things that are known to happen during celebration in a humorous way.

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1) Based on this video ad, they are using the slice of life type to advertise their products, which is Grab. This ad was considered as Slice of life is because slice of life is a short story that shows the character in the commercial has a problem which a real life problem is shown in a dramatic presentation and the product ad represents the solution to the problem.

2)Based on this ad, there are many sound effects and repeated voice that are used in this advertisement. For example, there are a lot of sound effects which it makes the video ad looks more interesting and creative, and most important is, it won’t makes the audience feel boring.

3)Grab ad it grabs people attention because this ad they are using the content of “The Art of Tai Chi” to represent the CNY festival during the month of CNY. Which it makes the audience know that even Grab are available to get for Yee sang, New clothes, CNY cookies and so forth. Which this ad is trying to convince people that, Grab can give you whatever you want, even if the pandemic is still going on.

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1. Problem and solution
In this advertisement, we can see that a boy is faced with many chores to complete by the end of day for Chinese New Year. Therefore, the boy will solve all his mothers demands by GRAB services.

2. Slice of life
This ad advertise their product (GRAB) by showing a day in a life of the character in the commercial where the character had to solve his problem and the solution was GRAB.

3.Musical/Jingle
The background music, not to be listened to carefully but is designed to fill silence, to create an atmosphere. It also allows to produce a special atmosphere with more or less discreet background to create different feelings in the spectator's mind of an audiovisual production.

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1) Clearly provided the unique selling proposition. In this ad, they keep repeating "Huatever you want, Grab got" which mean Grab can fulfil anything that customer needs. Not only food but also cloths, hampers, snacks and many more.

2) This ad delivered meaningful and creative content that sells. This ad came with a theme of "The Art of Tai Chi" which is very creative as not much advertisement does this before. Grab presented this type of TVC is slice of life and problem solution, they create the awareness and interest at the same time that related with customer.

3. Grab presented in a memorable way by involving the audience in the message. In this ad, Grab used the attractive sound effects and animation to catch people attention. Before Chinese New Year, a lot of families are busy which cause them no time to clean the house and buy New Year goods. Therefore, Grab will be the best choice for them because Grab got anything they want.

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1. Offers USP: this ad repetitively emphasizes that with Grab you can get anything with it. It also has shown what the customers are able to get through Grab such as, food, clothes, and house cleaners.

2: Attention: the start of the ad immediately captures attention from its sound effects and visuals.

3: Knows audience: the ad has targeted malaysians, that is why the language that is used in this ad can only be understood by malaysians as the tone, slang and humour is local, showing that it is relevant to its targeted audience.

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1) Attract audience attention.
The ad had interesting visuals which attract audiences to watch the ad. This ad would also give the audiences some assurance that even during a pandemic, Chinese New Year can be celebrated from the comforts of your own home.

2) Strong Opening
This ad shows the benefits that one can gain by using Grab. It also has a captivating  storyline which makes the audience to want to watch the advertisement.

3) Selling Proposition
The ad portrayed how people prepare for festivals such as cleaning and decoration their houses. It also had a lively opening which catches the audience eye.

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1. Open strong: The advertisement started when the mother did Tai Chi to her family and dressed up very interestingly.
2. Show close up: In the advertisement, after introducing customer's problem, it is clearly displayed, and the advertisement uses their product as a solution to the above mention problems.
3. A major selling feature or benefit. The sound effects applied in the video ad above enhance the message conveyed by the brand.

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1. Attracting the audience's attention
The advertisement has alot of striking visuals which makes the ad easy to watch through, it feels like a short skit rather than an ad. There were many actions throughout the ad as well.

2.  Showing benefit to the audience
The benefits of using Grab were shown in this advertisement. For example, the little boy had fulfilled every single one of his mothers requests by simply relying on Grab. The advertisement shows that Grab has a range of services that could help users solve their problems and requests, quicker.

The ad presents the benefit of using the Grab App by showing a boy who had completed his mother's request by using the Grab App. The advertisement in other words are trying to say that Grab can solve many of their problems in a fast way.

3. Relatable to the audience
The Grab advertisement is about a family preparing for Chinese New Year and audience who are celebrating Chinese New Year or audience who has been to a open house in Chinese New Year will be interested in watching what  the Ad is about.

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1.Sound effect:
There are a lot of sounds and video effects used in the advertisement which grab watchers interest.

2. Problem and solution:
This advertisement uses the Slice of Life type to advertise their product. At First, there is a problem where the mother asking them to buy groceries and do housework, but her son and daughter are lazy and push all the pieces of work to the youngest brother. The youngest brother felt very sad (why everything is me), he couldn't reject it. Eventually, he came out with a solution and solve it by using Grab( a company that provides only ride service initially ).

3. Engage viewer with the problem and the product:

At first, the mother asked her son to clean the house, and then he uses the Clean & Fix service from grab. The mother was shocked and came out with another problem which is asking him to buy groceries and clothes, and then he uses the Grab Mart service to get her the items that she wants. After she got the items she wants, she asked for the food, and her son used the food service for Grab to deliver the food at the doorsteps without stepping a single step out from the house.

