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Ted Baker x Art of Ping Pong 2019 Collaboration 

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Ted Baker x Art of Ping Pong 2019 Collaboration 

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Mens collaboration – table tennis and bespoke t-shirts. The collaboration is current for Ted Baker mixing sport with art, showing how the brand is already incorporating different forms in their work. Arrived online the 21st May 2019. (accessed 12.07.19)

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Ted Baker x Art of Ping Pong | Table Tennis Bats | Ted Baker UK

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Discover the Art of Ping Pong collection at Ted Baker. One colourful collaboration, it features limited edition paddles and T-shirts for any bat and ball enthusiast.

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Assortment Planning & Reasoning 07.08.19

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Assortment Planning & Reasoning 07.08.19

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Due to minimal catwalk analytics in connection to Spring Summer ’20, I made the decision to await my assortment mix to use to confirm my range plan at a later stage to check the decisions I made were aligned alongside Ted Baker current silhouette choices. This meant when pre-summer ’20 analytics were released I could use in view of being the closest to the season due to proximity. The analytics enabled me to confirm decisions I made and to make sure my range was on the right track for the upcoming Spring/Summer season, commencing next year. Insightful information included the growth in shirt dresses, the percentage mix of dresses and the growth in the t-shirts which correlate with range plan decision making.

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Collaborated with an artist before - David Fawcett on accessories. Incorporated the British seaside in early April of 2017 – close to my intended launch date which is the 26th March. (accessed 05.08.19)

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Inspired by the recent short-lived heatwave, Ted has teamed up with self-taught artist David Fawcett to bring you a couple of artfully decorated accessories. The pair of limited edition, individually numbered pieces have been printed with the two of artist's finest works, each a wry love letter to the great British seaside.

The beach-ready neoprene collection comprises a holdall and a washbag, framed with David's By the Sea Wall and Ron paintings, respectively. Ted sat down for a chat with David to muse about favourite coastal excursions, Gavin and Stacey, Van Gogh and his tie obsession.
You've got a soft spot for British seaside scenes. Where do you normally head for hot chips, cold surf and hard rock (candy)?
My favourite seaside town would be Barry in South Wales - the home of Gavin and Stacey. I was brought up in Barry and loved living by the sea. I work in London and live in Tunbridge Wells but miss the sea every day. The best job I ever had was being a deck chair attendant on Barry Island beach when I was in the sixth form. Not exactly Baywatch but it came close.
Who, what and where inspires your work?
I never paint from life but I draw all my inspiration from what I have experienced - either growing up or from my life now, whether it be at home or work. I've got a strong visual memory so I just think about a situation or a memory and try and put it down on canvas.

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Q&A: Painter and collaborator David Fawcett - BEHIND THE SEAMS

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Inspired by the recent short-lived heatwave, Ted has teamed up with self-taught artist David Fawcett to bring you a couple of artfully decorated accessories. The pair of limited edition, individually numbered pieces have been printed with the two of artist's finest works, each a wry love letter to the great British seaside.

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I visited the Hauser & Wirth exhibition on the 18th June due to my own personal interest in art exhibitions. The Keith Tyson exhibition was currently showcasing displaying a number of floral inspired art work which all had a contemporary twist. When the INP project was set I realised that the exhibition I visited would work well with the concept of collaborating an artist with a brand which soon came apparent that the artist’s work would make a natural extension to Ted Baker’s current collections. Due to this I planned to visit the gallery again to take images in correlation to merging the artwork with clothing.

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Sourcing Planning and Findings Report (28.06.19)

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Sourcing Planning and Findings Report (28.06.19)

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From primary research at the beginning of the project it was clear a lot of the present printed product is being sourced from China. Due to my project being based around an artist collaboration I needed the product to be able to get to stores in a timely manner, be good quality and due to the limited amount of products (14 in the range) it would not be feasible for a small collection to be sourced from China where large collections are usually sourced from due to cost efficiency. Further primary and secondary research led me to another country where Ted Baker source from which was Portugal – which worked for the range after researching the country in terms of sourcing.

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Updated 26.06.19 when range planning - options were condensed to 14 items to accommodate exclusivity.

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Amendments:
The print mix was originally 6 in view of researching current collaborations. When putting the range together it was realised in order to create a better mix and blend the pieces together to create range stories in store having 5 prints was the most successful outcome so was amended appropriately. Amendment made 04.07.19.

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Keith Tyson - Previous Art Work 02.07.19

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Keith Tyson - Previous Art Work 02.07.19

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Previous art work in terms of shapes, subject matter, how this may have inspired current artwork/collection used.

(website: http://www.galerie-vallois.com/en/artiste/keith-tyson/ accessed: 02.07.19)

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Primary Research - Live Chat Website - Sourcing China - Dress and Top (27.06.19)

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Primary Research - Live Chat Website - Sourcing China - Dress and Top (27.06.19)

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Spoke to the live chat bot in terms of garment sourcing to get an indication of sourcing locations.

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-Create plan for project 22.06.19
-Comp Shop to be completed the 29.06.19
-Re-visit gallery 29.06.19

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The SWOT was conducted in the Regent St store and the Convent Garden store, results inclusive.

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Catwalk Analytics Pre-Summer 20: Action Points

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Catwalk Analytics Pre-Summer 20: Action Points

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Wrap skirts (+11% YoY, 9% mix), 27% mix dresses, tailored trouser (+39% YoY, 29% mix).

https://www.wgsn.com/content/board_viewer/#/84480/page/5 (accessed 07.08.19)

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(29th June in the afternoon around 2pm, when it was around 33 degrees) I also visited Ted Baker Convent Garden due to the aesthetic is a bit more substantial than the Regent Street Store – with instruments used as decorative items and also due to being the first Ted Baker store in London. It’s a very creative store as of this time of visit the women’s floor featured strands of coloured paper falling from the ceiling. I also whilst there spoke to staff about sizing and why Ted Baker choose to do their sizing in such a way after overhearing customers asking about their sizes. It was explained that it means the sizing is generic globally for customers so that they can always find the same sizes across the world without conversions taking place. On reflective of this it is also a very cost-effective method of sizing. The store was quite quiet in comparison to the Regent Street Store, customer range was also a lot different mainly tourists, young men and women in their 30’s and middle-aged women. The layout in store was the more favourable as it felt less intense (less open space) and beautifully displayed. Staff were still plentiful but more relaxed due to the nature of the atmosphere also.

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-WGSN research 22.06.19 - Art in Fashion:
Buyers' Briefing Newness S/S 20: Womenswear Print & Pattern. Available at: https://www.wgsn.com/content/board_viewer/#/83088/page/8

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Primary Research - Live Chat Website - Sourcing China - Dress (27.06.19)

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Primary Research - Live Chat Website - Sourcing China - Dress (27.06.19)

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Global Data - Ted Baker FY2018/19 for the 52 weeks ending 26 January 2019 (accessed 23.06.19)

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Global Data - Ted Baker FY2018/19 for the 52 weeks ending 26 January 2019 (accessed 23.06.19)

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52 weeks report, indication of challenges and problems faced by the brand.

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Global Data - Ted Baker for the 19 weeks ending 8 June 2019 (accessed 23.06.19)

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Global Data - Ted Baker for the 19 weeks ending 8 June 2019 (accessed 23.06.19)

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recent revenue report and gives an indication of how the brand is doing - most recent report. Also useful in terms of department stores and online retailers which stock Ted Baker.

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S/S '18 Lookbook - In The Palace Gardens (accessed 26.06.19)

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S/S '18 Lookbook - In The Palace Gardens (accessed 26.06.19)

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Using the 2018 S/S Ted Baker Lookbook I was able to gather vital information on the products released as part of a range. For example, I was able to get a rough percentage of which products made up the range. The information gathered included that as part of this range the bigger percentages were dresses at number 1 making up roughly 25% of the options and then bags following second with around 21%. I was able to calculate this by counting up the options and then inputting the information into excel. This is useful information when establishing the amount in my INP range going forward. Taking into account a collaboration is likely to be lower than a full S/S range but also understanding the options which are mostly likely to make up the biggest percentage/smallest.

