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UI Design User Journey

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UI Design Overview

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https://thediscerningbrute.com/about

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·      HURR x Selfridges (teamed up with HURR rental service to rent out some of their own stock as part of their sustainability initiative – project earth)

·      By Rotation (peer-to-peer platform facilitating the sharing of people’s personal wardrobes)

·      Rotaro (a cult label rental and resale service which holds stock centrally and ensures next say delivery across the UK)

·      A Virtual Vintage Rental (offers rental service for vintage pieces)

·      Cocoon

·      My Wardrobe HW

·      Onloan

·      Endless Wardrobe

·      Bag Butler

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I will attach screenshots of what I have done so far and inspiration layouts I have been using. 

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I have rethought slightly how this report should be done. I would like you to send your work already put in to indesign, how you would like it. If you’re working in a team please work together to put your work as one solid piece.

I feel this will be better from a creative perspective as id like to see what ideas everyone comes up with. As I know its going to take me so much time to do, and I feel if everyone does this it will be a lot less stressful! I still have my own research to do as well for this report.

I will then collate it into the report and fine tune anything that needs doing.

I think this is a better way to work on this.

In terms of aesthetic, I have been using

A4 portrait two page spread

Titles:

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I will attach screenshots of what I have done so far and inspiration layouts I have been using.

Please email/ we transfer me your documents by 20th May so I can put it together. It will give us time look at what’s missing so we still have time to do it and also complete the video together.  If your part is not done it will be noted on the assessment sheet.

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Krystal Kim/ Logistics / the detailed structure for delivery, collection and return service. Inhouse care for garments including dry cleaning and selling old stock. extra sustainable options such as reusable bags and eco-friendly detergent.

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Lois Ward - Social Media / PR / Website
Social media research, PR & Marketing research & strategies.
Web design

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getty

Consumer behavior is always changing and evolving, however the changes seen recently have altered the business world significantly. There has been an acceleration in the shift to online shopping, an increased need for omni-channel, and major changes in consumer shopping habits - all brought on by the pandemic.
Shift To Shopping Online
People have been forced to live differently, and as a result they are also shopping differently and spending their time differently. Staying indoors has naturally increased the need for online shopping, and we have seen rapid changes in behavior that would have otherwise taken years. One example is how quickly people have adapted to purchasing groceries online. This is one category of goods that was not frequently purchased via the web. Customers are also purchasing more essentials and household cleaning supplies online.

In the U.S., consumers spent $211.5 billion on e-commerce during the second quarter of 2020, up 31.8% quarter-over-quarter, according to the U.S. Census Bureau.

"The events of the last year have resulted in such a significant acceleration both from a consumer and a business standpoint. We've seen shopping behavior from consumers just fast-forward. You think about the penetration of online grocery shopping today vs. where it was 18 months ago -18 months ago, would you ever have predicted people would be shopping for fresh, perishable groceries [online] as much as they are, as frequently as they are, today?" said Ravi Jariwala, senior director of public relations for Walmart e-commerce, as cited in Winsight Grocery Business.
Spending More Time On Leisure Activities
Behaviors have notably changed, whether we look at the amount of time people are spending on self-care, mental health and physical wellness, or the amount of time spent watching television at home, we can see a significant shift in day-to-day actions.

For the first time in ten years, the amount of time people spend watching television is up, and there is an increased demand for digital wellness, as people opt to stay home and are dealing with increased stress and mental health awareness. More time is also being spent reading the news and taking up hobbies. All of these behavioral changes are leading to a shift in spending habits - as people are spending more on experiences and less on material things. And more on their health versus things that were very popular pre-pandemic, such as clothing and other fashion items. With the closures of spas and salons, purchases of self-care items have also been on the rise, giving some beauty retailers a much-needed sales boost, considering that cosmetic sales were down in the double digits in the first half of 2020.
Value-Based Purchasing
The instability of jobs, fear and stress brought on by COVID-19, and people stocking essentials at home, there has also been more of a focus on value-based purchasing.

A McKinsey & Company study stated, "Given consumers' price sensitivity, value remains the primary reason for consumers to try new brands as well as new places to shop. Aside from value, convenience and availability are most often cited as top drivers of consumers' decisions about where to shop, while quality and purpose (desire to support local businesses, for example) are the more important considerations when choosing new brands."

The trends we see emerging as a result of the pandemic include a major shift toward e-commerce, increased shopping at one-stop-shop retailers, and an increased focus on buying local and private label offerings, according to GlobalData.

