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Fortunately, I was able to visit an Urban Outfitters store in Oxford street before lockdown, so I was able to get a real understanding of the visual merchandising and the image Urban want to portray to their consumers. I have chosen to do Urban outfitters as this is Motel Rocks major competitor. Not only is UO known for its vintage look (much like Motel) it also as over 500 stores worldwide. This gives them a slight edge over Motel as they are known more worldwide so would have a wider range of consumers. The price between the two brands are also very competitve and  similar and are at the higher end of the high street prices. Although both brands are more expensive then other brands on the market, you do pay for the quality and type of garment you are buying. UO is known for its quirky edge and has made its mark in the fashion industry.

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Motel Rocks is an online clothing retailer focusing on 'vintage and printed' styles of clothing. It is predominantly aimed at the Gen Y and Gen Z generation and as of 2020 the brand is worth around 2 million. On the brands website, they have surprisingly little to say on who founded the brand, other than "Motel was created after the brand founders set out on a road trip to freedom, discovery and fun across the west coast of America". Unfortunately, I cannot find a single mention of Motel's code of cunduct, or sustainability principles.
Motel was founded in 1999 as a wholesaler for cheap clothing by British businessment William and Peter Giles. They create 11 seasons per year.

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For my assortment mix I have tried to use my findings from both brands core drivers and encorporate this into my range.  Both brands 'TOPS" were the most popular category and I have made sure that my range is predominantly tops and has a few different options of to wear which can be styled with multiple different outfits. Although Adidas' main driver were its shoewear, I have only included 2 different shoes into my range which would be relevant to my collection.

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My range has a total of 32 options. It consists of 6 categories and has a planned turnover of £472,080. The total cost price is £162,446 and planned buy at retail price is £590,100. I am hoping that because Adidas is such a popular brand, the majority of my range will be sold at recommended retail price, however I understand in the current climate my lowest selling stock items may have to go into point of sale.

The biggest department is tops with 14 items, followed by shorts/trousers with 7 items. I wanted to ensure there was plenty of choice for tops so my outfits could be very interchangeable. Tops will be my highest profit earner making £288,200 which also includes my boiler suits which are the most expensive items. Followed by shirts which total sales should make £104,400. According to Edited, this data correlates with the range I have created as Motels highest sales are tops and dresses which is reflected in my range.

This will be available online and will be a limited edition collection, available for 8 weeks only. This is perfect timing for Motel as we are due to come out of lockdown around the same time so people will have more disposable money and will be wanting to buy the latest fashion pieces. Especially for the millennial generation who spend most of their time online shopping and looking for inspiration through social media. All items will be sustainably sourced from either China, Vietnam, India or Turkey.

Profit margins will be large due to the higher demand for products as this will be a huge collection for Motel. Exciting things are to come for the two brands collaboration and hopefully this will be one of Motels most profitable collections.

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My research on both brands to help me to start to create my range - this has given me inspiration on what colours and style of garments to use in my own collection

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I have chosen to choose India, China, Vietnam and Turkey as my sourcing countries as these are the 3 main countries for making sustainable materials. This is the USP of my collection so want to ensure that my garments are made from the correct source at cheapest prices.

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My inspirtion for my INP was looking back through old 90's styles, in particular looking at what Adidas has previously designed. I have looked through websites such as Depop to get a feel of what the clothes looked like and the key designs, patterns and prints. 90's fashion is known for its bright and bold colours and I have tried to encorporate this into my own collection. Motel has continued to use this cool and funky look using it in their current collection. Keeping their style new and fresh.

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Although I am aware of how much the fashion industry is struggling at the moment due to Covid, ecommerce brands are still booming. I was conscious that my collection was more expensive then other major competitors. However the USP of my collection is that it is is sustainable, therefore consumers would be willing to pay a little extra for good quality products and knowing they are doing their bit to help the environment.

My range still follows Adidas' existing pricing architecture and this is shown through my entry and exit prices.

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I visited Selfridges shopping center in London before Christmas to get an idea of what products they sell and the visual merchandising of the store. It was a really good insight to how higher end brands compete with eachother and how the store creates an ambience which excites the customer. The layout of the store was clear and clean and it was obvious where each brand stood. Having the iconic yellow bag makes the consumer want to go into the store and buy any item so they walk away with the infamous yellow Selfridges bag.

Unfortunately, before I had a chance to visit any other stores, London went into lockdown and all the shops shut.

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Who UO are as a brand and what they can offer to their consumers. They also describe what type of products they sell and how the sustainable pieces are made and what different denim items consumers can buy.

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URBAN OUTFITTERS is a lifestyle retailer dedicated to inspiring customers through a unique combination of product, creativity and cultural understanding. Founded in 1970 in a small space across the street from the University of Pennsylvania, Urban Outfitters now operates over 200 stores in the Unite…

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Photos taken in a trip to Selfridges to see the visual merchandising of other brands 11.12.2020

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Born from a love of vintage fashion, Motel is the must-have label for girls who want unique, edgy and eclectic additions to their wardrobe that are guaranteed to make an impact! Established in the late 90's, Motel was created after the brand founders set out on a road trip of freedom, discovery and fun across the west coast of America. Inspired by the indie vintage shops and various thrift stores dotted along the Californian coastline, the Motel designers set about bringing these looks to the British consumer and carved a unique niche in the marketplace. Fifteen years later and Motel is now a leading Brit fashion label renowned for offering unique prints, form fitting silhouettes and trend-setting styles that are loved by fashionistas, style icons and celebrities across the globe.

Motelrocks.com, is dedicated to bringing the hottest new trends and most coveted styles to the site each and every week. Alongside the latest Motel pieces, you'll find a range of hand-picked accessory and beauty brands that are the perfect addition to any Motel outfit. With exclusive product offerings, trend advice and sneak peeks behind the scenes of the Motel world too, Motelrocks.com is the online destination for fashion that is sure to shake up your style!

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Born from a love of vintage fashion, Motel is the must-have label for girls who want unique, edgy and eclectic additions to their wardrobe that are guaranteed to make an impact!

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This shows the trends of AW21 and my trend of 'back to the 90's ' is putting a new twist on an old style. It shows how old school is back!

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90'S Ibiza style inspirations -  this is how I imagine 90's styles. A fun, party goer who loves to socialize and party with friends. Going to music festivals and listening to music is another way of expressing ourselves along with our fasgion choices.

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Maybe you have heard about or experienced the 90s in Ibiza Ibiza. Or maybe you have read our previous posts about Ibiza 60's 'the creative decade, 70's 'the glamorous period and 80's 'the decade that changed everything'.

Now it is the time to talk about the 90's, the golden age of Ibiza.

A lot has happened since the 80's and the crowd of the island has changed. The same counts for the expectations of their stay.
Electronic music is dominating the White Isle, meaning that techno, dance, house and trance tracks were taking over the clubs.
The clubs that we know from today was facing an increasing popularity. They were securing that the dancefloors always was packed with people enjoying the moment, and the next many hours to come.
Let's take a look back at three clubs that we know so well. These clubs made their statement and took their position in this decade and thereby they were securing the next decades to come.

Amnesia 1992

Amnesia was continuing the success from the previous decade. With the capacity of 5000 people, this wasn't a quiet affair. A lot of memories have been made in this super club and it is not by a coincidence that Amnesia took the price for the Best Global Club four years in a row (1996-1999.) This is an impressive achievement, especially when knowing that Amnesia originally was a farmhouse that was transformed into a nightclub. Amnesia was connected to the feeling of freedom, belongingness, openness and being equal.

Pacha

The story of Pacha started in the late 70's and was therefore already a well-known location in the 90's. This means that, by that time it measured 450 square meters. The club was one of the first official clubs of the island. In 1993 Pacha expanded to have the capacity of housing 3000 party people. Pacha has always been persistent playing house music. Even though different genres are being played in the five rooms that represent the iconic club, the main room is dedicated to house music.

KU

KU changed its name in 1995 to what a lot of people know today as ' Privilege.' KU wasn't originally a nightclub. Actually, it was a restaurant that kept expanding. When getting new owners, Privilege was born. This place could host 10.000 people and was the biggest club on the island. But were people then partying at a half-filled location? No. Events like ' Manumission ' was held in an absolutely full house.

The nineteens are loose; electronic beats are found everywhere. Clubbers used to dance during the night, morning and noon away to the tunes of classics like ' Chicane - Offshore' and ' Ultra Nate - Free.' The clubs created a foundation for writing history by hosting countless events that continued for years.
This was the base for the events with the music and culture that we love, without VIP's and mobile phones.
Eat, sleep, rave, repeat

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The old Ibiza: The 90's, the golden age - Ibiza Global TV

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Maybe you have heard about or experienced the 90s in Ibiza Ibiza. Or maybe you have read our previous posts about Ibiza 60's 'the creative decade' , 70's 'the glamorous period' and 80's 'the decade that changed everything'. Now it is the time to talk about the 90's, the golden age of Ibiza.

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Secondary Research - How to get that 90's style

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Secondary Research - How to get that 90's style

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Secondary Research - Background on Motel Rocks

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Secondary Research - Background on Motel Rocks

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https://www.motelrocks.com/pages/about-us

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This is a humerous article which explains to the audience the fun and funky styles of the 90's.

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Fashion from the '90s has basically burst its way back into stores. Along with crop tops and mom jeans, the wild patterns that were all over clothes in the '90s have made a triumphant return to our collective closets. Personally, I'm stoked that all those handmedowns from my mom and sister I never got rid of are back in style again.

Whether you find them popular again today, these patterns and prints were staples of the 1990s. If your top didn't have one of these prints, your pants most certainly did. And if your pants were plain (or, let's be honest, bleached) your blouse was likely a wonderful mess of brightly colored patterns. From Hawaiian to bandana to big, bold stripes, as soon as celebrities rocked the prints on your TV, you know you did too.

Let's take a walk down '90s memory lane with these prints, fabrics and outfits that were all over our clothes back then - and are certainly making their way back into our closets. Those celebs of our youth certainly knew how to mix and match all sorts of bold patterns while still looking radically stylish.

1. Hawaiian Prints

I know for a fact my dad still has plenty of Hawaiian button-ups hanging in his closet. And I also know I've seen a hipster or two walking around with a tropical shirt several times this week. Of course, none of them rocked it quite like Shawn Hunter.

2. Pattern Blocking

Because one pattern was not enough for one shirt, it was common in the '90s to not only color block like a box of Crayola's, but also pattern block. And it was easy. Just incorporate a few patterns into different areas of the shirt. Again, teens and tweens of the '90s knew how to mix and match.

3. Shiny Patterns

Plain, satiny colors just weren't enough, and Romy was the queen of shiny, patterned fabrics.

4. Oversized Designs

Much like large images of animals are popular on winter sweaters today, a large floral embellishment on a blouse was popular in the '90s - for all seasons.

5. Zebra Print

Tim Mosenfelder/Hulton Archive/Getty Images

While leopard has generally been the hottest animal print to rock, zebra had its time to shine back in the '90s.

6. Crushed Velvet

OK, it's not exactly a "pattern," but the way that crushed velvet hit the light you'd swear it was multicolored.

7. Bandana Print

If your shirt wasn't a bandana itself, or you weren't wearing it to hold back your poofy bangs, in the '90s it was a print added to your shorts, your shirt, or anything else you desired.

8. Non-Green Camo

It's amazing how Kat managed to still look tough in colored camo. But in the '90s, it was the brighter the camo, the better.

9. Denim Floral

The plain chambray shirt hanging in my closet suddenly looks so boring.

10. Bright Stripes

Since '90s teens didn't have to worry about mixing and not matching, any color combination would work. But I'm particularly partial to Will's shades of green.

11. Bright Asymmetrical Stripes

A subtle but important distinction from the stripes above. The key to the asymmetrical striped shirts was the thin line of black strips mixed in rotation with the bright colors. It made the shirt look more eccentric, and I was all about it.
Images: Boy Meets World; Full House; Romy & Michelle's High School Reunion; Friends (2); Saved By The Bell; 10 Things I Hate About You; She's All That; The Fresh Prince Of Bel-Air; Never Been Kissed

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11 Patterns & Prints That Were All Over Your Clothes In The '90s - PHOTOS

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Fashion from the '90s has basically burst its way back into stores. Along with crop tops and mom jeans, the wild patterns that were all over clothes in the '90s have made a triumphant return to our collective closets. Personally, I'm stoked that all...

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My origional idea for the INP included a pop up shop, however with everything happening with Covid, I realised this was an unrealistic idea which would be unlikley to happen. So instead, I have stuck to just one concept of a collab between Motel Rocks and Adidas. I have chosen Motel Rocks as it is a popular ecommerce brand between Gen Y and Gen Z and online sales have increased. The style of Motel Rocks is also retro, fun and funky which works well with the old school style of Adidas Originals which was extremely popular brand in the 90's as well as today.

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I am currently on track with my planning but am still doing my research on both brands to ensure I can create the best posible INP with as much knowledge as I can. However, I have already created the range plan and my CADS have been created.

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The history of Adidas

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Creating the New

In March 2015, the next five-year strategic business plan for the company is presented. 'Creating the New' is the strategy and attitude that leads adidas into the future. The company is working every day to inspire and enable people to harness the power of sport in their lives. The strategy translates that competence in sports into streetwear and fashion because sport is an attitude and a lifestyle. Everything the company does is rooted in sports. As the brown shoe category was not core to this strategy, 2015 saw the divestiture of the Rockport brand. This allowed the company to reduce complexity and focus on the adidas and Reebok brands. These brands connect with consumers; therefore, their success defines the success of the business. With Creating the New, brands are closer to consumers than ever before. To achieve this, the plan is focused on three strategic choices:

Speed: Become the first true fast sports company - fast in satisfying consumer needs, fast in internal decision-making.

Cities: Six key cities in which to grow share of mind, share of market and share of trend are identified: New York, Los Angeles, Shanghai, Tokyo, London, and Paris.

Open Source: Be the first sports company that invites athletes, consumers, and partners to be part of the brands.

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We started in a wash room and conquered the world. And in between, we've scored big and sometimes struggled to reach our goals. We've done our best for the best. We've improved and grown. Looking ahead to the future, always remembering where we came from. This is our story.

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Infographic

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This is a timeline on Adidas and hows how far they have come as a brand. Where they started to what they are trying to achieve now.

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German brand adidas is one of the world's two biggest sportswear companies alongside Nike, but its greatest historical rival was fraternal. Shoemaking brothers Adolf and Rudolf Dassler founded Gebrüder Dassler Schuhfabrik in 1924 before becoming estranged and founding their own companies, adidas and PUMA. The Brand with the Three Stripes is not only a behemoth in sports such as football; its Run-DMC-driven popularity in '80s NYC helped adidas become a lifestyle giant, too.

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adidas: Everything You Need to Know About the Brand | Highsnobiety

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Everything you need to know about the sportswear giant adidas: news, sneaker history, most-hyped collabs, adidas logo story, and where to buy adidas.

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The difference between Adidas Sport and Adidas Originals

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FitBodyGuide.net is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com.
When purchasing sports shoes for your sporting activities it is satisfying to go with the best brand. However, there have been a lot of changes in the sporting world, and manufacturers have ventured into other more profitable niches. To achieve the latter, most of them have diversified their already existing brands.

Adidas divided its brand into three groups, as a marketing strategy to promote different types of merchandise that they produced. Adidas Originals focused on the brand's previous designs, which were already doing well. And the main reason for creating Adidas Performance was to maintain the brand's devotion to athletes.

Style essentials was created to focus on the brand's fashion market. Though from the same parent company they do cater to different niche markets, with that in mind let us see how they stack up when compared and for what type of products.
Adidas Performance
Adidas' performance just like its name is footwear meant to help players achieve the impossible. The company targets a wide market through its products, and you cannot miss finding suitable sneakers for your sporting needs. Performance, therefore, is devoted to equipping players in four sporting activities, which are running, football, basketball, and training.
The Companies History
Since its inception in a house in Germany the " Dassler Brothers Shoe Factory (1924)," had a passion for developing athletic shoes (Spikes), the sneakers were adopted for many athletic events back in the day. Quality and Durability were the brand guiding principles and it, therefore, transitioned from its heavy metal spikes model and started featuring canvas and rubber in making footwear.

The company used solid marketing strategies such as having its products used by famous sports icons. Adidas was later established in 1949; and later bought the Adidas Logo ( three stripes) from Kahu sports and has since targeted different niche markets, by diversifying its operations.
Adidas Most Popular Brands
Adidas runs a wide variety of high-quality sportswear in the world market, as the niche markets cater to different groups, some of which are separate brands and cannot be used in the field. Being the second world giant in sportswear, the company is still innovating and introducing new products to maintain a competitive edge.

The Adidas line of women apparel is doing exceptionally well and they have thus dedicated their time and effort in producing footwear for the same, as there has been an increase of women athletes. Other non-sporting items include Jerseys, shoes, tracksuits, and gloves among others.
Adidas Stan smith
Featuring a different upper design the Stan Smith gives its wearers the feel of an original sneaker when worn; the shoe was released back in the '90s but is still famous around the globe. It is simple and elegant and can be paired with any type of outfit. To make it even more famous was how it was adopted by icons in the fashion and entertainment industry.

Stan Smith was first premiered in a tennis court, after which it did not take long for it to reach the streets, and after endorsement by the tennis player Stan Smith; the company sold more than 40million pairs of the sneaker globally.

The shoe is a niche type and comes at a pocket-friendly price and in different color variations, even more, interesting is the fact that it can be customized or personalized to include your name but at an extra fee. Since it rebirth three years ago, the Stan Smith has again commanded a huge following.
Adidas Grand Court
Besides being a bit narrow, the Grand court stacks up well and could do you well if venturing into a long walk, as it features a comfortable non-slip heel. The shoes are versatile featuring a durable distinct leather front, and the adjustable laces make it easy to put on.

