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(Hanuman 2017)

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The “I”represented as a Flame shows the concept of “In memory of...” Also known as “An eternal Flame” .  I still need to present the logo with my team (Arts Coordinator, Web designer…) for approval or refinements.

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MeMauriArt  is the name I choosed for this project. Why?  The pronunciation is very close to Memorial. Explained:
Me - I (will be creating the artworks from trash that caused the flash flood). Mauri - Abbreviation for Mauritius (based in Mauritius) . Art - The Artworks created from the trash caused in Port-Louis during the flood.

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I shall meet with the Arts Coordinator, Web designer to determine the scope of the project. -Advise the Marketing Manager, Web designer on the strategies (design field) to reach particular audience. -Present the designs/ assigned works to the Arts Coordinator and incorporate changes if recommended. -Meet with the Event coordinator for more details about the events.

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Duties & Contributions for the Memorial Arts Project.

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Duties & Contributions for the Memorial Arts Project.

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I shall: -Create images that identify a product or convey a message, in my case I shall begin with  the logo. -Develop graphics for the event (illustrations, videos, animations…) -Review designs for errors before printing/ publishing the event’s poster or any design that will be presented to the public. -I shall develop the overall layout and production design for the advertisements, brochures and magazines. -I shall work with the Web designer to design the layouts on the digital platform. -Work along with the assistance of the Arts Coordinator.

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After analysing the existing websites, I can conclude that my website will:
- have all information about the memorial workshop.
- have some breathing spaces which will facilitate the reader when using it.
- adapt to the memory of the flood which is an important aspect.
- be appealing to promote the project and attracts people to it.
- have different webpages for different activities.
- have a social media platform where members can connect to each other.

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Theartworkshop,2017, http://www.theartworkshop.co.uk/

This website is about an art workshop for children. This website is easy to use and although there are many information, it has some breathing spaces which facilitates the reader.

Acclaimed Art Classes & Workshop Retreats,2017, Northeastartworkshops.com, https://northeastartworkshops.com/

This website is another workshop for all kind of people. This website reflects a bit on our target market. It is original, simple and it has spaces with lots of information.

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Raising funds for victims of the Memorial Loss Day

Connecting members of the community

Providing a space of freedom and safety

Express feelings and emotions

Raise awareness about pollution and its consequences

Acknowledgement of recycling and reusing

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https://en.wikipedia.org/wiki/List_of_companies_of_Mauritius

By engaging companies in Mauritius as sponsors, it will help the project to raise money in order to be launched.

These local companies in Mauritius will help in supplying materials while a percentage will be held in order to be used on advertising, supplies and equipment needed for each sections of the workshop. Thus, a donation box will be placed at the main entrance to raise funds for victims of the 30th of March 2013 disaster.

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To create a budget for a specific event such as the Memorial Workshop, some steps need to be followed in order to obtain the amount of fees during the project. As an event coordinator I will have to track down the expenses of:

Project rental fees of the event

Catering costs

Document transportation charges

Decor expenses

Document entertainment & equipment fees

Printing charges

Activities expenses

Fund category

Summarize projected expenses (done while building total of the project expenses)

Summarize actual expenses (to be done at the end of the event)

(Hard 2017)

Thus, I will need to work with the Marketing Manager in order to established the budget through the project.

https://www.thebalance.com/how-to-build-a-basic-event-budget-1223749

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The sections are:

1. Fine arts painting (canvas, paper)

2. Sculpture by welding recycled metals

3. Craft making from recycled plastic materials

4. Woodwork

5. Exhibition center/section

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http://www.wakefield.gov.uk/Lists/IpointArticles/Attachments/79/Recycling%20and%20waste%20minimisation%20workshops%20for%20primary%20schools%20in%20Wakefield.pdf
(Source of Inspiration)

The link above shows an example of planning for the Free Waste Minimisation and Recycling Workshops  and how organised the project is.
Therefore, some important factors should be taken in consideration such as:

What exactly do we want to do in the workshop

Estimate the costs and time required to equip the workshop

Arrangement of the machines and worktables to ensure enough space to maneuver

The number of machines and workshop accessories

Calculate the number of workers / people in the workshop

Space for storing lumber and other materials for processing, and the storage of finished products

Room for the finish

How accessible the workshop will be

Security for preventing theft

When it comes to the site plan, the Memorial Workshop will be divided in five main sections, starting with a key point where the project will be introduce to people as a brief and how it works. Meanwhile, a site plan will be distributed as a guide for people wishing to follow the project’s structure.

