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1) This commercial is creative for it's unexpected celebrity guest appearance by one of the worlds most talented football players Cristiano Ronaldo.

2) No one in Malaysia would have ever thought that someone like him would appear in an online shopping app commercial.

3) By combining the top footballers appearance and the cute dance moves has made this one of the most memorable commercials to this day. (still cringy none the less)

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Shopee 9.9 Super Shopping Day | Aksi Ronaldo di Shopee

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Ang Jia Wen

The PSA is creative because:

1)   The visual message is humorous by ran an unusual competition. In the competition, people need to “Pet the gnome” “Point to the pigeon” and wait for the instruction. The competition will stop when someone give up and they rewarded only the most impatient person.

2)   The textual message is to show that people is impatient to wait  for a long time. If people have a smartphone that is charging slowly and lagging all of a sudden will waste their time and makes them get pissed off easily. Thus, Samsung created this creative commercial to show their Galaxy S6 is smart, running smoothly and brings you the revolutionary fast charging mode.

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Samsung creative ad Waiting sucks outdoor viral video

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"Keep Your Eyes On The Road"

The commercial is creative because...

1. The visual message for the commercial was simple with an emotional value as it takes a normal route, with everyone normally going to the movies like every weekend. They thought they’re there to watch a movie. As they seated, they were shown a video of a person driving(the angle of the camera was view as your own point of view). Then, they received a message and looked at their phone. And out of nowhere the car crashed, causing everyone to look back up at the screen in  surprised and shocked, not knowing what happened.

2. The textual message is that everyone likes looking at their phone while they’re driving and this causes accidents. They’re reminding us that “mobile use is now the leading cause of death behind the wheel” and also “to keep your eyes on the road”.

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This May Be The Most Shocking And Creative Road Safety Ad Ever

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Seat belt safety

This TVC is one of my favourite since it is short, creative, and impactful.

1. The content is extremely short. It is only about 45 seconds. That way it holds the viewers attention and passes on the message effectively.

2. This video begins with a lady driving on dark highway. A classic P. Ramlee song plays on the radio which I think is an attention grabber to those who knows him. The lady sneezes and a hand appears from the back seat giving her tissue. She quickly realises its a ghost and slams the breaks sending her flying out of the wind shield. The ghost then gets scolded by her mother since she was not strapped on a seat belt.

3. I admire this TVC because of its genius. It utilizes horror and comedy to send out a powerful yet simple message about how important it is to wear a seatbelt. Plus im a huge fan of ghosts so I think it was a smart idea to use that theme in the TVC since it plays a significant part in the malaysian culture.

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Jing Han

This TVC is creative because:
1. The content and visual messages is funny and humorous.

2. It is a good sense of humor and great use of horse sense in "hold your horses".

3. This video commercial shows the horses laughing at the driver with bad parking skill. After trying for a long time but still fail, the driver change to the new car and made a precision parking by the new parking function and the horses stop laughing at him.

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y2mate.com - Trailer Assist by Volkswagen_ The new tv-commercial_Pkeiv7hZy_Y_1080p

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IKEA - Silence the critics

What is so special about this video?

Well in this video IKEA uses a different element to ensure their message is heard by,

1) Instead of putting mass amount of text they use music, specifically rapping, they rap about the house being a complete mess, hinting to audiences that not only IKEA sells furniture but also offers decoration and building services.

2) They could have used people to rap however they went the extra mile and edit talking objects to convey their message.

3) Not only are the objects rapping about buying better furniture but are also clapping back to the critics. The objects are seen as a personified version of IKEA and the people are the critics.

And lastly, this video attracts a lot of attention by not only the title but also the strategic way of how they convey their message thus why IKEA brand is highly popular and gain more and more attention everyday.

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IKEA – Silence The Critics - TV Advert 90 #WonderfulEveryday

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this video commercial is creative because

1) this commercial is about motivation which is we have to find our greatness in ourself , at the beginning of the video got 1 man said “ we can do everything, all of us “ and on the second one got 1 handles boy playing baseball it’s kinda emotional. Then , this commercial doesn’t use any song or sound effects it just voiceover . they also took a OKU kids for commercial .

2. Overall i think , this is so motivating for all of audience because they made me for not give up on whatever i do it is because in this video they showed even physical disability kid can play sport well .

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"Modern slavery and human trafficking - it's closer than you think"

1. The visual message is emotional which shows the compare to the carefree rich woman and the children who being treated inhumanely. And also how arrogant of the trafficker.

2. The textual message is to alert people and set an awareness to public that modern slavery and human trafficking is still exist around us whether it is a progressive or non-progressive society. Sometimes it might seem very simple but don't be deceived by the appearance.

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Modern slavery and human trafficking - it's closer than you think

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ANTI-DRINKING AD : PARENTS ARE MONSTERS (when they're drunk)

https://www.youtube.com/watch?v=dvOcyPEI9eE
The elements that make this video commercial interesting are ;

1. The visual message is both emotional and terrifying because it highlights the harm that causes to children when their parents drinking behaviour are getting way out of hand. Apparently, over consumption of alcohol is a real life problem and legal actions should be taken in order for this to stop.