Some users love the labels side stripes that have been embedded over the perforations, so if the stripes don't appeal to you, you can always go with the Stan Smith. The insides of the Grand Court have been well cushioned for comfort, the outside is elegantly styled and you can put them on with any casual outfit.
Adidas Originals
Adidas a multinational corporation has its headquarters in Germany, the company was originally owned by two brothers Adolf Dassler who was the brain behind the start-up and Rudolf came in later. They, however, broke up in 1949 and Rudolph established the famous PUMA sportswear company and Dassler remained with Adidas.

Adidas' first niche market was men's footwear, which was and still are tied to sports. This came about after Adi Dassler released the first original men's training shoe that provided comfort and enhanced a runner's performance in the tracks.

Going forward the company had the mind for growth as it had to retain its second position and also try to outdo Nike, which is also the leading giant sportswear company in the globe. Adidas therefore, divided its target market into three niche groups and Adidas Originals was conceived to retain its focus on the brand's original products and designs.

Apart from catering to the sportsmen and women; Adidas originals also offer high-quality casual sports clothing, fashionable Adidas outfits, and accessories such as coats, shirts, bags, sunglasses, and shoes among others. Clothing and accessories come under the categories of Adicolor and Superstar.
Adidas Originals Most Popular brands
Adidas Originals features some stylish statement sneakers such as the Ozweego Shoes.

The shoe features a comfortable Adiprene midsole and a stylish chunky silhouette brought back from the '90s, which evokes some Triple S vibes. As a marketing technique, Adidas ensures that many of their supporters can use their items. The Ozweego, therefore, comes at a pocket-friendly price and from the outlook; the shoe does have some attractive details.

Even more interesting is that the 90's inspired footwear can be matched with different outfits both casual and sporty and they also come in a variety of colors. They are not heavy on the feet, so don't be deceived by its chunky appearance.

Though light in weight when worn the NMD (Nomad) R1 are quite pricey but will give a glove fit given the Primeknit's upper that hugs the feet. Your feet will remain dry and cool because of the upper breathable mesh, the shoe is versatile and can be worn to different settings; its heel has been reinforced to offer more stability.

On putting on the shoe, you don't have to go through the stress of tying up the laces; you just have to stretch the upper part and slip your feet on. The shoe is available in many different colors and holds up to tear and wear. The inside cushioning is for added comfort but you might experience some hardship when cleaning the knit upper part.
Adidas Performance most popular brands
After creating its niche target market Adidas Performance was to focus on three sports, which are running, basketball, training, and football. Therefore, some of their best products that have been innovated are discussed below.
Adidas Ultra Boost 19 shoes

The previous Ultra Boost was a bit heavier and did not offer much comfort and the latest design though depicting some features from the past is furnished with a torsion spring plate, the upper part features a one-piece primeknit, and for stability during activity, players have been equipped with a 3D printed heel.

And as usual their marketing strategy is always for the customer's benefit and here you wouldn't have to pay extra for the new advanced features as the prices have remained the same. It is okay to worry about a shoe's structural integrity especially if the new version is made lighter than the already lightweight original version.

Adidas Ultra boost 19 holds up well structurally even after being made with a more lightweight material, cushioning is not compromised as it has received a 20% boost and the lace cage will provide stability to your feet without constriction, as it is also made of lightweight material.
Adidas Harden Volume 4 Men's Basketball sneakers

The basketball Harden Volume 4 is the newest sneaker in town as they are only a month old. The shoes are sponsored by the five-time NBA first teamer "James Harden," this is to say that the ship has sailed from the previous Harden models by Adidas.

The inside of the innovated Hardens features a light strike system that not only offers to cushion the feet but is also responsive. The upper part features a low cut but with high stability when worn enhanced by the padded heel and a knit tongue that offers support and locks the feet to position complete with a midfoot band.

The shoes come in a variety of bright color versions such as pink lemonade, candy paint, cookies and cream, and the barbershop. A word of caution though, to have your shoes last longer, the outsole grooves should not be exposed to rough terrains, as they are remarkably soft and can easily wear out.
Overall
Adidas has for a long time maintained its second position as a sportswear giant, and one of the reasons is how it strategically handles its niche products. The Adidas performance products stack up well as they feature innovations that help enhance performance and stability. The Adidas originals on the other hand feature a blend of both old skool and modernity producing a versatile shoe for their Global Markets.

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Adidas Performance vs. Adidas Originals - fitbodyguide

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FitBodyGuide.net is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com. When purchasing sports shoes for your sporting activities it is satisfying to go with the best brand.

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ABOUT MOTEL ROCKS - where they came from and how they to got to the brand they are today.

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Born from a love of vintage fashion, Motel is the must-have label for girls who want unique, edgy and eclectic additions to their wardrobe that are guaranteed to make an impact! Established in the late 90's, Motel was created after the brand founders set out on a road trip of freedom, discovery and fun across the west coast of America. Inspired by the indie vintage shops and various thrift stores dotted along the Californian coastline, the Motel designers set about bringing these looks to the British consumer and carved a unique niche in the marketplace. Fifteen years later and Motel is now a leading Brit fashion label renowned for offering unique prints, form fitting silhouettes and trend-setting styles that are loved by fashionistas, style icons and celebrities across the globe.

Motelrocks.com, is dedicated to bringing the hottest new trends and most coveted styles to the site each and every week. Alongside the latest Motel pieces, you'll find a range of hand-picked accessory and beauty brands that are the perfect addition to any Motel outfit. With exclusive product offerings, trend advice and sneak peeks behind the scenes of the Motel world too, Motelrocks.com is the online destination for fashion that is sure to shake up your style!

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Born from a love of vintage fashion, Motel is the must-have label for girls who want unique, edgy and eclectic additions to their wardrobe that are guaranteed to make an impact!

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Motel is a leading women’s fashion label for the youth market. Established in 1999, the brand was created to bring vintage inspired affordable clothing to the UK fashion scene. Carving a niche in the market for retro inspired product andregular turnover of new styles, Motel became a brand leader in the fast fashion arena. Synonymous with creating print-led, form fitting silhouettes, Motel is a trend-leader in fashion with edgy attitude.

In 2010 Motel won the Drapers award for short order brand of the year, re-affirming Motel as the must-have label for independent retailers trading in the contemporary womenswear sectors. The brand is also available through leading high-street and online retailers including ASOS, Urban Outfitters, Nasty Gal, MissKL and Topshop.com including a concession in the flagship Topshop Oxford Circus store.

Our home is at Motelrocks.com where new Motel lines are available on a weekly basis and sit alongside hand-selected third party labels that have the same brand fit as Motel. The site currently stocks US footwear brand Jeffrey Campbell, leading British brand Dr. Martens and accessory line Zatchels.

Motel generates widespread media coverage week on week and counts a global following of high-profile celebrity, bloggers and industry influencers as fans of the brand.

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Adidas has a clear vision - the business plan is built around three strategic choices that will enable them to focus even more on consumers:
-speed
-cities (where do they deliver)
-open source (how they create)

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Digital Insights

http://motelrocks.com has a monthly web traffic of 568,087 visitors. Out of these visitor, 310,220 came from Organic search, 165,339 from direct links while 2,076 are referrals. Most of the traffic came from United Kingdom, United States, Australia, Canada, Spain. Based on website traffic data, the company is in decline ( -11.31%) MOM. Some of the widely used technology by http://motelrocks.com is PayPal is a American international e-commerce service that enables companies and individuals to send money and to accept payments without revealing any financial details, Apple Pay payments on the web provides an easy and secure way to pay on websites in Safari. By using Touch ID or double-clicking Apple Watch, users can quickly and securely provide their payment, shipping, and contact information to check out with just one touch, Klarna Checkout takes the tries to take the hassle out of buying on mobile devices, Amazon Payments is a fast, easy and safe way to accept payments online and on mobile, for Payment is Recart makes more sales for your store with Messenger, Email and Push marketing messages, Klaviyo makes it easy for ecommerce marketers to target, personalize, measure and optimize email and Facebook campaigns, for Marketing Automation is Facebook Retargeting Pixel, for Retargeting is Shopify is a powerful ecommerce website solution that allows you to sell online by providing everything you need to create an online store, for ECommerce Platforms.

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MOTEL ROCKS GROUP LIMITED company key information - UK.GlobalDatabase.com

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MOTEL ROCKS GROUP LIMITED is a Private limited with Share Capital company based in 18 BUNTSFORD PARK ROAD, ASTON FIELDS, BROMSGROVE HUNT END, United Kingdom, which employs 1 people. The company started trading on the British market since 2016-04-28. Company registration number 10153601, It's main line of business activity is Holiday centres and villages and the company is listed as Active..

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Adidas' general approach on being a sustainable business is about striking the balance between shareholder expectations and the needs and concerns of their employees, the workers in the supply chain and the environment. They believe that acting as a responsible business - one of which is fully commited to respecting human rights - will contribute to lasting economic success. 

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Adidas' general approach on being a sustainable business is about striking the balance between shareholder expectations and the needs and concerns of their employees, the workers in the supply chain and the environment. They believe that acting as a responsible business - one of which is fully commited to respecting human rights - will contribute to lasting economic success. 

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One example is their extended sustainability strategy, which pushes the limits of their ambitions further. A direct outcome of their business strategy  'creating the new', it translates their overall sustainable efforts into tanginle goals that have direct impact on the world of sport we operate in.
Biggest sportswear manufacturer of Europe & one of the biggest in the world, Adidas is segmented based on demographic, psychographic & behavioural factors. The Adidas group has four brands in its strong portfolio – Reebok, Adidas, Rockport & taylor made meant for different segment customer groups.

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This shows how the number of sales from Adidas has fallen in the first half of the year 2020 compared to 2019. This will be because of Covid and the uncertainty people have with their jobs.

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Adidas uses differentiated targeting strategies to target young adults, adults as well as children who have passion for fitness & sports. Although it targets customers in the age group of 13-40 years but majority of its customers are of 15-30 years of age who hail from upper middle class or the luxury class of customers.

User & benefit based positioning are the strategies Adidas uses to create distinctive image in the mind of the prospective consumer. By emphasizing the value of quality products from a trusted brand Adidas is able to maintain its brand essence.

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Blog on marketing strategy of Adidas, target market, competitve advantages with a solid plan

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Blog on marketing strategy of Adidas, target market, competitve advantages with a solid plan

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UK TRIBES - ASPIRANT

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Living for the moment, Aspirant Tribes know the look, music and lifestyle they want - and will spend big in order to get it! Attuned to what's happening in Leading Edge circles, it's about keeping up with what's cool but without all the hard work of creating it themselves. These Tribes will be found in Student Unions across the UK, from UE to Loughborough.

Social butterflies, they are spending summer holidays hitting the festival circuit - from Bestival and Secret Garden Party in the UK to Croatia's Outlook and Serbia's Exit festival. Whether it's the latest pop-up, food truck, concept store, art gallery or nightclub, they want to be the one to have seen it first - and post it on social media. Experience seeking drives the Aspirant segment, and introducing the newest fashion and music to their friendship group motivates Tribe members.

From the ubiquitous gap year alpaca jumper, to the MacBook Pro, Ugg boots and Hershel backpack, Aspirant Tribes are big consumers with strong brand affiliations. Brands trying to crack the Aspirants need to work hard to prove their cool credentials. They need to be in the right place, at the right time, with the right people - although appealing to them may be challenging, those who do are rewarded with surprising brand loyalty.

Trendies

Trendies are driven by beautiful things and beautiful people, Trendies love fashion and are always looking for the next big trend!

They're the biggest outwardly 'brand-me' Tribe - they're universally aspirational in fashion and music, both offline and online.The rise of Mainstream Brand Me behaviours and fast fashion means the Trendies are still going strong and are one of the biggest Tribes on the map in 2015. Their influence is if anything growing, as more and more Trendies lean towards vlogging and sharing their super-soft-focus, Instagrammable lives online - inspiring younger teens to live a perfect life.

Vloggers
Vloggers and Bloggers are at the heart of today's Tribal map - inspiring a whole generation how to live.
In 2012 Tumblr Kids joined the map - by 2015 Vloggers are one of the most familiar and famous Tribes in the UK. A catch-all Tribe to describe young people that are vlogging, blogging, tweeting and instagramming their lives, attitudes and values online; they aren't creating culture and new social norms (bar those with 1M+ followers!) but are having a huge impact on youth culture today.

New Casuals

New Casuals are football mad lads with a love of underground club music and understated fashion - but will move to the next thing once it becomes predictable...

Hypebeasts

Urban and Skater inspired, US-rooted breed of New Casual - who love Hip-Hop and electronic, niche knowledge, luxury sportswear and limited editions.

Hypebeasts are a new breed of New Casual/Hipster- obsessed with the aspirational Urban lifestyle and the brands that go with it. With a thriving online culture, key icon products and their own language (Bump, OG, Grail, Wavey...) they are thriving - but bitchy too!

New Casuals
The New Casuals are unchanged on the map - think twenty-something, understated lads that consciously maintained low-key style from Norse, APC and Folk.
Their hate of hype and broadcasting their lives makes them polar opposites to the Hypebeasts! While they share a love of music, festivals, fashion and footy - the Hypebeasts are all about niche language, products and 'getting in there first'.

Hipsters
It's been a long time coming - but the Hipsters are firmly out of the Leading Edge, and are getting younger by the year.
Poor Hipsters! Since 2012, they took over being the vilified Tribe from the Chavs - synonymous with being 'try hard' and vacuous at a Tribal level, but receiving derision from wider British culture too (even your dad knows what a Hipster is in 2015!).

As authenticity became a key tenet of youth culture and the Hipster look was disseminated to teens via Primark; the iconic skinny jeans, glasses and obsession with Bergheim made the Hipsters a stereotype and an insult for the original Hipsters (most of whom have now aged out of the Tribes model).

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Living for the moment, Aspirant Tribes know the look, music and lifestyle they want - and will spend big in order to get it! Attuned to what's happening in Leading Edge circles, it's about keeping...

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Pintrest styles - this is a website which I would always use when looking for a new style or somethihg to inspire me with my clothes.

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An overview of Motel as a brand - showing a 18.2% rise in sales over the last 2 years. It also shows how many employees work for the brand and who its major competitors are.

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Motel Rocks - Overview, Competitors, and Employees

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View Motel Rocks (http://www.motelrocks.com) location in United Kingdom, revenue, competitors and contact information. Find and reach Motel Rocks' employees by department, seniority, title, and much more.

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Adidas brand summary

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Find the most up-to-date statistics and facts about Adidas

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A blog on the brand positioning of Adidas

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A blog on the brand positioning of Adidas

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This explains what adidas are trying to achieve and the target market they are aiming for. It also explains how Adidas breaks their target market up into 3 different categories. This allows a big brand to be able to cater for everyone.

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25 trends from the 90's which are making a comeback - an exciting read which shows what was popular between celebrities in the 90s and how these fashion trends trickled down into the high street and styles which everyone wanted to wear and copying celebs which everyone wanted to look like. These are still iconic styles which are used today.

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The 1990s were an exciting time for fashion.

Insider spoke with a fashion historian to learn more about the origins of some of the decade's most popular trends.

Technological advancements inspired clothing styles and brought more awareness to fashion in the '90s.

Acid-wash denim, crushed velvet, and colorful blazers were all big trends of the decade.

Visit Insider's homepage for more stories.

The '90s were an exciting time for fashion.

According to Sarah Byrd, a New York University and Fashion Institute of Technology lecturer and fashion historian, this can be traced back to technological advancements made in the decade, which made fashion more accessible to everyone.

From the burgeoning internet to the Style Network, a cable channel that broadcast style- and beauty-centric shows, information about fashion as well as style inspiration suddenly became widely available to anyone with a TV, or, in the later '90s, a home computer.

In short, styles popular in the '90s - just like fashion trends of any decade - reflected both old and new ideas. Some styles spotted often in the 1990s, like mod sunglasses and plaid outfits, were reminiscent of the '60s. Other styles, like patent leather and nylon clothes, symbolized a futuristic view and a look toward what people thought the year 2000, the new millennium, would bring.

Here are some of the best fashion trends from the '90s that we wish would make a comeback.

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25 fashion trends from the 1990s that should make a comeback

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The 1990s were an exciting time for fashion. Insider spoke with a fashion historian to learn more about the origins of some of the decade's most popular trends. Technological advancements inspired clothing styles and brought more awareness to fashion in the '90s. Acid-wash denim, crushed velvet, and colorful blazers were all big trends of the decade.

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fabric choice directly effects the raw material sourcing - here is a list of environmentally friendly fabrics which brands are now beginning to use. fashion starts with fabric

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It's easy to get buried in all the sustainable fabrics these days (just like that favorite tee you can never find). And so much of this innovation is just, well...strange. Fabrics made from apples and pineapples? What?!

All in all, there are new words to define, different processes to understand, various certification schemes to become familiar with, and conflicting practices to be aware of.

But that's what sustainable fashion really is - it's a combination of many different fluid facets which includes ethical business practices, supply chain transparency, minimal impact policies, give-back programs, and, arguably most important of all, the sustainable materials that make up our ethical wardrobe.

So perhaps one of the first questions you should ask yourself is (apart from #whomademyclothes) is: what are my clothes made of?

WHY ECO FRIENDLY FABRICS?

The type of fabric used to make your t shirt or pair of socks will determine how much environmental degradation it ends up causing - or the practices that reverse it.

Think about it: fabric choice directly affects the raw material sourcing (farming and petroleum drilling impact), material processing (chemicals needed to turn it into fiber), and end-of-life prospects (ways a garment can be disposed) like can it be recycled or composted?

That pair of socks is not so innocuous after all...

We weren't the first to say it and we won't be the last. When it comes to pollution, the fashion industry is one of the largest contributors in the world.

Not only does it pollute, but the materials that make up the fabrics used directly impacts and contributes to: consumption of water , microplastic pollution, greenhouse gas emissions, soil degradation, rainforest destruction and lastly landfill waste of epic proportions.

You probably wouldn't be wrong for thinking that sustainable and ethical fashion starts with fabric.

On the positive side, environmentally friendly fabrics are easy (mostly) to find - if you know where to look. And the brands that use them are staking their claim for a better fashion future. One that's good for people and the planet.