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Colour by Numbers Campaign 2019 (accessed 26.06.19)

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Colour by Numbers Campaign 2019 (accessed 26.06.19)

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The colour by numbers 2019 range was also vital in establishing my own range. I gathered the data of the ratio of options to one another into excel and then worked out the percentage rate for the most/least option styles. Roughly 29% of the range was dresses, 16% tops and 12% trousers which were the highest option amounts in the range. This is useful data for my own range planning.

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Contemporary everyday shapes get the Ted treatment with Ted's Colour by Numbers collection. From oversized T-shirts to relaxed, shift dresses, these easy-to-wear styles were made with the modern minimalist in mind.

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Fresh Produce S/S Campaign 2019 - Youtube (accessed 26.06.19)

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Fresh Produce S/S Campaign 2019 - Youtube (accessed 26.06.19)

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Recent Campaign Video - product: tailored jacket, floral dress

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Lacoste x Keith Haring - Artist Collaboration 2019 

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Lacoste x Keith Haring - Artist Collaboration 2019 

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49 items in total across womenswear, kids and mens. 16 items for womenswear range.(26/06/2019) updated - 17 options for womenswear (28/06/19)

The options within the womenswear collaboration help to determine my own range in terms of how many products should be in the collection.

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At lacoste.com you have a big choice of Accueil Lacoste X Keith Haring for Lacoste and the newest trends inspired by sport in our collection.

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Primary Research - Selfridges - Dress - Sourcing China (27.06.19) 

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Primary Research - Selfridges - Dress - Sourcing China (27.06.19) 

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I visited the Ted Baker section of Selfridges on the 08.05.19. Whilst there I viewed the information regarding this floral mini dress which is also relevant towards my current research for sourcing information, which shows this dress was made in China. Furthermore, the dress is also relevant for my range I am producing because as of the 27/06/2019 it is still currently being showcased on the website. (27.06.19)

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Who Is Ted Baker - Customer Profiling (28.06.19)

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Who Is Ted Baker - Customer Profiling (28.06.19)

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Using 'Who is Ted Baker' I can draw upon the target audience of the brand.

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Using Acorn I was able to find a profiling which fit with the target audience - I annotated to make notes in terms of relevance.
website: https://acorn.caci.co.uk/data/#t14_p1

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When visiting All Saints, it was one of the hottest days at 33 degrees later on but around 28 at the time of visit, Regent Street was still very much bustling with tourists and people enjoying the sunshine. Inside the store it was a lot quieter than on the street only a couple of people in store, all around the age of 30 roughly, young female. Strengths for the store was the stock grouped together correlated nicely but also matched up well with the aesthetic of the store and the other trends surroundings. None of the stock looked out of place for the edgy and cool look they had created. Negatives for the store would be it was too open with not a lot of stock displayed making it feel more of a gallery than a shopping experience which is quite daunting when a store isn’t bustling. (29.06.19)

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Visiting Reiss, the same day it had a similar less than busy vibe but was busier than All Saints. The Regent Store is a very small space for women’s circulating around a spiralled staircase. With their sale now being in store it felt very cluttered and hard to get around. The customers in store were around 20/30 in age looking and trying on stock. The till wasn’t busy and the overall negative was the use of space at that time was not to it’s greatest potential. Also, the mixture of heights in with the rails made it felt quite mix and match. Positive was the positioning of the mannequins. The use of space is what I will take away from this store in terms of the negatives and positive positionings. (29.06.19)

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Lacoste x Keith Harding Regent Street, London 

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Lacoste x Keith Harding Regent Street, London 

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I was interested in visiting Lacoste as although not directly in competition (Lacoste focus on luxury sportswear) the brand has a collaboration at the moment with a former artist’s art work (Keith Harding) which is very interesting for comparison purposes.

The store had many sporty customers whilst there, was busy, but only two female customers due to womenswear being a small section in store. Negatives I would say was the collaboration with Keith Harding’s work wasn’t put together but rather separated in store which I felt was a negative for showcasing purposes. Positive for the layout is the mirrors which create the appearance of space in the small store. Going forward I will use the negative of the artist collaboration to create a more showcased appearance within my own collection in store. Also, no indication of the collaboration in the window due to being dominated by sale at the moment. (29.06.19)

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When visiting the Regent Street store, it was very busy, there was a wait time even for the fitting rooms. Even though the temperatures were hitting just below 30 degrees at this time outside, the store was still bustling. The customer base was mainly young women 20/30s and middle-aged women. The staff were helpful, presentable and plentiful, negative being customer assistants were very focused on the products being brought online on the ipads when speaking to them rather than purchasing them in store for convenience reasons (don't have to carry bags)– which I felt led away from the experience. It was around 11.34am when visiting the store, the till was also busy as per the changing facilities. The use of space was great as everything was quite level, no mismatching fixtures and the limited product (3 to 4) items made it easy to view. Overall layout of new lines being sectioned off will make showcasing my range in store easy to view and presentable – keeping all the items together rather than separating. The use of wall fixtures with accompanying tables will work well for showcasing my range.

Furthermore, I decided to focus a lot more on product in this store due to having a good selection and found that in terms of sourcing a lot of the products were from China, with some of the less expensive products (mainly t-shirts) being from Portugal, Morocco and Turkey.(29.06.19)

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Although designer and past the price tag of Ted Baker I wanted to view the windows of Dior in view of their collaboration with the American artist/designer Kaws. Unfortunately, when arriving at New Bond St. on the 29th of June the window display is no longer on display. From Instagram and the internet, it is clear that the collaboration made a stir in terms of the window display with people posting images in appreciation. Furthermore, it’s more so apparent that people like a photo opportunity in front of a showcasing window display – so this is vital information and will help me when developing my own ideas for advertising the collection. (29.06-30.06.19)

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Your order will be presented in an iconic Dior gift box and accompanied by a personalised message

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Hauser & Wirth - 'Life Still' Exhibition (visited the 29.06.19)

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Hauser & Wirth - 'Life Still' Exhibition (visited the 29.06.19)

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I visited the exhibition a second time with a new perspective of looking at the paintings for sections which would be key to creating prints and inspiration for the range, rather than looking at the paintings as a whole. I took a range and large selection of photos to help me when focusing on subject matter within my garments and so I had more to work with than my original visit.

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WGSN - Women's & Young Women's Forecast S/S 20: Code Create (02.07.19)

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WGSN - Women's & Young Women's Forecast S/S 20: Code Create (02.07.19)

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Keith Tyson refers to paint as ‘programmable material’ with an ongoing interest in computers, coding and data collaborations. Use of gaming figures within a traditional japanese flower arrangement linking with WGSN predictions for Eastern Fusion trends. (02.07.19)

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Inspiration for silhouettes and range: co-ords, print, tailored jackets, shirt dress and cropped trousers. (02.07.19 research).
Posted 20th May 2019, Website: https://www.vogue.co.uk/gallery/australia-fashion-week-street-style

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Inspiration for silhouettes and range: co-ords, shirt dress, printed bag.
website: https://www.harpersbazaar.com/fashion/street-style/g28248137/street-style-paris-haute-couture-fall-2019/ accessed: 02.07.19

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Images of Shop Window - New Bond Street 

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Images of Shop Window - New Bond Street 

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website: http://www.streetcatwalk.co.uk/2019/05/20/dior-x-kaws/ (accessed: 02.07.19). Due to not being able to see the shop window any longer it was vital to view the window via websites and Instagram which had captured it.

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Capturing New Bond St. window - through consumers/visitors eyes. (accessed 02.07.19)

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The Edited statistics for present Ted Baker products showed volume in blue and pink. (Blue at 10.8% and Pink at 8.9%) influenced colour decisions.

