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problem

flat, plain, no contrast, did not apply the color scheme properly

solution is find the contrast color

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90% of animation

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-thinking abut got to transit
feeling quite lost cuz many suggestion are given
some frames look like they are not connected
-adjusted the cpd area frame

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PROGRESS

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control panel of the car took me almost two days, nut in the end not using

adjusted the top view of our dog many times but still does not look nice so in the end the solution is to draw the whole body instead of the head only

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6 sentencess
no more than 7 words but we feel that it may not be so necessary and other group are doing similar stuff

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I Start from storyboard and finally trying out using Wacom

so we got another concept which focus more on the features of the car

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Doing another set of storyboards

Colour scheme adjustments to the tones of the colours

Did 3 different sets of time reel one from the storyboard and two from the style
frames

Finalising the music

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we stuck on our idea so we try to consult teacher and we are going to do another set of styleframes

our camera angle is too boring. the color of the interior is plain

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rearrange the order of the styleframes

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2.0 VERSION

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1.0 VERSION

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animal-crush with other group

can be animal+family

circus? not appropriate

drivers-with different temper, behaviour

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captive
top view
camera angle
variation-weather condition

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1.pick up members - spacious
pet,parents,baby, teenagers

2.on the way - comfort
turn on air con, lying down

3.Barbecue - family time
taking out the barbecue sets from the cargo

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then we decided to use optima as our font

- Pluto and neosans not chosen

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I was thinking let the family go shopping then they go shopping, putting bags in the cargo area but not that interesting

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1st day
celebrate someone's birthday (grandma or grandpa),pick up family members
parents children pet

go Malaysia

2nd day
-go picnic/barbecue take out tools from cargo to show spacious
-sleep inside the car to show comfort

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concept 2
too similar to first one, not enough

concept 3
big dogs/family luggage fits nicely inside the car,if the fact that stavic is the most spacious car

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3 weeks before sp starts

13 july
basically doing research, we watched ads for like 3 hours but nothing creative came out

16 july
Guest- VR, offering real time lighting, screen based
can put animated assets but we are not sure are we doing in 3D

Android 6.0 upwards suppoorted
iphone x

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Doing a version of the storyboard

Gathering of sound effects

Gathering of music

Mood board

Colour scheme

In depth research for keynote slides

After Effects animation V 1.0

finished up to 15s, touched up the animation to reduce the timing to fit to about 12s

Did research on what kinds of cars dog owners look for

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-finding reference
for new idea
-new storyboard (not complete since not really attract our target audience)

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-storyboard
both stories

1-scene 1 to 3

2-ALL

Our dog's yongyong?

-scene1 styleframe 1,2
touch up scene 1&2
-create new styleframes referring to cynthia's group 360 degree photo!
-overall at the end of week one we got quite a few styleframes but not that workable

finding Sound effect
help to do moodboard

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Things need to be done

-style frames, delete 2 frames replace with different perspective

-moodboard?

-in depth research

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concept 4

functional
means show features, practical, infographic but no emotion

concept 5
people already owned it.
Why you bought stavic? (film possible)

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5 initial concepts
feedback

concept 1
-film,7 members not talking to each other, barrier walls.

-send out the information fast!!
-effective content
-function selling points

-some features with functions

-ask friends, family how they buy a car ,which aspect are they looking for.