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También las imágenes estimulan la creatividad

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Creatividad Imágenes De Archivo, Vectores, Creatividad Fotos Libres De Derechos

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Descarga fotos de creatividad. Busca entre millones de imágenes, fotos y videos.

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How the Right Amount of Ambient Noise Increases Creativity

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How the Right Amount of Ambient Noise Increases Creativity

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Estimular la creatividad mediante un sonido ambiental.

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Finding the right space to do creative work can be difficult. Inside the office, there are constant interruptions, last-minute meetings, and an often unbearable amount of noise. On the other hand, locking yourself away in quiet isolation can sometimes be just as counterproductive (not to mention boring). For most creatives there is a "Goldilocks" zone of just the right amount of noise, but not too much.

Perhaps this is why so many creatives often retreat to public spaces like coffee shops. They've become a virtual second office to so many. Specifically, settings like coffee shops contain the right level of ambient noise that just happens to trigger our minds to think more creatively. A paper published late last year in the Journal of Consumer Research, argues that the ideal work environment for creative projects should contain a little bit of background noise. A team of researchers, led by Ravi Mehta at the University of Illinois Urbana-Champaign tested the effects of varying levels of noise on participants' creative thinking skills.

Specifically, they separated the participants into four groups and asked all four groups to complete a Remote Associates Test, a commonly used test of creative thinking that asks test-takers to find the relationship between a series of words that appear unrelated. Each of the groups was subjected to a different level of background noise (50 decibels, 70 decibels, 85 decibels, and total silence). When they scored each person's test, the researchers found that those in the 70 decibel group, exposed to a moderate level of ambient noise, significantly out-performed those in the other three groups. The background noise boosted their creative thinking.

Researchers found that those exposed to a moderate level of ambient noise significantly out-performed those in the other groups.

Background noise creates a distraction, but balance is key. A moderate level of background noise creates just enough distraction to break people out of their patterns of thinking and nudge them to let their imagination wander, while still keeping them from losing their focus on the project all together. This distracted focus helps enhance your creativity. The study's authors explain that "getting into a relatively noisy environment may trigger the brain to think abstractly, and thus generate creative ideas."

But what if you aren't free to roam to coffee shops and hotel lobbies in search of distracted focus? What if you need to re-create the coffee shop environment inside your cubicle or office? Luckily there are several virtual options available:

Coffitivity - Inspired by the research, Justin Kaulzer created a free online app that plays a continuous loop of coffee shop noise. The program includes noises from conversations, as well as the sounds of brewing and serving coffee. It even includes a function to mimic headphones in a coffee shop by letting you adjust the volume levels of your computer's music player and the coffee shop sounds separately.

Ambient Mixer - A white noise machine on steroids, Ambient Mixer features a host of traditional loops heard on white noise machines and iPhone apps. However, it takes those a step further and allows you to combine sounds, adjust noise levels, mix your background noise tracks, and share your creations with others.

99U Music Mixes - If you're too used to your iTunes tracks or Pandora stations to let them be background noise, try these playlists: Each one is curated around a different theme for easy selection based on where you are and what you need to get done.

Focus@Will - Based on the idea that background music should be interesting, but not too interesting, Focus@Will plays ambient music in phases sequenced to follow your natural attention span. The app includes a timer so you can set scheduled blocks of time to work.

Brian Eno's Music for Airports [Spotify] [iTunes] - Released in 1978, this album is still considered one of the best ambient music recordings ever. Originally conceived of during a long layover in a European airport as a way to tolerate that level of boredom, Eno's recording was actually played inside New York's LaGuardia Airport for a brief time. Thankfully, it made the jump to mp3 and can now be used everywhere, even inside a coffee shop.

Raining.fm - Keep it simple with the original ambient noise: rain. Raining.fm does just what it says on the tin and even allows you to increase the amount of thunder.

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Regardless of what method you choose, the trick is to make sure you're exposed to only a moderate level of background noise. Let your mind wander, but not too far, and take advantage of the creative boost of distracted focus.

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How about you?

What are your favorite sites and apps to provide you with just the right amount of background noise?

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Turn It Up: How the Right Amount of Ambient Noise Increases Creativity

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Finding the right space to do creative work can be difficult. Inside the office, there are constant interruptions, last-minute meetings, and an often unbearable amount of noise. On the other hand, locking yourself away in quiet isolation can sometimes be just as counterproductive (not to mention boring).

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Una conferencia de referencia

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Un interesante artículo

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This Wednesday's special guest, Vancouver-based Linda Naiman,is founder of Creativity at Work- an international consortium of professional educators, practitioners of arts-based learning, coaches, culture-change agents, ethnographers, and innovation experts.
Linda explains her work: " Our insights and methodologies are drawn from the multi-disciplinary perspectives of business management, art, design, and social science research. Our focus is on leadership and team development, creativity, collaboration, and cultivating environments that foster innovation."
Her visit offers us a unique opportunity to turn from our usual topics towards a fascinating aspect of creativity, "Arts in Business", and to involve all of our creative, innovative Wednesday Nighters including those whose interests are not solely focused on politics, economics and public policy - all of which could likely do with more creativity and innovation along with with a healthy dose of the Arts.

