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CLO 4: Research information and design styles related to a year or decade in graphic design history, and apply it visually into a personalized design.

Research Process: Have you searched for information from various sources, and

documented it in a thorough manner?

I have searched the content from several sources such as from artsy, smart history,

Britannica, the arts tory, Vanderbilt university, and the collector. I also found several photos of the artwork created during this time to reference for my cards.

• Research: Which events, art and design movements and styles characterize the

period of time?

The major event if Dada is World War 1 (WW1). When the group of artists decided that they no longer wanted to witness the horror of war, this was their way to rebel. Their art shocked everyone with their artwork as it was unusual at the time and had a political humor to it. The group were against not just war but capitalism.

• Visual Application: Which design style (or combinations of styles) have you utilized,

and how were they applied throughout the design outcomes

(typography, colors, layout, etc)? Have you justified your application in a convincing

manner?

The design styles I have incorporated are photo collages, ready-mades, drawings, and photography. I used Plantin for the body text as that was font used during this

time, while the title font was made out of magazine cutouts to give it that collage

effect. The main elements each incorporated either a photo, collage, readymade, or a drawing if some sort. The colors I have used were dark greys and browns which

is meant to look aging to show how old the era is due to it being 100 years. While the back has red, black, and off white with the texture of a newspaper (that was

also a part of all the cards) making it busy like what Dada can be. I did make each card have that sense of humor except for the iconic work as they can speak for themselves. For example, the cheese with the hat is a nod to swiss cheese and

Switzerland where Dada was probably founded. I believe that I have applied the design style in a convince manner because it is a bit unexpected, has that sense of humor, and is sort of experimental but with a bit of a structure to show the content. For example, instead of putting Mr. Cheese where Soho (the zebra) is I put him in

the philosophy which makes the viewer curious. And the package also has an unexpected surprise.

5.5.21

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CLO 1: Research and collect pieces of information and images and translate visually into a

narrative.

• Design Process: Have you explored different ideas, developed the chosen idea,

and organized your process in a clear manner?

For the design process I explored the different artworks of the Dada artists printing

them out and using it as a reference. I wanted to show that Dada was very

experimental and diverse in their style as they had collages, photos, ready-mades, and drawings. Each style was different but had the sense of exploration. For the artists I decided each would have their own style implemented to them such as Man Ray being in a rayograph or Hannah Höch being a collage. For the What category each card had either a drawing, collage, readymade, or painting to represent that idea. While the Iconic work category I placed each art in a way to showcase their

features. The back design shows how experimental Dada is with their title

placement.

• Design: How have you utilized the visual space and arranged design elements

across that space, onto multiple surfaces?

I have utilized the space by letting there be space between the content, design element, and titles. At the same time, I created directional lines between them to lead the viewers eyes to the content. For instance, in the aesthetic card I used the duck (called victor) to border the content. The same goes across for all the what categories. While the Iconic work category I made the photo collage on the edge, the Mona Lisa large to showcase what Marcel Duchamp did, and the Fountain on

display. The Who category has the figures dominating on the left-hand side, and looking to the right where the content is. The back design is busy but shows that Dada is a very messy and experimental movement. There is a sense of balance within my work, hierarchy, scale, space, unity, scale, and proxiemty.

• Craftsmanship: Is the final outcome professionally rendered with fine attention to

detail?

I believe the final outcome is professional rendered as I categorized each set of

cards according to color, allowed there to be space for the design to speak, designed the content to be legible, made the cards simple enough to contrast the

business of the back design.

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REFERENCES

https://www.theartstory.org/artist/duchamp-marcel/artworks/

https://smarthistory.org/dada-collage/#:~:text=Dadaists%20invented%20a%20form%20of,of%20Dada%20photomontages%20additionally%20disturbing

https://www.widewalls.ch/magazine/dada-manifesto

https://smarthistory.org/modernisms-1900-1980/dada-and-surrealism/dada/

https://www.britannica.com/biography/Francis-Picabia

https://www.britannica.com/biography/Hannah-Hoch

https://www.britannica.com/biography/Man-Ray

https://www.britannica.com/biography/Marcel-Duchamp

https://www.artsy.net/article/artsy-editorial-women-dada-hannah-hoch-beatrice-wood