2.  Apart from this ad being able to scare people, the textual message is proved to be effective due to the fact that the ad includes a strong message about how unpleasant and horrifying the alcoholic parents appear to their kids. It’s a wake up call to stop the parents from drinking irresponsibly and getting drunk in front of their children.

3.  This ad also stresses on the point that the parent’s alone are responsible on how their kids perceive them.

4. Besides that, it is also interesting to see that these alcoholic parents in the ad are going about doing what a normal parent does. Things such as attending the child’s soccer match, dropping the child off to school, strapping the seat belt on and etc., it’s just that they’re dressed as frightening-looking monsters. All in all, it just goes to show that people who don't drink responsibly (yes only those who don’t drink RESPONSIBLY) are monsters. To conclude, I personally think that this PSA did a great job at being able to get their message across.

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https://youtu.be/sdF5IsyOxU4
"Get a Mac - Viruses"
Why is this commercial creative?
- At the beginning of the video, they use two humans to represent Macbook and PC respectively. The visual of two humans bring a very strong impact to the audience in their first impressions.

- The textual message shows that PC was tangled by the computer viruses for 140years and he keep requesting Mac do not stay close with him to avoid infection. But, the Mac doesn't really afraid about the virus because Mac itself do have their own software and firewall which are totally different with the Windows software.

- This video is using a commercial way to let the consumers know about Mac is much safety than PC. It also does an advertisement for the Apple indirectly.

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“Back To School” - Sandy Hook Promise (signs of school shootings)

1. The visual message is basically a mixture of scary and sadness. This is because people have little to no knowledge on how to identify the signs of school shootings, which may lead children to early deaths.

2. The textual message is to encourage people to learn the signs of school shootings that may be useful for future use. It is also to spread awareness of school shootings. Another message attached in the video would be that people take things for granted. Such as getting new headphones, pretty and new binders, etc.

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In our mind, a stereotype american biker gang person will get angry very easily even over a small matter.
They want revenge instead of dealing it in peace.

In the commercial, an american biker gang character is used to poetry a person is very mad.
In my opinion, the choice of character is wise and creative.

Think about it, we get angry sometimes when we are hungry. We need something simple, fast yet tasty to sate hunger. Therefore, a caramel peanut bar coated with chocolate will do the job.

The textual
message is people get irritated when hungry, so grab a snack bar to kill the hunger.
Don't let irritation take over you.

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“ADIDAS- BREAK FREE”

What makes this commercial creative?

Without using a word, the music and visual of the commercial itself is already strong enough to impact the audiences.

This is an emotional appear commercial that focuses on “Do what makes you happy”. No matter what age we are in, we can always do things that make us happy. Most importantly, “Never give up on what you like to do”.

Overall, I think this is a creative commercial because it is able to present many positive ideas just in 90 seconds and it allows the audience to reflect and think.

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" Chaindrite Foam"- Just imagine if they are as a big as you.
This video commercial is absolutely creative
1)  the visual message is humrous by showing that people should stay away from roaches and kill them  if not you will feel disgusting after seeying them
2) the textual message shows that Chaindrite foarms can actually  effeciently kill all the roaches with one spray the sentence imagine they are as big as you  is to question the audeinces on just kill the roaches no need to give them face to live

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Thailand Funny Commercial - Chaindrite Foam | English Subtitle

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"Sometimes It Takes More Than Medication"

Visual Message:
The video shows a teenage boy vandalizing a building with spray paint. He did it cautiously, preventing himself from getting caught. When the boy got home, a woman and a little girl was seen. (I believe it's his mom and sister).

Then the scene shifted to a room where another little girl (sister no.2) is on a bed with life support machines on her. The teenage boy pulled the curtains open revealing drawings of beautiful, colourful flowers on the building, which he vandalized. This made the little girl happy.

Textual Message:
When someone is sick, wounded physically or mentally, what usually comes to people's mind? She/he is sick, we gotta sent this person to the hospital, get them medication, cure them.

Yes, the person needs medicine to heal but does that mean they are completely alright? Sometimes,  words, company, touch, somebody to let the other party know that they are not alone is the best medicine.

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"COLGATE TOTAL"- DO MORE FOR YOUR WHOLE MOUTH
This video commercial is creative because:
1. The visual message is humorous, showing that the person gets very close to his office colleagues during the conversation.
2. The textual message shows that the Colgate Total toothpaste is a good product as it deals with everything such as sensitivity, strengthening teeth and also kills germs in the whole mouth.
3. This video commercial creates an engaging advertising through simple lifestyle to attract consumers' attention with the product benefit.

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Jacklyn Ung

This PSA video is creative because:
1.The visual message is emotional  which  showing by a car speed can determine a person's life.
2.The textual message is  remind people that reduce the speed when you are driving thus can reduce the accident.

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"REMA 1000" THE SIMPLE IS OFTEN THE BEST"
JENNY HENG

ThisTVC is creative because:
1. The visual message is humorous.
2. The textual message is "we get to reap the benefits of a simple life with low investments, and we need not get it through complex/ expensive investments."

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"LIKING IS NOT HELPING"
JENNY HENG

This PSA video is creative because:
1. The visual message is represented by an emotional video which shows the real health threats children are facing in war-torn countries.
2. The textual message is that help won't reach the war victims if people just press "like" buttons on FB and do not donate or get engaged with the issue.