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It is not necessarily a challenge

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Super disruptive for very little return (margin)

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Maybe offer a different snap Kitchen meal with longer shelf life for brand awareness. A bar? Snack? ???

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Maybe offer a different snap Kitchen meal with longer shelf life for brand awareness. A bar? Snack? ???

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can get around USDA if 3rd party invests and is partner in Snap?

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Jeff Bezos can suck it and shut the full cup

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Thanks to whole Foods

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Margins don't make all the complexity and operational torture a worthwhile endeavor

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This is a much better idea than JON CARTERS digital nonsense, and deep down he knows this.

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Disruptive to other channels. Trading sales out. 

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Disruptive to other channels. Trading sales out. 

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Takes extensive people resources to manage successfully

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Who has marketed in a grocery store and acquired customers to go direct? Did it work? 

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Who has marketed in a grocery store and acquired customers to go direct? Did it work? 

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Do we have to lower our offering for this channel (the meal value?)

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Is USDA the only path?

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Right partner is key

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A business unto itself and requires 3-4 FTE at HQ to properly support it (including packaging, menu innovation, account management, merchandising/marketing) 

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A business unto itself and requires 3-4 FTE at HQ to properly support it (including packaging, menu innovation, account management, merchandising/marketing) 

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It was tough overall.

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Great way to expose brand to large customer base

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Great way to expose brand to large customer base

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We need a wholesale revenue stream to meet our revenue targets

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We need a wholesale revenue stream to meet our revenue targets

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We should separate concerns in the kitchen so doesn’t demolish our business 

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We should separate concerns in the kitchen so doesn’t demolish our business 

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We know the USDA department should be fired

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Special USDA labels needed for packaging.

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Great for brand awareness and alignment

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Amazon sucked.

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Need partner to absorb surplus and distribution partially or entirely

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The right partner might buy us to integrate in their channels

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The deal is key

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We have 2 years under our belt, we know it’s hard and risky,