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References - Embedded
All references are embedded in each individual post, as the URL for each post was used to post each piece of media to Padlet.

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This video is the last moment of 2019 Cricket World Cup with 2million viewers. I selected this video as this video shows the excitement and pressure of the viewers in just 3 minutes. Moreover, it gives a moral lesson of hope to all the viewers. After 44 years of waiting England was finally crowned as the champions for 2019 ICC World Cup. This YouTube video  marked an end to this years game with the England holding the trophy.

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The Incredible World Cup Final Finish | ICC Cricket World Cup 2019

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All you need to know about 2019 World cup -  Online news

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All you need to know about 2019 World cup -  Online news

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This article contain all information regarding venue, teams and even the win and loss ratio of the teams. There are also information of the past winning teams of the tournament from 1975-2015. The article also introduces to the world the new players from different team and reason for reducing the team from 14 to 10 from the last play in 2015.

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England is hosting the Cricket World Cup for the fourth time [ICC]

The 12th edition of the Cricket World Cup kicks off in London on Thursday.

England is hosting the World Cup for the fourth time. The tournament returns to the United Kingdom after 20 years when Australia beat Pakistan in the 1999 final.

Here is what you need to know about the 2019 tournament.

Which are the participating teams?

The 2019 World Cup goes back to a round-robin format (in which each team plays against all other teams in turn) - last used in the 1992 World Cup - with 10 teams taking part:

Every team plays each other once before the top four advance to the semi-finals.

When are the matches taking place?

The 2019 World Cup starts on May 30, with the last round-robin fixture taking place on July 6.

England will take on South Africa in the tournament opener with neither side having won the global event.

The semi-finals will take place on July 9 and July 11, while the final is scheduled for July 14 at Lord's Cricket Ground in London.

Who are the favourites?

England, having won their last 10 One-Day International (ODI) series, are the favourites. They swept Pakistan away 4-0 earlier this month.

"England have got a great side. They've actually got a winning side and they could win this World Cup," said former Australian fast bowler Brett Lee.

West Indies have won the World Twenty20 twice and have power-hitters all the way down the order. Having scored 421 in their warm-up match against the fancied New Zealand, the West Indies side is capable of denting the opposition bowlers in the field.

"I have never ever counted the West Indies out," said former West Indies great Viv Richards.

"I'm a die-hard West Indian. Not because I would have played, but I am a die-hard West Indian fan. I back my team to beat anyone."

However, despite the issues plaguing Australia in the last 12 months, it won't be wise to rule out the five-time champions.

Who are the new kids on the block?

None. All teams in this tournament have played in a World Cup previously.

Afghanistan, however, will be the least experienced side, having made their World Cup debut four years ago. The rise of Afghanistan's national cricket team has seen them come from playing in the ICC World Cricket League Division Five in 2008 to making their Test debut earlier this year and qualifying for two World Cups.

Young spinner Rashid Khan sits at number three in the ICC ODI bowlers' ranking and occupies second place on the all-rounders' list - with former captain Mohammad Nabi in third.

"It's an outstanding story. The way they have forced a cricket team that can be feared is incredible," said former England captain Nasser Hussain.

"They have some wonderful bowlers. Do not take them lightly."

While an upset or two is on the cards, Afghanistan are unlikely to go all the way.

Why is the tournament being criticised?

The International Cricket Council's (ICC) decision to reduce the tournament to 10 teams has been criticised by the associates who are yearning for more exposure at the highest level.

The 2015 edition, held in Australia and New Zealand, featured 14 teams, including the United Arab Emirates (UAE), Scotland and Ireland. All three of them will be absent from the 2019 edition as will be Zimbabwe, who missed out qualifying after having played in all World Cups since 1983.

Who are the players to watch out for?

Rashid, with 125 wickets in just 59 ODIs, is a force in the shorter formats of the game.

Chris Gayle, former West Indies captain, is playing his last World Cup and despite missing games due to injury and league commitments recently, he will be ready to script a fairytale ending.

Virat Kohli, India's captain, is officially the best ODI batsman in the world and marked by former cricketers as the "player to watch out for". He has already scored 611 runs this year.

England's batting line-up. The top-ranked ODI team has gone past the 300-mark six times in the last 10 completed ODIs, having also scored 418 against West Indies and scoring 340-plus in every completed match against Pakistan recently.

