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Compared to other markets, there is a relatively small amount of other main competitors making a pop up cinema a fairly niche market. The competitors are:
- Luna Cinema
- Pop Up Screens
- The Nomad Cinema
- Picture House
- Rooftop Film Club London
- Sundown Cinema
- Lost Lands Cinema
- Snowcat Cinema
- The Village Screen
- Adventure Cinema
- Backyard Cinema
- Open Air Film and Chill
- Sneaky Experience
- Secret Cinema
- Cinestock

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What is a pop-up cinema?
A pop-up cinema is a mobile or temporary cinema, usually set-up in a location such as a park, beach, the grounds of a visitor attraction, on a city centre roof-top or other distinctive venue (indoor or outdoor).

A pop-up cinema can be differentiated from a traditional permanent cinema (such as a multiplex like Vue, Cineworld, Odeon etc.) or independent cinema house in terms of:

Technology: a mobile cinema screen and supporting projection and sound system is installed for a specific film screening or series of screenings.

Films shown: pop-up cinemas tend to screen timeless classics or other popular modern films that customers are very familiar with (and may have watched many times) - rather than just the latest film releases.

Physical environment: the mobile and temporary nature of a pop-up cinema provides great flexibility in terms of the locations that can be used. The variety and choice of physical environment selected also adds value to the customer experience - e.g. showing "Jaws" by the side of a large swimming pool (with mechanised "sharks" swimming around the customers lying on their pool loungers).

Seasonality: whilst some pop-up cinemas operate indoors (e.g. inside museums, churches or other indoor venues), most screenings in the UK market appear to be concentrated in the summer months from early May to early September which are better suited for outdoor screening venues.

Capacity: whilst permanent cinema screens usually have a capacity of between 100-500 seats, the choice of venue by a pop-up can enable an even larger capacity to be offered (e.g. 1,000+) depending on the physical layout of the venue, location restrictions on lighting and noise + the size of the screen and sound reach.

Additional "added value" to the screening: an operator like Secret Cinema adds value to the pop-up cinema experience with "immersive experiences" directly linked to the movie being screened - and raise their selling prices accordingly!

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Pop-Up Cinemas in the UK - Market Insights

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What is a pop-up cinema? A pop-up cinema is a mobile or temporary cinema, usually set-up in a location such as a park, beach, the grounds of a visitor attraction, on a city centre roof-top or other distinctive venue (indoor or outdoor).

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Average revenue per screening (tickets + additional sales such as food & drink + sponsorship) is around £12,000 - 15,000. This would therefore suggest a market size of approximately £10million due to the market leader Luna's market share of 20-25%.

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What is a pop-up cinema?
A pop-up cinema is a mobile or temporary cinema, usually set-up in a location such as a park, beach, the grounds of a visitor attraction, on a city centre roof-top or other distinctive venue (indoor or outdoor).

A pop-up cinema can be differentiated from a traditional permanent cinema (such as a multiplex like Vue, Cineworld, Odeon etc.) or independent cinema house in terms of:

Technology: a mobile cinema screen and supporting projection and sound system is installed for a specific film screening or series of screenings.

Films shown: pop-up cinemas tend to screen timeless classics or other popular modern films that customers are very familiar with (and may have watched many times) - rather than just the latest film releases.

Physical environment: the mobile and temporary nature of a pop-up cinema provides great flexibility in terms of the locations that can be used. The variety and choice of physical environment selected also adds value to the customer experience - e.g. showing "Jaws" by the side of a large swimming pool (with mechanised "sharks" swimming around the customers lying on their pool loungers).

Seasonality: whilst some pop-up cinemas operate indoors (e.g. inside museums, churches or other indoor venues), most screenings in the UK market appear to be concentrated in the summer months from early May to early September which are better suited for outdoor screening venues.

