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USER HABITS OUR PROTOTYPE DID NOT SUPPORT

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USER HABITS OUR PROTOTYPE DID NOT SUPPORT

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"More consistent interactions (ex: "+" button added stuff to cart but it also opened product detail page for others)"

# data[].attributes.subject
"More consistent interactions (ex: "+" button added stuff to cart but it also opened product detail page for others)"

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Participant Survey Response

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"Make the dismiss button for the avocado bigger."

# data[].attributes.subject
"Make the dismiss button for the avocado bigger."

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Participant Survey Response

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Participant Survey Response

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Participant Survey Response

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Participant Survey Response

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Participant Survey Response

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"They can come in handy, as long as they're not forcing me to interact with the options if I don't want to."

# data[].attributes.subject
"They can come in handy, as long as they're not forcing me to interact with the options if I don't want to."

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Participant Survey Response

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Why do you dislike having recommendations presented to you while shopping online? Why?

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"I didn't pay attention to it at first. I thought it was an ad and ignored it most of the time."

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"I didn't pay attention to it at first. I thought it was an ad and ignored it most of the time."

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Participant Survey Response

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The milk search results page appeared before the participant actually searched for milk

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The milk search results page appeared before the participant actually searched for milk

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Critical Incident step 2

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"The recommendation thing makes the tasks so easy. I don't need to think. It's all there"

# data[].attributes.subject
"The recommendation thing makes the tasks so easy. I don't need to think. It's all there"

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Participant comment for steps 4,5,6

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'Adding to cart function' is odd -- I haven't added milk but they are already in the cart!" (after clicking on 'tick')

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'Adding to cart function' is odd -- I haven't added milk but they are already in the cart!" (after clicking on 'tick')

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Critical Incident Step 3

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Participant
#1 -  Purple
#2 -  Yellow
#3 - Green
#4 - Blue
#5 - Red

Survey Responses: White

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Participant tried to check out after all the tasks, but gave up since the checkout button is not functional

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Participant tried to check out after all the tasks, but gave up since the checkout button is not functional

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comment

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Participant veered off task due to the number of results that were returned in Step 2.

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Participant veered off task due to the number of results that were returned in Step 2.

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Critical Incident Step 2.

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"This doesn't feel over, there needs to be a checkout page designated."

# data[].attributes.subject
"This doesn't feel over, there needs to be a checkout page designated."

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Participant Comment

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"The recipe was a fun addition, I've never heard of that cake and I wanted to try it"

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"The recipe was a fun addition, I've never heard of that cake and I wanted to try it"

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Participant Comment

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Wanted to search for recipe ingredients instead of using Avocado recommendation system.

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Wanted to search for recipe ingredients instead of using Avocado recommendation system.

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Critical Incident Step 5

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Did not like the alternatives were chosen for them

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Did not like the alternatives were chosen for them

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Participant Remark

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Drawn to item on sale before any others, even before prompted.

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Drawn to item on sale before any others, even before prompted.

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Critical Incident Step 1

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Participant Comment

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"It's convenient that the alternatives are recommended"

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"It's convenient that the alternatives are recommended"

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Participant Comment

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Wasn't sure where to find check-out button

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Wasn't sure where to find check-out button

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Critical Incident Step 6

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Critical incident step 2

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Expected the quantity to default to 1 so clicked the check button to add to cart immediately, ended up adding nothing to cart but thought he did.

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Expected the quantity to default to 1 so clicked the check button to add to cart immediately, ended up adding nothing to cart but thought he did.

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Cause of Misclick

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"Why can't I press enter to add something to cart?"

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"Why can't I press enter to add something to cart?"

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Usually have a plus/minus button so was surprised to see input field + checkmark button instead

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Paid no attention to recommendation system because side graphics often look like ads

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Green + button led to product description page instead of automatically adding item to cart

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Green + button led to product description page instead of automatically adding item to cart

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Participant Comment

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Participant Comment

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"Don't think I would have seen the avocado recommending things on the side"

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"Don't think I would have seen the avocado recommending things on the side"

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Participant Comment

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Critical Incident