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The study showed how people were affected by the colors of signs. 80% of our decisions and information comes from our eyes, which influences many fast food establishments to make their signs bright colors in order to attract the attention of consumers driving or walking by. The results show that the ¨brighter" the sign, the more likely consumers are to go to that food establishment. Red is a popular option due to the passion-inducing color being viewed positively throughout cultures around the world.

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The consumers food was not paid for by the study, so the money towards finances was $0.

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The chances that a consumer will base their food choice off of the sign of a color is 58% to 90% because of the psychological attraction that red leaves on people.

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28 consumers went to food establishments that had brightly colored signs, while the remaining 22 went with food establishments that had soft colored signs

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This study could definitely be replicated in the future. A way to improve it would be to have more consumers and offer more food establishments, especially with varying sign colours.

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With running this study with ten stores, the margin of error is 30.99%. This is a somewhat large margin due to the population size and the small number of food establishments to choose from.

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A crossover design will be used to ensure that consumers based their decisions on the colors of the signs.

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No one is necessarily blind in the scenario, as everyone is fully aware of the experiment. However, the consumers are the most blind because they are not fully aware of what the experiment is for.

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Each food establishment is their own control group. On the last weekend of the study, the signs will all be replaced with the same colours.

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The food stores selection was randomized, leaving it completely up to the choice of the consumers. A lurking variable would be the distance between where the consumers start and the store, if some consumers prefer to eat at closer food establishments. Other lurking variables would be, the diet of the consumers, the average cost for the meal of choice, and what weekend the test was taken on, as well as what the consumers had eaten prior to the weekend.

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We will see what the consumers purchased once they have sat down to eat.

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The explanatory variable is if the consumers would be more attracted to the fast food places with brighter colours (for example, bright red at McDonaldś) or pick fast food places with soft colors (for example, Salad&Go or Taco Bell)

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The consumers were given the choice of each restaurant, nothing changing about food places offered to the consumers as each weekend passed.

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Although the stores were not picked at random, the consumers were free to decide which places to choose from.

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We sent 50 people to pick between  different 10 fast food places for three weekends:.The consumers are the experimental units that we do not know personally.

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How does the colour of signs at fast food places influence consumers?