Capacity: whilst permanent cinema screens usually have a capacity of between 100-500 seats, the choice of venue by a pop-up can enable an even larger capacity to be offered (e.g. 1,000+) depending on the physical layout of the venue, location restrictions on lighting and noise + the size of the screen and sound reach.

Additional "added value" to the screening: an operator like Secret Cinema adds value to the pop-up cinema experience with "immersive experiences" directly linked to the movie being screened - and raise their selling prices accordingly!

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Pop-Up Cinemas in the UK - Market Insights

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What is a pop-up cinema? A pop-up cinema is a mobile or temporary cinema, usually set-up in a location such as a park, beach, the grounds of a visitor attraction, on a city centre roof-top or other distinctive venue (indoor or outdoor).

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Most screenings in the UK market appear to be concentrated in the summer months from early May to early September which are better suited for outdoor screening venues.

# data[].attributes.attachment_link.readable_text
What is a pop-up cinema?
A pop-up cinema is a mobile or temporary cinema, usually set-up in a location such as a park, beach, the grounds of a visitor attraction, on a city centre roof-top or other distinctive venue (indoor or outdoor).

A pop-up cinema can be differentiated from a traditional permanent cinema (such as a multiplex like Vue, Cineworld, Odeon etc.) or independent cinema house in terms of:

Technology: a mobile cinema screen and supporting projection and sound system is installed for a specific film screening or series of screenings.

Films shown: pop-up cinemas tend to screen timeless classics or other popular modern films that customers are very familiar with (and may have watched many times) - rather than just the latest film releases.

Physical environment: the mobile and temporary nature of a pop-up cinema provides great flexibility in terms of the locations that can be used. The variety and choice of physical environment selected also adds value to the customer experience - e.g. showing "Jaws" by the side of a large swimming pool (with mechanised "sharks" swimming around the customers lying on their pool loungers).

Seasonality: whilst some pop-up cinemas operate indoors (e.g. inside museums, churches or other indoor venues), most screenings in the UK market appear to be concentrated in the summer months from early May to early September which are better suited for outdoor screening venues.

Capacity: whilst permanent cinema screens usually have a capacity of between 100-500 seats, the choice of venue by a pop-up can enable an even larger capacity to be offered (e.g. 1,000+) depending on the physical layout of the venue, location restrictions on lighting and noise + the size of the screen and sound reach.

Additional "added value" to the screening: an operator like Secret Cinema adds value to the pop-up cinema experience with "immersive experiences" directly linked to the movie being screened - and raise their selling prices accordingly!

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Pop-Up Cinemas in the UK - Market Insights

# data[].attributes.attachment_link.description
What is a pop-up cinema? A pop-up cinema is a mobile or temporary cinema, usually set-up in a location such as a park, beach, the grounds of a visitor attraction, on a city centre roof-top or other distinctive venue (indoor or outdoor).

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The Target Market would greatly depend on the type of films they are showing, for example if they are showing horror films aroung halloween their target market isnt going to be children, however if they are showing frozen as its christmas time, that would be aimes at children.
Just as Easy Ticket are doing... "https://easyticketing.co.uk/events/23-12-2020-12-00-pop-up-cinema-frozen"

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It is also possible to hire pop up cinemas for personal use for potential smaller events which nowadays people are looking for new, inventive ways to celebrate or hold events and as you can now hire them for personal events in a range of scales such as hiring small DIY screens or larger ones fitted by technicians, the smaller may be good for covid situations as you can bring it to your home for celebrations with family or a small group of friends.

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UK's original and leading supplier of Outdoor Cinema. Dry hire to full event production. Best prices and easiest delivery. Now booking for 2020 / 2021.

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Annual box office takings in the UK for mainstream cinemas in 2018 were £1.82 billion so a small decline of 0.1% happened in 2017.

https://www.tutor2u.net/business/blog/pop-up-cinemas-in-the-uk-market-insights

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70% who attend the pop up cinema are female.

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Any of the permanent cinemas?