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Soft Tans and Warm Pastel colour predictions.
(https://www.wgsn.com/content/board_viewer/#/79311/page/6)

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Shows the generic sizing for Ted Baker and size conversion.

(05.07.19)

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35 stores, 11 outlets and 155 concessions.
http://www.tedbakerplc.com/brand-and-business/ted-travels-well (05.07.19)

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This shows 255 womenswear items on the Ted Baker website currently use a bow detailing - which is why the detail is being used within the range.
https://www.tedbaker.com/uk/Womens/c/category_womens (accessed 06.07.19)

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Ted Baker Regent Street - Portugal Sourcing Care Label 29.06.19

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Ted Baker Regent Street - Portugal Sourcing Care Label 29.06.19

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Primary research in store - sourcing locations - Portugal.

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Includes countries which Ted Baker have a strong relation to and source from this includes: Portugal, China and Romania.
accessed 28.06.19

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TALES FROM TED'S TEAM: MEET SIMON LESLEY

Ever wondered who else works with Ted to make the magic happen? Well wonder no more. Meet Simon, Ted's Senior Photographer.

GO TO ARTICLE

Walking Tall: Ted's Quick-Fire Q&A with Mark Foster

GO TO ARTICLE

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Ted's Threads: Tales from Behind the Seams - BEHIND THE SEAMS

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Ted's garments have come on quite the journey before making their way to your wardrobes. From working to ensure a smaller environmental impact, to treating his busy crowd of co-workers well, Ted's got a particular way of doing business. After all, this is where the magic happens.

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Colour use and print were counted up within the range to calculate the percentage mix using Excel.

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Political, Economic, business and human rights information.

“Portugal reiterates its firm commitment to the respect for human rights, which are embodied in the Portuguese Constitution."

"unemployment rate down to 8.3% (Q1 2018) and expected to lower to 7.3%."
accessed 28.06.19

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Overseas Business Risk - Portugal

1. 1. Political and Economic

1.1 Political Overview

The political system in Portugal is a semi-presidential parliamentary democracy, where the President is the Head of State with only limited powers and the Government holds the key executive role. The Prime Minister is appointed by the President and the Government is accountable to the President and to Parliament. The President serves a 5 year term, while a parliamentary term and a government mandate last for 4 years. The next general election is due in September/October 2019 and the next presidential election in January 2021; and the next local government elections in September/October 2021.

Since October 2015, Portugal has been governed by a minority Socialist Government, led by Prime Minister António Costa. He has been leader of the Socialist party (PS) since 2014 and he was previously in Government as Minister for Internal Affairs and Minister for Justice. The President, Marcelo Rebelo de Sousa, was elected in January 2016 and he comes from the right-of-centre Social Democratic Party. Prior to his election, he was a respected law professor and highly popular TV commentator. Five mainstream parties are represented in Parliament: the Social Democrats (PSD), the Socialist Party (PS), the Leftwing Block (BE), the Christian Democrats (CDS/PP) and the Communists & Greens (PCP). The current distribution of seats is as follows: PSD 89; PS 86; BE 19; CDS/PP 18; PCP 15; and Greens 2.

Since democratic elections were introduced in Portugal in 1976,, the leader of the party winning most votes at the election had always become Prime Minister. However, this practice ended in October 2015 when the Social Democrats were unable to form a majority government and the centre-right minority government was voted down by the left-wing majority at Parliament. António Costa, leader of the second-placed Socialist Party (PS), formed a minority government supported in Parliament by Socialist, Communist and Leftwing Block MPs. This is an unprecedented alliance in which the parties chose to put aside major differences, notably on the Euro and NATO, in order to achieve a shared objective of putting an end to the austerity imposed during the bail-out. Despite the marked differences between the parties, this left-wing alliance has proved successful so far in leading the country through a period of political and social stability, as well as slow but steady economic recovery.

1.2 Economic Overview

With a population of 10.3 million and a GDP of around €193bn (2017) Portugal saw its economy expand rapidly since its accession to the EU in 1986 and until the late 1990s. A decade of economic near-stagnation then followed.

Portugal weathered the 2008 global financial crisis relatively well, but was dragged into the Eurozone sovereign debt crisis in 2010/11, which brought to light the imbalances built up over the previous decade, including the accumulation of high stocks of private and public debt, persistent current account deficits and falling productivity. With the sovereign and banks effectively shut out of international capital markets, the then Socialist Government was forced to negotiate a €78bn financial assistance package ('bail-out') with the European Commission, ECB and IMF in May 2011.

The three-year bail-out programme aimed at i) consolidating public finance, ii) enhancing competitiveness through a wide range of structural reforms and iii) strengthening the banking system. The programme came to an end in May 2014 and Portugal decided to take a 'clean exit' i.e. without any form of precautionary support. Implementation of the programme was overall positive, market access has since been restored and the economy is recovering. But there was (back in May 2014) and there remains, further work to be done and many challenges ahead on each of the three pillars of the programme.

On the structural agenda, important steps were taken during the programme to introduce further flexibility in labour market - some of which has been partly reversed by the current Government (see section on politics below) - and improve the efficiency of the justice system, but there remain important bottlenecks on other policy areas for example energy and network industries where high prices and excessive 'rents' restrain competitiveness.

The banking system is stronger, with capital ratios increased, liquidity positions improved and balance sheets duly deleveraged (loan-to-deposit ratios dropped from around 160% in early 2011 to 93% now). The crisis left important legacy issues, including a high stock of non-performing loans, which continue to consume capital and restrain profitability. IMF recognised progress for the reduction of NPL's to 13.3% at the end of 2017 (3.9 p.p. reduction in comparison to the end of 2016), a ratio that still compares poorly with the EU average, which was 4% at the same period

On the fiscal side, the correction of the overall (and structural) budget deficit has been impressive. General government deficit deteriorated from 2% of GDP in 2016 to 3% at end-2017 but excluding the one-off recapitalisation of state-owned bank CGD, last year's deficit-to-GDP would have been 0.9%, the lowest in 40 years of democracy, down from some over 10% before the bail-out. This is set to drop further to 0.7% in 2018. But the deficit reduction continues to be driven mainly by rising tax revenues, savings in interest expenditure and a squeeze on public investment, rather than a much-needed reform of the big-spending areas e.g. civil service pay bill or pensions. So the consolidation effort required over the next few years to bring down the high stock of public debt (over 126% of GDP) will be significant. GDP is forecast to grow 2.3% this year, down from the 2.7% 20-year record high of 2017, mainly due to a slight slowdown in exports; whilst tourism continues to boom, the trade deficit in goods is widening.

In 2016, Portugal registered the third year of positive growth (a better-than-expected 1.4%), expected to rise further to 1.6% this year, following an unprecedented recession during the bail-out programme, which wiped out some 7% of the economy The labour market too has improved with strong job creation across the board, and the unemployment rate down to 10.5% (Q4 2016), down from a record high of 17.5% in early 2013. Access to international (debt) markets has also been restored, although the three major rating agencies maintain Portugal below investment-grade.

The labour market too has improved with strong job creation across the board and the unemployment rate down to 8.3% (Q1 2018) and expected to lower to 7.3% by the end of the year, down from a record high of 17.5% in early 2013. However, Portugal's 1.36 fertility rate, one of the lowest in the EU (1.6 average) is far from the replenishment level needed in a modern society to avoid population decline without migration, resulting in some concern over the country's labour market in the future.

Access to international (debt) markets has also improved significantly. Over the last year or so, Portugal had its sovereign rating upgraded back to investment grade and borrowing costs have been falling consistently. In May 2018 Portuguese debt agency IGCP issued €483m of 10-year bonds at 1.67%, the lowest yield ever. The 2018 net financing needs are fully covered and due to the comfortable cash position, 83% of the IMF bail-out loan has already been repaid.