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1. Content that sells:  They have taken the theme of Chinese new year and that is something people can relate to as in the work and the chores that come up with festivities of Chinese new year.
2. Engages viewers:  It has a storyline and drama which keeps the viewers glued to the screen.
3. Selling proposition: The solution to all problems here is that we can use grab for all our festival needs. The is very beneficial and a good feature that viewers find helpful.
4. Strong opening: As the opening is energetic and brings up common issues in households like a lot of work and busy people, viewers stay to find a solution.

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1. This ad is a Slice of Life type. It shows the app in a short and effective way, with the content that simply solves the problems of families who are in the Chinese New Year.
2. This ad catches people's attention quickly with a strong opening. Watching her mother give her family a mission with Tai Chi, the audience will wonder what the ending will be. Therefore, people will be interested in this app until the end of the ad.
3. Watching this ad, the major selling feature of this app is that we can order whatever we want. In the ad, the child uses the app to solve everything the mother wants and properly shows what function the app can do.

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1. Slice of life: The ad shows the concept of slice of life by showing a short story of a family siting around and the mother wants everyone to do chores for the upcoming festival, Chinese New Year. Later it shows how just one single app, Grab can be a solution to all of them.

2. Engaged with viewers emotion. The ad video simply conveyed the viewers the story of "Tai Chi" which is martial art in Chinese and showed how the youngest brother was always a target. The ad basically represented GRAB (a transport company in most of south east Asian countries) and showed how the customers need not to worry about everything, Grab will take care of everything from cleaning to food to outfit shopping.

3. This ad comes under INFOMERCIALS because it was more then 3 minutes long. They started with the family sitting and doing their work while the background music made it clear that it was related to Chinese New Year.

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1.Strong Opening
A strong opening that will leave a deep image to customers

2. Selling proposition
This ad shows that Grab can did everything to fulfil the customer's requirement which is helpful for those customers are busy cleaning house.

3.Feature and Benefits
This ad showed how the problem can be solved with some different ways

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1.selling proposition
The ad attracts Chinese customers who would find it hard to shop for their Chinese new year during this pandemic, the video will give them hope and excitement on how to spend and get their essentials for Chinese new year.
2.Features:
Grab would benefit as lots of these customers would be likely to use grab for all their essentials during Chinese new year. The customers will not have to struggle to shop
3.attracting the eyes of the customers:
The ad would have definitely caught the attention of the viewers. It was very eye catching with a lot of stunts and comedy which the viewers would have found hilarious and would benefit as they have something to joke or laugh about during this pandemic. Some of the scenes were very relatable to how things people actually have to go through in a household.

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1. attractive:
The ad was fun to watch and family friendly. with the visuals shown in the video it will be attracting audience from every group age as it's fun to watch. The actors looked professional and knew how to deliver the message asked to them with expressions and acting skills which will attract more audience that will appreciate the ad.
2. feature and benefits:
this ad provided its viewers with different ways of how their problems could be solved. For example when the son was asked to complete chores and what his mother asked him he simply used grab to get them done. This shows us how grab is versatile in their services that it can get the customer satisfied and solve their problems.
3.selling preposition :
it's the Chinese new year so when Grab shares this ad its most likely that Chinese customers are going to get attached to the ad as they are the ones who celebrate the Chinese new year and it would make them feel that they are remembered and noticed.

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1. Relatable to the audience:It shows how Grab app makes it easy and convenient so everyone can take care of their Chinese New Year preparations from food delivery, clean and fix to shopping.
2.Captivates attention: This video ad shows a great story of  “The art of Tai Chi" by telling a story of the little Brother who is always the target of "tai chi attacks" by his family members when it comes to chores.After finding help from the gardener  , the boy learns the art of tai chi-ing his family's  chores to Grab.The story is very  entertaining and  draws the viewer to  see the whole ad.
3.shows benefit:The benefit of using Grab is shown using the entertaining martial art film grab used it to express their message that whatever they need, they can 'tai chi' to Grab to give those victim the chance.

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1.Very attractive to the audience:
Because it caught the audience’s attention in the first five seconds of the most important advertisement, the soundtrack from the beginning will remind people that this must be the Lunar New Year advertisement and the title The art of Tai Chi appears next will make everyone is curious about the relationship between Tai Chi and the New Year, and they want to look down. And the first character to appear in this advertisement is the mother, and the role of this mother is very different, because she has a very representative image of a mother in Asia, and this image makes everyone resonate and want to continue look on it.

2.Selling proposition：
This advertisement perfectly expresses how to present the selling proposition of a product or service. For example, the work that  mother gave to four people was completed by one application. This reflects the powerful functions of this application. It will leave a deep impression on the people who see this ad. When they need help, they will think of this ad and use this app. The sentence Huatevery you want grab got in the ad is also impressive.