https://www.library.vanderbilt.edu/gallery/exhibitions/2017/dada-effect.php

https://www.artsy.net/article/artsy-editorial-100-years-on-why-dada-still-matters#:~:text=But%20its%20impact%20extends%20well,of%20much%20art%20to%20come

https://www.thecollector.com/dadaism-art-of-dada/#:~:text=Marcel%20Duchamp%2C%20Fountain%20(1917)&text=Marcel%20Duchamp%20was%20one%20of,infamous%20paintings%2C%20collages%20and%20sculptures.&text=Fountain%20is%20one%20of%20the,function%20of%20art%20in%20society

https://magazine.artland.com/what-is-dadaism/

https://www.smithsonianmag.com/arts-culture/dada-115169154/

3/5/21

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Made the duck and text smaller, so it is not covered by the flaps(?) of the box.

3.5.21

I did this yesterday and sent it in before 1.

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Let each category have it's own color and changed the font to something more 1920s called Plantin.

I forgot to post that yesterday.

3.5.21

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I decided to move the info into the box because the box on the outside is too busy.

2.5.21

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I dont know.

2/5/2021

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I should inform you that my printer actual prints in A3. I mean like half the time it works.

30.4.21

ALSO THE DUCK'S NAME IS VICTOR. SUNDOS AND I NAMED IT.

You can name the zebra.

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Its dada, I have to do it. I love this excuse.
30.4.21

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Better.

Not sure about the font though.

30.4.21

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I forgot to add the background color wait.

30.4.21

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Makes things slightly better.

30.4.21

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Slightly. Decided one background color is better than a million.

30.4.21

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It's cool you see.

29.4.21

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Because it means lion and it's a zebra which is a direct reference to Madagascar.

Much better, and it's a readymade. Which means, I have a college, a drawing, a readymade, and a painting for the what category alone.

29.4.21

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So, change of plans. I have this pen and it works perfectly with the hobby horse thing plus wont blend with the background.

29.4.21

I took the pictures like it was a mugshot btw.

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Changed the whole vibe. In other words, color and fixed up the titles a bit.

29.4.21

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From amazon cause I do not own this thing, nor do I ever plan to.

29.4.21

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I printed a bunch of old newspaper and then cut them up.

29.4.21

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This is more complicated and I feel more dada. Due to the complicated background, which is just a bunch of words.

29.4.21

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I like this, super simple but so dada.

29.4.21

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Decided to leave it to the law of chance and just write dada in black and white a 100 times or something.

29.4.21

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28.4.21

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28.4.21

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It's 2:15 in the morning. I need sleep before my 9:00 am class.

I am not writing that much.

28.4.21

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27.4.21

I am like 30% sure of what I am doing here.

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I plan to change this.

27.4.21

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I did nothing wrong : )

27.4.21

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I give it a 6/10.

27.4.21

Should probably not rate myself.

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Shortened the title because no way was I going to fit that in.

27.4.21

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My scanner is currently acting weird, so I had to improvise with some of the letters.

27.4.21

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I decided to do a law of chance thingy. I randomly placed the artworks on the last four cards. I can do better but I am not sure what.

27.4.21

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4 more to go, I think I will change all the titles to resemble the what category. I like it.

Anyway, 4 cards left, pattern, and the package. I have a little over 12 hours to do so.

27.4.21

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Done, it resembles the other card but is obviously showing something a little different.

27.4.21

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It looks kinda cool. I should have done surrealism. Anyway.

27.4.21

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I was wondering what was missing because I designed. why thumbnail not an impact. Idiot. Anyway, to compliment the other cards and also to demonstrate impact I took this painting right here from surrealism and will use that to show impact.

27.4.21

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Body text goes here

27.4.21

I am waiting for llama to give me a cheese pun to put here.

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Noice. I might change the position of the title.

27.4.21

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Thought it was funny, and I was right. It's funny.

I am basically gonna make a joke out of everything because that's dada in one way.

27.4.21

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It took me 3 days to do this and printing is due tomorrow. I still have the pattern and the package to finish.

This isnt great. Less than 24 hours to go.

27.4.21

I guess I better Toughen up.

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It looks like it belongs with the ducks now.

27.4.21

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I mean it's colorful, but is better? No clue.

27.4.21

Imma Keep it simple and remove the cheese.

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I feel like it's super dull. I might add the cheese.