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Amazon prime offers new movies that can be bought shortly after they have been brought out. Meaning people don’t have to go to the cinema to see new films.

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Poppy -
LUSH SCENTED CINEMA - London On The Inside (londontheinside.com)
Lush organised a pop up cinema to promote their new fragrances, with every ticket sold the customer got free popcorn and a limited edition deal for one product with the new fragrances. This to promote the new product as customers don't always like to try new things, especially in the beauty industry, however, they might with a movie and free popcorn.

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Luna Cinema
maybe youtube could join in

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The pop up cinema market is growing at between 20-25% per year.

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Someone  might see their friends going to one on social media and want to go themselves

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The market leader (Luna Cinema) was reported in several articles to have achieved a turnover in 2018 of £3million from around 175-200 screenings in a year.

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Netflix , sky go

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Pop up cinemas was first introduced in 1891. They became very popular throughout the world, like America. However all trends do die down and do get forgotten however recently they have become more popular throughout Uk due to the Covid outbreak in 2020. Having been in lockdown they put rules into place and still public could experience a fun activity with family and friends outside in the open, although threw was rule in place for the covid virus.

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Pop up cinema is trying to target everyone to be involved in there creation. From younger people like a couple to elderly looking for something to do.
https://www.tutor2u.net/business/blog/pop-up-cinemas-in-the-uk-market-insights

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There are many competitors in Pop up cinemas however all of them are. Thriving to deliver something different to the customers. Here are just a few that i found....
1. Luna Cinema
2. Sundown Cinema
3. Cinestock
4. Open air film and chill
5. Rooftop film club London
For example London rooftop Cinema offers a lifetime experience watching a film meanwhile relaxing in a hot tub. This is there unique way of selling pop up cinema...
https://www.tutor2u.net/business/blog/pop-up-cinemas-in-the-uk-market-insights

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Vintage/older products are popular once again, shown through social media like Instagram and tiktok, so the older movies typically shown in pop up cinemas are popular ~Blayze

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People on social media may want to go to take pictures because it looks good

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Mark - There are around 800 - 1000 pop up cinema screenings per year in the UK.

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Mark - There are around 800 - 1000 pop up cinema screenings per year in the UK.

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The capacity of a pop up cinema can be dependant on the location and layout of the venue. Pop up cinemas usually have a larger capacity offering seats to over 1000+ customers meanwhile permanent cinemas usually can only hold between 100 and 500 customers per seat. This also means smaller takings to permanent cinemas and larger taking to pop up cinemas.
https://www.tutor2u.net/business/blog/pop-up-cinemas-in-the-uk-market-insights

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Families will be a target audience as it is an ideal activity to do with a family with kids of all ages.

-Ben Clarke

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They mostly operate in a niche market, offering services to local consumers, and charging a higher price depending on the location. If it’s a tourist location they can charge a high price. ~ Blayze

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Older generations as it might be nostalgic for them. Older films tend to get played more and they’re more recognisable to the older generation  - Isabella.

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There are around 800-1,000 pop-up cinema screenings per year in the UK (pre covid). In 2018 there were 650+ screenings in London alone   - Isabella.

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Luna Cinema (market leader) referenced their business to having grown by three times in the last three years, which equates to a compound growth rate of around 45% per year, so the business and pop up cinemas are becoming increasingly popular - Isabella.

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People who are bored of normal cinemas may want a change which means the pop up cinemas will gain more business. Also because of covid pop up cinemas would be in demand. I’m not sure if they can stay open during lockdown but it’s definitely a safe way to watch a movie with social distancing.

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Currently, drive through cinemas are popular among all coronavirus restrictions, therefore they have an older target market, as they are required to drive. ~Blayze

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The pop up cinema will gain popularity from people that prefer to stay out in the nature rather than going in doors.

