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Hyperbole exaggerates your message. If you exaggerate it as ridiculously as possible, your readers will remember it during and after reading.

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Connect with you audience through with the heart. Use words like 'together', 'we', creates a sense of unity and collaboration.

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Get your readers to think. Ask them to put themselves in the shoes of hopelessness and despair, or whatever persuasion you're going for. This makes your readers use their imagination beyond the text supported by emotional appeal.

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Show your readers why they should trust you. Arguing on both sides, shows that you are not biased, and are approaching the topic in good faith.

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People pay more attention to the tone of a message rather than the actual content. The emotional tone you use will undergird your message.

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Using images is an efficient way of getting a message across than a wall of text, especially considering that we live in a 'tldr' generation.