27.4.21

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Okay it looks way better. Now to put it in the card.

27.4.21

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I have 2 left eyes. But I saturated the horse and cut out it's body.

27.4.21

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Basically Dada in french means a hobby horse and I am concentrating on the word horse here. Decided to give it's face a makeover.

27.4.21

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I just cut out some faces and drew a block of swiss cheese.

27.4.21

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May make it a bit larger.
27.4.21

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Definitely going to do the magazine cut out.

27.4.21

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I think I will do magazine cut out and give more space for the text.

27.4.21

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I hate it. AT least I am sure.

27.4.21

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Tried a different composition and still not sure how I feel.

27.4.21

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Decided to try something a tad different with the title, not sure how I feel. Also this looks like a playing card.

27.4.21

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Duck, because why not?

27.4.21

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They compliment each other! yay!

27.4.21

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Simple, stupid perfect.

27.4.21

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Realizing i might not have left enough space for the text.

27.4.21

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This is so unexpected and perfect. Like marcel with wheels for eyes, so simple and stupid. This is so Dada.

27.4.21

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It's a funny little hat.

Probably remove because it looks at out of place.

but its dada

27.4.21

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TA-DA, it's weird and I like it.

26.4.21

Also, my mom approved it which is rare as you know from her pervious comments.

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With the text I adjusted a few thinks but Still feel like something is wrong.

26.4.21

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My laptop is on 5% charge. Anyway added the background thingy, and changed where the line was, I still need to adjust somethinggs.

26.4.21

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I was inspired by his work balance and I created this but I am still playing around with the shapes.

26.4.21

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They look so nice together, like they are are part of a set of cards or something.

25.4.21

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It actually looks nice and connects the cards

25.4.21

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and I add a somewhat distressed font as adobe fonts is acting weird at the moment for me.

25.4.21

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So, I took a crumpled piece of magazine paper and just played around in photoshop.

25.4.21

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Should mention I switched up the title by a bit. I had tape but it didn't show very well.

25.4.21

It's still missing something.

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Would you look at that, she looks so judgmental. I love it.

25.4.21

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So, I took this dress which kinda looks like it's from a 100 years ago (this is from a vogue magazine)

25.4.21

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She is missing something, like a body. Not 100% sure but I got a gut feeling.

25.4.21

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25.4.21

Added lips cause why not?

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Switched it up a bit, cause I felt like this was stronger and less elf like.

25.4.21

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So, I decided to do a collage of her face as that is what she is famous for. This is my first trail.

She is ready to join the hobbit apparently.

25.4.21

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Using what I did I created this figure and then filled out the shape with color.

24.4.21

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Simplify the design. and then you can just put it on illustrator and draw it digitally.

24.4.21

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Find a pattern or a figure and draw on a tracing paper.

24.4.21

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Then combine the objects together.

24.4.21

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step 2 is to draw the outlines of each object.

24.4.21

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24.4.21

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First we need pictures of the objects each at a different angle. I picked the readymades cause they were the most similar to my own project.

24.4.21

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I put a more solid color on the background. Cause I felt like it was much better.

25.4.21

I am also thinking that since dada is such a diverse movement art style wise that I will do the cards as each person's style. Showcase the unpredictable side of the movement.

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I am an idiot, I forgot to do the drafts, and this looks creepy but cool.

25.4.21

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I like the idea, i just didn't execute it well yet. Which means more exploration because whatever I do in the back of the card will be my box and now I will bang my head against a wall.

24.4.21

I realize I shouldn't complain here but too late.

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Like this is better, way better. Now Im think I just design the whole back like this without repetition.

24.4.21

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I should make a dr. Seuss book with my titles.

This is the background of it.

24.4.21

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Btw I had to use photoshop to do this because I had the same issue that Moza did when she tried it. I kinda like the design like this. Super cool and simple. Unfortunately thats not dada, well not all the time. This is the most confusing movement.

24.4.21

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It looks psychotic. I combined the
he picture of the hand and the collage of a lot of weird things. It created this monster.

Maybe I should separate it.

24.4.21

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I will show the whole process, I'm just not at home at the moment.

Im at the house of wisdom to do work.

Anyway these are the patterns I cam up with. I like the one on the left the most but I think i should explore what the professor sad in class before anything. (about merging artworks together with a pattern)

24.4.21