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Caudan Waterfront, Port Louis, Mauritius Island

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The Memorial Workshop will be held during the whole week, allowing everyone to come.

Sessions times are as follow:

Monday to Friday: 10am-6pm

Saturday, Sunday & public holidays: 9am-9pm

Key Dates of the Memorial Workshop:

Starts in 30 th of November (4 months prior the memorial) – Ends the 30 th of March

30 th of March – Exhibition of completed crafts

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My role’s Contribution to the “Memorial Workshop”

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My role’s Contribution to the “Memorial Workshop”

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As an Event coordinator, my role in this project will be organizing the event while managing its entire development. The main task of this job will be:

1. Implementing and monitoring the project plans

2. Coordinating the event

3. Communicating with the Marketing Office in order to promote the Craft Hub to its main target audience

4. Identifying the objectives and its requirements (health & safety; budgets; staffs; training)

5. Coordinate and monitor event timelines and ensure deadlines are met.

6. Designing the site plan of the location for each art sections

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The Memorial Workshop “Lost but never forgotten”

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The Memorial Workshop “Lost but never forgotten”

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This art project is a community workshop which enables Mauritian people getting along with the community in order to get together and work on arts and crafts projects with the memorial of the 30th of March 2013 Loss Memorial day. At the art project, people will be able to express their feelings and emotions through their art in order to communicate it freely, while learning different styles and techniques with the help of specialists. This project is a safe space at which children will be allowed to express themselves as well while connecting and sharing in an harmonious atmosphere their knowledge and feelings.

The items that are produced will be at the end of this workshop showcased in the Exhibition center/section.

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Melisande Lassemillante

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Reference YOUTUBE Video Magnum Ice-cream Campaign

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Reference YOUTUBE Video Magnum Ice-cream Campaign

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https://www.youtube.com/watch?v=KA5Qvk2gkY8&feature=youtu.be
Based on this campaign of Magnum campaign, our audience shall have an idea of what we are actually performing. This is typically an example provided in order to better enhance the understanding of the audience. Via this reference, the campaign for our activity shall be having a similar look.

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The use of radio, television, brochures, leaflets and even social networking sites such as Facebook and YouTube are the medium used to reach the audience. There shall be a competition therefor organised thus including a voting system for the best art work. In collaboration with the media channels this aspect shall be put forward to enhance the participation of the audience.

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The concept of integrated marketing shall be considered to promote the activity. What is Integrated marketing? It is the medium that to integrate the methods of brand promotion to promote a specific service or product to a target market. Under this concept I shall be create an awareness for this particular activity to be held.

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I shall be working in collaboration with the event coordinator and the graphic designer in order to upgrade the promotion of the activity. Basically, I am the one dealing with media outlets whereby graphic designers shall be forwarding to me the logo of the event in order for me to reach to the visual advertising such television, brochures and billboards.

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Marketing Manager
I am assigned to be the marketing manager for the project. I could clearly identify my role as I decided to apply as role the integrated marketing concept for the project. Basically, I should be working in collaboration with the graphic designer and the events coordinator

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Govinden Shanahbye

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So I will be working with the event coordinator to get all the information on the memorial workshop that is, the key dates,  venue, site plan, the different activities which will be planned for the key dates. I will also work with the graphic designer to get the logo of the workshop to put it in the website and we will work together so as the layout of the website and print adverts match.

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Generally, the website is important because:
- It is easy to reach
- It is easy to use.

- It is less expensive.

- It is accessible 24/7.

- It is more reliable.

- It looks more professional.

The website that I will design will be a major factor in the promotion of the memorial workshop because the website will contain all the information on the project. During its promotion, print adverts or media channels will show the link of the website for further information and on it, people who are interested in the workshop can directly reserve their place by logging in the website. Then, they will be able to connect with each other, talking about their interests. On the website itself, we will show our desire and interest to make the project successful by showing the profiles of each member or staff and their roles and goals about the workshop.

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Web Designer
I was assigned to be the web designer for the project.  I chose this role because it suits my discipline. So, I will need to design a website for the memorial workshop and I also need to work with the event coordinator and graphic designer to get all the information I need to put in the website.

