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I want this to be a short film representing Nike as a brand and it's history. This will be a documentary ad campaign short film about the brand, this type of short film can be shown as an ad campaign on different platforms such as YouTube or Nike's own website or at different events eg. sport events or Nike's own events. The reason i picked Nike as brand i wanted to make a short film about is because i did research on current popular brands and Nike was second on the list next to brands like Prada, Fendi, Versace Dolce & Gabbana etc. I picked nike as it is a affordable brand that relates to a lot of people around the world. The short film would be around 5-10 minutes long depending on how much footage i can gain.

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Making this short film an area i would like to develop would be my editing skills i would like to work and try out different effects and maybe work and look at experimental examples of short films.

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The strengths i have for this project to make it successful are my organisational skills, creativity skills and good team work skills.

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My weakness is my time management which i want to improve in order to make sure i don't waste any time during in the making of this idea.

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For research within this idea i will create a questionnaire and focus group and i will also research the history of the brand as well as different nike ad campaigns and the history of advertisement, i want to look at what makes a successful advert.

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For my cast i want to pick a different variety of models from males and females, i will use relatives and friends in this project as models with all shapes and sized and cultural differences to show how the brand relates to different types of people.

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Researching Nikes History for this project will be a very important step as the whole idea of the video and ad campaign is to show the history of the brand. I have visited a few website that talk about the history of Nike as a brand and there are many things i will be looking at, such as:

- It was Founded in 1964 By Bill Bowerman who was a track field coach at The University of Oregon
- Opened it's first retail outlet in 1966
- Launched Nike brand shoe in 1972
- The history of Nikes prints and patterns, this can actually be found on the Nikes original website and will be useful to look at for theme inspiration towards the project.
- Find out how Nike has developed and changed from when it first launched.
- I will also looked at Nikes Previous Ad campaign and short films they all had a theme but was all very different. There was many things I looked at which I will also want to include, such as motivational speaking and voiceovers, women power, happiness, models of all different shapes, sizes and genders and ethnic background I want to show sport and different activities as well as examples of real life stories.

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Travis Scott Ft Drake - Sicko Mode Instrumental

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- I will definitely want to include a lot of black and white effects
- An idea I have is to start the clip with black and white and bring in more colour as the clip goes on, this will work well with what the advert is about which is how Nike grew and has changed and developed as a company.