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Add your digital marketing definition, source and your name (simply double click to open a text box

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Add your digital marketing definition, source and your name (simply double click to open a text box

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"Achieving marketing objectives through applying digital technologies and media." - David Chaffey

http://www.smartinsights.com/digital-marketing-strategy/what-is-digital-marketing/

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Digital marketing is a general term for any effort by a company to connect with potential customers through electronic technology, including email, geolocation and mobile marketing, social media, online customer communities, webinars and other video-based content.

# data[].attributes.subject
Digital marketing is a general term for any effort by a company to connect with potential customers through electronic technology, including email, geolocation and mobile marketing, social media, online customer communities, webinars and other video-based content.

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Harvey Hancock

http://searchcrm.techtarget.com/definition/Digital-marketing

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Digital marketing is an umbrella term for all of your online marketing efforts. Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers.

https://blog.hubspot.com/marketing/what-is-digital-marketing

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Digital marketing is the promotion of products or brands via one or more forms of electronic media. Digital marketing differs from traditional marketing in that it involves the use of channels and methods that enable an organisation to analyse marketing campaigns and understand what is working and what isn’t. 

# data[].attributes.subject
Digital marketing is the promotion of products or brands via one or more forms of electronic media. Digital marketing differs from traditional marketing in that it involves the use of channels and methods that enable an organisation to analyse marketing campaigns and understand what is working and what isn’t. 

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Shannon Compson
https://www.sas.com/en_gb/insights/marketing/digital-marketing.html

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"Digital marketing is a subcategory of marketing that uses digital technology to place and sell products. Product promotion is done, not only on the internet, but also via Short Message Service (SMS), Simple Notification Service (SNS), search engine optimization (SEO), electronic or interactive billboards and other online ads (such as banner ads)." - Digital Marketing Definition - Investopedia

Read more: Digital Marketing Definition | Investopedia http://www.investopedia.com/terms/d/digital-marketing.asp#ixzz4uQkdf1LC

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The promotion of products or brands via one or more forms of electronic media. For example, advertising mediums that might be used as part of the digital marketing strategy of a business could include promotional efforts made via the Internet, social media, mobile phones and electronic billboards, as well as via digital and television and radio channels.

Read more: http://www.businessdictionary.com/definition/digital-marketing.html

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Digital marketing is a subcategory of marketing that uses digital technology to place and sell products. Product promotion is done, not only on the internet, but also via Short Message Service (SMS), Simple Notification Service (SNS), search engine optimization (SEO), electronic or interactive billboards and other online ads (such as banner ads).

Read more: Digital Marketing Definition | Investopedia http://www.investopedia.com/terms/d/digital-marketing.asp#ixzz4tznZgyXC
Follow us: Investopedia on Facebook

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'The marketing of products or services using digital channels to reach consumers. The key objective is to promote brands through various forms of digital media.

Digital marketing extends beyond internet marketing to include channels that do not require the use of the internet. It includes mobile phones (both SMS and MMS), social media marketing, display advertising, search engine marketing, and any other form of digital media.'

http://lexicon.ft.com/Term?term=digital-marketing&mhq5j=e7

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"The marketing of products or services using digital channels to reach consumers. The key objective is to promote brands through various forms of digital media."

http://lexicon.ft.com/Term?term=digital-marketing

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"Digital marketing is a term used to describe the integrated marketing services used to attract, engage and convert customers online. Digital marketing utilises multiple channels such as content marketing, influencer marketing, SEO, social media and online advertising to help brands connect with customers and uncover performance of marketing programs in real-time."

http://www.toprankblog.com/2014/07/digital-marketing/

# data[].attributes.body
"The marketing of products or services using digital channels to reach consumers. The key objective is to promote brands through various forms of digital media.
Digital Marketing extends beyond internet marketing to include channels that do not require the use of internet. It includes Mobile phones (both SMS and MMS), social media marketing, display advertising, search engine marketing and any other form of digital media"
http://lexicon.ft.com/Term?term=digital-marketing

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Digital marketing is a subcategory of marketing that uses digital technology to place and sell products.