With that in mind, here's our list of some of the most sustainable fabrics that brands are using to change the game.

QUICK LINKS TO SUSTAINABLE FABRICS

Sustainable Natural and Vegan Fabrics

Sustainable Semi-Synthetic Fabrics (mostly vegan)

Vegan, Synthetic Fabrics

Animal Derived Natural Fabrics (sustainable depending on source)

6. ECONYL

To cover our recycled material basics (of the big synthetic material culprits), Econyl is simply recycled nylon. It uses synthetic waste from ocean plastic, abandoned fishing nets, waste fabric and forms them into new nylon fabric.

While it feels exactly the same as nylon, this fabric is made using a closed-loop system, and doesn't require as much water. While we're excited about this fabric and all the possibilities for eco friendly swimwear it's opened up, it has still been associated with some of those annoying microplastics that end up in our waterways.

SUSTAINABLE SEMI-SYNTHETIC FABRICS

8. LYOCELL

Lyocell (sometimes just known as TENCEL™, the trademark name of the fabric given to it by Austrian manufacturer Lenzing, the world's most reputable lyocell and modal producer) is a semi-synthetic, or cellulosic, fabric that has become very popular in the sustainable fashion world.

It's produced from the pulp of eucalyptus trees, which don't require a lot of water and pesticides. In the case of the TENCEL™ brand, only sustainably managed forests are used.

The manufacturing of lyocell is also sustainable, because it requires less water than other fabrics, and occurs in a "closed loop system" where up to 99.5% of dissolving agents can be reused.

But as we've said before, not all lyocell is the same. It's recommended to look for brands who only use TENCEL™ lyocell, or are very transparent about their sourcing and manufacturing practices.

Certifications & Standards: Oeko-Tex 100, Forest Stewardship Council

12. PINATEX

As you may suspect from the name (and picture above!), Piñatex comes from pineapples and has entered the sustainable fashion world as a sustainable and cruelty-free replacement for leather.

It's essentially a food byproduct, made from scrap pineapple leaves that are otherwise burned. It reduces waste and can biodegrade naturally even when frequently combined with wood-based PLA. Just note some Pinatex brands also cover it in non-biodegradable resins which sort of defeats the point. All in all though, tons of potential, so look out for this one!

Certifications & Standards: Oeko-Tex 100

14. S.CAFE

That cup of coffee can go a little further with S.Cafe. The process involves using ground coffee beans and turning them into yarn. The finished product dries quickly and provides natural UV protection.

You may smell like a latte all day 🙂 (though we wouldn't complain about that either), but you'll be dry, comfy, and eco-friendly while doing so!

15. QMONOS

If you wear something made with Qmonos, you'll feel like you're in a sci-fi movie. That's because this Japanese fabric is made from a synthetic spider silk, produced using microbes and spider silk genes.

The fiber is tougher than steel, yet still lightweight and comfy. It's completely biodegradable and, as they say in the movies, zero spiders were harmed in the making of this fabric.

17. APPLE ECO LEATHER

Another vegan leather option, Apple Eco Leather (or Pellemela, as it was originally known in Italian) is made from a waste of the apple juice industry. It's made by the Italian company Frutmat (by which it's also called, in a sort of Kleenex/tissue situation), which specializes in recycling biological waste.

On its own, it's fully biodegradable, as well as waterproof, breathable, and super durable. That's why you'll pretty much only find it in purses, wallets, handbags, and sneakers.

Certifications: Oeko-Tex 100

18. WOOCOA

Alternative plant-based wools have taken the world by storm, including this one - made from hemp, coconut fibers, and mushroom enzymes. This vegan wool is not only animal-friendly, but is also sustainable!

Mushrooms have made it into a lot of sustainable vegan fabrics recently, so stay tuned for more fungi fashion ...coming soon.

20. QMILK

QMilk has been self-proclaimed to be the "material of the future." And maybe it is! It sure sounds pretty futuristic. The material uses casein, a milk protein sourced as a byproduct of the dairy industry, to make a fabric that's natural, compostable, flame retardant, and silky smooth.

Note though that QMilk is not vegan.

22. MERINO WOOL

Merino sheep are different from other types of sheep in that they have wrinkly skin, which means more wool. A lot of the world's merino wool comes from Australia, and many operations use a gruesome procedure called " mulesing."

Ethical merino does exist, especially if it's sourced from New Zealand where animal welfare standards are extremely high and mulesing is not practiced. D on't be sheepish about asking brands the hard questions around transparent sourcing practices.

Certifications & Standards: ZQ Merino Standard, Responsible Wool Standard (RWS), Woolmark, and Climate Beneficial by Fibershed

23. ALPACA WOOL

Alpaca is considered to be one of the most ethical and eco-friendly wools. Alpacas are related to camels and most of the world's alpaca population is still raised in their native habitat (in Peru, generally).

Alpacas don't destroy their environment in the way that other livestock does, and they're more efficient eaters, too. Local Peruvian farmers generally respect these animals and raise them more humanely. In return, alpacas support local economies.

27. UPCYCLED OR VEGETABLE TANNED LEATHER

Leather is an animal-based fiber. It generally uses the skin of animals raised for meat (sustainably re-purposing a byproduct) but has also been criticized for both environmental and ethical reasons.

For starters, leather comes either from killing 1 billion animals per year for its own sake or from the meat industry as a byproduct (which is better, but still not great since the meat industry is one of the largest contributors to greenhouse gas emissions and heart breaking unethical treatment of animals).

Second, the process of tanning leather requires around 250 chemicals like arsenic and cyanide, which is equally bad for the earth as the tannery workers. Plus it can't biodegrade!

Only a few eco-friendly options exist. Ideally, the leather will be upcycled so you're just making the best of an unsustainable material that's already done its damage. If you're choosing virgin leather, make sure it's a byproduct; no animal should die for the sake of a coat or boot, no matter how sustainable the garment.

As for processing, Chrome free tanning is better than traditional tanning, but it's still a far cry from being sustainable. Instead, look for brands that specify the use of all natural dyes or vegetable tanning.

Still, even vegetable tanned leather isnt perfect because it takes a long time to biodegrade (despite the fact that it's technically a natural fiber).

Certifications & Standards: Ecolife™ by Green Hides, Oeko-Tex 100, and Bluesign, and the Leather Working Group

29. PEACE SILK

Silk - so soft the material name is used as an adjective. As you can imagine, silk is great for the skin (thanks to antibacterial properties) and great for the planet (thanks to it's complete compostability). It's produced by either 'wild silkworms,' or, in most cases, domesticated silkworms.

The production of silk, in theory, shouldn't harm the worms, but in some cases they end up dying when the silk is processed.

Sericulture (aka the silk industry) has also been associated with slave labor. This video breaks down some of their labor concerns with silk.

Some brands are experimenting with silk made of yeast, sugar, and water. Until then, if you're looking for sustainable silk, Peace Silk is the way to go.

Peace Silk uses a humane type of sericulture and verifies its production under the World Fair Trade Organization Guarantee system.

Also known as 'Ahisma Silk' the nonviolent production process allows the silkworm to live a natural and humane life and eventually evolve into a butterfly.

The silkworms are bred under natural conditions (with no fungicides, sprays, or insecticides). They're able to emerge on their own and carry on with their lives after the silk is collected.

That's right - no animals were harmed in this type of silk fabric production.

FINAL THOUGHTS ON SUSTAINABLE FABRIC TEXTILES

Unsustainable fashion is in a large part the result of poor fabric choice.

It harms humans or animals (often times both) in its production and will usually sit rotting in landfills for hundreds of years. By looking out for the fabrics listed here, you can take a stand and choose sustainable clothing and organic clothing that's made out of eco friendly fabrics.

Many fashion brands are responding to customer demands - and science is catching up. What were once futuristic fabrics are now becoming a reality. Never before has there been such an exciting time for fashion!

Between the natural fibers, sustainable synthetic fabrics, and the funky futuristic fibers listed here, there's a lot to think about when it comes to some of the world's most sustainable and ethical fabrics.

Did we include the best sustainable fabrics? Is there some crazy new one we haven't heard of yet? Let us know in the comments!

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29 Sustainable Fabrics for the Most Eco Friendly Fashion

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It's easy to get buried in all the sustainable fabrics these days (just like that favorite tee you can never find). And so much of this innovation is just, well...strange. Fabrics made from apples and pineapples? What?!

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A green, sustainable alternative to polyester - this is the same material that is used in clear plastic water bottles. This is a lot more ethical way to make fashion.

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Do you normally frown and turn away when you come across "polyester" on a garment label? You aren't alone! Thousands of others, including me, share your dislike for virgin polyester, which is an energy-hungry, non-sustainable synthetic fibre. But that distain doesn't stop it being one of the two (along with cotton) most produced fabrics in the world! Now, would you believe me if I told you that not all polyester is bad?

There is, in fact, a "green" version of this textile - Recycled Polyester, which has the term "polyester" in its name, but is nothing like the polyester we all know about. Join me as I explore what this fabric is, how it is made and the latest developments in manufacturing and use, over the course of this article.

A Green, Sustainable Alternative to Virgin Polyester

Now, would you believe me if I told you that not all polyester is bad? #recycled #ecofabric

What is Polyester?

Polyester is a manmade fibre, synthesized from petrochemical products such as ethylene glycol and dimethyl terephthalate, by a process called polymerization. This is a complex process, but if you're interested, you can find out more here. Although this fibre is wrinkle-resistant, easy to clean and dries quickly, it is notorious for a number of reasons:

The first of these is that the fabric is not environment-friendly. Production of the fabric involves huge quantities of water, chemicals and use of fossil fuels. The raw materials and by-products are toxic, pollute water and air and cause several health issues.

Apart from the environmental factor, the non-biodegradable fabric has an artificial shine and feel - it's not generally a nice fabric to touch, to look at and particularly to wear. It doesn't breathe like cotton or other natural fibres, which makes the experience of wearing polyester hot and sweaty - not what I want to wear at all! Is any one else picturing Classic 70's Polyester Shirts?!

>> Register, and upgrade as a Professional Member of The Sustainable Fashion Collection for full access to our archive of Masterclasses on ethical fabrics and sustainable fibres. <<

Recycled Polyester - How is it different?

Unlike polyester, recycled polyester uses PET as the raw material. This is the same material that is used in clear plastic water bottles, and recycling it to create the fabric prevents it from going to landfill. The steps involved in the production process are as follows.

1. The collected PET bottles are sterilized, dried and crushed into small chips.

2. The chips are heated and passed through a spinneret to form strings of yarn.

3. This yard is wound up in spools.

4. The fibre is then passed through a crimping machine to create a fluffy wooly texture.

5. This yarn is then baled, dyed and knitted into polyester fabric.

We can see how the products at the various steps of repolymerization of PET look, in this image.

How Ethical Is It Versus Virgin Polyester?

This process of converting PET into recycled polyester requires much less energy than in the case of normal polyester. In fact it takes 33-53% less energy. Isn't that a huge difference? There are two main advantages to this process:

Using more recycled polyester reduces our dependence on petroleum as the raw material for our fabric needs.

Diverting PET bottles for this process reduces landfill, and thus less soil contamination, air and water pollution.

Another benefit is that the garments created from recycled polyester can be recycled again and again with no degregation of quality, allowing us to minimize wastage. This means garment manufacture could potentionally become a closed loop system, polyester could forever be reused and recycled! Something you cannot say for a lot of other fibres. The non-biodegradbility of polyester could actually be a good thing, not bad!

How Ethical Is Recycled Polyester Versus Natural Fibres?

If we were to compare this fibre against natural fibres like cotton, it may still be plastic, but it still has its advantages.

We all love cotton, but unless it is organic cotton, we cannot forget the environmental impact of pesticides, chemicals and fertilizers that go into manufacturing the crop. Recycled polyester doesn't require agricultural land, nor does it consume gallons of water like cotton does. Compare it with silk, and you have to agree that no living creatures are harmed during its manufacture, making it a more ethical option. Both these fabrics also only have a limited life span; they cannot be reused in the same way as polyester and even though they do eventually breakdown they can still take years and years and decompose.

>> Register, and upgrade as a Professional Member of The Sustainable Fashion Collection for full access to our archive of Masterclasses on ethical fabrics and sustainable fibres. <<

Technological Advances that Make Recycled Polyester More Attractive

With nearly 653,740 tons of clothes sent to landfill every year, wouldn't you agree that recycling textiles is becoming increasingly necessary? Textile recycling technology has immense scope where polyester is concerned. Closed loop manufacturing processes are being adopted by more and more manufacturers today, who refine old polyester into new raw material for garments. This technology has nominal waste, consumes limited energy and causes very little pollution. In short, it is environment-friendly.

It can also be a really quality fabric, breathable, lightweight, hardwearing. The vision we have of 'bad quality' polyester is a very outdated one.

Patagonia has made significant strides in this area. Having started the practice of recycling plastic bottles into their products in 1993, they were the first outdoor clothing manufacturer to have adopted recycled polyester in their garments. They have also offered take back schemes for years for when your garment wears out. They encourage long life use of clothing even running marketing campaigns telling their customers not to buy items! (Unless they really needed them).

@patagonia were the first outdoor clothing manufacturer to adopt recycled polyester #recycled #ecofabric

Another notable name is Riz Boardshorts. This organization creates all their products from 100% recyclable fabrics. They strongly urge users to return old unwanted surf shorts, so they can recycle and reuse it, offering discount on their next pair.

In my opinion, however, it is Kate Goldsworthy, who deserves special mention, for her work on recycled polyester. Working with Worn Again and amazing zero waste designer David Telfer she is developing a blue print for a Zero Waste Dress, which is a polyester garment that can be recycled to the highest quality. Read more about the project here.

The materials used in this experiment were constructed using the mono finishing technique, where Goldsworthy used laser to create surface finishes in place of traditional methods. The use of laser means there are no glues, chemicals, stitching or pastes in the material. As a result, they can be recycled into high quality fibres that are comparable to virgin quality polyester. With this pioneering step, we can soon hope to see 100% recyclable, and thus sustainable fabric that will serve us well in the years to come.

Thus, we come to the end of this fascinating story of Recycled Polyester. I hope your impression of this fabric has now changed and you will reconsider your take on all that is "polyester" as you welcome this great product into your wardrobe. I hope you're as excited as me about what the future holds for recycled polyester!

If you're still not sure about it why not order yourself a sample of our brand new recycled polyester from the shop today to see for yourself! Click here for more details.
If you'd like to read more of these articles, then please do sign up to our monthly newsletter, where I round up all the latest posts. And I'd really love if you'd share the article using the "click to tweet" buttons throughout the article and below!

The non-biodegradbility of polyester could actually be a good thing, not bad! #recycled polyester #eco friendly

rPet doesn't require agricultural land, or consume gallons of water like cotton. #recycled polyester #cotton

Interested in learning more about ethical textiles and how to use them in your fashion collection?

The Sustainable Fashion Collective brings you Masterclasses on specific fibre types. Each Masterclass contains lessons from guest experts, from brands to material innovators.
The Environmental Impacts Of Washing And Laundry Extending The Life Of Clothing And Textiles
Upcycling And The Circular Economy Materials Testing

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What's The Deal With Recycled Polyester?

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How it's made, why it's better than virgin polyester, and how it compares to natural fibres and synthetic counterparts.

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This is an article on how Adidas only want to be using recycled polyester by 2024. Since 2018, the company has been using organic cotton exclusivley. Sustainability is an integral part of Adidas business philosphy. They have continued to invest in sustainability initiatives during the coronavirus pandemic and we will significantly expand thier range of sustainable products in 2021. Since 2015, Adidas has been collaborating with the environmental organization Parley for the Oceans. One of the goals is to more than double the amount of recycled sneakers. In 2021, Adidas aims to produce 17 million pairs of shoes with recycled plastic waste collected from beaches and coastal regions, after more than 15 million in 2020.

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From football jerseys made with recycled polyester to the vegan version of the iconic Stan Smith - in 2021, for the first time, more than 60 percent of all Adidas products will be made with sustainable materials like recycled polyester or sustainably grown cotton. Consumers can spot them easily by their 'Primeblue'- and 'Primegreen' labels, which were introduced in 2020.

Adidas' great objective: to end the global plastic crisis and with it, plastic waste. That is why from 2024 onward, Adidas will shift to using only recycled polyester. Since 2018, the company has been using sustainable cotton exclusively.

"Sustainability is an integral part of the Adidas business philosophy. We have continued to invest in sustainability initiatives during the coronavirus pandemic and we will significantly expand our range of sustainable products in 2021. To this end, for example, we have worked with our suppliers to create the structures that make it possible to process recycled materials on a large scale. Not only does our commitment make Adidas more sustainable, but it also drives the development of the whole industry," said Adidas CEO Kasper Rorsted in a press release on Monday.

Adidas focuses on reusability and vegan products

Since 2015, Adidas has been collaborating with the environmental organization Parley for the Oceans. One of the goals is to more than double the amount of recycled sneakers. In 2021, Adidas aims to produce 17 million pairs of shoes with recycled plastic waste collected from beaches and coastal regions, after more than 15 million in 2020.

Adidas also considers the reusability of sneakers at the end of their life cycle during product development itself: TheUltraboost DNA Loop, for example, which was raffled off to interested consumers in October 2020 for the first time, is made from one single material from sole to laces and is welded without glue. Once the shoe reaches the end of its life cycle, it can be shredded to pieces and reused. In the spring of 2021, Adidas will launch its successor in a larger volume.

"For Adidas, sustainability means using less plastic and fewer animal materials," promises the sportswear giant who is already completely fur-free. In 2020, Adidas launched vegan versions of several classics such as the Stan Smith, which quickly became bestsellers. In 2021, Adidas will seek to break new ground: Together with partners, the company is developing a new material, a purely biological leather alternative made from mycelium, and will use it for the very first time in the creation of footwear. Further details about this project were not disclosed.