3.Visually and audibly：
The background music of this advertisement changes according to the scene. Sad music is used for sad scene, and exciting music is used for fights scene. Then it didn't let go of any detailed sounds. For example, in the long-shot scene at the beginning, it had the sound of the phone on selfies, and the sound effect of every fight movement, etc. Then, a lot of special effects are used in this advertisement to add a lot of visual enjoyment for this, so that people watching the advertisement are like watching a movie.

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1. Captivates viewers:
The advertisement contains many visuals. This feature makes the ad entertaining to watch. The actors also show many facial expressions and make many hand gestures. These elements grab the attention of watchers and give the advertisement a comedic effect.

2.  Presents benefits:
The benefits of using Grab were shown in this advertisement. For example, the little boy had fulfilled every single one of his mothers requests by simply relying on Grab. The advertisement shows that Grab has a range of services that could help users solve their problems and requests, quicker.

3. Touching and relatable:
The advertisement shows a family preparing for Chinese New Year, which is a celebration many families participate in. By watching this advertisement, many families would relate to the family's situation and connect with the ad.

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1. Contents that sell
The ad shows a very creative slice of life story of a family preparing for Chinese New Year. The actors and actresses portray a meaningful yet comedic approach to promote Grab services.

2. Opens strong
The ad gave an impactful opening through the art of Tai Chi, and it catches the attention of viewers with the creative aspects of celebrating and preparing for Chinese New Year.

3. Selling proposition that is close to consumers
Like any other festival celebrations, the ad portrayed how people usually prepare for celebrations, such as buying necessities, cleaning the house and preparing festive meals. While it can be a handful, the ad showed a dramatic and funny aspect of these activities that is close to viewers.

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1. proviStrong opening: This video ad has a strong opening that shows the mom doing tai chi and "attacking" her family members with Chinese New Year essential tasks. This attracts and captivates the audience to watch the ad until the end to know what happens.

2. Show product & close up of product: The ad clearly shows the main product of the ad, Grab. It provides high quality close ups of the product by showing the Grab app on the phone and also its functions/interface.

3. Engages viewers: The ad shows the main problem of the family being busy and unable to help the mother to perform the tasks. They then show the solution to solve the problem by using Grab. This leaves an image in the viewers' minds when they also face the same problem. They will remember that Grab can do the job.

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1. Feature and benefits
- the advertisement showed the many features that can give consumers multiple benefits. Like in the advertisement, it showed how they can solve a wide range of problems. From cleaning problems to food problems.

2. Captivates attention
- With the unique advertisement, the audience are for sure entranced with the funny and entertaining advertisement.

3. Selling proposition
- With Chinese New Year coming up, Chinese consumers are most likely to be touched and entertained by this advertisement.

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1. Selling proposition
-The advertisement proves that even though during the pandemic situation, Grab can still provide solutions for families to get their necessities and wants.

2. show close up on the product
- It shows that the Grab apps have numerous choices, such as sending delivery from person A to person B, sending gift cards virtually, calling for home services and etc.

3. Engages the viewer
-  Individual can easily relate and be entertain as the advertisement shows relatable scenes of mothers telling her child to do chores

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1. Shows the product in use
= In the ad, it is clearly shown after presenting the customers troubles/problems, the ad presented their product as a solution to said troubles/problems
2.Strong opening
= The ad starts off with the mother doing ''tai chi'' on her family, dressed very funny. This alongside with the funny sound effects makes for a very good humorous ad.
3.Features & benefits
= In the ad, they presented their features and benefits through solving the problems of the customer. This is shown when the son directed all his mother's chores to the Grab app, leaving it to grab to help resolve all the mother's necessities.

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1. This video advertisement was effective because it successfully attracts their audience's attention by showing a short story that shows the problem of the character in the commercial was solved after using the Grab service. This type of TV ads was considered as the "Slice of Life" advertisement. It will increase the sales or usage of the service when the audiences know that the service was the  antidote for their common problems.

2. This video advertisement offers the major selling point and the benefits of Grab services. It emphasizes the different services provided by Grab several times in the ad, and it will let their audiences  aware and clearly understand the services offered by Grab.

3. There are many sound effects in this video advertisement. Therefore, it helps the advertisement a lot when the sound effects paint a scenery and emotions for their audiences.

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1. This video ad had use the slice of life technique to promote the brand, Grab, can solve all problem which had been faced by the audiences. This technique use a short story to show the audiences that the character in the video ad, mother faced some problems during Chinese New Year Resolution and the son used Grab to solve the problem.

2. The music used are suitable and relatedd to the story using in the video ad above. It create a exciting and nervous mood to let the audiences have Chinese New Year Mood during this Covid -19 pandemic. The music used also make the audiences feel relax when facing the difficulties during Chinese New Year Resolution as Grab can solve the problems whatever the audiences faced.

3. The sound effect applied in the  video ad above reinforces the message which the brand, Grab want their audiences know about their services like food delivering housekeeping service and grocery (Grab mart ). It paints some scenery in the audiences' mind and make the video more interesting.