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Here is a video showing a brief history of the ideal female body in our society.  https://www.youtube.com/watch?v=-IpWdOZkdk0
Video Citation: (The Talko, 2015)

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Below is an image of Bella Hadid who is another Victoria Secret model and also the older sister of Gigi Hadid.  She fits the 'unattainable beauty' category perfectly with her long luscious hair, sharply defined jaw, full lips, pronounced cheek bones, and also appearing to be underweight with ribs protruding.
https://www.youtube.com/watch?v=_u86npjGe7w
Video Citation: (Vogue, 2016)
Above is a link to a video where Bella shows a quick makeup tutorial on how to look flawless even when you are super busy and exhausted.  I take issue with the video because she promotes the idea that you can cover up your problems with a little bit of makeup rather than dealing with them or accepting your 'flaws' for what they are.
Photo Citation: (Getty Images, 2017)

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Actor and model Cara Delevingne participates in a variety of philanthropic endeavors. Unfortunately, these acts are not nearly as widely exposed in the media the way her appearance is. It all comes down to her pouty lips, stunning blue eyes, long blonde hair, slim figure and long legs.  She is most commonly recognized for her prominent dark and full eyebrows.  The video below is just one of many commercials Cara had done that promote the reliance on makeup for sex appeal, to capture the male gaze, and to be powerful.  This commercial tries to sell a lifestyle with the product.
https://www.youtube.com/watch?v=xtUUyAqXY-c
Video Citation: (Sephora, 2015)
I feel that we, as a society, should focus on the generosity and humanity that one possesses rather than their physical features.
Photo Citation: (Look to the Stars, 2019)

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Kim Kardashian, her mother Kris Jenner, and her sisters are among the most talked about people in relation to "reality" television, and the cosmetics industry.  Since 2007 we have watched Kim literally transform into the person she is today.  Through undergoing a plethora of cosmetic surgeries she has rid herself of all her naturally beautiful ethnic features for the exact description the cosmetic industry pushes.  Here is a link that outlines the issues with Kim becoming a beauty icon.
https://www.teenvogue.com/story/kim-kardashian-beauty-icon-problem
Article Citation: (Barkho, 2016)
Photo Citation: (Kardashian, 2017)

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Society is moving towards a more diverse array of what is considered beautiful.  In this article, actress and author, Lupita Nyong'o, shares her experiences with beauty in relation to her dark skin.  https://www.her.ie/celeb/lupita-nyongo-shares-the-time-she-realised-dark-skin-was-beautiful-and-its-really-195108
Article Citation: ("Lupita Nyong’o Shares The Time She Realised Dark Skin Was Beautiful And It’s Really Moving | Her.ie", 2019)
Photo Citation: (Lubomirski, 2018)

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Alicia Keys has been a positive and empowering role model by encouraging people to embrace their own natural beauty and be happy with what you were born with.  Here is an article in which Alicia explains her feelings on what makeup did for her and why she stopped wearing makeup all together. https://www.nickiswift.com/24148/real-reason-alicia-keys-stopped-wearing-makeup/
Article Citation: (Scott, 2016)
Photo Citation: (Ferber, 2016)

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This is a photo (which has probably been photo-shopped) of one of the most well known models and beauty icons of this generation - Gigi Hadid.  She fits in to the category of 'unattainable beauty' as discussed throughout the course.  She has long blonde hair, bright blue eyes, a small nose, defined jaw, big lips pouty lips, thin arms and legs, a small waist and flat stomach.  These are some key criteria for a Victoria's Secret model.
Photo Citation: (Tommy Hilfiger, 2018)

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Ruby Rose is an advocate for embracing who you are and being happy in your own skin. She created this powerful video showing the transformation from what others wanted her to be and finally being comfortable with who she truly is.  https://www.youtube.com/watch?v=EFjsSSDLl8w
This video shares an important message about forgetting what other people want you to be - being yourself is enough.  She is an important beauty icon for those who do not wish to conform to the gender norms and beauty standards set by society
Video Citation: (Rose, 2014)
Photo Citation: (Fashion Model Directory, 2015)

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The gorgeous Shay Mitchell has been an icon since 2010.  This article shares Shay's perspective on beauty and is taking control of the standards she's held to.  https://www.refinery29.com/en-us/2018/06/201672/shay-mitchell-buxom-brand-ambassador-interview
"For me, makeup isn't about hiding anything — it's about accentuating your natural beauty".

Article Citation: (Sasso, 2018)
Photo Citation: (Buxom, 2018)

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James Charles is an icon within Youtube's beauty community. He ignores the gender norm of makeup being only for females, and has created his own line of cosmetics. He is one for embracing and enhancing your natural beauty instead of changing it. In 2016, he became the first ever male Covergirl.  James is an important role model for anyone afraid to experiment outside society's rules.
Photo Citation: (Getty Images, 2018)

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These four women are the epitome of the topics we have discussed in modules 1-5.  They continue to not only follow, but set the trends of the unattainable beauty standards.  They give so much power to the beauty industry and capitalize on the insecurities of impressionable women.  Their message is to change what you look like, and cover up your imperfections to gain confidence, live the life you want to live, and cosmetic surgery is always there for you.

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These five individuals directly challenge the beauty standards we have discussed over the past 13 weeks. They reject the societal pressures to be "beautiful" and encourage their followers to be happy and comfortable in their own skin. Ruby and James combat the idea of having to be feminine to be beautiful. Lupita, Alicia, and Shay prove that the colour of your skin does not define your beauty. And I believe that all five of these powerful individuals have sparked a change for the better in our society.