Sustainability that goes beyond products

The company also focuses on sustainability beyond its products: Adidas is working with its suppliers to achieve climate neutrality worldwide and in the entire supply chain by 2050. For its own operations, the company relies on photovoltaic systems with an installed capacity of now 1.4 megawatts that generate green electricity. "Adidas has reduced its overall carbon footprint at its company sites by more than 50 percent compared to 2015," reports the sportswear giant.

The company is also thinking of its investors in terms of sustainability and placed its first sustainability bond for 500 million euros (around 600 million US dollars/450 British pounds) in September 2020. Proceeds from the offering will be used in endeavours such as procuring recycled materials, investing in renewable energy production and supporting underrepresented communities.
Photos: Adidas

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Adidas: more than 60 percent of products will be made with sustainable materials in 2021

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From football jerseys made with recycled polyester to the vegan version of the iconic Stan Smith - in 2021, for the first time, more than 60 percent of all Adidas products will be made with sustainable materials like recycled polyester or sustainab

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Motel Rocks previous collabs have been with social media influencers. This is a reflection on how the business uses instagram to promote themselves. Motel has gained popularity through the huge phenominan of of Tik Tok and this has shown through the amount of followers they have, Tik Tok is used more with the Gen Z and millennial generation. Motel have recently released a collab between themselves and an influencer Miss Josslin. She was already known for her retro, quirky style so Motel have listened to their consumers and have made an excellent choice in choosing somebody who fits in with the brand.

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So on researching both my brands, I have now decided to make my collection all sustainable. I have learnt how Adidas are now only using sustainable materials everytime they create new products and by 2024 they want their whole busines to be run like it. I believe that using my two brands will become a very popular collab with women who like to make an impression and use clothes as a way of expressing themselves.
I am finding the creative side of this project exciting. I like designing the clothes, and imagining what my collection would look like online. However, the padlet and the annotation of research is what I find hard. Trying to put all of my ideas into writing is difficult.

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WGSN - Top 5 key details and trims. This is reflective on my range and have used the laces, fastenings and stretched materials

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This is one of the most iconic photos within 90's hip hop. Artist Biggie smalls wearing this jumper was a photo which circulated the younger generation at the time and it shows how 90's fashion was all about the bold, bright prints and patters. This is still a photo which influences the fashion of today and similar jumpers can be seen in shops such as Motel Rocks and its other competitors.

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A cosmopolitan article on the 35 fashion trends of the 90's. Two of the trends included are the Adidas sliders and tracksuits which were two of the most popular wardrobe peices in the 90's.

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See the Most Gorgeous Oscars Looks Ever, From J.Lo to Grace Kelly

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A comprehensive list of the 53 best, most stunning Oscar dresses of all time dating from 2020 all the way back to 1940.

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A vogue article and an insite to AW20 from last years catwalks. The trends are still similar to what is coming up for AW21.

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All the Fall 2020 Ready-to-Wear fashion show coverage in one place. Designer collections, reviews, photos, videos, and more.

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Wikipeidia - Where is organic cotton sourced from

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Organic cotton is generally defined as cotton that is grown organically in subtropical countries such as India, Turkey, China, and parts of the USA from non- genetically modified plants, and without the use of any synthetic agricultural chemicals such as fertilizers or pesticides aside from the ones allowed by the certified organic labeling. Its production is supposed to promote and enhance biodiversity and biological cycles. In the United States, cotton plantations must also meet the requirements enforced by the National Organic Program (NOP) from the USDA in order to be considered organic. This institution determines the allowed practices for pest control, growing, fertilizing, and handling of organic crops.

As of 2007, 265,517 bales of organic cotton were produced in 24 countries and worldwide production was growing at a rate of more than 50% per year. In the 2016/2017 season, annual global production reached 3.2 million metric tonnes.

Cotton covers 2.5% of the world's cultivated land but uses 10-16% of the world's pesticides (including herbicides, insecticides, and defoliants), more than any other single major crop. Environmental consequences of the elevated use of chemicals in the non-organic cotton growing methods include the following:

Chemicals used in the processing of cotton pollute the air and surface waters.

Decreased biodiversity and shifting equilibrium of ecosystems due to the use of pesticides.

As is the case for any comparison between organic and "conventional" crops, care must be taken to standardise by yield rather than land area. Like many crops, yields (per hectare) in organic cotton farms are typically significantly lower compared to conventional methods; this yield gap means that the water used to produce the same amount of cotton fibre can in fact be higher in organic, compared to conventional cotton cultivation.

If certified by the USDA, organic cotton is grown without the use of synthetic pesticides. However, organic growers are able to use a suite of organically approved pesticides, including pyrethrins from plant material, copper sulfate as a molluscicide and fungicide, and a range of insecticidal soaps, among others. Application rates of organic pesticides can often exceed those in conventional cultivation systems due in part to the large yield deficits in organic cropping systems, and organic pesticides can be at least as toxic as their conventional counterparts. By comparison, conventional cotton can be grown using a range of synthetic pesticides. Fields converted from conventional use to organic cotton must be tested to assure no residual pesticide with a transition period of 2-3 years in this process. In some cases, companies have taken to testing for pesticide residual of fiber or fabric themselves to assure cheating does not occur on the part of the farmers or farm coops. Use of insecticides, herbicides, fertilizers, and water have all declined in conventional systems as a direct result of the widespread adoption of genetically modified cotton, which currently accounts for over 95% of cotton grown in the U.S., India and China. Organic certification prohibits use of genetically modified (GM) varieties, and organic growers are unable to benefit from the lower environmental impacts (e.g., reduced pesticide and water use and increased yield of GM cotton.

Organic cotton is only 1-2% of global cotton production, and is currently being grown in many countries. The largest producers (as of 2018) are India (51%), China (19%), Turkey (7%) and Kyrgyzstan (7%). Organic cotton production in Africa takes place in at least 8 countries. The earliest producer (1990) was the SEKEM organization in Egypt; the farmers involved later convinced the Egyptian government to convert 400,000 hectares of conventional cotton production to integrated methods, achieving a 90% reduction in the use of synthetic pesticides in Egypt and a 30% increase in yields.

Various industry initiatives aim to support organic growers, and various companies, including Nike, Walmart, and C&A now incorporate organic cotton as part of their supply chains

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Organic cotton is generally defined as cotton that is grown organically in subtropical countries such as India, Turkey, China, and parts of the USA from non- genetically modified plants, and without the use of any synthetic agricultural chemicals such as fertilizers or pesticides aside from the ones allowed by the certified organic labeling.

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Recycled polyester is now one of the main materials Adidas Originals uses. The material was made in the USA, however China is now the main country which sources the material.

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What Is Polyester Fabric?

Polyester is a synthetic fabric that's usually derived from petroleum. This fabric is one of the world's most popular textiles, and it is used in thousands of different consumer and industrial applications.

Chemically, polyester is a polymer primarily composed of compounds within the ester functional group. Most synthetic and some plant-based polyester fibers are made from ethylene, which is a constituent of petroleum that can also be derived from other sources. While some forms of polyester are biodegradable, most of them are not, and polyester production and use contribute to pollution around the world.

In some applications, polyester may be the sole constituent of apparel products, but it's more common for polyester to be blended with cotton or another natural fiber. Use of polyester in apparel reduces production costs, but it also decreases the comfortability of apparel.

When blended with cotton, polyester improves the shrinkage, durability, and wrinkling profile of this widely-produced natural fiber. Polyester fabric is highly resistant to environmental conditions, which makes it ideal for long-term use in outdoor applications.

The fabric we now know as polyester began its climb toward its current critical role in the contemporary economy in 1926 as Terylene, which was first synthesized by W.H. Carothers in the UK. Throughout the 1930s and 1940s, British scientists continued to develop better forms of ethylene fabric, and these efforts eventually garnered the interest of American investors and innovators.

Polyester fiber was originally developed for mass consumption by the DuPont Corporation, which also developed other popular synthetic fibers like nylon. During World War II, the Allied powers found themselves in increased need of fibers for parachutes and other war materiel, and after the war, DuPont and other American corporations found a new consumer market for their synthetic materials in the context of the postwar economic boom.

Initially, consumers were enthusiastic about the improved durability profile of polyester compared to natural fibers, and these benefits are still valid today. In recent decades, however, the harmful environmental impact of this synthetic fiber has come to light in great detail, and the consumer stance on polyester has changed significantly.

Nonetheless, polyester remains one of the most widely-produced fabrics in the world, and it's hard to find consumer apparel that doesn't contain at least some percentage of polyester fiber. Apparel that contains polyester, however, will melt in extreme heat, while most natural fibers char. Molten fibers can cause irreversible bodily damage.

Buy high-quality, low-priced polyester fabric here. If you are UK based, you can buy it here.

How Is Polyester Fabric Made?

The production processes used to make polyester may vary depending on the type of polyester is made:

Ethylene Polyester

Ethylene polyester (PET) is the most commonly-produced form of polyester fiber. The primary component of PET is petroleum-derived ethylene, and in the process of creating polyester fiber, ethylene serves as the polymer that interacts with other chemicals to create a stable fibrous compound.

There are four ways to make PET fiber, and the polyester production process varies slightly depending on which method is used:

1.Filament: Polyester filaments are continuous fibers, and these fibers produce smooth and soft fabrics.

2.Staple: Polyester staples resemble the staples used to make cotton yarn, and like cotton staples, polyester staples are usually spun into a yarn-like material.

3.Tow: Polyester tow is like polyester filament, but in polyester tow, the filaments are loosely arranged together.

4.Fiberfill: Fiberfill consists of continuous polyester filaments, but these filaments are produced specifically to have the most possible volume to make bulky products like pillows, outerwear, and stuffing for stuffed animals.

The process of creating polyester fiber begins with reacting ethylene glycol with dimethyl terephthalate at high heat. This reaction results in a monomer, which is then reacted with dimethyl terephthalate again to create a polymer.

This molten polyester polymer is extruded from the reaction chamber in long strips, and these strips are allowed to cool and dry, and then they are broken apart in to small pieces. The resulting chips are then melted again to create a honey-like substance, which is extruded through a spinneret to create fibers.

Depending on whether filaments, staple, tow, or fiberfill fibers are desired, the resulting polyester filaments may be cut or reacted with various chemicals to achieve the correct end result. In most applications, polyester fibers are spun into yarn before they are dyed or subjected to other post-production processes.

PCDT Polyester

The process of creating PCDT polyester is similar to the process of creating PET polyester, but this polyester variant has a different chemical structure. While PCDT also consists of ethylene glycol reacted with dimethyl terephthalate, different production processes are used to make these two common polyester variations.

Plant-Based Polyester

Most types of plant-based polyester are also made from ethylene glycol reacted with dimethyl terephthalate. While the source of the ethylene used in PET and PCDT polyester is petroleum, however, producers of plant-based polyester use ethylene sources like cane sugar instead.

Shop a wide variety of polyester fabrics here for US and rest of world here and here if you are UK based.

How Is Polyester Fabric Used?

It's important to recognize that the PET used to make polyester fabric is the same type of petroleum-based plastic used to make many of the synthetic consumer products we use in our daily lives. For instance, this plastic is used to make food containers, water bottles, and a variety of other types of industrial and consumer products.

In its fiber form as polyester fabric, however, PET is used in hundreds of different consumer applications. Traditionally, PET has been used as an alternative to cotton, and in some applications, it may also serve as a reasonable alternative to other natural fibers like wool and silk.

Essentially, anything made from cotton can also be made with polyester. From everyday shirts and pants to glamorous eveningwear, the apparel applications of polyester fabric are endless. Manufacturers use polyester fabric to make suits, jackets, socks, underwear, and pretty much anything that you can wear for casual, business, or formal occasions.

Additionally, manufacturers also use polyester to craft various homewares. In particular, a type of polyester called microfiber has gained prominence in the bath and kitchen homeware categories. Consumers value the softness and absorbency of microfiber in applications like bath towels, face towels, and kitchen towels. Manufacturers may also use polyester to make homewares like blankets, rugs, upholstery, and curtains.

Polyester fabric may be used as cushioning for chairs, sofas, and pillows, and due to the impressive stain-resistance of this material, many parents and pet owners prefer polyester products. Industrial applications of polyester include LCD displays, holographic film, boats, tarps, and bottles.

Where Is Polyester Fabric Produced?

According to a 2006 study, China is the largest producer of polyester fibers. China is also the world's largest polyester market, which makes this nation the hub of the international polyester industry.

Taiwan, Korea, India, Japan, and Indonesia are also major manufacturers of polyester, and some polyester production still occurs in the United States. Once polyester fibers are produced in China and other Asian countries, they mainly remain in Asia to be made into apparel and other polyester-based consumables. From there, these finished pieces of polyester apparel are exported to various nations in the Western world and beyond.

How Much Does Polyester Fabric Cost?

The current price of raw polyester fiber is approximately $1 per pound, but this price rises and falls on a daily bases. Even accounting for minor fluctuations, polyester remains one of the most inexpensive textile products in the world, and this factor contributes greatly to its global popularity.

Once manufacturers have made polyester into fabric, its price rises to approximately $10 per yard. Producers of apparel and other polyester consumables then turn this fabric into final products, and these products are marketed to the consumer.

While the price differences between polyester and other fabrics equalize significantly by the time this fabric reaches the consumer market, low global prices of polyester have traditionally contributed to the overall popularity of this fiber in consumer apparel applications. The continued affordability of polyester keeps apparel prices down, but it also disincentives consumers from trying natural fibers with less harmful environmental impacts.

What Different Types of Polyester Fabric Are There?

To further your knowledge of polyester fabric, it's important to learn more details about the three major types of this textile:

1. Ethylene Polyester

Ethylene polyester, also known as PET, is the most popular type of polyester on the market. In most contexts, the word "polyester" is synonymous with "PET" even though other types of polyester exist.

2. Plant-Based Polyester

The main advantage of plant-based polyester is that this fabric is biodegradable. Plant-based polyester, however, costs more to make, and it may be less durable than its PET or PCDT textile equivalents.

3. PCDT Polyester

While PCDT polyester isn't as popular as PET polyester, it is more elastic, which makes it ideal for certain applications. PCDT polyester is also more durable than PET polyester, so this fabric is frequently preferred for heavy-duty applications like upholstery and curtains.

How Does Polyester Fabric Impact the Environment?

Polyester has a generally negative impact on the environment. From its production to its use to its disposal, this fabric has unfortunate environmental impacts at every stage of its use cycle.

To derive the basic materials used in the production of polyester, it's necessary to obtain fossil fuels, which are limited resources that are also used for vital energy and plastics production applications. The process of refining crude oil into petroleum introduces various toxins into the environment, which can harm living things both in the water and on land.

Once refineries have produced petroleum, further refinement processes are required to produce the ethylene that is used to make polyester. These extraction processes are wasteful, and they introduce more toxins into the environment.

The process of transforming ethylene into polyethylene terephthalate fibers produces more harmful synthetic byproducts, and the dyes and treatment processes used by polyester fabric manufacturers may also make their way into the surrounding environment and poison the area's ecosystems.

Furthermore, the manufacture of polyester often has significant social and cultural costs. The vast majority of polyester producers worldwide essentially engage in slave labor, and polyester workers are exposed to toxic chemicals that may cause neurological damage, cancer, or other potentially fatal conditions. Major polyester manufacturing companies are almost always owned by major international corporations, which enrich themselves while exploiting uneducated people in impoverished countries.

The environmentally harmful impacts of polyester continue as this fabric makes its way into the consumer market. According to a groundbreaking 2014 study, washing polyester fabrics by hand or in washing machines releases tiny synthetic microfibers into the water supply.

While acrylic fabric was found to be the worst offender in terms of microfiber pollution, polyester came in as a close second. Microfiber pollution in the water supply harms the health of marine life, and it also contaminates drinking water in locations all over the world.

As they do with all types of apparel, consumers inevitably discard their polyester garments. Unlike biodegradable fibers like wool, cotton, or silk, however, polyester does not naturally degrade in the environment. While it's impossible to know exactly how long polyester will remain in the Earth's ecosystems before it degrades, environmental scientists all agree that synthetic fabrics like polyester may take centuries to fully break down due to natural environmental conditions.

Overall, polyester harms the environment at every stage in its production, and it inevitably accumulates in the world's ecosystems with no viable methods for removing it. The advent of plant-based polyester fiber would seem to be a step toward reversing this unfortunate state of affairs, but it's unclear whether this alternative to petroleum-based PET alternative will gain traction within the textile market significant enough to make an impact on the polluting effects of polyester.

Polyester Fabric Certifications Available

Polyester fabric may be eligible for a variety of certifications, and recycled polyester is eligible for more certifications than new forms of this fabric. For instance, OEKO-TEX provides its Standard 100 certification for certain polyester textiles, and the Global Recycle Standard (GRS) certifies recycled polyester as genuine.

Other organizations, such as Intertek, also certify recycled PET fabric, and consumers may view certified recycled polyester more favorably. Since polyester is a synthetic fabric, however, it is not eligible for organic certification; even plant-based forms of polyester have gone through such significant chemical manufacturing processes that the organic status of the original plant materials is irrelevant.

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What is Polyester Fabric: Properties, How its Made and Where

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Polyester is a synthetic fabric that's usually derived from petroleum. This fabric is one of the world's most popular textiles, and it is used in thousands of different consumer and industrial applications. Chemically, polyester is a polymer primarily composed of compounds within the ester functional group.

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VOGUE - Chanel fall 2020 runway, both the cropped blazer and flared trousers appear in the catwalk. I have chosen to further extend the flared trouser look and create a cropped playsuit which can we worn dresed up for evening wear or can be dressed down for a more casual day time look. The cropped blazer is also a trend which was extremely popular last year and is a garment which will continue to sell over 2021. This is a statement piece every female wants to currently own in their wardrobes.