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The target market will depend on what the viewing is. If it’s a movie for adults the adverts will be aimed for people in that age group. If it’s for a younger audience, language that they may understand might be used. - Reece

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Competitors would be bigger companies such as cineworld who have the largest market share with 24% followed by Odeon with 22.5% followed by vue with 19.9%. - Reece

Statista.com/statistics/264379/leading-theater-chains-in-the-uk-by-market-share/

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Luna cinemas show their process through social media to appeal to a wider target market. ~ Blayze
https://youtu.be/Tngw1Oy25nU

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1 of the competitors - Cineworld had the largest market share at 24%, this means Pop up cinema is put down on a lower scale than Cineworld.
https://www.statista.com/statistics/264379/leading-theater-chains-in-the-uk-by-market-share/

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in 2019, it was estimated that the size of the pop up cinema was £10 million with the market growth of 20-25%

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The target audience is influenced by what film is being shown

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An existing campaign was that a cruise in London placed on the Thames river launched a pop up cinema whilst sitting on the boat watching the film. It was for five nights a week and offers a free drink whilst watching. It was for the summer in 2017.
https://www.campaignlive.co.uk/article/time-launches-pop-up-cinema-thames/1436794

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It is estimated that the pop up market was valued at around $820 million USD in 2018 and is set to reach $1972.29 USD by 2027. The pop up market is growing each year but covid would have definitely impacted the growth this year - Reece

ozseeker.net/2019/10/pop-up-cinema-market-to-undertake-strapping-growth-by-end-2027/

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Estimated that the pop up cinema market in the UK is around £10 million.

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the Uk market leader was luna cinema in 2019

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'Time Out launches pop-up cinema on Thames'.

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Luna cinema is a competitor of pop up cinemas, as well as drive through cinemas.They have been named one of the market leader in pop up cinemas with 175-200 screenings in a year. ~Blayze
https://thelunacinema.com/2020

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Luna cinema (the market leader) made a turnover of £3million  in 2018. Which it made from around 190 events across the year.

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Luna cinema (the market leader) made a turnover of £3million  in 2018. Which it made from around 190 events across the year.

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Samsung has sponsored a summer pop up cinema in 2013 to support their smart TV range

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uni students, who live together but want something else to do

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the size of the pop up cinema market in the UK is around £10 million in 2019 and the market is growing 20-25% per year

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Some competitors are companies like: Cineworld, National Amusements, Empire Cinemas, Vue, Picturehouse Cineworld, Odeon, Pop-up Screens, The Nomad Cinema, Rooftop Film Club London, Sundown Cinema, Lost Lands Cinema, Snowcat Cinema.

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drive in pop up cinema's receive lots of media attention via Instagram, Pinterest and tik tok because they are aesthetic

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Companies such as netflix and amazon prime as you can watch a range of movies for a much cheaper price, wherever and whenever you like

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AMC Entertainment is the largest cinema company in the world

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The target market could be at a holiday destination because the location would have a lot of visitors.

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with lockdown, pop up cinemas have been more popular as they can happen even with covid restrictions?

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Websites and companies like popupcinemaforhire are used for people who want an easy way to put their plan into reality, these types of businesses are also essentially commercialising a previously relatively unknown practice in my opinion

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the target market is pretty niche as it is a not very well known market?

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There are around 800-1000 pop-up cinemas in the UK per year which shows that it is not a large market

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normal everyday cinemas like VUE, ODEON are competitors as they are more established companies

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Holiday goers as it can be an outdoor event that can be unique to an area

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the main competitors are everyday cinemas like ODEON

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Here’s a little help if you are struggling with Market Share/Size/Structure 👍

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Time out - advertising comfort in Thames in London. With city nice view and embracing audience happiness.
https://www.campaignlive.co.uk/article/time-launches-pop-up-cinema-thames/1436794

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Outdoor pop-up cinema has became a trend with drive throughs. Built good for social distancing and safety due to covid-19.

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samantha: Target audience in the market is influenced mainly by what film is actually on at the time/moment.