So the short-term economic news has been positive but there remain some question marks over the longer-term outlook. The ongoing recovery is being driven by a buoyant tourism sector and by a rebound in private consumption, a pattern which proved unsustainable in the lead up to the sovereign debt crisis. It is still too early to tell whether the range of structural reforms introduced during the bail-out programme will have enhanced Portugal's competitiveness position in order to sustain a (much-needed) export and investment-led recovery.

Overall, Portuguese EU funds under the 2021-2027 Multiannual Financial Framework, are set to decline 7% to €21.2 billion, which may have a knock-on impact on overall levels of investment. But the Government adopted a list of key infrastructure projects to be implemented up to 2020 focusing mainly on ports and rail projects, and there has also been renewed talk of developing a new international airport in Lisbon.

The Government is committed to an active commercial diplomacy agenda that enables Portugal to "export its way out of the crisis". While continuing to strengthen commercial links with its current trade partners in Europe, the Government is also proactively seeking new export market opportunities in non-EU emerging economies, mainly within the Portuguese-speaking world, eg Angola, Brazil, Mozambique, but also in China, Latin America, North Africa.

Read the information provided on our Doing business in Portugal: trade and export guide.

2. 2. Business and Human Rights

Portugal reiterates its firm commitment to the respect for human rights, which are embodied in the Portuguese Constitution. The country has ratified most of the universal human rights treaties, as well as the main ILO and UNESCO conventions and protocols relating to fundamental rights and it is part of all the core UN HR instruments.

Rules from international conventions which have been duly ratified or approved, automatically apply in domestic law following their official publication.

The right of assembly, membership of trade union organisations and the right to strike are legally guaranteed to employees. There are two union federations (CGTP-IN - General Confederation of Portuguese Workers and UGT - General Union of Workers), and a number of other union organizations in different sectors.

There is also a legal framework to safeguard the rights of children and adults who may be especially vulnerable because of race, sexual preference, gender, age or illness, although there are still challenges faced by the Portuguese society in these areas. In particular, since the onset of the current economic crisis there have been concerns relating to the living conditions and discrimination towards minority groups as well as citizens living in poverty. The Portuguese Government has stated its commitment to find and implement measures to solve this problem, namely by reinforcing social security instruments and tackling rising unemployment.

3. 3. Bribery and Corruption

Bribery is illegal. It is an offence for British nationals or someone who is ordinarily resident in the UK, a body incorporated in the UK or a Scottish partnership, to bribe anywhere in the world.

In addition, a commercial organisation carrying on a business in the UK can be liable for the conduct of a person who is neither a UK national or resident in the UK or a body incorporated or formed in the UK. In this case it does not matter whether the acts or omissions which form part of the offence take place in the UK or elsewhere.

Reports of suspicious transactions are investigated by the financial intelligence unit, a department of the Portuguese Judicial Police.

Portugal is a member of the Group of States Against Corruption (GRECO), part of the Council of Europe.

Transparency International's Corruption Perception Index ranked Portugal in 29th place in 2016.

Visit the Business Anti-Corruption portal providing advice and guidance about corruption in Portugal and some basic effective procedures you can establish to protect your company.

Read the information provided on our Bribery and corruption page.

4. 4. Crime and fraud prevention

International organised criminal activity does take place in Portugal. Illegal activities identified by the authorities are linked to narcotics and people trafficking, money-laundering, identity fraud and counterfeit currency. The government has been committed to action to tackle these issues, working together with international organisations.

Read the information provided on our Crime and fraud prevention for businesses in international trade page.

5. 5. Terrorism Threat

Terrorist attacks in Portugal can't be ruled out. Attacks could be indiscriminate, including in places visited by foreigners.

There's a heightened threat of terrorist attack globally against UK interests and British nationals from groups or individuals motivated by the conflict in Iraq and Syria. You should be vigilant at this time..

Read the information provided on our FCO Travel Advice Terrorism threat page.

6. 6. Protective Security Advice

For up-to-date information please see our Safety and security advice section in the Travel Advice page of the Foreign & Commonwealth Office website.

The Centre for the Protection of National Infrastructure also provides protective security advice to businesses.

7. 7. Intellectual Property

The Portuguese Institute of Industrial Property (INPI) is the Portuguese entity responsible for "the grant and protection of Industrial Property rights on a national level, in collaboration with the international organisations of which Portugal is a member, and also, processing and publication of patented technical and scientific information."

The INPI is under the supervision and guidance of the Minister of Justice.

Information on registering Trademarks, Patents and Industrial Property is available through the INPI website.

The Cultural Activities General Office (IGAC), is the Ministry of Culture department responsible for Copyright and Intellectual Property in Portugal.

For additional information, you may also check the Portugal country profile information on the World Intellectual Property Organisation (WIPO) website.

Read the information provided on our Intellectual Property page.

Contact the Department for International Trade (DIT) team in Portugal for more information and advice on opportunities for doing business in Portugal.

Additional information is also provided on our Doing business in Portugal: trade and export guide.

DIT Portugal email contact: DIT.Portugal@fco.gov.uk

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Overseas Business Risk - Portugal 1.1 Political Overview The political system in Portugal is a semi-presidential parliamentary democracy, where the President is the Head of State with only limited powers and the Government holds the key executive role. The Prime Minister is appointed by the President and the Government is accountable to the President and to Parliament.

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As highlighted positive information and opinions regarding sourcing from Portugal:

Portugal has always had a significant manufacturing industry. "It is very competitively priced, the quality is high and factories there have speed of turnaround and ability to work with some of the last-minute changes retailers and brands are looking for,” says Mansell. “They understand the British business mentality.” Brands and retailers are also turning to some of these countries because they carry a lower risk. For example, fashion businesses can be reasonably confident that factories in Portugal complete due diligence in setting up any ethical strategies.

accessed 28.06.19

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Holi Studios, Cambodia

A shift is happening in garment-manufacturing. For British brands and retailers, China is still by far the biggest player when it comes to sourcing apparel in large volumes - but it is becoming more expensive, and its position at the top is not as secure as it once was.

A survey by Barclays and research agency Conlumino shows that 28% of British retailers are considering changing their sourcing countries following the UK's vote to leave the European Union. There are myriad other factors driving changes to the sourcing map, such as the demand for faster fulfilment, ethical and legal considerations after incidents including the Rana Plaza disaster in Bangladesh, and political turmoil in locations such as Turkey.

Some smaller sourcing markets stand to profit from these changes. Vietnam has been a top-five sourcing market for the US for some time, but is now becoming increasingly important for the UK. Cambodia, Morocco, Pakistan and Myanmar are also developing quickly. Opportunities in Africa are on many a retailer's radar and, although the Barclays research suggests EU countries may fall out of favour with British retailers, Portugal is enjoying a resurgence.

China is still the most established sourcing market for the UK. Data compiled by the UK Fashion and Textiles Association (UKFT) shows that the total value of garments imported from China to the UK was just shy of £4bn in 2015, up 13.2% since 2010. In second place was Bangladesh, at £1.8bn.

"Currently, no other market can compete with China for comprehensiveness of its product offering, technical capabilities and integration of the textile value chain," says Peter Rinnebach, senior manager at consultancy Kurt Salmon. But he adds: "China is not a low-cost sourcing country any more."

UKFT chief executive Adam Mansell takes up this point: "When it comes to sourcing apparel, the key cost is labour. One of the reasons China is slowing down is that labour costs have gone up considerably."

This is where countries such as Cambodia could step in, says Mansell. The average wage for a garment factory worker in Cambodia was $140 (£105) per month in January 2016, compared with China's range of 1,000 yuan ($150/£112.50) in poorer provinces to 2,190 yuan ($327/£245.25) in Shanghai. Moreover, Cambodia's unemployment rates are higher.

"In Cambodia, there are an awful lot of people looking for jobs, and it is more straightforward to set up factories there," Mansell says. The value of goods imported from Cambodia rose 302% between 2010 and 2015, from £161m to £646m. Vietnam, which, like Cambodia, has labour and fixed-cost advantages over China, has also enjoyed growth - from £226m in 2010 to £435m in 2015.