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"Freedom!" declared Virginie Viard during a fitting in Chanel's rue Cambon atelier on the eve of her breezy show. Viard explained that she was talking about the sort of wind-in-the-hair freedom that a horse rider feels as their steed bounds through the landscape. That idea of liberation translated into a collection of unforced, woman-friendly pieces that embraced the house codes at the same time that they reinforced Viard's own pragmatic instincts for comfortable, insouciant, no-nonsense glamour. Viard took her inspiration from a turn-of-the-1980s photograph of Karl Lagerfeld and his sometime muse Anna Piaggi, both dressed in the height of Edwardian-revival finery. In that image, Piaggi is shrouded in a veiled Death in Venice hat, and Lagerfeld wears a morning-dress-stripe jacket and vest, a floppy black silk cravat, jodhpurs, and a pair of sturdy riding boots-an image that for Viard represents "strong romance." Viard reinterpreted Lagerfeld's chunky-heel boot and styled it persuasively with every single outfit in the 72-look collection (a tight edit by house standards), from a thickly knit cardigan worn with a cropped white cotton evening dickey and micro shorts to liquid black velvet evening gowns. (There were also a plethora of riding-stock cravats but only one black velvet riding hat.)

The horse motif appeared in a lace woven with a repeating image of a rearing Pegasus and more subtly in strips that suggested the satin armbands of a jockey's silks, set into the sleeves of a tweedy jacket or coat. This detail was inspired by an amazing discovery recently made by the archive sleuths of Chanel. Gabrielle "Coco" Chanel's passion for horse racing apparently began with her romance with the dashing polo player Boy Capel, and eventually she owned racehorses herself. Those sleuths have recently unearthed a set of racing silks worn by the jockey who rode the designer's horse, an animal that she named, with singular aptness, Romantica. Coco Chanel's racing color of pink appeared in the collection alongside a pale stem green, the only colors in a rigorous palette of black and white, aside from the cabochon jewels of the Byzantine costume-jewelry belts and necklaces that Chanel herself loved and that Viard translated into intarsia knits that recalled the famous embroidered Christian Lacroix jacket on Vogue 's groundbreaking November 1988 cover.

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Chanel Fall 2020 Ready-to-Wear Collection

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"Freedom!" declared Virginie Viard during a fitting in Chanel's rue Cambon atelier on the eve of her breezy show. Viard explained that she was talking about the sort of wind-in-the-hair freedom that a horse rider feels as their steed bounds through the landscape.

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' We can be sexy and strong at the same time ' This is referring to the blazer trend which is a strong and dominant trend. Women can feel strong yet feminine in a trend which has trickled down into the highstreet, now turning smart work wear into every day pieces.

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Prada Fall 2020 Ready-to-Wear Fashion Show

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The complete Prada Fall 2020 Ready-to-Wear fashion show now on Vogue Runway.

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Fashion United - Top 10 trends for aw21

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The catwalk shows of the autumn-winter 2020/21 season ended Tuesday evening with a breathtaking Louis Vuitton show. Marked by an underlying worried mood linked to the coronavirus epidemic, Fashion Week nevertheless Delivered with a spate of new trends and brilliant highlights. Here is a list of FashionUnited's top ten autumn-winter 2020/21 clothing trends to bet on.

Saturated red

The scarlet hue has coloured many catwalks this season. From Hermès to Balmain - and not forgetting the youngest brand Koché - the saturated and lively red has coloured outerwear, tailoring and couture, radiating symbolism of sensuality, passion but also of strength.
Photos: Hermès, Balmain, Issey Miyake.
Endless length

The length of coats, skirts and dresses reached all the way to the ankles and feet in many of the AW20/21 catwalks. This penchant for the very long has been adopted for a few seasons already and seems to continue in view of the slender figures of Lemaire, Kenzo and Chloé.
Photos: Lemaire, Kenzo, Chloé.
Key word: Tailoring

Tailoring - its been the keyword of the moment and has occupied the minds of almost all fashion designers. Shirts, double-breasted jackets, pleated pants - the art of tailoring defines the wardrobe of the season. American streetwear master Virgil Abloh himself opted for fitted jackets and tailored collars in a time when the shirt, in particular the everyday shirt, is once again becoming an essential.
Photos: Ujoh, Prada, Off-white.
Outdoor functionality

The outdoor sector, long acclaimed through the success of the down jacket, looks to take an increasingly important place in the female and male wardrobe. On the Off-White catwalk, model Bella Hadid wore a red carpet dress, the sleeve of which was made of technical fabric from Arc-Teryx, a Canadian company specializing in clothing for mountain sports. Technical materials, drawstrings details, outfits for very cold weather and lively colour palette, the outdoors expresses itself from every angle.
Photos: Off-White, Kenzo, Issey Miyake.
Classic white collar

If there is one trend to bet on in the coming seasons, it is the white collar. Virginie Viard, artistic director of Chanel, had already highlighted it during the SS20 haute couture fashion, inspired by the childhood Gabrielle Chanel spent at a convent orphanage run by nuns. Large collars ot scallop tailored collars, the important thing is that it is white and that its virgin shade highlights the delicate posture of the head. It is preferably worn on a black top for an elegant contrast.
Photos : Chloé, Alianna Liu, Celine.
All black

Often worn with popping details or in a total look, black has obscured a large part of the catwalks: from the disturbing Balenciaga fashion show to the latex silhouettes of Anthony Vaccarello for Saint Laurent. At Chanel, Virginie Viard notably played on its contrast with white.
Photos: Issey Miyake, Chanel, Kristina Fidelskaya.
Flying fringes

Pieces fringed in a chic and precious spirit have been seen in particular at Prada, Dior and Ingie. They are worn long and sparkling for a 20s look, or on high waisted shorts, loincloth style, for freedom of movement and a feeling of nonchalance.
Photos : Ingié, Dior, Prada.
Glossy latex

Usually linked to the world of sex, latex has been much talked about this season after having found itself in stylistic recurrence within the Balmain and Saint Laurent collections. But whether the material used is latex, it is the glossy aspect we particularly like for next autumn-winter. Also note a widespread use of leather: large outerwear, eveningwear and everyday wear.
Photos : Lacoste, Balmain, Arthur Avellano.
Distant traveller

This season the theme of travel is becoming increasingly popular, drawing inspiration from backpackers, adventurers and great explorers. Whether it's khaki canvas, functional details, or playful layering, the idea is there: that the wearer has returned from a trip to a distant land, even if they never really set foot there.

Photos : Lemaire, Balmain, Kenzo.

Brilliant shine

The tinsel moves away from its vulgar image to enhance the style of precious sparkles and good taste. Rhinestones, jewellery buttons or lurex threads, it is expressed both in total looks or as dress punctuation.

Photos : Balenciaga, Celine, Koché.
This article was originally published on FashionUnited.fr before being translated and edited. Main image credit: Chanel. Backstage Gigi Hadid

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The catwalk shows of the autumn-winter 2020/21 season ended Tuesday evening with a breathtaking Louis Vuitton show . Marked by an underlying worried mood linked to the coronavirus epidemic, Fashion Week nevertheless Delivered with a spate of new trends and brilliant highlights. Here is a list of FashionUnited's top ten autumn-winter 2020/21 clothing trends to bet on.

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Catwalk - visible underpinnings as seen on runway with models such as Kendall Jenner. This is a trend which I have used to create my flared playsuit. I have used a bralet and put it together with a cropped pair of trousers which is also a hot trend at the moment.

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The catwalk shows of the autumn-winter 2020/21 season ended Tuesday evening with a breathtaking Louis Vuitton show. Marked by an underlying worried mood linked to the coronavirus epidemic, Fashion Week nevertheless Delivered with a spate of new trends and brilliant highlights. Here is a list of FashionUnited's top ten autumn-winter 2020/21 clothing trends to bet on.

Saturated red

The scarlet hue has coloured many catwalks this season. From Hermès to Balmain - and not forgetting the youngest brand Koché - the saturated and lively red has coloured outerwear, tailoring and couture, radiating symbolism of sensuality, passion but also of strength.
Photos: Hermès, Balmain, Issey Miyake.
Endless length

The length of coats, skirts and dresses reached all the way to the ankles and feet in many of the AW20/21 catwalks. This penchant for the very long has been adopted for a few seasons already and seems to continue in view of the slender figures of Lemaire, Kenzo and Chloé.
Photos: Lemaire, Kenzo, Chloé.
Key word: Tailoring

Tailoring - its been the keyword of the moment and has occupied the minds of almost all fashion designers. Shirts, double-breasted jackets, pleated pants - the art of tailoring defines the wardrobe of the season. American streetwear master Virgil Abloh himself opted for fitted jackets and tailored collars in a time when the shirt, in particular the everyday shirt, is once again becoming an essential.
Photos: Ujoh, Prada, Off-white.
Outdoor functionality

The outdoor sector, long acclaimed through the success of the down jacket, looks to take an increasingly important place in the female and male wardrobe. On the Off-White catwalk, model Bella Hadid wore a red carpet dress, the sleeve of which was made of technical fabric from Arc-Teryx, a Canadian company specializing in clothing for mountain sports. Technical materials, drawstrings details, outfits for very cold weather and lively colour palette, the outdoors expresses itself from every angle.
Photos: Off-White, Kenzo, Issey Miyake.
Classic white collar

If there is one trend to bet on in the coming seasons, it is the white collar. Virginie Viard, artistic director of Chanel, had already highlighted it during the SS20 haute couture fashion, inspired by the childhood Gabrielle Chanel spent at a convent orphanage run by nuns. Large collars ot scallop tailored collars, the important thing is that it is white and that its virgin shade highlights the delicate posture of the head. It is preferably worn on a black top for an elegant contrast.
Photos : Chloé, Alianna Liu, Celine.
All black

Often worn with popping details or in a total look, black has obscured a large part of the catwalks: from the disturbing Balenciaga fashion show to the latex silhouettes of Anthony Vaccarello for Saint Laurent. At Chanel, Virginie Viard notably played on its contrast with white.
Photos: Issey Miyake, Chanel, Kristina Fidelskaya.
Flying fringes

Pieces fringed in a chic and precious spirit have been seen in particular at Prada, Dior and Ingie. They are worn long and sparkling for a 20s look, or on high waisted shorts, loincloth style, for freedom of movement and a feeling of nonchalance.
Photos : Ingié, Dior, Prada.
Glossy latex

Usually linked to the world of sex, latex has been much talked about this season after having found itself in stylistic recurrence within the Balmain and Saint Laurent collections. But whether the material used is latex, it is the glossy aspect we particularly like for next autumn-winter. Also note a widespread use of leather: large outerwear, eveningwear and everyday wear.
Photos : Lacoste, Balmain, Arthur Avellano.
Distant traveller

This season the theme of travel is becoming increasingly popular, drawing inspiration from backpackers, adventurers and great explorers. Whether it's khaki canvas, functional details, or playful layering, the idea is there: that the wearer has returned from a trip to a distant land, even if they never really set foot there.

Photos : Lemaire, Balmain, Kenzo.

Brilliant shine

The tinsel moves away from its vulgar image to enhance the style of precious sparkles and good taste. Rhinestones, jewellery buttons or lurex threads, it is expressed both in total looks or as dress punctuation.

Photos : Balenciaga, Celine, Koché.
This article was originally published on FashionUnited.fr before being translated and edited. Main image credit: Chanel. Backstage Gigi Hadid

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The catwalk shows of the autumn-winter 2020/21 season ended Tuesday evening with a breathtaking Louis Vuitton show . Marked by an underlying worried mood linked to the coronavirus epidemic, Fashion Week nevertheless Delivered with a spate of new trends and brilliant highlights. Here is a list of FashionUnited's top ten autumn-winter 2020/21 clothing trends to bet on.

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A few images of 90's Adidas style with the denim dungarees. An idea which I have encorporated into my product development.

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Wikipedia - A short summary on Urban Outfitters and who they are as a brand.

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Urban Outfitters, Inc. ( URBN) is a multinational lifestyle retail corporation headquartered in Philadelphia, Pennsylvania. Operating in the United States, the United Kingdom, Canada, select Western European countries, Poland, the United Arab Emirates, Kuwait, and Qatar, the Urban Outfitters brand targets young adults with a merchandise mix of women's and men's fashion apparel, footwear, beauty and wellness products, accessories, activewear and gear, and housewares, as well as music, primarily vinyl records and cassettes.

The company was founded as the retail store Free People by Richard Hayne, Judy Wicks and Scott Belair in 1970 as a project for an entrepreneurship class at University of Pennsylvania. It was renamed to Urban Outfitters and incorporated in 1976.

Urban Outfitters, Inc. (URBN) carries multiple stores within the URBN portfolio of brands, which also includes Anthropologie, Free People, Terrain, BHLDN and the Vetri Family restaurant group. Much of the merchandise is designed and produced by the company's wholesale division on these multiple private labels.

In the 1970s, Dick Hayne opened a store and called it Free People in West Philadelphia, Pennsylvania. As the store eventually grew from one to two storefronts, the name was changed from Free People to Urban Outfitters.

Urban Outfitters store in Halifax, Nova Scotia

In 2007, the company received the National Preservation Honor Award from the National Trust for Historic Preservation for the Urban Outfitters Corporate Office Campus located on the Philadelphia Naval Shipyard.[why? ]

In 2011, it agreed to sell limited editions of Polaroid ONE600 instant cameras and Type 779 instant film in partnership with the Austrian entrepreneur Florian Kaps, who acquired the rights to manufacture 700 copies of the defunct product. In January 2013, it hired the Abraham & Roetzel lobbying firm, led by former Republican Sen. Spencer Abraham, to advocate on its behalf in Washington, D.C., regarding retail industry policy.

In Q4 2015, the company announced plans to acquire the Vetri Family, a Philadelphia restaurant group. As the company was facing declining same store sales and foot traffic, the acquisition illustrated the retailer's shift in strategy. This includes restaurants Amis Trattoria, Bar Amis, and Pizzeria Vetri. There are two Pizzeria Vetri locations in Philadelphia, with other locations in King of Prussia, Pennsylvania and Washington, D.C.

In 2019, the company drew attention by announcing the sale of used VHS tapes for $40. In the same year, Urban Outfitters launched Nuuly, a subscription clothing rental service. Following that, the company launched Nuuly Thrift, a resale platform for buying and selling women's, men's and kids' apparel and accessories from URBN labels and other brands.

As of 2020, Urban Outfitters does not publicly disclose which factories produce the brand's clothing. It also has no human resources department.

In December 2022, Urban Outfitters announced the departure of its president, Francis Pierrel, from the company.

Urban Outfitters' products have also been the subject of multiple complaints and criticism, largely from religious, ethical, and ethnic pressure groups including a local chapter of the NAACP, Anti-Defamation League and Navajo Nation for some of their products.

On November 27, 2009, URBN drew the attention of the Swedish press for denying collective bargaining rights to employees at their Stockholm store by making all 38 workers redundant and re-hiring them through employment agency Academic Work. In response to the move, ombudsman Jimmy Ekman called for tougher laws to prevent other firms denying collective bargaining rights in this way.

In 2019, a former executive of Chinese descent with 40 years at the company sued it for ethnic and age-based discrimination.

In 2021, the company only received a score of 11-20% in the Fashion Transparency Index, they also have no evidence of ensuring paying living wages to their employees.

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Urban Outfitters, Inc. ( URBN) is a multinational lifestyle retail corporation headquartered in Philadelphia, Pennsylvania. Operating in the United States, the United Kingdom, Canada, select Western European countries, Poland, the United Arab Emirates, Kuwait, and Qatar, the Urban Outfitters brand targets young adults with a merchandise mix of women's and men's fashion apparel, footwear, beauty and wellness products, accessories, activewear and gear, and housewares, as well as music, primarily vinyl records and cassettes.

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Adidas V Nike statistics.

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The statistic shows the global revenues of the sporting goods companies Nike, Adidas and Puma from 2006 to 2019. In 2019, the Adidas Group generated 23.64 billion euros in revenue.
Nike, Adidas, and Puma comparison - additional information
The global sports apparel market is highly fragmented, with basic discount brands to high-end fashion name brands competing for market position. U.S.-based Nike is the world's leading brand in athletic footwear and apparel, and the most valuable sports business brand in the world. Nike has a higher global revenue than its main competitors, Adidas and Puma, put together. North America is a key market for Nike, as almost half of its global revenue was generated there in 2019, mainly from footwear sales. Much of Nike's success can be attributed to the brand's marketing campaign as well as sponsorship agreements with celebrity athletes and professional sports teams.

Adidas and Puma used to be one company named Gebrüder Dassler Schuhfabrik, established by two brothers, Adolf and Rudolf Dassler. After a disagreement between the two brothers, the company split, creating the two widely known sporting brands, Adidas and Puma. Adidas is the largest sportswear manufacturer in Europe, and the second largest in the world, just behind Nike, with over 23.6 billion euros in annual revenue and a brand value of approximately 16.5 billion U.S. dollars. Adidas employed 59,533 people worldwide in 2019. Just as with Nike, footwear is the most important category for Adidas. In 2019, over 50 percent of the Adidas Group net sales were generated by the footwear category.

Puma, also a leading sporting brand in the world, has the long-term mission of becoming the most desirable sport lifestyle company in the world. Europe and the Americas are the most profitable markets for Puma, as these regions accounted for nearly 75 percent of Puma's consolidated sales in 2019. Describing itself as the 'blue mountains', Puma has been trying to incorporate more edge, creativity and uniqueness into their designs with their collaborations with fashion designers such as Sergio Rossi and Alexander McQueen, and singer Rihanna. Collaboration with celebrities and fashion designers is a common strategy amongst these leading sports brands, as they aim to maintain their share of the market by broadening their product lines.

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Adidas, Nike & Puma revenue comparison 2006-2018 | Statista

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The statistic shows the global revenues of the sporting goods companies Nike, Adidas and Puma from 2006 to 2019. In 2019, the Adidas Group generated 23.64 billion euros in revenue. Nike, Adidas, and Puma comparison - additional information The global sports apparel market is highly fragmented, with basic discount brands to high-end fashion name brands competing for market position.

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The pros and cons of Nike.

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Basketball Sneakers Reviews, Ratings, Release Dates

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Nike By You has been around for nearly two decades at the time of writing this and is easily the most successful shoe customizing service out there. Although Adidas, Vans and many more companies have tried,Nike By You is head and shoulders above its competition, working as the gold standard for the market.