Read more: Digital Marketing Definition | Investopedia http://www.investopedia.com/terms/d/digital-marketing.asp#ixzz4uMft39iY

# data[].attributes.body
"Digital marketing is an umbrella term for all of your online marketing efforts. Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers."
https://blog.hubspot.com/marketing/what-is-digital-marketing

# data[].attributes.body
Digital marketing is a term used to describe the integrated marketing services used to attract, engage and convert customers online. Digital marketing utilizes multiple channels such as content marketing, influencer marketing, SEO, social media and online advertising to help brands connect with customers and uncover performance of marketing programs in real-time.
http://www.toprankblog.com/2014/07/digital-marketing/

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"Digital marketing is about reaching out to consumers using digital channels such as internet, mobile phones and social media. The goal is to promote a brand by using different digital means."

http://www.captora.com/digital-marketing/digital-marketing-definition

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The marketing of products and services using digital channels to reach the consumers. The key objective is to promote brands through various aspects of social media

http://lexicon.ft.com/Term?term=digital-marketing

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Alex hannan - B5008070

Digital marketing is a general term for any the effort by a company to connect with customers through electronic technology, including email, geolocation and mobile marketing, social media, online customer communities, webinars and other video-based content.

http://searchcrm.techtarget.com/definition/Digital-marketing

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Digital marketing is a general term for any the effort by a company to connect with customers through electronic technology, including email, geolocation and mobile marketing, social media, online customer communities, webinars and other video-based content.

With the advent of the age of the customer, where customer preferences predominate in the interaction between consumers and companies, digital marketing has become a more complex, multidisciplinary and multi-departmental effort. Companies need to be able to engage with their constituencies in a proliferating series of medium and to be able to bring these interactions together in a single comprehensive view, sometimes referred to as the 360-degreecustomer view.

Digital marketing now encompasses both push and pull techniques. With outbound marketing tactics, for example, companies may place ads, cold-call, email or otherwise reach out to potential customers. Companies have also begun to use advertorials to distribute their message, where advertising is directly embedded in editorial content.

With inbound marketing techniques, on the other hand, companies may use social media, digital content in e-books, webinars or e-newsletters to encourage prospects to click on links and learn more about a company and its services. While outbound marketing can potentially reach a wider audience, it also runs the risk of barraging uninterested consumers. Inbound marketing is designed to reach interested prospects through audience segmentation, but by its nature may reach a much narrower segment of potential customers.

Inbound marketing can also be an important tool in the ongoing retention of existing customers, by creating more regular communications with those customers and enabling companies to engage with customers by providing informative, educational content as well as product promotions. So, for example, companies that sell insurance can educate buyers on the home-owning experience as well as attempt to sell various forms of insurance.

Marketing automation software has become increasingly important to digital marketing, where companies are trying to reach a broader swath of potential customers and also trying to link customer behavior with potential new purchases. So, for example, companies want to use marketing automation to measure visitor behavior on their website, target these visitors through marketing automation software, and potentially sell new prospects and services or target them for salespeople to cultivate later.

Geolocation and mobile marketing have also emerged as new forms of digital marketing. Companies can now identify where customers are on their mobile devices and send promotions as well as discounts and coupons to these prospects. Companies are now designing mobile apps to enable loyalty programs and facilitate shopping as well as cultivate other customer experiences. Sports arenas, museums and conventional retail stores have all developed digital mobile marketing campaigns.

Digital marketing has become more complex not only in terms of the various new communication channels that have emerged but also in terms of the analysis now required to make sense of customers and prospects and their preferences. Companies are now using a variety of tools to understand the behavior and preferences of customers, prospects and leads. From social media listening to predictive and big data analytics, companies now enlist a variety of resources to understand customer responses to their digital marketing efforts.

Continue Reading About digital marketing

Margaret Rouse asks:

How much does your organization depend on outbound marketing tactics?

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What is digital marketing? - Definition from WhatIs.com

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Digital marketing is a general term for any the effort by a company to connect with customers through electronic technology, including email, geolocation and mobile marketing, social media, online customer communities, webinars and other video-based content.

# data[].attributes.body
Digital marketing is

“…an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert leads into customers and retain them. The key objective is to promote brands, build preference, engage with customers and increase sales through various digital marketing techniques. It is embodied by an extensive selection of service, product, and brand marketing tactics, which mainly use the Internet as a core promotional medium, in addition to mobile and traditional TV and radio.”
Read more: https://www.digitalimpact.co.uk/what-is-digital-marketing/

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Digital marketing is an umbrella term for all of your online marketing efforts. Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers.
https://blog.hubspot.com/marketing/what-is-digital-marketing
(Lucy Alexander)

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Digital marketing is a form of direct marketing which links consumers with sellers electronically using interactive technologies like emails, websites, online forums and newsgroups, interactive television, mobile communications etcetera (Kotler and Armstrong, 2009). It facilitates many-to-many communications due to its high level of connectivity and is usually executed to promote products or services in a timely, relevant, personal and cost-effective manner (Bains et al., 2011).

https://www.kbmanage.com/concept/digital-marketing

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Digital marketing is about reaching out to consumers using digital channels such as internet, mobile phones and social media. The goal is to promote a brand by using different digital means.

