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Audience feedback was particularly useful to me when creating my poster, as it was a lot easier to send ideas to and from potential consumers who are interested in the genre to get their opinion than it was with the music video. I created a group chat with my original group that I created the video with and we all kept sending each other updates and potential ideas to get opinions and criticism on things we could do better which was really useful. This was very encouraging as we were all doing the same thing but in different ways and we pushed each other to be more experimental and try new things.

I also received verbal feedback from some people that contradicted other people's opinions. For example, my actual CD had very mixed opinions with some people really liking it and finding the use of transparency on the lips effective, whereas others simply didn't like it and just thought I had used a different colour. Therefore I was in mixed minds on what to do but in the end decided to keep it, as I liked it and thought it was effective and realised there is never going to be anything that everyone is going to agree on.

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Again with my poster, audience feedback was particularly useful to me when creating my poster, as it was a lot easier to send ideas to and from potential consumers who are interested in the genre to get their opinion than it was with the music video. I created a group chat with my original group that I created the video with and we all kept sending each other updates and potential ideas to get opinions and criticism on things we could do better which was really useful. This was very encouraging as we were all doing the same thing but in different ways and we pushed each other to be more experimental and try new things.

My target audience's feedback shows they felt the image used on the poster was extremely effective of showing how powerful the artist is. They also stated how there is continuity throughout my ancillary tasks. Although some of the comments may be seen as comic through the brief feedback of "sexy" and "fergalicious", I view this as extremely positive feedback as this response was almost instant which means as soon as this person saw the poster - sexy and fergalicious came to their mind. This is perfect as my aim for the poster was to convey a sexy, powerful woman that other females would look up to and see as a role model. Through looking at my feedback, I think I have successfully achieved this.

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What the comments taught you about the process of producing and editing a music video.

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What the comments taught you about the process of producing and editing a music video.

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The comments from the process of producing and editing a music video have taught me a lot more planning and organisation is needed than you would think. For example, the very first comments my teacher gave us on our trial filming taught us we needed to think a lot more about lighting, a suitable location, mise en scene, the device in which we are filming on and much more. The comments also taught me that a good narrative is very popular and everyone enjoyed our concept of the glamorous/unglamorous Fergie. The comments also taught me that when creating a music video, you would constantly be having to go back and change things whether that be filming or editing to ensure you get positive feedback. Therefore in the future, I would always ensure that changes could easily be made.

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How the comments might change the way I work in the future as a group of individual

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How the comments might change the way I work in the future as a group of individual

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The comments I received from my music video made me realise that in the future I need to draft every single little part I do and put it on my blog for peers and teachers to help me. This way I won't be left with problems such as the black sides around the video which I had left too late to resolve as I had already filmed the majority of the video when it got brought to my attention that the black sides could be a problem by a peer. Therefore, by always uploading my progress to somewhere where it can be viewed by others for guidance is something I will definitely do to ensure no silly mistakes are made in the future.

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From reading this feedback, it made us realise that filming was going to be a lot harder than we previously thought and a lot more things would have to be considered e.g lighting and a suitable location.

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After taking some trial film and footage and uploading it to our blog. This is the feedback we got from our teacher.

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This focus group also helped us understand what our target market wanted from an R&B music video.

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Focus Group : College Students & Health and Wellness

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Marketing Research iPhone Focus Group & Interviews

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Focus Group interview - Leah Walton, Becky Halsted and Chloe McAree

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Interview with Lexy Ward, Megan Velzian, Matt Dodd, Neetesh Dias, Tom Tinsley and Josh Hennah

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This question provided us with ideas about casting, costumes, location and props. We have made sure to incorporate most of answers that came back positive into our music video as it was the most popular response. However, we were unable to include back up dancers in to our music video as it proved very difficult finding anyone willing to help us and volunteer to be one. The answers also valued a narrative story line and multiple locations and costumes, which we also saw was consistent in the R&B music videos we looked at such as Rihanna ft Drake:What's my name? We found that a range of costumes and locations added to the production value thus making the music video more lucrative, which seemed fitting for a R&B artist.

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Questionnaire:
During our research and planning, one of the first things we did was carry out a survey using SurveyMonkey in order to get a better understanding of what audience we were selling our artist to and what they wanted to see in our music video. The questionnaire also helped us to establish what kind of age range we were looking at, this then contributed to us conducting our focus group interviews accordingly. We managed to get 19 respondents all together which gave us quite a range of opinions. This helped us in steering us in the right direction, thinking about the representations that we would portray in our music video.

From this feedback we analysed the data using graphs and tables to clearly understand what our audience wanted and making sure we didn't miss anything. One of our most important questions we asked was probably "What would you expect to see in an R&B/HipHop video?". These were the results to this question: