# data[].attributes.body
This is the logo used when signing and the logo used when signing out. It shows how we progressed from old to new, just like how the opening sequence signifies starting up slowly in the industry to old. We had also changed it however because the first logo was not replicable.

# data[].attributes.body
We had used two different logos. That was because the one in the opening sequence was the old one, an the one used when signing out was the new one.

# data[].attributes.body
We had two different name banners. One for live broadcasts, and one for pre filmed and studio broadcasts.

# data[].attributes.body
Similar to the titling on the background. On our website we incorporated branding by using the same titling. It links our news package to our website effectively.

# data[].attributes.body
This is the simplfied version of our logo. It is constantly placed in the bottom left corner. It is constantly there in order to keep branding constant.

# data[].attributes.body
As mentioned before, the backdrop has the title INDEPENDENT MUSIC NEWS LONDON. On this frame, we basically had our title and initials of our news station. Our logo had the initials on it in the bottom right corner, and our social media handles contain out title as well.

# data[].attributes.body
We decided to include shots from the music video 'London' on the backdrop. The music video has a neon sign which says 'London,' it might not be noticeable, however we included this shot in the backdrop because it is location specific.

# data[].attributes.body
Here on DJ Frank's Soundcloud page, the location specifically says London, United Kingdom.

# data[].attributes.body
This image and the two other images below were shot in Trafalgar Square - a popular tourist attraction in London. This is shown by the landmarks visible.

# data[].attributes.body
Many streets in london look this way, and as the voiceover mentions the road we went to in London - Baker Street, a well known place in London. This also allows the audience know exactly where we are.

# data[].attributes.body
Behind Rye in this shot is a TGI Fridays and old looking buidings, which signifies that this is most likely London.

# data[].attributes.body
Our niche audience are aspiring independent artists in London and music enthusiasts/audiences in London, so including location specific shots is important. According to the name of our product - Independent Music News LONDON. It shows that we are location specific, we only filmed in london , we included landmarks within London in order to emphasize on it.

# data[].attributes.attachment_link.description
Seyi Odusoga IMNL News Package A2 Media Studies

# data[].attributes.body
Although this is not the usual white sans serif font, it maintains the same font, however the colour is a graphic. We did this in order to keep consistency with the video from the website which quotes independent artist (placed directly below). The same graphic used in the beginning to introduce the images, it=s the same graphic used to colour the text. We also noticed it suited the back drop as all the colours can be found within the video.

# data[].attributes.body
No font used is identical, and this is because of the different mediums used to construct text, however they are all extremely similar in characteristic, an each characteristic connotes something..
We had used sans serif font throughout because it provides a more casual approach that comes with the .theme of our news package - music. All text was in medium font because it compensates for the lack of text on screen. Most of the text is in white because it would not get lost in the use of bright colours in the background.

# data[].attributes.body
Having a central colour allowed us to adapt brand identity. When the audience sees the colour purple they are aware that it is us. By incorporating the colour throughout, we are providing a constant reminder of IMNL.

# data[].attributes.body
In the second name banner made included purple in order to keep the use of the colour purple continuous.

# data[].attributes.body
We used the colour purple in the words on the backdrop saying INDEPENDENT MUSIC NEWS LONDON. With our colour in the name of our news station, it helps our audience understand that purple is OUR colour. There is also purple in the social media banner, also proving the colour is OURS. Lastly, The logo placed in the bottom right corner of the frame - we changed the logo to incorporate our central colour within

# data[].attributes.body
In the graphics, we used purple in order to keep the theme going and we use it to represent music. Incorporating our theme into the graphics makes our graphics original and owned by our news station.

# data[].attributes.body
In the backdrop, there is someone releasing purple gas into the air at a concert, The concert helps us establish the theme of 'independent artistry success,' and the purple gas incorporates the central colour in the backdrop.

# data[].attributes.body
We incorporated a central colour based on the intensity of a colour within the opening sequence. This is how we chose purple as our central colour.
The colour purple connotes royalty. Our news package is about independent musicians, and we help them explore avenues to becoming a successful artist in the industry. Royalty is a top level of success, and to relate it to our central topic, there is wordplay - 'royalties' money paid to the musician according to the amount of streams they receive from consumers. This made us aware that purple is an appropriate colour for our news package.

# data[].attributes.headline
How effective is the combination of your main product and ancillary texts? 

# data[].attributes.subject
How effective is the combination of your main product and ancillary texts? 

# data[].attributes.body
Here is the final Package