[envira-gallery id='13708′]

The obvious positive about being able to customize your own Nike, is that you can make your own colorway, how you would like it, and even have your name on the shoes. With Nike's easy to use customizing format, you can sink hours into designing your shoe, and with Nikes wide range of shoes to choose from, there really is something for everyone. Recently, Nike has put a lot of time into the service, now giving you a 3D rendering of what the shoe would look like, and they are constantly adding brand new sneakers to customize.

[envira-gallery id='13714′]

On the downside, these customized versions of the shoes are a higher price than the normal colorways of the model, and the 3D render is not too realistic, with some of the colors looking very different in real life. As well as this, if you were to buy a pair, as they must be made specially for you, they can take up to 4 weeks to come, instead of the option to have next day delivery like normal Nike models.

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The custom shoe market looks to be getting less popular, with less hype surrounding it these days, and actually stopping their MiAdidas line, 19 years after its inception, but I think most of us can agree that the ability to make our own version of a shoe is a pretty cool thing, so let's hope Nike By You can avoid the fate of its competition.

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The pros and cons of Nike By You | Basketball Sneakers Reviews, Ratings, Release Dates

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Nike By You has been around for nearly two decades at the time of writing this and is easily the most successful shoe customizing service out there. Although Adidas, Vans and many more companies have tried,Nike By You is head and shoulders above its competition, working as the gold standard for the market.

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SWOT Analysis of Nike

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SWOT analysis of Nike analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Nike SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Nike to benchmark its business & performance as compared to the competitors and industry. As of 2020, Nike is one of the leading brands in the lifestyle and retail sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Nike competitors and includes Nike target market, segmentation, positioning & Unique Selling Proposition (USP).

Nike has been one of the biggest brand names always. As of 2019, Nike has over 5 billion dollars revenue through shoes, apparels, merchandise etc. This article covers the various aspects of Nike.

Nike Brand Analysis

Nike SWOT Analysis

Nike Strengths

Below are the Strengths in the SWOT Analysis of Nike:

1. Nike is the world's leading brand for sports shoes and apparel having a a global presence

2. It has been recognized many times by fortune magazines on "100 best companies to work for"

3. Nike is listed among 50 most innovative corporate companies worldover

4. Nike differentiates by making innovative products which has global recognition

5. Effective business relationship-building is done by the company globally which has help its brand equity

6. It has launched many other products in collaboration with companies e.g. launched music player, Nike watches etc

7. Nike is a leading top of the mind brand with excellent innovative advertising and branding

8. Exclusive shops all over the world apart from availability through multi-brand retail stores

9. It is ranked among the top companies for climate-friendly companies

10. Nike associates itself with leading international sports teams, players and events

11. It has been constantly been involved sponsorship of sports events and teams across various sports

12. Nike has several star celebrity brand ambassadors from various sports like football, golf, cricket, NBA etc

Nike Weaknesses

Here are the weaknesses in the Nike SWOT Analysis:

1. The Nike company faced allegations of labor and wage laws with employees, poor working conditions etc

2. Constant competition means limited market share growth for the company

Nike Opportunities

Following are the Opportunities in Nike SWOT Analysis:

1. Product expansion in areas like more concentration in sunglasses, sportswear etc. which gives high profit

2. Nike can open their stores in tier 2 cities in emerging economies as well

3. Enhance brand visibility by opening sports academies across the world for nurturing talent

4. Nike can tap the online opportunities to reach out to as many customers as possible

Nike Threats

The threats in the SWOT Analysis of Nike are as mentioned:

1. Footwear market is so competitive, major competition from other brands

2. As it is an international brand currency fluctuations of countries affects the business of Nike

3. Fake imitations and replicas often cause a problem for a brand like Nike

4. Adaption of new techniques and innovation by other brands

Nike Competition

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Nike. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

Search & Explore : BrandGuide

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Nike SWOT Analysis | Top Nike Competitors, STP & USP | Detailed SWOT Analysis of Brands | MBA Skool-Study.Learn.Share.

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SWOT analysis of Nike analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Nike SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors. SWOT Analysis is a proven management framework which enables a brand like Nike to benchmark its business & performance as compared to the competitors and industry.

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This is an article on the digital marketing of nike and how they keep there brand fresh and standing out from its competitors.

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5 Brilliant Nike Campaigns Created With Effective Digital Marketing Strategies

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Highly creative and emotional campaigns are playing a determent role in Nike’s digital marketing strategy. We listed 5 of them for you.

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This pie chart has been taken from Edited and shows how tops is the core drivers, followed ny dresses.

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This pie chart has been taken from Edited and shows how footwear is the biggest core driver - however this is not reflective of my range as Adidas is predominantly footwear. However the second most popular catergory is tops again which is shown in my range and similar to Motel.

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ADIDAS Average Prices of garments

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Motel Rocks Average prices on garments

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The Pros and Cons of sourcing from China

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If you're thinking about outsourcing your manufacturing to China, it's important to understand the pros and cons of the process to make sure it's the right decision for your business.

Pro - Save money on manufacturing costs

Despite the added cost of transporting your goods overseas, outsourcing to China can save you a significant amount of money on your manufacturing processes. Due to a lower cost of living, factories can produce items at a much lower rate than their UK based counterparts.

Con - Risk of factories overcharging

Some factories can charge British companies more than they would for nationals, so you may not be saving as much as you could. To help you save as much as possible, China Outsourcing's UK based team work alongside our team of Chinese nationals, who are on the ground in China, to make sure you get the very best deals.

Pro - Reduce resource expenses

When you outsource to China, there's no need to invest money in expensive machinery, equipment or training. As companies have been outsourcing their manufacturing to China for decades, the country has the capability to produce almost any product to any specification.

Con - Lower quality

One of the biggest concerns some businesses have about Chinese manufacturing is the quality. While its true some factories do produce products to a lower quality that you would like, China Outsourcing only uses suppliers from our tried and tested portfolio and we are fastidious in our quality control checks. We even send you samples before full manufacturing begins.

Pro - Diversify your business

Having an extra branch of your business in China means you gain additional insights into the Asian market, allowing you to diversify and expand your business into previously untapped markets that you may have never considered before.

Con - The language and cultural difference

Of course, the main concern of outsourcing to China is the language and cultural differences. It can be all too easy to mistranslate a key specification or offend your supplier without knowing why. Again, our team of Chinese nationals ensures this doesn't happen.

At China Outsourcing, we have offices in both England and China and only work with our tried and tested portfolio of suppliers, making outsourcing your manufacturing easy and completely low risk. To learn more about how we can help you make the most of your manufacturing, contact the team today on +44(0)1202 606141.

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If you're thinking about outsourcing your manufacturing to China, it's important to understand the pros and cons of the process to make sure it's the right decision for your business. Despite the added cost of transporting your goods overseas, outsourcing to China can save you a significant amount of money on your manufacturing processes.

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The 4 P's of Adidas - pricing architecture.

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Adidas has made a real come back in the past few years. Despite Nike's challenge, it has emerged a strong player and is again in a mood to make its presence felt with full might. The brand has a unique appeal and its market share and popularity have grown in the recent years. Apart from product innovation, the credit can be given to the excellent marketing efforts of the brand. It makes shoes and apparel for men, women and kids. The brand has revamped its marketing strategy in these years and that has boosted its growth rate and revenue. This is a discussion of the marketing mix of Adidas focusing on the four P's- Product, place, Price and promotion. All these aspects of its marketing mix are important and have played a major role in the growth and success of the famous sports shoe and apparel brand.

Product Mix:

Adidas is a well-known maker of sports shoe, apparel and accessories. It makes shoes and apparel for men, women and kids. The brand also produces shoes and sports gear for different sports. Apart from quality, it also focuses on attractive designs and a large product range. Its product mix has grown larger after its acquisition of Reebok. Below is a brief description of its product mix.

Sports shoes and apparel for basketball, football, golf, outdoor, running, tennis and training.

Men's shoes and clothing,

Kid's shoes and clothing

Women's shoes and clothing

Handbags and other accessories for men and women.

Adidas Originals, Neo, Stella McCartney, All Porsche Design Sport, Reebok, Taylor made Adidas Golf.

Thus, you can see that Adidas has a large array of stylish products for men, women and kids. Apart from its shoes and accessories for specific sports, it has also brought innovative designs and styles in sports shoes and apparel.

https://www.youtube.com/watch?v=Vj6meQG6JmY

Place:

Adidas has outsourced most of its production. Its products are manufactured in 55 countries and it works with more than 800 independent factories globally. Its Tier 1 suppliers are the factories with which it is in direct contractual relationship for the supply of its products. In Tier 2 are its subcontractors that are subcontracted by its primary suppliers. The brand has 785 tier 1 and 249 tier 2 suppliers. Its number of retail stores in 2016 was more than 2800. Out of them, 1757 are concept stores, 902 factory outlets and 152 are concession corners and others.

(Check out the marketing and branding strategy of Adidas)

Price:

The pricing strategy that Adidas uses is an example of the high low pricing strategy. The high low pricing scheme is a scheme where the prices of the products are generally kept higher than the competitors but the company uses promotional discounts to offer lower prices and attract consumers. In this way, the brands following this strategy attract consumers to the retail stores by providing low introductory prices on new products while also introducing them to the higher priced products. This strategy is extensively followed in the shoe and fashion industry.

Promotion:

Like the fashion industry, shoe industry also focuses a lot on marketing and promotion of brands and products. Adidas has also invested a lot in the marketing and promotion of its brand. The brand has adopted a new there pronged strategy to renew its brand image and attract customers. Part from the traditional channels, it has focused on the use of technology to grow its popularity and customer base. Its websites and apps that are designed to provide a convenient shopping experience are also a great channel of marketing for the brand where it showcases its newest innovations, styles and designs. The brand is also active on social media and has millions of followers on Facebook. The brand also uses YouTube to showcase promotional videos for the marketing of its brands and products. In combination with these methods, it uses the print media and television as well as sponsorship for marketing.

https://www.statista.com/statistics/268442/number-of-retail-stores-of-the-adidas-group-worldwide-by-store-type/

https://www.adidas-group.com/en/sustainability/compliance/supply-chain-structure/

https://www.boundless.com/marketing/textbooks/boundless-marketing-textbook/pricing-8/specific-pricing-strategies-63/high-low-pricing-319-1055/

https://www.adidas-group.com/en/brands/adidas/

More resources on Adidas:
Adidas Revenue and gross profit 2003-2017 Adidas number of Employees Adidas R&D Expenses

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Adidas has made a real come back in the past few years. Despite Nike's challenge, it has emerged a strong player and is again in a mood to make its presence felt with full might. The brand has a unique appeal and its market share and popularity have grown in the recent years.

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This is an example of how Motel entices their customers by offering a 50% discount. There are many items on sale which are still popular and Motel use their sales and student discounts to keep customers coming back.

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Shop the newest and best women's fashion. New garms added daily. Free Shipping & Returns. Students get 20% off. Go on shop now you know you want to!

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The pros and cons of sourcing from China

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The Pros and Cons of Outsourcing Manufacturing to China - Baysource Global

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We are aware that China is one of those markets that offer the ability of manufacturing an extensive variety of products and at the lowest rates. While outsourcing is an attractive proposition, companies using outsourcing services should be aware of the pros and cons.

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Pros and cons of sourcing from India

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What are the relative advantages of China over India, when it comes to sourcing products? The China Law Blog came up with two different posts covering this question... And a reader called Joel Waldman came up with very interesting comments that I am going to reproduce in this post.

From what he wrote, he has been living in India for 30 years and spent all this time sourcing from there. He has started sourcing from Chinese suppliers about 5 years ago.
1. Challenges of sourcing in India
First, here is why he "strongly disagrees that India is in any way, comparable to China":

Logistics is a joke in India. It takes 3 days to unload/load a container ship in Mumbai. I have "lost" containers put on a train in New Delhi which somehow are missing when the train arrives in Mumbai. Yes, containers disappear from trains.

The Mumbai High Court has ruled that proven theft (proven in court) is not sufficient grounds for firing a worker. To close a company/factory with more than 90 workers requires government permission, which has till date, never been given.

India manufactures what China, for a variety of reasons, chooses NOT to manufacture: too labor intensive, too short production runs, primarily for the domestic Indian market where there are tariffs protecting the Indian manufacturer.

The real cost of Indian labor is 2-3 times the cost of China labor when you take into account productivity, Indian workers need for excessive/extensive supervision, and the costs of benefits. This is why Chinese construction companies choose to import Chinese labor to India, for projects they are working on in India, and why, till very recently, there were 40,000+ Chinese workers in India doing construction.

I am fully aware of the problems of sourcing in China. Nevertheless, India's costs and logistics make it the second choice for any product currently available in China.

With the poor response to call centers in India by American consumers/customers, I also expect China to shortly (as English in China becomes more widespread) become the destination of choice for out-sourcing.

These are all strong obstacles to sourcing from (and manufacturing in) India. On these issues, there is no doubt that China offers better options.

I remember visiting a large garment factory in Tirupur (in the Tamil Nadu province). They exported nearly everything to large US and European brands. The workers were paid about 60% of what an equivalent operator would get paid in a Guangdong factory.

BUT they were much slower to do the same job, they were very poorly organized, and their days were much shorter. When I told them that a Chinese sewing girl often worked 11 or 12 hours a day, a manager looked a me and said "are you killing them, or what?"

I can also see a few other reasons why China has been more successful than India for attracting foreign buyers:

Chinese suppliers are good salespeople. They will put a sample in your hands and promise you that's what you will receive. Everything looks easy.

China has set up factories to make about every kind of product, whereas India's industry does not have the same breadth of offer. This "one-stop sourcing" is a huge benefit for buyers trying to optimize their time and find everything they need on one trade show (be it in Hong Kong, Guangzhou, Yiwu...).

For a buyer, going to China is "like going to Las Vegas", as Whit Kelly puts it: good food, nice hotels, plenty of booze and beautiful girls.

2. Advantages of India over China
In a later comment, Mr. Waldman wrote that "there are some good things about sourcing from India":

1. Indian exporters, having been very exposed to Western buyers/culture/business for a very long time, are much more understanding of Western business assumptions: they take their responsibilities more seriously than Chinese exporters. They understand that they are responsible for quality issues, even when a consignment has been inspected by the buyer. They understand that delivery on schedule is critically important, and understand that they need to compensate if a consignment has problems, or is late. This is not generally true of Chinese exporters.

2. They truly understand long term relationships, and are not so focused on the profitability of each consignment. More so than Chinese exporters, in my experience, they focus on the long term.

3. There is not really a cultural or language barrier: yes is yes, and there is a no: a very clear no, when appropriate; not, a maybe/let's see what happens/its possible.

4. There is a greater widespread understanding of their customers' customers: What is acceptable to consumers in different countries in terms of packaging, quality, hidden manufacturing defects, safety issues (lead in paint/trace metals in children toys),

5. Indians, overall, are more creative than Chinese factories. New designs/items are created and plugged into their potential markets. Creativity is real, in India, and they are not looking to copy, but to create something new. IP issues are dealt with in a more "normal" way. Copying is not appreciated. The legal system in India is frustrating slow (I am involved in a property dispute which has been in court for 28 years), but the laws are very similar to English/America laws, which is still not true in China. Contract law works, is enforceable, and predictable. Consumers and businesses are protected from both suppliers, and the government: be they domestic or international.

6. Everyone speaks English, and many, better than I!

7. By and large, exporters say what they mean, and mean what they say.

8. China and Vietnam are the only two countries I know of who try to control which companies can export (through the need for an export license). The original theory that this would insure only quality shipments, has not worked in either China or Vietnam, by the setting up of both state owned and private trading companies. In India, anyone can set up from scratch an export company at a cost of less than USD $ 500. This seems to be a better system, and is ultimately less expensive for the buyer.

9. With all major international banks having branches in India, and very professional Indian banks, international trade is much more efficient than in China. Buying without L.C.'s or a 30% deposit, is much more prevalent in India today, than in China.

This all sounds true... Some of my clients simultaneously source apparel from China and India. I see three types of reasons:

In some cases, if they could, they would buy everything from China, for convenience. But some fabrics and embroideries are just not possible to find in China.

In other cases, it is a "China plus one" strategy (i.e. avoiding to rely on China for 100% of procurements) on the part of the purchasing company.

In rare cases, India has a real cost advantage. However it seems like Bangladesh is the place to go for the "cheapest needle". Pakistan is also an option for some product categories.

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Pros and cons of sourcing products in India vs. China - QualityInspection.org

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What are the relative advantages of China over India, when it comes to sourcing products? The China Law Blog came up with two different posts covering this question... And a reader called Joel Waldman came up with very interesting comments that I am going to reproduce in this post.

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Benefits of sourcing from Vietnam

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Vietnam is the best Alternative to China for Product Manufacturing. Are you interested to see how sourcing products from Vietnam compare to China? Do you want to know the pros and cons of sourcing products from Vietnam? Curious as to how a sourcing company in Vietnam works? We made this guide to help you out!

Sourcing products is a very complex task, and adding the variable of a second country makes it even more complicated. Despite the difficulties, there are many reasons to look at Vietnam to source your products instead of China. China is a maturing market for industrialization and manufacturing, while Vietnam is rapidly growing its manufacturing base. As a result, Vietnam is the 3rd fastest growing economy globally and is expected to keep growing for over a decade! When I compare the two countries, I try to think of China as a giant mature corporate behemoth and Vietnam as a small but promising and rapidly growing start-up. In this guide, we'll go through the reason for whether it's better to source from China or Vietnam for your next product.

Generally, there are three ways to view sourcing from Vietnam:

1. A primary sourcing Destination

2. A secondary or backup destination

3. As a complementary destination, such as a China + Vietnam dual sourcing strategy

In this guide, we'll go over what each of these means. There is no one right approach for everyone, so you must keep your product or existing supply chain in mind as you read. This guide also focuses on the benefits of Vietnam over China when Vietnam competes with many other countries, including the rest of the ASEAN countries and India. It is a little simplistic to turn to source into a two-country comparison; regardless, comparing China and Vietnam is an excellent place to start giving some perspective and scale.