We have been thinking about the differences between creativity and innovation as the two are frequently confused by those who exemplify neither. Google the terms together and there is an array of entries ranging from the satisfyingly serious, to the superficial and sometimes silly. We would also note that to create is not merely to think about something, while to innovate does imply taking concrete action.
In today's context, innovation appears to have won the buzzword popularity contest, but it seems obvious that successful innovation requires creative thinking as a first step.We would add that there is ample evidence that innovation is not always a good thing.

Business Insider offered a good differentiation from the business perspective in an April 2013 post There's A Critical Difference Between Creativity And Innovation
"The main difference between creativity and innovation is the focus. Creativity is about unleashing the potential of the mind to conceive new ideas. Those concepts could manifest themselves in any number of ways, but most often, they become something we can see, hear, smell, touch, or taste. However, creative ideas can also be thought experiments within one person's mind.
Creativity is subjective, making it hard to measure, as our creative friends assert.
Innovation, on the other hand, is completely measurable. Innovation is about introducing change into relatively stable systems. It's also concerned with the work required to make an idea viable. By identifying an unrecognized and unmet need, an organization can use innovation to apply its creative resources to design an appropriate solution and reap a return on its investment."

Mitch Joel, one of the most creative thinkers - and writers - we know, has also addressed the question of creativity and innovation, asking "What is that secret sauce that some people have, and can it be found, nurtured, inspired and galvanized into something usable and applicable to my own life?" In attempting to answer the question, he recommends three books by Tom Kelley of IDEO: The Art of Innovation, The Ten Faces Of Innovation (published in 2005) and the most recent, published with his brother David, Creative Confidence. The latter, according to Mitch, debunks the myth that creativity at work is just for the "creative types" and pushes to help each and every one of us to think and be more creative in the work that we do.

Certainly qualifying for a happy blending of creativity and innovation is the work carried out by Dr. Paul Shrivastava of Concordia, who is leading the "Art and Sustainable Enterprise Project" a collaborative undertaking that is exploring the use of the arts and art-based methods for understanding enterprise sustainability. The project examines the dynamic relations between art, aesthetics and sustainable development of organizations. Art influences the sustainability of companies through architecture, aesthetics of workspaces, design of products and services, graphic art in advertising, and arts-based training methods. Sustainable organizations need arts to enhance employee creativity, innovation, attract creative workers, improve worker satisfaction, design eco-friendly and innovative products and services. Arts also allows us to study those aspects of organizational sustainability which are a strength of aesthetics inquiry, such as sensory and emotional experiences often ignored in traditional management studies. The project will also develop instrumental ways of using the arts techniques (from music, dance, painting, photography, etc.) for teaching and training on sustainability issues.

It is good that these principles and practices are applied to business. We ask, however, why we never see mention of application to the public service, which would surely benefit as much - if not more - than the private sector workforce. And what about intense training for politicians of all stripes, as well as world leaders, starting perhaps with the G20?

Joseph Stiglitz poses an interesting question in his Project Syndicate piece, The Innovation Enigma
In a simpler world, where innovation simply meant lowering the cost of production of, say, an automobile, it was easy to assess an innovation's value. But when innovation affects an automobile's quality, the task becomes far more difficult. And this is even more apparent in other arenas: How do we accurately assess the fact that, owing to medical progress, heart surgery is more likely to be successful now than in the past, leading to a significant increase in life expectancy and quality of life?
Still, one cannot avoid the uneasy feeling that, when all is said and done, the contribution of recent technological innovations to long-term growth in living standards may be substantially less than the enthusiasts claim. A lot of intellectual effort has been devoted to devising better ways of maximizing advertising and marketing budgets - targeting customers, especially the affluent, who might actually buy the product. But standards of living might have been raised even more if all of this innovative talent had been allocated to more fundamental research - or even to more applied research that could have led to new products.
Yes, being better connected with each other, through Facebook or Twitter, is valuable. But how can we compare these innovations with those like the laser, the transistor, the Turing machine, and the mapping of the human genome, each of which has led to a flood of transformative products?

We are looking forward to the personal memoir Expect Miracles: Recollections of a Lucky Life of our friend David Culver, former CEO of Alcan and iconic corporate leader whose practical management approach, we suggest, was often colored by both creativity and innovation. An excerpt was published in the Gazette over the weekend and is both delightful and insightful.

Not directly related, but because we love the creativity of flashmobs, this performance of Carmina Burana in the Vienna train station is too wonderful not to pass on.

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This Wednesday's special guest, Vancouver-based Linda Naiman,is founder of Creativity at Work - an international consortium of professional educators, practitioners of arts-based learning, coaches, culture-change agents, ethnographers, and innovation experts. Linda explains her work: " Our insights and methodologies are drawn from the multi-disciplinary perspectives of business management, art, design, and social science research.

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Una presentación de diapositivas

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Kevin Popović on Creativity & innovation - Week 2 Creativity & Innovations, MGT 353, San Diego State University Reference http://www.ideo.com/images/uploads/...