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All you need to know about the 2019 Cricket World Cup

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The 12th edition of the Cricket World Cup kicks off in London on Thursday. England is hosting the World Cup for the fourth time. The tournament returns to the United Kingdom after 20 years when Australia beat Pakistan in the 1999 final. Here is what you need to know about the 2019 tournament.

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This was uploaded b\y times of India providing complete information about the 10 playing team of 2019 ICC World cup. When clicking each link of different teams, there is an summary and history of the team and their players. There are also information on the achievement of the team during different games and some videos too. This site provide an insight and update on all the necessary information of a team and is useful to viewers especially for those who are unfamiliar with the cricket game.

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ICC World Cup 2019 Teams: Complete list of Teams, Squad & Players List | Times of India

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Check complete list of teams in Cricket World Cup 2019, World Cup squads, Players list, Teams list and more on Times of India

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Be a part of Social Media team @ #CWC19 - ICC website post

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Be a part of Social Media team @ #CWC19 - ICC website post

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This is an article shared in the official site of the International Cricket Council describing the job of social media volunteers for the game. The site also explains the time and venues for the volunteers. I shared this article to emphasize the need for involvement of social media to promote such a big event. Understanding the need of covering all aspect of the game these volunteers are permitted to  capture exciting and engaging content not only during the match itself, but also on what is going behind the curtain. This has helped a wide social media attention.

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Be part of the Social Media team at #CWC19.

Role: Social Media Volunteer

Location: The role of a Social Media Volunteer is one of the best for experiencing the most exciting parts of a CWC19 host venue. From the energy-filled stands through to the bustling press boxes, you'll be on your feet, seeking out the best stories from around the venue.

Duration: Social Media Volunteers will be required on match days at CWC19 host venues. Social Media Volunteer roles will also be available on the Trophy Tour which takes place prior to the start of the tournament.

The Role: Social Media Volunteers play a key role on a match day. They will capture exciting and engaging content not only during the match itself, but also in the build-up to the game as fans arrive, and as they make their way home after the final ball has been bowled. Social Media Volunteers will also play an important part in moderating social images and content for CWC19 social channels and websites. As part of this team, they will gauge sentiment, and capture exciting content to share with the world.
We are looking for volunteers who are:

Media enthusiasts, able to use a range of platforms effectively

Confident engaging and communicating with groups of people

Active as you'll be capturing content from all over the venue

If you're intrigued by the impact social media plays in sport, this is a fantastic opportunity to gain experience and learn from professionals in the field.

Come and help spread the message about the world's greatest cricket celebration, and join us in the Social Media team!

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Be part of the Social Media team at #CWC19. Role: Social Media Volunteer Location: The role of a Social Media Volunteer is one of the best for experiencing the most exciting parts of a CWC19 host venue. From the energy-filled stands through to the bustling press boxes, you'll be on your feet, seeking out the best stories from around the venue.

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The following is a post on Instagram which went viral across the globe and on different social media platforms. The picture was taken when the captain of team India, Virat Kohli meets Charulata Patel, an 87 year old lady cheering for her country. Wearing the tricolour scarf, Patel attracted the camera attraction and proved to the world that age is just a number and all wishes can come true if there is enough determination.

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Advertisement was market through social media during ICC, 2019 - online news

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Advertisement was market through social media during ICC, 2019 - online news

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Advertisers was cashed during the ICC 2019 world cup. In India the tournament was aired in eight different languages by the official broadcaster Star India,  expected to have generated advertising revenue in the range of $15 billion and more. Social media especially twitter played an important role in advertisement by hashtag #YehGameHaiMahaan encouraging people to support and play cricket. The advertisement is for the promotion for an app - dream 11. The brand Coca-Cola was able to garner 4 billion impressions across social platforms with a reach of 70 million during the world cup.

