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cost
reach
frequency
lead time
creative brand and corporate fit

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advertising plan

advertising campaign

set objectives

determine budget

develop creative strategy

schedule media

develop the concept

produce the advertising

evaluate the plans effectiveness

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account excuetive-important link between an advertising agency and its clients

account planner- work closely with agency accounts and creative staff, producing briefs to ensure campaign ideas and strategies are effective and targeted to the right audience

media planner-They work within advertising agencies or media planning and buying agencies. They enable their clients to maximise the impact of their advertising campaigns through the use of a range of media.

art director- tasks and duties may include: working from a brief with a copywriter, generating ideas to present to the client. working on designs to produce an effective advertising campaign. commissioning specialists, such as artists and photographers, to work on projects

copywriter-They mainly deliver the words and verbal content that accompanies the visual elements.

creative director-leads at advertising and marketing companies, working with designers, artists, copywriters, sales teams and marketers to create a vision for products sold

producer- oversee each project from conception to completion and may also be involved in the marketing and distribution process

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A company that specializes in creating advertising

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product advertising

brand advertising

corporate advertising