Cosmo offers services to sources from Vietnam no matter how you view it, in case you're looking. Whether you are looking at just Vietnam, want to compare or move your existing supply chain from China or have a robust, dual-sourcing strategy from 2 countries, Cosmo can help you out. If you are unsure if your product can be made, check out our guide on what can be made in Vietnam here, https://www.cosmosourcing.com/blog/sourcing-fba-products-in-vietnam. In this guide, we'll go through what all three of these ways to view Vietnam mean.

While Vietnam's manufacturing capacity can stand independently, most people focus on China's sourcing products first. It's understandable, given that China is the manufacturing epicenter of the world and can function as a one-stop-shop. Anytime Vietnam manufacturing comes up, it inevitably gets compared to China, which is understandable as China is currently at the top. Despite China's dominance, Vietnam punches above its weight and has several advantages over China.

By the numbers!

Numbers can only tell so much, but several items show Vietnam can outperform China for its size; for instance, Vietnam, despite being 1/15 the size of China, produces 1/10 the total amount of China's exports.

Pros

Young skilled labor force

Vietnam has one of the youngest labor forces globally, but they are very capable of performing complex manufacturing tasks. For example, Vietnam's labor force includes high-level technical assembly, semiconductor fabrication, and smartphone assembly. On average, the labor cost is half what it is in China. Also, Vietnam's labor force is seven years younger than in China, and even though Vietnam has a population of 90 million, 54 million are between the ages of 18 and 60. Therefore, they can participate in the labor force.

Fewer restrictions and more free trade

While China sees more and more restrictions and regulations against its manufacturing sector, Vietnam's government is extremely proactive in pursuing free trade agreements worldwide. Vietnam has trade agreements soon to be completed, with the EU (including non-full EU members Norway, Iceland, and Switzerland), South Korea, and All of Southeast Asia, via ASEAN, Russia, and more. They are actively negotiating a revival of the TPP (without the US) and already have a Bilateral trade agreement that stops short of being full free trade) with the US. The Trade and Investment Framework Agreement was signed by the US and Vietnam in 2007 and has been in effect.

Smaller Bureaucracy

Vietnam, compared to China, has a smaller bureaucracy and fewer restrictions on foreign direct investment. Vietnam has removed all restrictions on foreign ownership of production and manufacturing facilities for several industries. Further, Vietnam has relaxed restrictions and rules on foreign ownership and investment in hundreds of industries. If you are at the scale that you are considering setting up and owning your manufacturing capabilities, then Vietnam is much, much more attractive than China. Having experienced Vietnam and China, I have often felt pushback from China when trying to source and do business, while in Vietnam, I feel much more welcomed.

Cons

Logistics and Infrastructure

Vietnam has a decent logistics and infrastructure network but it is not world-class. Vietnam has one of the world's better systems, but it is not world-class and falls very short of China, which is widely considered the best in the world. If Vietnam wants to take its industrial growth to the next level, they need to invest in new roads, Freight Rail, a cheaper electrical grid, new ports, and more. Unfortunately, in many cases, despite a lower cost from the factory in Vietnam, it is still cheaper to buy from China due to the lower transportation cost.

Selection

Another downside of Vietnam is that you can't get everything you want from here. The limited selection is because Vietnam, unlike China, is limited in what it can produce. However, to be fair to Vietnam, most of what it can produce is very often cheaper or higher quality than what can be found in China, and with some industries like clothing, it's both cheaper and higher quality. So, if you wonder what can be made in Vietnam, We made a guide for you [Link coming soon!]

Scalability

Not only can your item be found in China, but you can also order it in almost any quantity. In Vietnam, the MOQ is often higher than in China, and they are not as flexible. It's a common practice when sourcing a new product to make a small order to test the market and then make a larger order when you are ready to commit. While it's still possible to do that in Vietnam, it's not as easy as in China. For example, I had a client that needed 2,000 custom-designed shirts made, so I contacted several factories that could make shirts. Many factories could make millions of T-shirts yearly and supplied significant retailers like H&M and Uniqlo. However, while they could handle that volume, they couldn't shift production to handle a smaller order.

Pros

One-stop shop

China is still a one-stop shop when it comes to finding a manufacturer. If it can be made, it can be made in China. No other country anywhere in the world can offer this. When I source from Vietnam, the first question I ask is, "can it be made here?', but when I source from China, the first question is, "what price can I buy it?" Even for products that can be made in Vietnam, the factories are often not designed to handle different scales. In China, smaller buyers can make a small purchase to test a product idea and expand to almost any size.

Access to raw materials

China also has better access to raw materials despite China's lack of natural resources. This is because China's Government and Chinese businesses are very aggressive in going to the source and buying the needed raw materials. A notable example is China controlling 90% of the rare earth metals essential in modern electronics. As a result, by and large, factories have their back-end supply chain figured out, so we only need to talk to the end manufacturer as a sourcing company.

When sourcing from Vietnam (and anywhere outside of China), it's not uncommon to find both manufacturers who can make the finished good and a supplier of the materials. In some cases, this can be good as you have full accountability in the supply chain and control over what is used. For instance, we recently sourced high-end Italian wool for some apparel in Vietnam, while in China, you have to take the factory at their word on the material they use or hire a third-party inspection service.

Infrastructure

China also has better infrastructure than Vietnam. That's not to say that the infrastructure in Vietnam is bad, it's pretty decent, actually, but China has invested trillions of dollars in creating possibly the best infrastructure in the world. Even though they have the largest ports in the world, they are incredibly efficient. China has a freight rail network that connects the entire country and over twice as much high-speed rail as the rest of the world combined. And even if it does come from terribly polluting coal plants, the electricity is cheap. China's infrastructure and logistics network are so good that the transportation cost savings make up for the higher labor cost in many cases.

Cons

Difficult Bureaucracy and regulations

To say China has a massive, complex, and ever-changing set of rules and regulations is an understatement. China's bureaucracy is massive, and navigating it can sometimes feel like living in a Kafka novel. On top of its size and complexity, China chooses which laws to enforce almost randomly. While it's simple to set up short-term relationships and projects, it gets exponentially more difficult the more you wish to expand. It can be a nightmare if you get to the level of setting up your manufacturing. Foreign ownership, while possible, is challenging and can take years. China almost forces Joint Ventures with Chinese partners that may or may not be reliable.

Tariffs are only going to get worse.

Tariffs have already hit $50 Billion worth of goods in China, and the current administration seems intent to follow through with another $200 billion soon. Even beyond the United States, other countries are looking to restrict the outflow of trade to bolster their competitive advantages. On the opposite end are countries like Vietnam actively pursuing and signing free trade deals instead of getting hit with Tariffs.

Raising Cost

Beyond Tariffs, prices of goods exported from China have been increasing little by little each year. The rising cost in China is because of a few overall positive trends in China, such as raising wages and stricter environmental regulations. Nonetheless, China has slowly moved away from the "Cheap" manufacturing base.

Counterfeiting and trust

My clients' biggest concern when sourcing from China is having their items getting ripped off or counterfeited. For years, China has been notorious for stealing designs, ignoring patents, and sometimes cloning entire businesses. For FBA clients, it's not unheard of for a Chinese-based supplier to figure out where the product is being sold and hijack a listing. Therefore, it would be best if you went above and beyond to ensure that you have protections in places such as hiring a sourcing company that makes NDA's mandatory in all contracts and forbids both its employees and the factories it works with from selling even unrelated products online.

Corner cutting

'Chabuduo' is a Chinese word that roughly translates as "close enough," The concept is all too prevalent in Chinese manufacturing. When you source products, you must be extremely vigilant and ensure that the product isn't made cheaper than expected and cut corners. It's all common that suppliers will only do what is necessary, and not one bit more, to make your product. There are many ways this concept manifests itself in an end product. For instance, you may get a sample made of one material and the final product made of another or have internal components that are not what they should be. If you want to make sure that your product is legit and up to your standards, it may be in your best interest to hire a sourcing company to help you out.

Many people are already sourcing from China, but many people are starting to look elsewhere for suppliers with major changes going on. It's common for larger companies to audit their supply chain and find backup suppliers to adapt to market changes quickly. A robust supply chain is essential for companies that want to ensure they can deliver the best customer service.

Regarding robustness, the best way to protect yourself from as much risk as possible is to diversify your supply chain as much as possible. Having backup suppliers in Vietnam isn't something only large companies can do; it's becoming much more common with companies of all sizes, including smaller companies. Having suppliers in China and Vietnam allows them to have the absolute best supplier possible and move quickly to keep their supply chain moving.

The best way to accomplish this is to figure out your current China-based supply chain to replicate it as closely as possible in Vietnam. Once you find similar or suitable suppliers, get quotes and make a full and detailed list of suitable suppliers. You must update this list regularly to maximize your supply chain's robustness. If you are interested in this service, this is something that Cosmo can do for you. Cosmo has been helping clients find suppliers in Vietnam since 2014.

Many buyers and companies do not like to put all their eggs in one basket. As a result, many multinationals and larger volume FBA sellers have adopted a China + Vietnam Strategy. By sourcing and buying the same or similar products from both China and Vietnam simultaneously, you can take advantage of the best features of both countries and hedge your bets against any major changes in one country. Furthermore, with recent tariffs slapped against China, FBA buyers and major companies that use this policy could quickly shift production to Vietnam without any noticeable impact on their sales or supply chain.

The China + Vietnam Sourcing strategy started with the clothing and footwear industries, which have been used for years. However, the dual sourcing strategy is expanding quickly to several other industries. Even if you are already buying or manufacturing in China and do not plan to move, it is still valuable to assess the Vietnamese landscape to determine if you can do better here. Having a list of Vietnam suppliers can also give you a backup plan if things suddenly change in China. A company needs to be robust and have redundant operations strategies to ensure the best service for its customers.

Please email us at info@cosmosourcing.com

If you are interested in sourcing from Vietnam, feel free to reach out to the team at Cosmo Sourcing; we have been helping clients source from Vietnam since 2014. Cosmo Sourcing has the skills and the team to find you the best supplier possible. We are also established in China and are among the only companies that can find suppliers in China and Vietnam and pick the one you think is best.

Our services allow you to access new manufacturers that you would not be able to in China and avoid Tariffs. Our services are designed to do everything to take your idea, turn it into a product, and ship it to the final destination. Cosmo can do everything from creating a product spec sheet, validation, sourcing, ordering and evaluating samples, arranging inspections, finding freight forwarders, quality assurance, negotiations, and shipping. We aim to handle every single step of your business in Vietnam for you.

If you start a new business, finding products and suppliers for your products is one of many things, you need to handle. Our services are designed to handle every part of your business in China and Vietnam, so you can focus on the rest of growing your own business.

We have helped clients from Fortune 500 companies, brick-and-mortar stores, FBA sellers, and brand-new businesses. So don't hesitate to contact us and let us know how we can help you.

Vietnam is the best Alternative to China for Product Manufacturing. Are you interested to see how sourcing products from Vietnam compare to China? Do you want to know the pros and cons of sourcing products from Vietnam? Curious as to how a sourcing company in Vietnam works? We made this guide to help you out!

Sourcing products is a very complex task, and adding the variable of a second country makes it even more complicated. Despite the difficulties, there are many reasons to look at Vietnam to source your products instead of China. China is a maturing market for industrialization and manufacturing, while Vietnam is rapidly growing its manufacturing base. As a result, Vietnam is the 3rd fastest growing economy globally and is expected to keep growing for over a decade! When I compare the two countries, I try to think of China as a giant mature corporate behemoth and Vietnam as a small but promising and rapidly growing start-up. In this guide, we'll go through the reason for whether it's better to source from China or Vietnam for your next product.

Generally, there are three ways to view sourcing from Vietnam:

1. A primary sourcing Destination

2. A secondary or backup destination

3. As a complementary destination, such as a China + Vietnam dual sourcing strategy

In this guide, we'll go over what each of these means. There is no one right approach for everyone, so you must keep your product or existing supply chain in mind as you read. This guide also focuses on the benefits of Vietnam over China when Vietnam competes with many other countries, including the rest of the ASEAN countries and India. It is a little simplistic to turn to source into a two-country comparison; regardless, comparing China and Vietnam is an excellent place to start giving some perspective and scale.

Cosmo offers services to sources from Vietnam no matter how you view it, in case you're looking. Whether you are looking at just Vietnam, want to compare or move your existing supply chain from China or have a robust, dual-sourcing strategy from 2 countries, Cosmo can help you out. If you are unsure if your product can be made, check out our guide on what can be made in Vietnam here, https://www.cosmosourcing.com/blog/sourcing-fba-products-in-vietnam. In this guide, we'll go through what all three of these ways to view Vietnam mean.

While Vietnam's manufacturing capacity can stand independently, most people focus on China's sourcing products first. It's understandable, given that China is the manufacturing epicenter of the world and can function as a one-stop-shop. Anytime Vietnam manufacturing comes up, it inevitably gets compared to China, which is understandable as China is currently at the top. Despite China's dominance, Vietnam punches above its weight and has several advantages over China.

By the numbers!

Numbers can only tell so much, but several items show Vietnam can outperform China for its size; for instance, Vietnam, despite being 1/15 the size of China, produces 1/10 the total amount of China's exports.

Pros

Young skilled labor force

Vietnam has one of the youngest labor forces globally, but they are very capable of performing complex manufacturing tasks. For example, Vietnam's labor force includes high-level technical assembly, semiconductor fabrication, and smartphone assembly. On average, the labor cost is half what it is in China. Also, Vietnam's labor force is seven years younger than in China, and even though Vietnam has a population of 90 million, 54 million are between the ages of 18 and 60. Therefore, they can participate in the labor force.

Fewer restrictions and more free trade

While China sees more and more restrictions and regulations against its manufacturing sector, Vietnam's government is extremely proactive in pursuing free trade agreements worldwide. Vietnam has trade agreements soon to be completed, with the EU (including non-full EU members Norway, Iceland, and Switzerland), South Korea, and All of Southeast Asia, via ASEAN, Russia, and more. They are actively negotiating a revival of the TPP (without the US) and already have a Bilateral trade agreement that stops short of being full free trade) with the US. The Trade and Investment Framework Agreement was signed by the US and Vietnam in 2007 and has been in effect.

Smaller Bureaucracy

Vietnam, compared to China, has a smaller bureaucracy and fewer restrictions on foreign direct investment. Vietnam has removed all restrictions on foreign ownership of production and manufacturing facilities for several industries. Further, Vietnam has relaxed restrictions and rules on foreign ownership and investment in hundreds of industries. If you are at the scale that you are considering setting up and owning your manufacturing capabilities, then Vietnam is much, much more attractive than China. Having experienced Vietnam and China, I have often felt pushback from China when trying to source and do business, while in Vietnam, I feel much more welcomed.

Cons

Logistics and Infrastructure

Vietnam has a decent logistics and infrastructure network but it is not world-class. Vietnam has one of the world's better systems, but it is not world-class and falls very short of China, which is widely considered the best in the world. If Vietnam wants to take its industrial growth to the next level, they need to invest in new roads, Freight Rail, a cheaper electrical grid, new ports, and more. Unfortunately, in many cases, despite a lower cost from the factory in Vietnam, it is still cheaper to buy from China due to the lower transportation cost.

Selection

Another downside of Vietnam is that you can't get everything you want from here. The limited selection is because Vietnam, unlike China, is limited in what it can produce. However, to be fair to Vietnam, most of what it can produce is very often cheaper or higher quality than what can be found in China, and with some industries like clothing, it's both cheaper and higher quality. So, if you wonder what can be made in Vietnam, We made a guide for you [Link coming soon!]

Scalability

Not only can your item be found in China, but you can also order it in almost any quantity. In Vietnam, the MOQ is often higher than in China, and they are not as flexible. It's a common practice when sourcing a new product to make a small order to test the market and then make a larger order when you are ready to commit. While it's still possible to do that in Vietnam, it's not as easy as in China. For example, I had a client that needed 2,000 custom-designed shirts made, so I contacted several factories that could make shirts. Many factories could make millions of T-shirts yearly and supplied significant retailers like H&M and Uniqlo. However, while they could handle that volume, they couldn't shift production to handle a smaller order.

Pros

One-stop shop

China is still a one-stop shop when it comes to finding a manufacturer. If it can be made, it can be made in China. No other country anywhere in the world can offer this. When I source from Vietnam, the first question I ask is, "can it be made here?', but when I source from China, the first question is, "what price can I buy it?" Even for products that can be made in Vietnam, the factories are often not designed to handle different scales. In China, smaller buyers can make a small purchase to test a product idea and expand to almost any size.

Access to raw materials

China also has better access to raw materials despite China's lack of natural resources. This is because China's Government and Chinese businesses are very aggressive in going to the source and buying the needed raw materials. A notable example is China controlling 90% of the rare earth metals essential in modern electronics. As a result, by and large, factories have their back-end supply chain figured out, so we only need to talk to the end manufacturer as a sourcing company.

When sourcing from Vietnam (and anywhere outside of China), it's not uncommon to find both manufacturers who can make the finished good and a supplier of the materials. In some cases, this can be good as you have full accountability in the supply chain and control over what is used. For instance, we recently sourced high-end Italian wool for some apparel in Vietnam, while in China, you have to take the factory at their word on the material they use or hire a third-party inspection service.

Infrastructure

China also has better infrastructure than Vietnam. That's not to say that the infrastructure in Vietnam is bad, it's pretty decent, actually, but China has invested trillions of dollars in creating possibly the best infrastructure in the world. Even though they have the largest ports in the world, they are incredibly efficient. China has a freight rail network that connects the entire country and over twice as much high-speed rail as the rest of the world combined. And even if it does come from terribly polluting coal plants, the electricity is cheap. China's infrastructure and logistics network are so good that the transportation cost savings make up for the higher labor cost in many cases.