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By Shashi Gupta ICC World Cup 2019 which concluded on Sunday with England taking the cup home was watched by viewers from across the globe. As a matter of fact, advertisers too cashed in on the tourney to create the right amount of buzz. Aired in eight different languages by the official broadcaster Star India, the high interest in tournament is expected to have generated advertising revenue in the range of Rs 1,500 crore - Rs 2,000 crore. Tres, cola, deodorant, fantasy sports, edutech, fintech, banking, travel, telecom, automobile, comparison websites, RBI, e-wallets, and e-commerce, are some of the categories which released an advertising blitzkrieg. Here's a peek at some of the campaign which were aired during the World Cup.Read Also: ICC Cricket World Cup: India's exit hits Star's viewership, marginal dip in ad revenueDream 11One of the leading brands in the fantasy sports category launched a massive campaign #YehGameHaiMahaan to promote the category. The brand had also inked an association with the event. The key focus of the campaign was to encourage more people to download Dream 11 app and increase the community. The brand had also amplified the campaign on social media.data-type="youtube" data-id="-gm_fcTyg1s" data-title="Dream11: Heart on your sleeve... and on your face #YeGameHaiMahaan" data-thumburl="https://i.ytimg.com/vi/-gm_fcTyg1s/mqdefault.jpg">Policybazaar & PaisabazaarThe two fintech brands ran ads on a high frequency. The key idea was to urge people to drive them to the portals for signing up on insurance or loans. data-type="youtube" data-id="7JhjCF1KsYo" data-title="Policybazaar New Term Insurance Ad Featuring Pankaj Tripathi (15 Sec)" data-thumburl="https://i.ytimg.com/vi/7JhjCF1KsYo/mqdefault.jpg">data-type="youtube" data-id="y-niJpEsJio" data-title="Need money to fund your holiday? Get it from Paisabazaar.com" data-thumburl="https://i.ytimg.com/vi/y-niJpEsJio/mqdefault.jpg">Coca ColaCoca-Cola, the official sponsors of the ICC Cricket World Cup rolled out two new campaigns to celebrate cricket with the fans - 'Stock Up' and 'Be the 12th Man'. The first campaign ran offline while the other ran online. Overall, the brand was able to garner 4 billion impressions across social platforms with a reach of 70 million. The idea was to drive a higher brand recall.data-type="youtube" data-id="kdh8Ruu5fNs" data-title="Stock up for the ICC Cricket World Cup with Coca-Cola!" data-thumburl="https://i.ytimg.com/vi/kdh8Ruu5fNs/mqdefault.jpg">data-type="youtube" data-id="ji4Yqa4Qtuk" data-title="Be The 12th Man with Coca-Cola | ICC Cricket World Cup 2019″ data-thumburl="https://i.ytimg.com/vi/ji4Yqa4Qtuk/mqdefault.jpg">PharmeasyThe online pharmacy brand a campaign as it urged people to download the app and order products. It is one of the fastest growing categories. The ad was rolled with an aim to create high brand recall. data-type="youtube" data-id="dT5p4TXFwGo" data-title="FLAT 20% OFF on all Medicines via PharmEasy App. Order Now!" data-thumburl="https://i.ytimg.com/vi/dT5p4TXFwGo/mqdefault.jpg">Amazon PayThe online commerce player launched a campaign, which urged people to pay with its wallet named Amazon Pay. The brand aimed at breaking the clutter to become the most preferred wallet. It also ran a social media campaign to amplify the campaign.data-type="youtube" data-id="Fz5PmwVvaqA" data-title="Money Transfer now on Amazon.in | Earn cashback up to Rs.250*" data-thumburl="https://i.ytimg.com/vi/Fz5PmwVvaqA/mqdefault.jpg">PhonePeWalmart Flipkart owned wallet brand launched its campaign with brand ambassador Aamir Khan. The key focus was to establish itself as the preferred wallet brand in India. data-type="youtube" data-id="LTwrshRUk3s" data-title="Amir Khan Phone Pe Ad" data-thumburl="https://i.ytimg.com/vi/LTwrshRUk3s/mqdefault.jpg">CarDekhoThe online automobile comparison brand ran a campaign telling consumers to check about the car they prefer to buy on the portal. The idea of the campaign was to drive more visits to portal and increase app downloads. The impact for the brand was good as it was well supported with the social media.data-type="youtube" data-id="eXpJaZb9JAg" data-title="Cardekho.com - Ad" data-thumburl="https://i.ytimg.com/vi/eXpJaZb9JAg/mqdefault.jpg">UberThe app based ride brand brought Virat Kohli and launched a massive campaign where it decided to fly lucky Uber riders to England to watch the World Cup. The brand promoted the campaign with interesting activations on social media.data-type="youtube" data-id="zEZrAcEX4IA" data-title="ICC Cricket World Cup 2019 - Uber to the World Cup | Three Friends | Uber" data-thumburl="https://i.ytimg.com/vi/zEZrAcEX4IA/mqdefault.jpg">Read Also: Digital first brands emerge as big advertisers for ICC World Cup 2019Byju's The online education app ran a campaign which showcased how app based learning help children to develop an understanding of subjects. The campaign was divided in two phases where initially it focussed on reaching out students above fourth standard 4 and the second phase was aimed at children who attend classes between kingdagardren to third standard. The brand supported the campaign with a high frequency social media campaign. data-type="youtube" data-id="rFRcvENrtW4″ data-title="Shahrukh