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Huzaifa Udhin

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Why Art ?
Coordination – Bilateral/Fine Moto,
Self- Regulation – Patience/Self-control,
Self-Esteem Booster,
Fun
Arts and Community ?

1. Increase Interaction

2. Celebrate festivals

3. Youth Engagement

4. Preservation of Space

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The Street Art Together event by Moris Dime and Meta-morphosis

links: http://defimedia.info/street-art-together-transformez-vous-en-artistes-de-rue

video: https://vimeo.com/212881959
Having worked for this event gives me much motivation and experience to contribute fully to The Memorial Workshop “Lost but never forgotten”. The approach of letting the public interact with the event's purpose just already makes it a success. The difference between the 2 projects is that now the participants will have the chance of creating their own art and not just fill in colours like The Street Art Together.

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The project crew initially came up with the idea of creating a creative platform at the memorial venue. Hence, my job was to formulate this vision in a professional layout. Moreover, the activities/sections that the event shall host will be :  Painting Section, Craft work Section- Recycled Plastic, Sculpture Section- Welding Scrap Metals, Woodwork Section and Showroom. Adding a touch of seriousness and energy to the event, the project will also be an art competition where we will decide winners from 3 main categories: under 11 years of age, 12-17 years and 18 years onwards.

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Apart from doing Freelance artworks as an Artist, being an Art Coordinator will require the following responsibilities:
-assist Art Director
-manage art activities
-schedule deadlines in pre-production
-recruiting additional artists/experts for Jury Panel
-manage inventory

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Main Role- Fine Artist/ Arts Coordinator

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Main Role- Fine Artist/ Arts Coordinator

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The Arts Coordinator assists the Art Director (if any) in the pre-production of business matters of the Digital Department. Being an Fine Artist and a Graphic Design student, I considered it best to work on the project in the persona of both a Fine Artist and Arts Coordinator. This role is also in line with my discipline.

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Ittish Shubham Hanuman

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The project is a memorial arts display for the families of the 11 victims who tragically passed away in a FLASH flood that engulfed Port-Louis on the 30th of March 2013.
The project will be a combination of art genres such such as fine arts, sculpture, crafts and digital art displays. Participants may enter freely and will be provided with basic art materials to begin their projects. The opening date for entries will be 4 months prior to the date of the incident . On the day, artists will be able to showcase their artworks to the public around Port-Louis in the areas where the victims' lives were taken.

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What is content marketing and why it would work?Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.

Content marketing is normally distributed through a combination of owned and earned media assets, such as YouTube, Facebook or a website.

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Being the chairperson required me to perform certain tasks. Firstly, I had to be sure that every member of the group had selected and understood their role in the project. It was important that each person had a clear plan of what they had to develop through their roles. Furthermore, it was important that I arranged meetings and dates for the group so that due work could be analysed and finalized.

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The contribution I made to the group was setting up the Padlet file making sure everyone understood how the Padlet file worked and what they had to put onto their padlet file. I put forward my ideas to the group who agreed with the role I would be taking on as lead content marketer.

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• Helps and not hypes. Since the art project is a memorial arts project, the people creating the content will be mostly helpers being self funded or crowd funded.
•Story telling,  resonate through to its audiences. The progress of the artworks and content creativity leading up to the event date will be recorded and short films on the ideas and works done by the artists will be distributed across the various owned and earned media assets to connect with the audiences and public.
•Relationship Building. The artworks will strengthen the relationships between the public and the artists, and the public will feel more emotionally connected and involved on this memorial day.
•The invitation to engage the different artists around Mauritius who will have the chance to express their ideas and emotions through creative artworks freely. The public will be able to engage with the artists' works throughout the duration of the project through social media assets, as well as being able to engage freely on the showcasing of the art works on the event date by voting for the best art work.

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Bradley Vincent

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Graphic Designer
My role as a graphic designer is to create concepts either by using traditional medias or digital softwares in order to communicate ideas that inspire, inform or captivate consumers. I think that it is indeed a game changer in any organizations, events, company… I can communicate with a large population through designs. I believe that every graphic designer is unique  and creativity can be a differentiator in improving or in the progress of a company/organization.  Communication is a powerful tool and to make a design “tell a story”, I shall work with the  Fine Artist/ Arts Coordinator, the Web Designer and the Marketing Manager.