Holi Studios, Cambodia

Africa - in particular Ethiopia - is also gaining in popularity. Menswear supplier Bagir recently moved its production from China, Romania and Burma to wholly or part-owned sites in Egypt, Vietnam and Ethiopia. Chief executive Eran Itzhak explains that Ethiopia has a duty free route to the European Union and US, as well as competitive labour and other fixed costs (see box below). The International Apparel Federation is working closely with the Ethiopians to develop a sustainable manufacturing base and its website states: "The government is truly investing in the industry and a number of large companies such as H&M, [US brand house] PVH and [Indian textile manufacturer] Arvind are making a long term commitment to Ethiopia".

Near-shoring

Closer to home, UK brands and retailers increasingly favour factories in Portugal and Morocco, where there is good infrastructure and faster delivery.

"More [brands] appear to be sourcing near-shore than before, primarily because of the speed of delivery, working closer to the seasons and prices going up in the Far East," observes Buzz Carter, event director for near-shore sourcing show Fashion SVP.

"In the 1960s, Morocco was the 'Sewing Room' for European brands," says Mohamed Tazi, managing director of the Moroccan Textile Association. "Then they went to China and Turkey, but now many are coming back. One reason is the nearness of Morocco to Europe, and the high quality and flexibility our manufacturers offer." The Maroc In Mode trade show - taking place on 19-20 October - aims to emphasise this closeness and encourage European brands to source their garments in Morocco.

Maroc In Mode

Portugal has always had a significant manufacturing industry. "It is very competitively priced, the quality is high and factories there have speed of turnaround and ability to work with some of the last-minute changes retailers and brands are looking for," says Mansell. "They understand the British business mentality." Brands and retailers are also turning to some of these countries because they carry a lower risk. For example, fashion businesses can be reasonably confident that factories in Portugal complete due diligence in setting up any ethical strategies.

However, Kosten Metreweli, chief marketing officer at Segura, which offers compliant software for sourcing, warns that situations can change quickly: "Look at Turkey, with a reputation for high capacity and quality, yet now beset with political issues. When selecting new geographies, brands need to be prepared to be very agile with their sourcing approach, and understand where potential supply chain vulnerabilities exist."

Rinnebach points out that political instability is also affecting how brands view Bangladesh: "The political situation remains a risk, especially after the terrorist attack on the restaurant in the Gulshan district of Dhakka this summer. Another risk is the worker-safety situation. A lot of initiatives are under way, hopefully showing positive effects, but another Rana Plaza-type incident could force brands to question their strategies of further strengthening Bangladesh sourcing."

Itzhak says political stability and security are important for two reasons. First, you need to worry about the personal security of your local employees, experts that are coming to support production and customers who visit the factory. Second, instability can damage productivity. "This is why we are not operating in countries like Bangladesh," he explains.

Itzhak has five criteria for choosing new production sites:

1. Do you have a financial interest in the factory, whether it be an investment, joint venture or, ideally, full ownership or control?

2. Are there duty free routes to the markets you serve?

3. Does the country have competitive labour, energy, transportation and other fixed costs?

4. Can you access raw materials locally to create an efficient vertical operation and shorten the lead time?

5. Do the factories specialise in the type of garment you want to produce?

Despite the potential benefits of sourcing beyond China and Bangladesh, up-and coming source nations such as Portugal, Cambodia and Ethiopia have a long way to go before they can compete on scale and efficiency (see box below).

Ben Keisner, sales director at courier business Freight Brokers, says many of its fashion clients are reviewing their supply chains, but have not committed to any big changes: "A lot has to happen before people make a switch. China is still miles ahead in terms of quality control and ease of transportation."

Yet, while China's dominance remains unchallenged, the tide is turning. In five years' time, the sourcing map could look very different from today.
Case studies: Your views on where to source from now Ethiopia
Three years ago, sourcing from Ethiopia sounded like a dream. But there is huge pressure on prices and you need to compete - and the labour costs in traditional textile countries such as China, Vietnam and Bangladesh are going up. Ethiopia provides a duty free route to our markets, and has competitive labour and other fixed costs. We could also buy 50% of our facility, so we're controlling the production.

The first challenge is transportation. One of its major disadvantages is that Ethiopia has no seaport. Goods travel by land to Djibouti's port, which takes two days. A railway line to Djibouti is under construction, which will decrease transportation costs by at least 40%, but in the meantime it is still expensive. We have mitigated the risk by signing an agreement with the biggest mill in the country, so we're not dependent on raw materials from outside Ethiopia.

There is also the lack of textile tradition and knowledge. We are the first ones to export tailored garments from Ethiopia. It's like being the first man on the moon. We had to relocate our general manager from China to Ethiopia to oversee the production and we're recruiting experienced managers from Sri Lanka and Bangladesh to run the line.

If you are considering setting up production in Ethiopia, you need equity and your own managers. It is not because the locals are not talented - they just don't have the experience and they need training. Five years from now, it will be a different conversation.
Eran Itzhak, chief executive of menswear supplier Bagir Portugal
We work with Portugal on some of our products including towelling robes and swimwear. We find it easier to source more premium textiles and fibres from within Europe, and the consistency of product and the workmanship is excellent. We work with smaller quantities and the lead times can be more flexible than sourcing from the East. There is less emphasis on filling containers to gain good freight rates, and there are no duty rates to take into account. We can solve any issues quickly and we have the ability to take on repeats within season, although Portuguese factories do suffer from production capacity constraints in the peak season like any other country.

We find that development can be facilitated quickly and the mills and factories have a better understanding of the European market trends to bring ideas and concepts to us. We believe, as do many of our customers, that consumers consider "Made in Portugal" in the label to be a stamp of quality and understand the more premium nature and limited production that lies behind its creation.

The flip side of all this is undoubtedly price, as the worker rates are significantly higher than in the East, and garment production generally requires a large amount of labour input in cutting, sewing and checking. To give an example, for an embellished swim garment, the price difference can be more than twice what it would be if we sourced from Asia. As margin and price are such an important driver for many of our customers, there are only a selection who feel that Portugal is a viable option for them.
Tristan Haddow, chief executive of brand supplier Haddow Group Cambodia
Cambodia is actually very structured for a south-east Asian country. It has a lot of laws in place to protect both the employer and employee, and it is making headway with a living wage. It is taking a while, but [working conditions] are improving. It is also pretty fast and efficient; a lot of the main factories are run by people who used to work in China. People still associate Cambodia with fast fashion, but they do everything from fast fashion to luxury, and a lot of footwear, so there are a lot of different opportunities. There is a really good skills base.

One pitfall is that it is more expensive from a delivery perspective. They do have great logistics - quite fast - but it is much more expensive than shipping from India. I think because the infrastructure for shipping out to Europe is new, there are only a few international companies who really do it. And Cambodian factories have been focused on mass quantities, so they are very open to the bigger retailers, but for the medium-sized retailers it can be difficult to find out who is running what, where and how.
Leah Rodrigues, founder of Cambodian training and production centre Holi Studios

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Holi Studios, Cambodia A shift is happening in garment-manufacturing. For British brands and retailers, China is still by far the biggest player when it comes to sourcing apparel in large volumes - but it is becoming more expensive, and its position at the top is not as secure as it once was.

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(accessed 28.06.19) expresses the main KPIs for Ted Baker.

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(accessed 06.07.19) Richard Quinn teamed up with Liberty for the catwalk and for an accessories collection. Due to the print use it is useful information is terms or marketing, showcasing, positives/negatives of this and how a buzz was creating around this collaboration.

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Richard Quinn made his way onto Liberty London's radar after unknowingly subverting its classic Carline print in his MA collection in 2016. The storied West End department store offered up five more prints for his debut spring/summer 2018 collection, which he distorted, fetishised on gimp suits and presented within the restored Tudor halls of Liberty.