Khan BYJU'S full New Ad" data-thumburl="https://i.ytimg.com/vi/rFRcvENrtW4/mqdefault.jpg">data-type="youtube" data-id="lCZmRiqcl6g" data-title="Byju's Early Learn "Counting Race" 30 Sec" data-thumburl="https://i.ytimg.com/vi/lCZmRiqcl6g/mqdefault.jpg">SpotifyThe music app jumped on the brand wagon slightly late in the tournament. With Bollywood actor Anil Kapoor and Ishaan Khattat, the brand gave reasons to users as to why they should listen to their favorite music through Spotify. The key focus was to drive brand recall and sampling of the app. The brand is extremely active on social media and is running a campaign. data-type="youtube" data-id="kwUnXvuSUBc" data-title="Sunte Ja Slow Motion Cooking | Spotify india | Anil Kapoor New Ad 2019″ data-thumburl="https://i.ytimg.com/vi/kwUnXvuSUBc/mqdefault.jpg">FoggThe deodorant brand launched a high frequency campaign talking its products. The idea was to use the impact of the event and cut across the clutter in the category and drive a high recall. data-type="youtube" data-id="7en628gPKak" data-title="Fogg TVC Advertisement Commercial India Pakistan Border 2015″ data-thumburl="https://i.ytimg.com/vi/7en628gPKak/mqdefault.jpg">McDowells PlatinumThe alcohol brand which has relied on surrogate advertising, during this World Cup, the brand ran a campaign with Bollywood actor Vicky Kaushal themed around celebrating with friends.data-type="youtube" data-id="RxbbFG2MTNY" data-title="VIcky Kaushal - McDowell Platinum Ad" data-thumburl="https://i.ytimg.com/vi/RxbbFG2MTNY/mqdefault.jpg">PepsiThe cola brand stole the thunder in the middle of the tournament after it signed Charulata Kumar, an 87-year-old Indian fan. Pepsi's move was the perfect example of both moment marketing as well as ambush marketing. data-type="youtube" data-id="E5UrmKIKwiA" data-title="Pepsi Fan -Anthem: Har Fan Mein Swag | Har Ghoot Mein Swag" data-thumburl="https://i.ytimg.com/vi/E5UrmKIKwiA/mqdefault.jpg">Netflix IndiaThe OTT brand ran ads during the match to promote different shows on the platform. However, the ads were not promos of the shows instead it featured audiences who spoke about what they were watching on the platform. The focus was aimed at driving people to sample Netflix. PhillipsThe lightings brand partnered with the broadcaster and sponsored the Pre-Post-Live sessions. They used programmes to run a range of ad spots throughout the series. The brand focused on promoting its smart range of products that are next gen and creating the clutter in the lighting space.data-type="youtube" data-id="KVfK6oG-4Ws" data-title="PHILIPS T Bulb TVC" data-thumburl="https://i.ytimg.com/vi/KVfK6oG-4Ws/mqdefault.jpg">HavellsThe brand promoted its lighting products focusing with a focus on increasing its market share. It ran a campaign on ceiling lights and T bulbs.data-type="youtube" data-id="86o36E6-eCw" data-title="Havells | NU Bulb+ TVC | #BetterLightBetterLife | Hindi" data-thumburl="https://i.ytimg.com/vi/86o36E6-eCw/mqdefault.jpg">Crompton GreavesCrompton Greaves Consumer Electricals launched its latest anti- bacteria light bulbs, which is created using environment safe technology and is certified by Indian Medical Association. Crompton ran a high frequency campaign to promote its next gen technology. data-type="youtube" data-id="5XHvbh1GJ5g" data-title="Crompton Anti-Bac LED Bulb - Hindi" data-thumburl="https://i.ytimg.com/vi/5XHvbh1GJ5g/mqdefault.jpg">Read Also: Brand Pepsi continues to ride the fever of World Cup with SwagApollo TyresThe tyre brand ran a campaign with former cricketer Sachin Tendulkar with a focus on driving better brand recall for the brand. data-type="youtube" data-id="pDDW72BjbiM" data-title="Apollo Tyres || Ganga: The River of People || 15 SEC" data-thumburl="https://i.ytimg.com/vi/pDDW72BjbiM/mqdefault.jpg">SamsungThe smartphone brand rolled out ads to promote its Galaxy A70 focusing on its features such as slow motion pictures. The brand ran a heavy social media campaign to promote the campaign to masses and the offline campaign helped break the clutter.data-type="youtube" data-id="CjECHSN3jaI" data-title="All-new Galaxy A70: For Super Slow-mo Videos" data-thumburl="https://i.ytimg.com/vi/CjECHSN3jaI/mqdefault.jpg">OppoThe smartphone brand inked the sponsorship deal with ICC and ran spots to promote the Oppo Reno series. The campaign was supported with strong digital marketing to promote the phone.data-type="youtube" data-id="IMHlG3tFa1o" data-title="Oppo Reno - 'Daydream' :60 TV Commerical (2019)" data-thumburl="https://i.ytimg.com/vi/IMHlG3tFa1o/mqdefault.jpg">Morris GaragesThe automobile brand released an ad to promote its latest variant Hector with the Hollywood actor Benedict Cumberbatch. The brand film focused on Internet cars and urged users to take a test drive.data-type="youtube" data-id="AijyBbpWuAM" data-title="MG Hector | It's a human thing" data-thumburl="https://i.ytimg.com/vi/AijyBbpWuAM/mqdefault.jpg">Cars24The buying selling app for automobiles ran a high frequency campaign with Bollywood actor Nawazuddin Siddiqui. The campaign aimed at driving of the app besides increasing footfall at stores. data-type="youtube" data-id="rhZrax0EeKY" data-title="Nawazuddin Siddiqui sells his old car at CARS24″ data-thumburl="https://i.ytimg.com/vi/rhZrax0EeKY/mqdefault.jpg">

