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Flex on the haters

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motivation: make the situations more relevant and people can relate to
opportunity: using repetition so people remember it

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Jingle (musical), "AHHH" sound, Visuals of the people, visuals of the accident, verbal (in a humorous and engaging way)

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@the girl in black
coffee after?

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Do you guys ever just wonder what is actually going on in this class tho?

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Lions hype

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Q2: What is the message that is encoded to the audience in the ad?

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Q2: What is the message that is encoded to the audience in the ad?

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Verbal: They wanted to let the audience know that whoever is driving the car, the driver would still be insured.

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consumers dont see difference between large insurers and brands truth of experience needed to translate into meaningful propositions

their previous campaign wasn't effectively targeting the target audience

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It was effective bc it was engaging, pictures were strong visual queues, music helped focus attention, the characters/actors were relatable and appeared friendly.

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sales promotion - membership coupons, loyalty benefits
direct marketing - leaving leaflets in mailboxes
personal selling -

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QUESTION 3 Verbal (talking) & musical (instrumental song) encoding   

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QUESTION 3 Verbal (talking) & musical (instrumental song) encoding   

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Only real nibbas will know the ingredients of Gulliver’s Sandwhich