Digital marketing centers around the Internet which can be used both to push a message to someone like email to introduce a brand as well to “pull” content serving a banner advertisement. Digital marketing, therefore, can be thought of as the combination of push and pull Internet technologies to execute marketing campaigns.

Because it is digital, a reporting engine can be integrated within a campaign to gather data that shows how the campaign is performing, such as what is being viewed, how often, how long, as well as other actions such as responses rates and purchases made. Depending on how the digital market is implemented it can generate different data that can be analyzed.

Digital Marketing is new and has lots of room for innovations. Innovations such as targeting right consumers depending on their location, time, lifestyle and other. The ultimate goal is to show right brand to right people.

http://www.captora.com/digital-marketing/digital-marketing-definition

# data[].attributes.body
Digital marketing is a general term for any the effort by a company to connect with customers through electronic technology, including email, geolocation and mobile marketing, social media, online customer communities, webinars and other video-based content.

# data[].attributes.attachment_link.readable_text
Digital marketing is a general term for any the effort by a company to connect with customers through electronic technology, including email, geolocation and mobile marketing, social media, online customer communities, webinars and other video-based content.

With the advent of the age of the customer, where customer preferences predominate in the interaction between consumers and companies, digital marketing has become a more complex, multidisciplinary and multi-departmental effort. Companies need to be able to engage with their constituencies in a proliferating series of medium and to be able to bring these interactions together in a single comprehensive view, sometimes referred to as the 360-degreecustomer view.

Digital marketing now encompasses both push and pull techniques. With outbound marketing tactics, for example, companies may place ads, cold-call, email or otherwise reach out to potential customers. Companies have also begun to use advertorials to distribute their message, where advertising is directly embedded in editorial content.

With inbound marketing techniques, on the other hand, companies may use social media, digital content in e-books, webinars or e-newsletters to encourage prospects to click on links and learn more about a company and its services. While outbound marketing can potentially reach a wider audience, it also runs the risk of barraging uninterested consumers. Inbound marketing is designed to reach interested prospects through audience segmentation, but by its nature may reach a much narrower segment of potential customers.

Inbound marketing can also be an important tool in the ongoing retention of existing customers, by creating more regular communications with those customers and enabling companies to engage with customers by providing informative, educational content as well as product promotions. So, for example, companies that sell insurance can educate buyers on the home-owning experience as well as attempt to sell various forms of insurance.

Marketing automation software has become increasingly important to digital marketing, where companies are trying to reach a broader swath of potential customers and also trying to link customer behavior with potential new purchases. So, for example, companies want to use marketing automation to measure visitor behavior on their website, target these visitors through marketing automation software, and potentially sell new prospects and services or target them for salespeople to cultivate later.

Geolocation and mobile marketing have also emerged as new forms of digital marketing. Companies can now identify where customers are on their mobile devices and send promotions as well as discounts and coupons to these prospects. Companies are now designing mobile apps to enable loyalty programs and facilitate shopping as well as cultivate other customer experiences. Sports arenas, museums and conventional retail stores have all developed digital mobile marketing campaigns.

Digital marketing has become more complex not only in terms of the various new communication channels that have emerged but also in terms of the analysis now required to make sense of customers and prospects and their preferences. Companies are now using a variety of tools to understand the behavior and preferences of customers, prospects and leads. From social media listening to predictive and big data analytics, companies now enlist a variety of resources to understand customer responses to their digital marketing efforts.

Continue Reading About digital marketing

Margaret Rouse asks:

How much does your organization depend on outbound marketing tactics?

# data[].attributes.attachment_link.title
What is digital marketing? - Definition from WhatIs.com

# data[].attributes.attachment_link.description
Digital marketing is a general term for any the effort by a company to connect with customers through electronic technology, including email, geolocation and mobile marketing, social media, online customer communities, webinars and other video-based content.

# data[].attributes.body
Digital marketing is a broad term used to reference all online marketing efforts. Digital channels such as search, social media, email, and websites are leveraged to connect with current and prospective customers.

Digital marketing is often referred to as 'online marketing', 'internet marketing', 'web marketing' or even 'data driven marketing'. Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
https://www.linkedin.com/pulse/definition-digital-marketing-how-applies-you-kevin-krejca

# data[].attributes.body
Digital marketing is where a service or product is targeted towards consumers via electronic technology. Its to promote products through various digital media. This would include mobile phones, social media marketing through apps such as Facebook, Instagram, twitter.