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Ads That Stood Out in ICC World Cup 2019 - ET BrandEquity - ETBrandEquity.com

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By Shashi Gupta ICC World Cup 2019 which concluded on Sunday with England taking the cup home was watched by viewers from across the globe. As a matter of fact, advertisers too cashed in on the tourney to create the right amount of buzz.

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The following is a twitter post in the "ICC Cricket World Cup 2019 #Final #ENGvNZ"  expressing the happiness of team England owning the trophy and title for the world cup respecting their country. All social media was celebrating the victory of the England team. This tweet is from a photo which was captured just after receiving the trophy, walking through the stadium with all team members. The trophy is held by the captain of England team - Eoin Morgan.

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This podcasting is from BBC Radio sharing insight and analysis from the Test Match Special team from the 2019 Cricket World Cup - including interviews with top players and special features. This contain from day 1 to 46 with all information for the listeners throughout the match.

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MS Dhoni , India Cricket player retirement - You tube Video

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MS Dhoni , India Cricket player retirement - You tube Video

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MS Dhoni shined as captain for team India in all ICC major events including the ICC WC in 2011, ICC Wt20 and ICC Champions Trophy. One of the best wicket keeper in the world of cricket played his last match with New-Zealand during the semi finals. This was one of the emotional moment for India cricket team and the crowd during the match and was one of the most communicated topic on social media. I selected this video as it explain an emotional connection between different players including the from other team members. This video is a collection of several post on different social media expressing their respect for the legend.

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Dhoni’s Emotional moment in World Cup semi final - 2019 || india vs new zealand #cwc2019

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ICC world cup 2019 Official Logo - google image

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ICC world cup 2019 Official Logo - google image

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The main theme of 2019 ICC world cup logo revolves around the CWC19 trophy which has been placed in the middle.  The trophy is in grey and pink color and the name of governing body and the hosted companies are mentioned just below the design. It will be the first Cricket World Cup that features just 10 teams. This picture was shared through twitter and other social media accounts from the beginning to show support and crowds excitement for the big game. This logo was also trolled on social media when there was heavy rain which resulted in delaying  the games.