# data[].attributes.body
- Similarly prefer quality-> targeted market

# data[].attributes.body
- Enjoy finer things + experimentation
(suitable due to constant release of premium flavours)

# data[].attributes.body
- Unimpressed by luxury (simplistic product line- vanilla)

# data[].attributes.body
- more likely to watch TV (larger tubs accomodate)
- More likely to watch for specials (value of price and large tub)

# data[].attributes.body
- Higher social class

# data[].attributes.body
- More expensive brands-> often found in higher density, higher income areas
- Icecream is most desired in warmer temperatures

# data[].attributes.body
- Warmer temperature
- Cheaper products are often spread broadly

# data[].attributes.body
-  Expensive-> Higher income
- Targets older compared to youth due to pricing + quality

# data[].attributes.body
- Low-medium social class
- VALS groups

# data[].attributes.body
- Occasional
- Prefers Quality/ Qty
-Benefit sought (quality, occasional,

# data[].attributes.body
1L tubs or less

# data[].attributes.body
-Family (small, large)
-Moderate finances (not cheap, but not expensive)
- Targets children and young adults

# data[].attributes.body
- Heavy users
Benefit sought:
- Heath conscientious
( less than 100 calories/ serve)
-Gluten Free

# data[].attributes.body
2L
4L