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samantha: Target audience in the market is influenced mainly by what film is actually on at the time/moment.

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CH - Couples and younger generation depending on what the film is

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Savoy cinemas

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odean because it’s a different type of cinema, streaming sites as they’re a cheaper alternative

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Most people from London - Mante

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pop up cinema market was valued at $824.72 million in 2018 - lily 

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pop up cinema market was valued at $824.72 million in 2018 - lily 

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forecast to reach $1972.29 million by 2027 with a CAGR of 19.05%

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Lockdown = no new movies, therefore reruns of older movies target an older target market

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Anyone who wants to organise a cinema
at their event or location.

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Put on films to do with a pandemic because of COVID so it's relatable to pretty much everyone which could be interesting

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have a broad target audience as they tend to run popular films or classics and tend to avoid niche markets like independent films

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Online streaming services as they are easily accessible whereas pop-up cinemas aren't

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New Films such as 🤬weren't shown in cinemas as they wern't open, so they were released online on platforms such as Amazon Prime,

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New Films such as 🤬weren't shown in cinemas as they wern't open, so they were released online on platforms such as Amazon Prime,

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Matthew F

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Tik tok kind of advertises them because people post about it

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additional sales

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niche as its not a small market and not known 

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niche as its not a small market and not known 

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Streaming services offered from home - saves the effort of going out.

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the box office is worth $41.7 billion whereas pop up is worth about 10 million so they are so small in comparison to one of their main competitors and therefore can’t afford to limit their target audiences by targeting a niche market

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All over the uk

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Any mainstrean cinemas such as the odeon

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movie-goers tend fall under the age group of 16 to 44 years old.

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illegal streaming sites like putlocker or 123movies - noah

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Anyone with an interest in movies in the UK, also families because Pop-up Cinema could be considered as a day out together so attracting families would first of all generate more income with the larger amount of people and also get the chance of a repetition of a sale, if the family enjoy their day out they will most probably want to return

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Streaming service for prime users that offers exclusive movies and tv shows - Jamie

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Poppy -
Lush opened a pop up cinema as a marketing campaign to promote their new fragrances, they would also be your competitors.

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Anyone who wants to have a cinema at their advent- Maddy c 

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Anyone who wants to have a cinema at their advent- Maddy c 

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Skylight cinema UK because you can hire a screen for "private party hire"

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Sky/Bt as they offer movies also that people can do at the comfort of their own home instead of going out, however Pop up cinema allows people to have a cinema feel when watching their movie.

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Poppy -
People will feel safer and more comfortable if the cinema was outside as then they could socially distance and wouldn't need to wear a mask.

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Time Out & City Cruises have launched a new pop-up cinema called 'Movies on the River', where they show classics and new favourites on the top deck of a boat five nights a week on the river Tames in London-maddy c

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Online streaming providers such as Netflix, amazon prime and Disney+ As they provide a wide verity of entertainment options.

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The corona virus pandemic meant that Pop up cinema wouldn't be able to have as many workers in the workplace as they would have to follow the social distancing guidelines, this means that they might not be able to operate as efficiently as normal, this could affect the overall production and set up of the pop up cinema meaning the overall sales could go down.

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Poppy -
Your pop up cinema could be a mobile one where people could hire it for birthdays or other special occasions, that way you could change the movie to fit different target audiences depending on the occasion. A superman cartoon could be played for a child's birthday but a black and white classic could be played at a special event in a care home.

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In 2018 pop-up cinema  value was $8.2 million. They are developed in different countries with growth of the 'Pop-up cinema market'
They are willing to reach $1.9 million by the end of 2025.
https://brandessenceresearch.biz/

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Events that require/request a pop up cinema for entertainment.

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Because of COVID 19 precautions an outdoor cinema works with the rules to allow for social distanceing

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Disney plus -maddy c

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Trendy at home movie projectors that are portable and you can place anywhere are in demand  -Maddy c