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Today's scenario
Crafts is mainly performed by the mid-aged people, hardly 3-4% of the young youth is involved in this legacy because of the unstable income in the profession.

Due to the western influence in the society, the youth is not much aware of crafts happenings in their own region. This results in ultimate loss of the knowledge and skill of the craftsmen. Due to this behavior, many craftsmen are looking for alternatives job opportunities and there are some craftsmen who are trying to maintain their ancestral legacy but their coming generation is not interested in continuing it as a result craft activities are dying.
Craftsmen have skill and knowledge which they have evolved over a long period of time.
Even if a product globalizes the knowledge and the skills are not easily adapted by the people who are not performing this for ages. Therefore we Indians should not only preserve it but also promote it.

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In the era of mass-produced goods, the value given to uniqueness is somewhere lost. With the upcoming advance technology, people are more inclined towards machine-based products which leads to a negative impact on craftsmen. They are not only in affected monetary terms but it may lose their identity as well.

A craft tells a story of its place,  region, and culture.
For example Banarse saree
Location- Banaras
Aesthetics- design inspired from Mughal such as motifs of floral
Each craft shows its cultural individuality of a community. And if the skills and techniques are not preserved then a region may lose its identity.

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In India after agriculture, handicraft is the major occupation. It nearly employees 69lakh Indians. Through craft, they earn their livelihood.
Handicraft industry in India acts as an asset for the country as it promotes economic, social.
Social- women empowerment by providing employment to them as well as uplifting their status in the society.
Economic- it provides income to people who are not educated. The global market for handicraft ranges up to USD 400 billion in which India's share is 2%.
It is an opportunity for India to earn its unique identity in the global market
But the challenge comes here is the lack of awareness about the craft.
Therefore it is very important to preserve the skill and knowledge of the artisans and pass it down from one generation to another so that family or community is engaged in production.

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Apart from government schemes, the private sector has also played an important role in maintaining the craft legacy Brands like Anokhi, Fabindia, and national handloom helped in keeping craft relevant and linked to the contemporary consumers.Since there is no direct contact between artisans and urban consumer these organizations provide design input from the beginning which ensures that the final product is aper the requirement of the contemporary market. It helps the artisans to create a new and unique application by using the same technique and raw material. For example- Anokhi must have trained block printers to modify their traditional motifs to create toiletry bags. Brands like these not only provide livelihood to craftsman but also helps in preserving their skill and knowledge.

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Apart from government schemes, the private sector has also played an important role in maintaining the craft legacy Brands like Anokhi, Fabindia, and national handloom helped in keeping craft relevant and linked to the contemporary consumers.Since there is no direct contact between artisans and urban consumer these organizations provide design input from the beginning which ensures that the final product is aper the requirement of the contemporary market. It helps the artisans to create a new and unique application by using the same technique and raw material. For example- Anokhi must have trained block printers to modify their traditional motifs to create toiletry bags. Brands like these not only provide livelihood to craftsman but also helps in preserving their skill and knowledge.