Now, Liberty has let Quinn loose in its archives with the brief of reimagining a selection of its 45,000 prints on a line of accessories. The Peckham-based designer chose clippings from the '60s, '70s and '90s, and then splashed his mash-up of the Hydra, Dahlia, Carline, Ellen, Daisy and Phlox florals onto 30 accessories with Liberty written across each canvas in his hand.

"Liberty has been part of setting textile and print trends throughout history, so it was a great opportunity to find undiscovered prints that have not been reworked by the house, and to bring our different styles together," Quinn told Vogue ahead of the July 9 launch date. He referred back to the techniques he used during his first encounter with archive Liberty pieces as a graduate. "I reworked and art-worked a vintage piece of Carline fabric, and changed it into a more aggressive floral with a much larger scale and more saturation. Liberty saw this and thought it would be an interesting way to update and show off the archive."

Read next

"His use of colour and texture captures the Liberty spirit," Amelia Hornblow, dicector of product at Liberty, added, before hinting that the collaboration would continue beyond the new line of accessories. "Liberty London is a launch pad for new talent and will continue to discover and work with inspiring people."

The campaign imagery incorporates the bodysuits and foil that have become Quinn signatures, and were styled by the print-master himself, with the aim of being "Insta-ready". "We had great references of contortion artists, and we played around with the idea of using a fully-printed woman. The bags were an extension of her," he explained. His handwriting was his final stamp on the heritage brand. "I did an embroidered veil as part of my MA collection at Central Saint Martins, and a few pieces since with my writing on them. It always gets a great reaction so it was nice to bring this element to the range." Liberty London x Richard Quinn will undoubtedly get such a reaction, too.

The collection will launch exclusively in store and online on July 9 during Liberty's store-wide "What a Liberty" campaign, with prices ranging from £70 to £695.

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Richard Quinn Teams Up With Liberty London On Accessories Line

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Richard Quinn made his way onto Liberty London's radar after unknowingly subverting its classic Carline print in his MA collection in 2016. The storied West End department store offered up five more prints for his debut spring/summer 2018 collection, which he distorted, fetishised on gimp suits and presented within the restored Tudor halls of Liberty.

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Liberty x Richard Quinn - Liberty Website 

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Liberty x Richard Quinn - Liberty Website 

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(accessed 06.07.19) Images and information regarding the collaboration through Liberty directly. This information is useful to see how a brand talks about a collaboration, how it is marketed.

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Doing business in Portugal information. "English widely spoken and accepted as business language,

same time zone as the UK."

acessed 28.06.19

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1. Portugal export overview

Portugal is located in the western part of the Iberian Peninsula and has strong ties with the UK. About 80,000 British citizens live and work in Portugal for some of the year. Around 2 million British nationals visit Portugal every year.

Portugal is a gateway to a market of 250 million people worldwide thanks to its ties with its former colonies. These Portuguese speaking markets, namely Brazil, Angola and Mozambique are known as the Lusophone markets.

Portugal is ranked 25th in the World Bank's ' Ease of Doing Business ' report.

Benefits for UK businesses exporting to Portugal include:

entry route to Lusophone markets

English widely spoken and accepted as business language

same time zone as the UK

low cost flights to Lisbon, Oporto, Faro and Funchal

25% of tourists visiting Portugal are from the UK

early adopter of new technologies

Strengths of the Portuguese market include:

one of the lowest operational costs in western Europe

competitively priced locations and facilities readily available

strong technology investment through hubs in local universities, particularly for healthcare and Information and Communications Technology (ICT)

Portugal means business
2. Challenges

Portugal is a member of the European Union ( EU), and an old trading partner of the UK. It does not present major challenges to UK companies wishing to develop trade.

UK companies exporting to Portugal should consider the method of payment when negotiating contracts. Many Portuguese companies work on 90 to 120 days payment terms. This number can be longer for state or public administration payments.

3. Growth potential

3.1 Economic growth

After a difficult period, which included a 3-year bail-out programme, the Portuguese economy is now showing signs of recovery. This recovery results from a steady increase in domestic demand and a respectable export performance.

Portugal's Gross Domestic Product ( GDP) grew by 0.9% in 2014. Growth forecasts for 2015 and 2016 are 1.6% and 2% respectively.

The Portuguese government aims to strengthen its commercial links with markets in the Lusophone regions to boost the economy. Fiscal tightening will continue to guarantee the sustainability of public finances.

EU funds from the 2014 to 2020 multiannual financial framework will be mostly given over to competitiveness enhancing projects at firm level.

3.2 Privatisations

Portugal engaged in a EUR 5 billion privatisation programme as a result of the bailout agreement with the International Monetary Fund (IMF), European Central Bank (ECB) and EU. EUR 8 billion in contracts has been raised from privatisations of:

EDP (the power utility)

40% of the national grid REN

the airports authority, ANA

CTT mail services

Viana do Castelo shipyard

The government is still finalising other contracts including:

TAP airline

Lisbon and Porto transport services

EMEF rail/rolling stock maintenance

CP rail freight transport

3.3 Future investment

The government is planning dozens of projects to be carried out by 2020. The biggest investment is planned for infrastructure, especially transport. Total investment is estimated at EUR 5.1 billion with over 61% coming from EU funding. Around 85% of funds are allocated to railways and ports:

EUR 2.8 billion into railways

EUR 1.5 billion into ports

EUR 800 million into roads and airports

The European Commission, under the ATLANTIS project is promoting the development of 'Motorways of the Sea'. This aims to establish a network and develop ports in the Atlantic Corridor. Leixões port and its hinterland in the north west of Portugal includes the petrochemical industrial sites in Matosinhos and Estarreja. This offers opportunities for UK suppliers in the ports and other sectors, notably chemicals.

UK companies can benefit by:

participating in EU funded tenders

partnering with local companies

3.4 Trade agreements

Portugal is a member of the EU, the World Trade Organisation (WTO) and other international bodies. Goods manufactured in the UK are exempt from import duties.

Contact the SOLVIT team if you have market access issues relating to the operation of the Single Market.

3.5 Platform into the Lusophone markets

Portuguese is one of the most widely spoken languages in the world, and the most spoken in the southern hemisphere. Historical ties, common language, and related legal systems make Portuguese speaking countries privileged trade and investment partners of Portugal.

Portugal has over EUR 5 billion in trade with Angola, its highest among the Portuguese speaking markets. More than 9,440 companies export to the country.

The best Portuguese companies are looking to grow through exports. They currently are delivering projects in a wide range of sectors in the Lusophone markets.

Identifying a Portuguese partner and choosing a route to these markets through Portugal offers:

added confidence to British companies

potential that goes way beyond Portugal's borders

Portugal has bilateral investment promotion and protection agreements with Angola and Mozambique. It has a double taxation agreement with Brazil and is negotiating with Angola for a similar one.

4. UK and Portugal trade

Total UK exports to Portugal were EUR 3.1 billion in 2014, making it Portugal's sixth largest supplier. This total included EUR 1.8 billion in goods and EUR 1.3 billion in services.

UK's main goods exports were in the following sectors:

automotive

life sciences

information economy

Services exports were in travel, transport and other business services.

The UK is the fourth largest investor in Portugal after Netherlands, Spain and Luxembourg.

There are over 100 Portuguese investors in the UK. The top Portuguese economic groups have invested in a range of industries and sectors in the UK.

5. Opportunities for UK business in Portugal

DIT provides free international export sales leads from its worldwide network. Search for export opportunities.

Access high value public procurement notices via Tenders Electronic Daily ( TED). TED contains all procurement notices above a certain threshold from the EU and European Economic Area (EEA).

All major public projects in Portugal are:

put out to tender

published in Diário da República, the Portuguese Official Government Gazette

usually published in the Portuguese language only

Reponses must also be in Portuguese so a local partner is usually required, unless a UK company is in a position to bid directly.