# data[].attributes.body
Digital marketing is an umbrella term for all of your online marketing efforts. Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers.

https://blog.hubspot.com/marketing/what-is-digital-marketing

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Digital marketing, which continues to be integrated with multichannel campaign management, includes addressable branding/advertising, contextual marketing, social marketing and transactional marketing. Digital marketing extends the marketing process through channels such as the Web, video, mobile and social applications, point-of-sale terminals, digital signage and kiosks.
http://www.gartner.com/it-glossary/digital-marketing

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Digital marketing is the process where it utilizes multiple channels, for example such as content marketing, influencer marketing, SEO, social media, and online advertising to help brands/business, communities, and people to be able to connect with each other and potential customers.

http://www.toprankblog.com/2014/07/digital-marketing/

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Digital Marketing:
the promotion of a particular product or brand through at least one form of digital media. It is a personal way for businesses and customers can interact through one or more digital channels.

https://www.demandsignals.com/content/definition-of-digital-marketing/

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Definition of digital marketing

The marketing of products or services using digital channels to reach consumers. The key objective is to promote brands through various forms of digital media.

Digital marketing extends beyond internet marketing to include channels that do not require the use of the internet. It includes mobile phones (both SMS and MMS), social media marketing, display advertising, search engine marketing, and any other form of digital media.

Most experts believe that 'digital' is not just yet another channel for marketing. It requires a new approach to marketing and a new understanding of customer behaviour. For example, it requires companies to analyse and quantify the value of downloads of apps on mobile devices, tweets on Twitter, likes on Facebook and so on.
http://lexicon.ft.com/Term?term=digital-marketing

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The Who, What, Why, & How of Digital Marketing

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Find out what digital marketing is today, the tactics involved, the types of content you can create, and the purpose digital marketing serves.

# data[].attributes.body
Definition of digital marketing. The marketing of products or services using digital channels to reach consumers. The key objective is to promote brands through various forms of digital media. Digital marketing extends beyond internet marketing to include channels that do not require the use of the internet.
http://lexicon.ft.com/Term?term=digital-marketing

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Digital Marketing is when you use digital channels and platforms like electronic media (web, email, interactive TV, & IPTV) to market products/services. This help to promote the organisation's and product/service's brand to their target customer. However digital marketing is not just online, it can be established through different platforms like SMS/MMS, display advertising, search engine marketing, and any other form of digital media. It helps to understand customer behaviour because you are able to track the amount of customer interaction with the marketing strategy. For example, seeing how many people visited your website or clicked on your ad.
http://lexicon.ft.com/Term?term=digital-marketing

# data[].attributes.body
The marketing of products or services using digital channels to reach consumers. The key objective is to promote brands through various forms of digital media. Digital marketing extends beyond internet marketing to include channels that do not require the use of the internet. It includes mobile phones (both SMS and MMS), social media marketing, display advertising, search engine marketing, and any other form of digital media.

http://lexicon.ft.com/Term?term=digital-marketing

# data[].attributes.headline
Digital Marketing is a term that is used, when marketing products or services using digital technologies. This may included mobile phones and computers.

# data[].attributes.subject
Digital Marketing is a term that is used, when marketing products or services using digital technologies. This may included mobile phones and computers.

# data[].attributes.body
Aaron Rogerson
http://lexicon.ft.com/Term?term=digital-marketing

# data[].attributes.body
Digital Marketing is the marketing of products or services using digital channels to reach consumers. The key objective is to promote brands through various forms of digital media.

Digital marketing extends beyond internet marketing to include channels that do not require the use of the internet. It includes mobile phones (both SMS and MMS), social media marketing, display advertising, search engine marketing, and any other form of digital media.

http://lexicon.ft.com/Term?term=digital-marketing

# data[].attributes.body
The marketing of products or services using digital channels to reach consumers. The key objective is to promote brands through various forms of digital media.

Digital marketing extends beyond internet marketing to include channels that do not require the use of the internet. It includes mobile phones (both SMS and MMS), social media marketing, display advertising, search engine marketing, and any other form of digital media.

http://lexicon.ft.com/Term?term=digital-marketing&mhq5j=e6

# data[].attributes.body
Digital marketing is a general term for any the effort by a company to connect with customers through electronic technology, including email, geolocation and mobile marketing, social media, online customer communities, webinars and other video-based content.

http://searchcrm.techtarget.com/definition/Digital-marketing

# data[].attributes.body
" Digital marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert leads into customers and retain them. The key objective is to promote brands, build preference, engage with customers and increase sales through various digital marketing techniques. It is embodied by an extensive selection of service, product, and brand marketing tactics, which mainly use the Internet as a core promotional medium, in addition to mobile and traditional TV and radio.”

https://www.digitalimpact.co.uk/what-is-digital-marketing/

Sian Saxby