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1. What will encourage you to follow a cafe's Instagram page? *

Exclusive Instagram promotions

New launches

Service Experience

Aesthetic feed

Products offered

Brand Trust

Other:

2a. Has an Instagram post ever influenced you to make a repeat visit to a cafe? *

YesNo

2b. If yes, why?

New product being launched

Ongoing promotion

Instagram post induced cravings

Other:

2c. If no, why?

Never came across an instagram post by a cafe
Didn't like the cafe in the first place
Not motivated enough by a simple instagram post
Other:

3. What gets you to try out a new cafe? *

Word of mouth

Online advertisement

Promotinos

Current trend

Other:

4. Does cafe Instagram pages encourage you to visit their cafe? Why or why not?

Your answer

5. Which social media platform do u use more frequently? (1 - being the most and 3 - being the least) *

Instagram

Facebook

Twitter

6. How long do you spend on Instagram in a day? *

Less than 30 minutes
1 to 1.5 hour
1.5 to 2 hours
More than 2 hours

7. Are you currently following a cafe’s Instagram page? *

YesNo

8. Have you ever clicked on a sponsored app on Instagram? *

YesNo

9. How often do you visit cafes? *

Daily
More than once per week
Once per week
More than once per month
Once per month
Once every few months

10. What is the most important aspect for a cafe? (1 - being the most and 7 - being the least) *

Cafe appearance

Aesthetics of food

Quality of service

Food quality

Price

Ambience

Brand

11. To what extent does instagram has an impact on influencing you to visit cafes? (1 - being most, 5 - being least)

12. What is your gender? *

MaleFemale

13. Are you a student or a working adult? *

Student
Working Adult

14. What is your monthly income? *

$1,000 and below
$1,000 - $4,999
$5,000 - $8,999
$9,000 - $13,999
$14,000 - $19,999
$20,000 and more
Not Applicable (Students)

15. What is your age? __ years old. *

Your answer

16. Highest education level obtained *

PSLE and below
GCE "N" Level
GCE "O" Level
GCE "A" Level
NITEC or Higher NITEC
Polytechnic Diploma or equivalent
Bachelor Degree or equivalent
Post-Graduate Degree

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What types of technology have you used before?

Self check in and check out kiosk

Digital Key

Hotel Application

Automation In Room (eg. smart bed, adjustable lighting system)

Robot butler

Others

Rate the level of difficulty of using such technology

1- very easy

2- easy

3- Acceptable

4- difficult

5- very difficult

Rank the factors of technology in relevance to its level of importance

Time saving

Elimination of human error

Elimination of human interaction

Consistent service

Personalisation

What other factors do you look for in such technology?

(Open ended)

Which area of the hotel should technology be implemented?

Check in/ check out

Concierge

Room service

Supporting facilities

Others

Which class of hotel is most suitable to have such technology

Budget

Midscale

Upscale

Luxury

Do you prefer high level of technology or high level of human interaction

High level of technology

High level of human interaction

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Is the survey applicable to those who haven't watch F1 before?

!Q. Watching means live at location or on TV?

Q2. a-c is a role, d is not. I think Ms Cheng has already emphasized before. This is basic.

Q3. It like asking "How did you know about National Day" Also do you mean F1 locally or F1 internationally?

Q5. If you are not involved it means you are not interested.
choice a-c is also not equal.

Q6. It is a big questions to ask in open ended. Also if the answers can be lengthy or short, how are you going to quantify them?

q7. Same comment as q6

8. Ask a few friends to answer this question. Ask them if they understand what is their interpetation of d and e.

Demographics
If your group is okay with just one demographic question, then go ahead.

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Frequency Qns
1. In the course of 11 years, how many times have you watch the F1 race live in Singapore?

a. 1
b. 2
c. 3
d. 4
e. 5 or more times

2. If you have watched F1 live, how were you involved?
a. Volunteer

b. Corporate

c. F1 Staff

d. Leisure

3. How did you know about F1?

a. Social Media

b. Print Media

c. Word-of-mouth

Core Qns

4. What piques your interest to watch F1 live?

a. The drivers

b. The race itself

c. The guest appearances

d. The atmosphere

e. Social Status

5. Which are reasons you might not be involved in the F1 event: (can help me edit the phrasing)

a. Not interested

b. Interested but can’t relate

c. Can relate but lack time

6. How do you think the relevant authorities can reduce the negative impacts such as road closures? (open ended)

7. How do you think F1 can be a more inclusive event and not just for the elites? (open ended)

8. Rank from 1 to 4, the factors that prevents you from watching F1 live. (1 being the highest)

a. Crowd

b. Traffic

c. Price of ticket

d. Time

e. Entertainment

9. What is the biggest negative impacts that caused you to not want to watch F1?

a. Road closure (accessibility)

b. Shop closure

c. Ticket prices

d. Time consuming

10. How has F1 impacted your lifestyle over the years? (linear scale / open ended)

11. “F1 has brought about an increase in tourism arrivals.” Do you agree with this statement and why? (open ended)

Demographic Qns

12. What is your yearly income?

a. $0 - $30,000

b. $30,000 - $59,999

c. $60,000 - $89,999

d. $90,000 - $111,999

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Patterns Questions

1. Which Social Media do you use?

Facebook

Instagram

Twitter

Pinterest

Others:

2. How often do you use Social Media?

0-1 hour

2-4 hours

4-6 hours

More than 6 hours

3. How often do you travel in a year?

0 times

1-2 times

3-4 times

5 or more times

Core Questions

1. Which type social media do you find the most reliable when looking for information to make your pre-trip decisions?

Social Networking (Facebook, LinkedIn, Google+)

Microblogging (Twitter, Tumblr).

Photo sharing (Instagram, Snapchat, Pinterest)

Video sharing (YouTube, Facebook Live, Periscope, Vimeo).

Travel-related Sites (TripAdvisor, Bookings.com, Expedia)

Others

2. On a scale to 1-5, are comments/reviews by Social Media users important to you in making pre-trip decisions? (“1” being the least important and “5” being very important)

3. What is the top feature of Social Media that addresses your needs when planning for your trip?

Connectivity (Different organizations, people, profiles)

Reviews (Comments, Ratings, Blogs)

Search Engines (Ease of finding different accommodations, activities etc.)

User Engagement (Chatbots, Online Messaging, real-time helpdesk )

Others

4. Are the information (Flights, Accomodation, Destination...) on Social Media sufficient to plan your trip? (“1” being very insufficient and “4” being Very Sufficient)

5. Just by using Social Media, are you able to plan your whole trip? Why?

If Yes, ___

If No, ___

6. What makes a social media attractive?

Design

Social (Interactions with other users)

Information

Variety (Search Results)

Others

Demographic Questions:

1.What is your gender?

Male

Female

2. What is your age?

18-27

28-37

38-47

48-57

3.What is your yearly income?

$0 - 9,999

$10,000 - $19,999

$20,000 - $29,999

$30,000 - $39,999

$40,000 - $49,999

$50,000 - $59,999

$60,000 and above

4. What is your Marital Status?

Single

Married with no child

Married with child

Others

5. What is your Occupation?

Student

Private Sector

Government Employee

Others