5.1 Innovative technologies

Many Portuguese companies are looking to buy or invest in technologies such as:

ICT / telecoms

smart cities

environmental

advanced engineering

retail (e-exporting)

life sciences

fintech

digital technology

agritech

Portugal can be an excellent test market for Small and Medium Sized Enterprises (SMEs).

5.2 Experience economy

The Portuguese government focuses on the tourism sector as a national economic priority. The government, tourism stakeholders and private investors are making a major commitment to develop the visitor attraction sector.

Museums, heritage and theme and amusement parks are investing more and more to provide their visitors with new experiences. This includes both upgrades of existing attractions, and new attractions and shows. There is also an increase in the number of special events, concerts and exhibitions.

Currently there are projects around:

new museums

theme parks

attractions

the cruise industry

image and branding

6. Start-up considerations

You can approach the Portuguese market in several ways:

export directly

set up an agency

appoint a distributor

form a joint venture

manufacture under licence

acquire all or part of a Portuguese company

In the case of direct exports, you are advised to have a local representative either on a commission basis, or as an importer or distributor.

Portugal is a small market so personal acquaintances are important. Personal contact with potential and existing clients, and regular visits to the market are vital.

Many foreign companies choose joint venture partnerships and acquisition options when seeking a market share. The success in this form of relationship will depend on the nature of the product or service, and the level of domestic competition.

There are 2 ways to set up a company in Portugal:

'On the spot firm' (Empresa na Hora) allows you to set up a company in several hours at one of the desks of 'On the Spot Firm' anywhere in Portugal

online (Empresa Online) allows you to set up a company online in 1 to 2 days

7. Legal considerations

Trial periods of between 6 months and 1 year are recommended before signing lengthy agency contracts. Despite recent reforms, the legal system is still complex and slow.

Contact the DIT team in Portugal to help find tax and legal advisers before entering into agreements.

7.1 Standards and technical regulations

Products and packaging should meet EU standards.

The Food and Economic Security Authority (Autoridade de Segurança Alimentar e Económica) is the authority specialised in securing food safety and for conducting inspections.

When exporting to Portugal, you must provide all transport documents, commercial invoices, and certificates of compliance relating to quality and sanitary measures.

7.2 Intellectual property (IP)

Trademarks, designs, patents and copyright are the principal forms of IP protection available to companies and individuals.

IP law, especially for patent protection, is not totally harmonised within the EU.

If you wish to protect your invention, design or sign in Portugal, you have to do it through Portuguese Institute of Industrial Property (INPI).

Other Intellectual Protection (IPR) bodies with authority in Portugal are:

8. Tax and customs considerations

Portugal and the UK have a double taxation agreement which limits taxation for companies with a presence in both jurisdictions.

The Portuguese Ministry of Finance provides information on the Portuguese tax system and the conventions for the avoidance of double taxation.

VAT is known as IVA in Portugal and the standard rate is currently 23%. Rates of 6% and 13% can also apply.

The VAT rate for goods imported into Madeira and the Azores are 22% and 16% respectively.

The Portuguese VAT Division provides further information on VAT payments.

8.2 Income and corporate taxes

The statutory corporate income tax rate for Portugal is 25%. The effective corporate tax rate is 29.5% to 31.5%.

The internal market of the EU is a single market which allows the free movement of goods and services. Therefore, no import duties are applicable.

The tax and customs authority in Portugal is Autoridade Tributária e Aduaneira.

9. Entry requirements

You only need a valid passport or other acceptable travel document in order to visit Portugal.

9.1 Travel advice

If you are travelling to Portugal for business, check the Foreign and Commonwealth Office (FCO) travel advice beforehand.

Contact the DIT team in Portugal for more information and advice on opportunities for doing business in Portugal.

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Doing business in Portugal: Portugal trade and export guide

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Portugal is located in the western part of the Iberian Peninsula and has strong ties with the UK. About 80,000 British citizens live and work in Portugal for some of the year. Around 2 million British nationals visit Portugal every year.

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Economic growth in Portugal: “Strongest growth of the century in 2017 (2.7%)” - Portuguese economy also expanded 2.3% in 2018.
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Economic and political outline Portugal - Santandertrade.com

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Economic context of Portugal: GDP annual change, Government gross debt, inflation, unemployment rate. Portuguese Political context: Executive and Legislative power, main political parties, Political Leaders.

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(accessed 06.07.19) One of the iconic reasons the designer hit the headlines was due to the visit from the queen during one of his runway shows and the award he recieved. I researched this to understand the importance of recognition when a collaboration is being hyped up, the reputation this designer has highlighted the success of the collaboration and was an important instigator.

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The Queen on the famous front row at London Fashion Week - CBBC Newsround

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Her Majesty sat on the famous front row at London Fashion Week and gave an award to young designer Richard Quinn.

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Half of UK retail sales will be online within 10 years, report predicts

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Half of UK retail sales will be online within 10 years, report predicts

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Planning Packaging: It is important when deciding on packaging that the way in which consumers are predicted to shop is considered. This is why within my project I have discussed strategies to enable garments to be packaged in view of possible re-direction if online was to become the highest platform for sales e.g. garments being packaged in plastic bags for delivery rather than hung in view of this. This means that if down the line garments need re-directing from the warehouse this has been considered if the range in stores doesn’t sell as planned in comparison to online. Although due to the expense of the garments it can still be currently predicted most sales will be instore, also in line with how the garments will be showcased to correspond with the attraction of viewing instore. (11.07.19)

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Online shopping could more than double its share of the retail market by 2028, according to a report that spells further difficulties for landlords, stores and communities.

The internet is expected to account for 53% of retail sales in 10 years' time, up from about a fifth at present, as younger people who have grown up with the internet become more than half the UK's adult population, according to a report by the analysts Retail Economics for the law firm Womble Bond Dickinson.

One in 10 people of all ages questioned for the report said they planned to shop more online in the year ahead.

Richard Lim, of Retail Economics, said: "Successful retailers have always had to reinvent themselves to stay relevant. However, the pace of change will inevitably prove too fast for many. It definitely feels like the digital retail revolution is only just getting started."

Lim predicts that new and emerging technologies such as artificial intelligence that could enable the automation of delivery and personalised marketing will drive future online growth.

The research is likely to fuel calls for action to protect communities and help to reinvent town centres after a wave of store closures.

Debenhams, Marks & Spencer and the Topshop owner Arcadia have all announced plans to close stores in the year ahead. Last month Bathstore became the latest of a string of high street retailers to go into administration under pressure from growing competition online.

Landlords are being asked to slash rents and the government urged to take action on business rates, which are based on property and so hinder retailers with a physical presence. The British Retail Consortium says retail conditions are the toughest in a decade.

"The industry is undergoing a painful readjustment period," Lim said. "The acceleration of further store closures will eventually lead to a more 'inconvenient' experience for some groups of consumers across many parts of the UK. Inevitably, this frustration will be a catalyst for further online shopping with consumers turning to online as an alternative to in-store purchases."

The differing behaviour of younger generations poses particular threats for certain kinds of shop. People aged between 25 and 44 are far more likely to buy clothing, books, electrical goods or food online than those over 55, for example, according to the research.

But it may not all be plain sailing for online businesses. The research also found that people were increasingly questioning whether they benefited from giving corporate entities access to their personal information. More than a quarter of respondents said they had taken some action to limit the amount of data shared with companies, rising to almost a third among 16- to 24-year-olds.

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Half of UK retail sales will be online within 10 years, report predicts

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Online shopping could more than double its share of the retail market by 2028, according to a report that spells further difficulties for landlords, stores and communities.

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Using the Edited website this shows the average price for womenswear full price, over the past month (new stock). Using figures and information regarding similar products on the website assisted to determine price points for stock as well as the architecture in which the stock sits. accessed (12.07.19)

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"Approximately 32% of Portuguese people can speak and understand English."

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"Approximately 32% of Portuguese people can speak and understand English."

