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This is an advocacy ad. The company was giving away a free smoothie if you joined their facebook pgae. This would lead to more advertising since a lot of people would want a free smoothie. I know I would.

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This is a competitive/comparative ad. Verizon is comparing maps of their data range, compared to their competitors.This would make more people want Verizon since it has a larger area.

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This is a pioneer ad. This was the very first IPhone and so it was the start of something new. It had things that other brands did not have so it is a pioneer ad.

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This is an institutional ad. It is a Public Service Announcement about recycling. Coca-Cola also got some recognition for doing this.

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This is an reinforcement ad. They sent you an offer through facebook. If you had Papa John's and get an offer for free pizza, you would probably take it.

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1. As a business, the type of advertisement you use could affect how many customers you get. For instance if you aren't making something new, you wouldn't do a pioneer ad, but if you are in a competitive scene, you would want to do a comparative ad to show that your brand is the best.
2. Institutional ads are more for services rather than products. Schools and PSAs would use institutional since they aren't trying to sell a product.
3. Pioneer advertising is when you create something new and need to advertise it, comparative advertising is when you have the same product or service as someone else and you want more customers than they do.
4. A business would select comparative advertising if they are in a competitive area of similar products, like phone services. They would want more customers so they would compare their product to the others.
5. Reminder and reinforcement advertising both remind you of a product or service. That is the sole purpose of a reminder ad. Reinforcement ads appear when you have bought something, they could possibly give you offers to get you to come back.
6. Advertising is getting your name out there and trying to bring in more customers. If you didn't advertise, you would have less customers since less people would hear about your service or product.

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This is a reminder ad. It is very simple and has a logo of Pepsi. It is just there to remind you that Pepsi exists, so it does not have to be complicated.