Cons

Difficult Bureaucracy and regulations

To say China has a massive, complex, and ever-changing set of rules and regulations is an understatement. China's bureaucracy is massive, and navigating it can sometimes feel like living in a Kafka novel. On top of its size and complexity, China chooses which laws to enforce almost randomly. While it's simple to set up short-term relationships and projects, it gets exponentially more difficult the more you wish to expand. It can be a nightmare if you get to the level of setting up your manufacturing. Foreign ownership, while possible, is challenging and can take years. China almost forces Joint Ventures with Chinese partners that may or may not be reliable.

Tariffs are only going to get worse.

Tariffs have already hit $50 Billion worth of goods in China, and the current administration seems intent to follow through with another $200 billion soon. Even beyond the United States, other countries are looking to restrict the outflow of trade to bolster their competitive advantages. On the opposite end are countries like Vietnam actively pursuing and signing free trade deals instead of getting hit with Tariffs.

Raising Cost

Beyond Tariffs, prices of goods exported from China have been increasing little by little each year. The rising cost in China is because of a few overall positive trends in China, such as raising wages and stricter environmental regulations. Nonetheless, China has slowly moved away from the "Cheap" manufacturing base.

Counterfeiting and trust

My clients' biggest concern when sourcing from China is having their items getting ripped off or counterfeited. For years, China has been notorious for stealing designs, ignoring patents, and sometimes cloning entire businesses. For FBA clients, it's not unheard of for a Chinese-based supplier to figure out where the product is being sold and hijack a listing. Therefore, it would be best if you went above and beyond to ensure that you have protections in places such as hiring a sourcing company that makes NDA's mandatory in all contracts and forbids both its employees and the factories it works with from selling even unrelated products online.

Corner cutting

'Chabuduo' is a Chinese word that roughly translates as "close enough," The concept is all too prevalent in Chinese manufacturing. When you source products, you must be extremely vigilant and ensure that the product isn't made cheaper than expected and cut corners. It's all common that suppliers will only do what is necessary, and not one bit more, to make your product. There are many ways this concept manifests itself in an end product. For instance, you may get a sample made of one material and the final product made of another or have internal components that are not what they should be. If you want to make sure that your product is legit and up to your standards, it may be in your best interest to hire a sourcing company to help you out.

Many people are already sourcing from China, but many people are starting to look elsewhere for suppliers with major changes going on. It's common for larger companies to audit their supply chain and find backup suppliers to adapt to market changes quickly. A robust supply chain is essential for companies that want to ensure they can deliver the best customer service.

Regarding robustness, the best way to protect yourself from as much risk as possible is to diversify your supply chain as much as possible. Having backup suppliers in Vietnam isn't something only large companies can do; it's becoming much more common with companies of all sizes, including smaller companies. Having suppliers in China and Vietnam allows them to have the absolute best supplier possible and move quickly to keep their supply chain moving.

The best way to accomplish this is to figure out your current China-based supply chain to replicate it as closely as possible in Vietnam. Once you find similar or suitable suppliers, get quotes and make a full and detailed list of suitable suppliers. You must update this list regularly to maximize your supply chain's robustness. If you are interested in this service, this is something that Cosmo can do for you. Cosmo has been helping clients find suppliers in Vietnam since 2014.

Many buyers and companies do not like to put all their eggs in one basket. As a result, many multinationals and larger volume FBA sellers have adopted a China + Vietnam Strategy. By sourcing and buying the same or similar products from both China and Vietnam simultaneously, you can take advantage of the best features of both countries and hedge your bets against any major changes in one country. Furthermore, with recent tariffs slapped against China, FBA buyers and major companies that use this policy could quickly shift production to Vietnam without any noticeable impact on their sales or supply chain.

The China + Vietnam Sourcing strategy started with the clothing and footwear industries, which have been used for years. However, the dual sourcing strategy is expanding quickly to several other industries. Even if you are already buying or manufacturing in China and do not plan to move, it is still valuable to assess the Vietnamese landscape to determine if you can do better here. Having a list of Vietnam suppliers can also give you a backup plan if things suddenly change in China. A company needs to be robust and have redundant operations strategies to ensure the best service for its customers.

Please email us at info@cosmosourcing.com

If you are interested in sourcing from Vietnam, feel free to reach out to the team at Cosmo Sourcing; we have been helping clients source from Vietnam since 2014. Cosmo Sourcing has the skills and the team to find you the best supplier possible. We are also established in China and are among the only companies that can find suppliers in China and Vietnam and pick the one you think is best.

Our services allow you to access new manufacturers that you would not be able to in China and avoid Tariffs. Our services are designed to do everything to take your idea, turn it into a product, and ship it to the final destination. Cosmo can do everything from creating a product spec sheet, validation, sourcing, ordering and evaluating samples, arranging inspections, finding freight forwarders, quality assurance, negotiations, and shipping. We aim to handle every single step of your business in Vietnam for you.

If you start a new business, finding products and suppliers for your products is one of many things, you need to handle. Our services are designed to handle every part of your business in China and Vietnam, so you can focus on the rest of growing your own business.

We have helped clients from Fortune 500 companies, brick-and-mortar stores, FBA sellers, and brand-new businesses. So don't hesitate to contact us and let us know how we can help you.

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Why Vietnam Is The Best Alternative To China For Manufacturing // Vietnam Sourcing Guide - Cosmo Sourcing

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Are you interested to see how sourcing products from Vietnam compare to China? Do you want to know the pros and cons of sourcing products from Vietnam? Curious as to how a sourcing company in Vietnam works?

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Drapers article on the beneifts of sourcing from Turkey - explaining how much the fast fashion industry has taken over and the importance ow of items being made and ready for sale in stores quickly.

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Includes the facts and figures of Turkey being the 6th largest exporter of clothes in the world and the 3rd largest supplier ijn Europe.

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Turkey's apparel industry is recognised the world over for its manufacturing prowess and competitiveness. It is the 6th largest clothing exporter in the world and the 3rd largest supplier to the EU, having exported nearly US$18 billion in 2019 and with more than 10. 000 manufacturing companies which are supplying some of the biggest international brands and buyers.

The country's Aegean region is one of the most important manufacturing centers for textiles and apparel and has a lead role within the Turkish clothing industry. The Aegean Apparel Exporters' Association is a non-governmental organisation working in close collaboration with the Republic of Turkey's Ministry of Trade. The Association represents over 1.000 member companies which are located in or around the Aegean region and manufacture and export a wide range of high-quality apparel, with womenswear making up the biggest share. Exports by members of the Association total up to US$1.3 billion per year, and its members export to 154 countries, with 85% of all exports to European countries. The role of the Aegean Apparel Exporters' Association is to promote its members' manufacturing and export capacity, expand and diversify the range of export products, as well as identify new markets. Seray Seyfeli, Vice Chairperson of the Aegean Apparel Exporters' Association, tells FashionUnited why its members are ideally placed to meet the demand of international brands, particularly in a Covid-19 era which throws up new challenges around sustainability, supply chains and digitisation.

What are the advantages for European fashion companies to source and manufacture in the Aegean Region?

Compared with many other manufacturing countries, Aegean apparel manufacturers have many competitive advantages in terms of design and production capabilities, thanks to a wealth of talented designers, a highly skilled workforce and good transport links, as well as generally the solid infrastructure in the region and geographical proximity to the European market. Fashion companies benefit from a high degree of flexibility that our companies offer, which means they are able to produce large and small quantities across a wealth of product categories. Our region is a reliable production partner for many world leading brands and retail chains who are increasingly sourcing in Turkey, and specifically from Aegian apparel manufacturers.

The region specialises in organic textiles and apparel. Is this more and more in demand?

Indeed, our region specialises in the manufacture of organic textiles and apparel, and many of our members have GOT (Global Organic Textile Standard) Certification and are part of The Better Cotton Programme. In this respect, our region has huge advantages as organic cotton is cultivated here, which means we have direct access and short supply routes, and there are many companies that specialise in both organic cotton cultivation and garment production with organic cotton. This also feeds into our general commitment to sustainability and to reducing the environmental impact of textile production. Recycling of cotton and other materials is also becoming an increasing focus for Aegean textile manufacturers, especially cotton, but also polyester, for example. Furthermore, huge efforts are under way regarding more sustainable production processes such as cutting water and energy consumption during manufacturing, as well as the use of fewer dyes and chemicals and reduction of industrial waste. These are all crucial developments which our members are embracing, and which are going to become increasingly important in the future.

You mention sustainability. What is being done in this respect?

Sustainability is definitely the most important topic on the agenda of our association and most of our activities and projects are implemented with sustainability in mind. We declared the year 2020 as the 'Year of Sustainability' for our association and established a Sustainability Committee and Sustainabiliy Cluster of around 30 companies to carry out our activities in this area and implement a sustainable vision. With financial support from the Ministry of Trade, we will deliver technical consultancy services for selected apparel exporters for two years to improve their sustainability performance. We are also preparing for a project which is set to receive support from European Union funds and aims to strengthen the entrepreneurship culture in our region. We will facilitate the transformation of sustainability-based business ideas in the fashion sector into successful start-ups. Furthermore, we will also continue to collaborate with relevant companies and institutions to develop new projects. In addition, we organise a number of information dissemination activities such as training programmes and webinars in order to increase the awareness of our member companies in the area of sustainability, to inform them about the latest developments and to increase their level of competence.

Finally, we became a member of the United Nations Global Compact network in order to support our work in the field of sustainability, to bring new dimensions to our activities by participating in national and international networks and to communicate our commitment to sustainability more effectively.

Even before the Covid-19 outbreak, there was a noticeable trend towards nearshoring in apparel manufacturing. Do you feel that supply chains are changing post pandemic, and how is the Aegean region positioned to respond to this development?

Before the crisis, the fashion industry had already started to change its sourcing models, which so far have been characterised by long lead times, huge order sizes and relatively low flexibility. It was very clear a significant shift was needed to make sourcing more demand-driven and more sustainable in terms of both, social and environmental aspects.

The Covid-19 pandemic presents an opportunity to reshape our business models, our lives and our habits. A demand-driven, flexible supply chain will be more important than ever. Our analysis has shown that consumers' shopping habits are changing - we see this, for instance, particularly in the rise of e-commerce. Logistics are also changing as a result of all these developments, which means a complete re-mapping of the sourcing mix towards a better model is inevitable. Companies will consider factors such as risk management, costs, cashflow and flexibility far more carefully. Integrated value chains with an emphasis on geographical proximity and flexibility will become more important. Therefore, sourcing volumes for European fashion companies will likely shift from traditional offshore production centres to more nearshore countries, predominantly in the Mediterranean basin, with Turkey offering distinct advantages, as mentioned above. Closer, collaborative relationships and strategic partnerships will be key, as will a stronger emphasis on innovative products and digital platforms.

In this context, is digitisation also an increased focus for your association?

Absolutely. Digitisation is paramount as it will inevitably shape our businesses in a post-Covid-19 era. We recognise the importance of digitisation and aim to support the digital transformation of our members. Pre-pandemic, we would have normally organised participation at a minimum of three international trade fairs and two trade delegations per year. Obviously, due to the coronavirus outbreak, it was impossible to conduct physical events, so we have focused on organising virtual fairs, digital trade delegations and expert panels. For instance, between July 15 and August 14 we supported 30 of our members in their participation in the digital edition of the Global Apparel Sourcing Expo, and we are also planning to organise a digital trade mission to the Netherlands and surrounding countries with 25 members between 27 and 28 October 2020. We continue to improve our members' managerial and operational process towards digitisation and support them actively in adapting to this new world order.

Can you give more details on the digital trade mission? What will this format look like?

Yes, as the Aegean Apparel Exporters' Association, we are organising a digital matchmaking event on 27 and 28 October. The aim is to have a virtual platform which brings together Aegean apparel companies and brands from mainly the Netherlands and surrounding countries such as Germany, United Kingdom, Belgium and France. 25 exclusive apparel manufacturers from our Aegean region will attend the event and we expect around 30 selected, high-calibre buyers.

How has Covid-19 generally impacted the industry in your region?

I think it is fair to say that this year has been extraordinary and unprecedented on so many levels. At the start of the year, Turkey's and our region's export performance was fine and we saw growth of 6.7% for the first two months for Turkey's apparel exports and 11% for Aegan apparel exports. Based on these figures, we expected a continued positive performance for the rest of the year. Unfortunately, by the middle of March Covid-19 started to spread to Turkey, and, like so many other countries, we encountered a completely different scenario. We felt the effects of Covid-19 intensely in our export figures in March-April-May 2020. However, with the relaxation of lockdowns across the world, and especially Europe, things started to pick up again from June onwards. Turkey's total garment exports increased by around 10%, and our region's increased by 29%. This bounce-back also continued in July, with Turkey's overall garment exports further rising by 8.5% and our region by 17%, even breaking a record. One of the biggest factors to attribute this to is the fact that many of our manufacturers changed their production and started to export medical textiles to meet the global demand, which has fueled the growth of the sector and is further proof of the unrivaled flexibility, adaptability and competence of our member companies.

What is your outlook for the short to mid-term future?

Overall, I feel stronger supplier-buyer partnerships will be more significant than ever. Buyers will want to develop strategic partnerships with flexible, advanced suppliers to create innovative new products, and innovation will dominate every aspect of the fashion value chain, from design to merchandising and planning to sourcing and supply chain management. Companies must therefore shift towards a more agile and intelligent sourcing model. For us, as the Aegean Apparel Exporters' Association, I feel our members are ideally placed to meet all of these demands, and we look forward to building even stronger relationships with our customers.

Save the Date!

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How Turkish apparel manufacturers adapt to more sustainable supply chain model

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Turkey's apparel industry is recognised the world over for its manufacturing prowess and competitiveness.

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Freight and uplift charges based on average prices for countries

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Womens wear - AW2122

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Influencer marketing and the benefits on a ecommerce brand

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In a saturated market where brands are continuing to struggle against competitors in order to be noticed by their audience, influencer marketing can be the golden ticket in a brand's strategy. Influencer marketing is simply the action of promoting and selling products or services through people (influencers) who have the capacity and reach to have an effect on the character of a brand. Usually, these influencers have a large following on a social media and with this power, they are able to target specific groups and individuals, rather than the market as a whole.

Influencer marketing aims to build an experience and emotional connection between a brand and their target consumers. This involves building relevant content touch points throughout the customer journey.

Influencer marketing is likely to grow in 2018 and is going to act as a lever for brands to grow and engage their audience through a variety of social media platforms.

Case study: love island

Last summer's Love Island took to our screens for the third year running and proved to be extremely popular with the public, racking up over 2.4 million viewers for the final episode.

Since leaving the show, Love Island contestants have been overwhelmed with sponsorship deals and contacts from brands looking to make the most of their new-found fame.
The Power of the Love Island Effect
With many of the contestants already having a large social media following before they appeared on the show, it came as no surprise that brands were jumping at the opportunity to work with them on their departure.

Google Trends showed that the search interested for Love Island peaked three weeks in, with one of the contestants, Jessica, being the second most popular related query to 'Love Island'.

She has accumulated over a million followers on Instagram since entering Love Island and within a few weeks of leaving, she had agreed sponsorships from 39 brands. Having previously worked with fashion brands such as Missguided, Boohoo and Miss Pap, she has since secured sponsorships from a variety of health and fitness brands including Sports Direct and Nutribuddy as well as many other beauty and accessory brands.

Even the contestants still in the house had their friends and family manage and post on their social media accounts, allowing them to get a head start on attracting PR opportunities and brand deals when the show was over.

The show proved to be a huge platform for the contestants to scoop up some high-paid brand deals with some well-known brands across the UK. Amber Davies (winner of the show) was offered £500k to be the face of fashion brand Motel Rocks, and since then, posts images of her wearing their clothing brand regularly on her Instagram account to over 1.6 million followers.

Kem Cetinay, Marcel Somerville and Alex Beattie have all had deals with BoohooMAN.

Montana Brown landed herself a huge deal to become the UK ambassador for PrettyLittleThing and regularly posts to her 1.2 million followers.

With influencer marketing becoming a more accepted approach in many brand's marketing campaigns, it is important to consider how influencer marketing is likely to change in 2018 and what brands can do to keep up with competition

Tips for influencer marketing:
- Create engaging content, not ads.

The standard scenario of an influencer posing for a photo with a product in their hand with a generic caption about how much they love the product is getting pretty old. Influencer marketing campaigns should look a lot less like generic ads and should put more focus on content marketing. For example, getting more creative with posts such as producing an explainer video that allows the influencer to demonstrate how the product works. When creating an influencer marketing campaign, it is important to consider the story you want to tell, the message you want to convey and what you want your audience to get from the content you're supplying to the consumer.
- Explore the influencer marketing social platforms.

Often influencer marketing is automatically associated with Instagram, however there are many more platforms that can be utilised to communicate brand campaigns.

Most influencers base their pricing on their following, engagement and demand, so when being inundated with offers from brands to promote their products on Instagram posts, their prices are likely to rise due to perceived value. If the same influencer doesn't have such a strong following on other social platforms such as Facebook and Snapchat, then the costs for promoting on these channels will be significantly lower.

- Video marketing will be vital

Video marketing currently represents more than three quarters of all internet traffic and due to our declining attention span and the dynamic nature of video content, video is likely to be much more effective in driving sales compared to text-based content.

Videos feel more authentic and are more engaging, so experimenting with video marketing on Instagram stories, Snapchat stories and Facebook live may be the next big thing for influencers.

Influencer marking has become so popular mainly down to the fact that it works and can have a dramatic effect on a brands overall impact when used as part of a wider digital marketing mix. Ultimately, consumers have the option to tune in or out of what is being shown to them, making it even more important to engage successfully with them.

The future of influencer marketing ultimately comes down to brand's choosing the right people to represent them and who will be the most successful in creating strong and long-lasting relationships with their audience.
(https://www.tapinfluence.com/influencer-marketing-statistics/)

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Influencer Marketing In 2018 - Adido Digital

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In a saturated market where brands are continuing to struggle against competitors in order to be noticed by their audience, influencer marketing can be the golden ticket in a brand's strategy. Influencer marketing is simply the action of promoting and selling products or services through people (influencers) who have the capacity and reach to have an effect on the character of a brand.