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Especially popular with tourists from Northern European countries such as England, Germany, Holland, Norway and Sweden, Portugal's great draw is the same as it has been for over 40 years, a country blessed with a magnificent coastline, warm climate and some of the most majestic beaches in the world.

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From Google to Amazon, technological companies are moving to Portugal. Why?

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From Google to Amazon, technological companies are moving to Portugal. Why?

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article regarding major technology companies setting up in Portugal, Includes enviornmental companies. (accessed 12.07.19)

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Technological companies are moving to Portugal. Why?

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Google is the next technological giant to get to Portugal. Amazon might be under way. Companies like Uber, Zalando or Huawei are already in the country. Why are they choosing Portugal? Google is the most recent giant saying it is installing a digital hub in national territory, but it is not alone.

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Major Companies Are Moving To Portugal – Here’s Why

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Major Companies Are Moving To Portugal – Here’s Why

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Further information reagrding tech companies. accessed 12.07.19

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A handful of the world's largest companies are opening tech-focused offices in Portugal, while the number of startups in the country continues to grow. Entrepreneurs and economists alike seem to believe this is a sign of things to come.

At the start of the year, news broke that American tech giant Google will open a technology center on the outskirts of Lisbon in the town of Oeiras, creating around 500 jobs. Portugal's economy minister said talks about the new hub had begun last November during the annual Web Summit, one of the world's largest technology conferences, in Lisbon. The founder of the Web Summit, Paddy Cosgrave, said there are "rumors" that Google is "the first of a number of high profile tech companies opening major offices in Lisbon".

Just after the Google announcement, more news broke that Amazon, the American online shopping giant, is negotiating to buy property in Porto - Portugal's second-largest city - in order to build a new European base. The company told Portuguese newpaper Jornal de Negócios that it is "preparing a great investment in Portugal". While the Porto plan is still under discussion, Amazon decided in September that its first Portugal office will located in the capital city, aimed at supporting the network of growing clients for its web services. The news came just as Amazon hit one trillion dollars in profit.

Beyond tech companies, major clothing companies and carmakers are setting up shop in Portugal. Germany's Zalando, an e-commerce fashion company, opened a branch in Lisbon at the end of last year. The team of 16 currently focuses on Zalando's "Digital Experience". By the end of this year, the team is expected to grow to 35 employees.

The German car companies Volkswagen and Mercedes-Benz have both established tech hubs in Lisbon. In April, Volkswagen announced it is investing in a software development center in the capital that will focus on the "development of cloud-based software solutions for the further digitalization of corporate processes ... and for the connected vehicle". In the medium-term, the hub will employ around 300 IT specialists.

Mercedes-Benz had a head start, having opened its Lisbon digital tech hub in May 2017. "The Portuguese authorities very actively assisted the founding phase of the new centre with minimal bureaucracy", read a statement by Daimler, Mercedes-Benz's parent company, on the new office.

Also in May of last year, Vestas, a Danish wind turbine company that leads the world in developing and delivering clean wind energy, announced it was opening an engineering design centre in Porto to work on industry-leading research and development. The centre, which is responsible for developing core technology for the company's product portfolio, expects to hire several hundred engineers by 2020, when the operation is fully up and running.

"The Porto area offers access to a breadth of skills in areas that Vestas is looking to recruit, namely electrical, mechanical and software engineering", read a Vestas press release on the new office. "The proximity to leading universities and other research institutions of a high standard is key to choosing Porto and Portugal".

Additional economic factors contribute to the recent appeal of the western-most European country for big tech, clothing, car, and energy companies. For example, Portugal has extremely competitive development prices - that is, software developers in Portugal earn much less than their counterparts in Germany or Sweden, but are of the same quality.

Property prices in Portugal are also very competitive, costing much less per square meter than Berlin, Stockholm, Zurich, or London. And with an annual inflation rate of just around one percent, the cost of living in Lisbon is also much lower than the aforementioned cities.

Policy changes in the wake of the global financial crisis have also aided to the flow of business investment in Portugal. As the country strived to become a business and startup-friendly state, it rolled out a new tax incentive in May 2013, which allows a 20 percent tax deduction on investments of up to five million euros - this can lower the corporate tax rate in some cases to as low as 5.5 percent, from the normal rate of 24 percent.

Specifically with regards to startups, the Portuguese government also eased residency programs for foreign startups and lessened bureaucracy, so that startup founders can establish their company via a simple online process. The government has also allocated 200 million euros to aid in foreign companies investing in local companies or relocating to Portugal.

The plan seems to be working. Startup Lisboa, an incubator in Lisbon launched in February 2012, is already home to 280 startups and has created more than 1,500 jobs. The companies range from commerce to tourism to, of course, technology. Firefly, for example, is a tech startup based in Lisbon that uses "sensing capabilities of Earth Observation satellites to automatically detect areas of land with dense vegetation, low soil moisture and high surface temperature," in an effort to prevent wildfires before they begin.

As Portuguese policies continue to support companies - both big and small - and the education system continues to churn out highly qualified tech professionals, the future of the business landscape in the country looks only positive.

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Major Companies Are Moving To Portugal - Here's Why - South EU Summit

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A handful of the world's largest companies are opening tech-focused offices in Portugal, while the number of startups in the country continues to grow. Entrepreneurs and economists alike seem to believe this is a sign of things to come. At the start of the year, news broke that American tech giant Google will open a ...

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Household Income - Townhouse Cosmopolitans

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Household Income - Townhouse Cosmopolitans

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This information was vital when looking into customer profiling in terms of likely income. I looked at the lowest amount when profiling as this is a good indication of the starting amount for this target market.

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Francesca - Experian Profiling (28.06.19)

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Francesca - Experian Profiling (28.06.19)

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Profiling on Experian supported the use of technology, indication of interests, age, clothing retailer habits.
(website: https://www.segmentationportal.com/MyPortal/Panels?sid=fa6e4413-b8c3-410f-a6f6-c640dce50836&dpid=d8d60fbe-e1db-4408-9eed-d7d0dc427190)

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Household Income - Francesca - Experian 

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Household Income - Francesca - Experian 

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Within this profiling I also researched the household income to see if it correlated with Acorn.

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Profiling Locations - Francesca - Experian

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Profiling Locations - Francesca - Experian

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Experian shows the major locations that the profile 'Francesca' would occupy. I used this researched information towards my target audience which fit this profiling.

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Disposable Income - Francesca - Experian 

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Disposable Income - Francesca - Experian 

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It's vital information to understand the type of disposable income the customer has in terms of pricing products and whether they would be able to afford the range prices. the highest amount of people surveyed had a monthly disposable income of £1,500 - £1,749.

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Artist Collaboration Survey - Planned Outcome (05.08.19) 

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Artist Collaboration Survey - Planned Outcome (05.08.19) 

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The purpose of the survey was to ask Millennials a few questions in regards to Ted Baker, marketing and artist collaborations. The survey was vital to understand if research online correlated with those who were surveyed and whether there were any strategic problems that would need sorting for the commerciality of the range.

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Web survey powered by SurveyMonkey.com. Create your own online survey now with SurveyMonkey's expert certified FREE templates.

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"60% of consumers are experience rather than product focused." (accessed 05.08.19)

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Sustainability in UK Retail 2019 - GlobalData

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Sustainability in UK Retail 2019 - GlobalData

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This report echoed the key trends within sustainability currently and identified surveyed opinions. This report was important to understand the consumers views in terms of sustainability and the most effective ways of communicating and integrating this. Helpful information included the importance of consumers understanding where clothing is manufactured and that they consider the ethics which supported my supplier reasoning.
(accessed 05.08.19)

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UK: Clothing & Footwear - Sportswear 2018-2023

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UK: Clothing & Footwear - Sportswear 2018-2023

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"Sports footwear will marginally outperform sports clothing over the forecast period, by 0.8 percentage points, with fashion trainers now a mainstay in consumer wardrobes" (accessed 05.08.19)