# data[].attributes.body
- Entrance control with chips in wristbands
- develop statistics: How many people come during the day/at night/stay over night?
- Who entered? A men or a woman? Which age?
- Which services are mostly booked?

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- improve learning environment, acquire students
- partnerships with companies
- demand trend, course strategies
- final evaluation of graduates and feedback by and for tutors and staff
- social media

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Quantitive research:
-  how many spare time people have
-  how much money they want to spend
-  what they want to do there (massage, sauna, pool...)
- do they want to come back again?
- Find out in which period of the year they are more likely to visit the spa
- Best location for the spa
- Extra-services
- Our target group

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They use marketing research

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The

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- qualitative research
- convenience sample (questionnaires for customers)
- internet surveys
- tastings with target groups
- compare with competitors (prices, offers)

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- expansion of the market
- competition analysis
- acquire new customers
- trend analysis / stay up-to-date
- quality research
- cooperation with several designers
- calculation of prices
- cultural challenges

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Questionnaire about most famous kinds of music, time, place, food, merchandise - primary research
Analysis of questionnaire --> what acts to invite to the festival

Place for festival: Help of city administration

Competitors Research

Financial issues: sponsorships

Social Media: Promotion, Surveys, Ticket Sale

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- questionnaire (e.g. confidence with service, quality of products, private information e.g. age, frequency)
- analyze data of loyalty programs (amount, frequency, age, categories, employment status, acceptance of special offers)
- analyze competitors, their special offers and product portfolio

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- Number of Competitors in the area (including prices and equipment, offers etc.)
- demographic structure (percentage feemales/ males, age, income)
- customers preferences (through a questionnaire: expectations (e.g

opening hours, courses) concerning a fitness center, goals)

- how many people do sports in seinäjoki? Are there potential customers
- think about promotion and where (social media, poster, TV...)
- 4 P´s
- think about what special offers we should have?
- analysis of best location/ place

# data[].attributes.headline
How might the following organizations use marketing research? Be specific.

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How might the following organizations use marketing research? Be specific.