"In the world of commerce, the things we thought we would see in 2030 are now things that we're seeing today. At the beginning of this thing, we as a company decided to kind of blow up our roadmaps. We deleted all of our plans. The focus was really, how do we get entrepreneurs and small and medium-sized businesses through this generational crisis?" said Arpan Podduturi, Director of Product, Retail at Shopify.

The pandemic has definitely changed consumers' behaviors, priorities, and purchasing habits, which directly led to changes in the business world. And we can expect many of these changes to be permanent.

Follow me on Twitter. Check out my website or some of my other work here.

... Read More

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Changes In Consumer Behavior Brought On By The Pandemic

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Consumer behavior is always evolving, however the changes seen recently have altered the business world significantly. There has been an acceleration in the shift to online shopping, the increased need for omni-channel, and major changes in consumer shopping habits - all brought on by the pandemic.

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How COVID-19 Has Transformed Consumer Spending Habits

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This communication is provided for information purposes only. Please read J.P. Morgan research reports related to its contents for more information, including important disclosures. JPMorgan Chase & Co. or its affiliates and/or subsidiaries (collectively, J.P. Morgan) normally make a market and trad…

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We are a think and do tank working to transform the global apparel industry into a force for good, by unifying and driving it to achieve critical, science-based environmental and social objectives.

Climate Change

Over 8% of total global greenhouse gas emissions are produced by the apparel/footwear industry

The industry's CO₂ emissions are projected to increase by more than 60% by 2030

If the industry continues on its current path, by 2050 it could use more than 26% of the total global carbon budget

Production, Consumption, Waste

The average consumer bought 60% more clothing in 2014 than in 2000, but kept each garment half as long

On average Americans are throwing away 81 lbs of textiles per person per year

Ocean Pollution

Plastic microfibers shed from synthetic clothing into the water account for 85% of the human-made material found along ocean shores, threatening marine wildlife and ending up in our food supply

Labor/Women

The apparel industry, made up largely of women, is intricately linked with both child and forced labor

The workers making our clothes receive only .5 - 4% of the final retail cost of a garment

Engage citizens with meaningful information to demand an industry that exists within planetary bounds, and allows the people working in the industry and its supply chain to thrive. Provide meaningful guidance to brands to live up to this New Standard.

See the forest through the greenwash.

Right the misinformation wrongs and identify the best practices.

Create the defecto data and innovation hub for the industry and its stakeholders.

Make buying better, more profitable.

Unite and embolden key influencers across the industry and make the demand, happen.

Utilize the research and data to help brands and manufacturers put the New Standard of ideas and innovations into practice.

NSI seeks to bring together existing sustainability efforts in the industry and ensure that strong science and data drives change in the sector. At the heart of this will be NSI's Information Platform, a publicly available community tool for interested citizens, brands, media, and NGOs to ensure that information about the industry that is being spread comes from reliable sources.

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We are a think and do tank working to transform the global apparel industry into a force for good, by unifying and driving it to achieve critical, science-based environmental and social objectives. Climate Change Production, Consumption, Waste Ocean Pollution Labor/Women Engage citizens with meaningful information to demand an industry that exists within planetary bounds, and allows the people working in the industry and its supply chain to thrive.

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NOT A SUSTAINABLE BRAND We don't identify as a sustainable brand. We recognise the inherent contradiction between the current fashion industry that thrives off newness and consumption, and the concept of sustainability. So instead, we're focused on becoming the most responsible version of ourselves. Committed to making better choices every day across the business to minimise our social and environmental impact. We see this as our moral obligation.

EVER EVOLVING CONVERSATION We've been pretty reserved in communicating about it in the past, mainly because we're scared of being called out for greenwashing. But we need to make more responsible choices, so it's easier for you to make them too. In the wake of a growing climate emergency every action matters. You could easily call us out for not being good enough, or not moving fast enough, and your criticism would most likely be justified, but we want to be honest and open about where we are in this journey.

To date we have worked with 3 UN Sustainable Development Goals, Gender Equality, Responsible Production and Consumption, and Climate Action, and committed to the targets set out in UNFCCC, NPEC & GFA. The last year has seen us introduce over 30+ responsible initiatives, including a take-back scheme, rental platform & introducing more certified, organic & recycled fabrics into our collections. Read more in the following pages.

WHATS NEXT? We have 44 goals for the next 3 years which we will announce in our latest sustainability report launching April 2020.

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NOT A SUSTAINABLE BRAND We don't identify as a sustainable brand. We recognise the inherent contradiction between the current fashion industry that thrives off newness and consumption, and the concept of sustainability. So instead, we're focused on becoming the most responsible version of ourselves.

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My role

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Research into how ranking brands on their sustainability 

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Research into how ranking brands on their sustainability 

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How we will rate brands based on their sustainability

Example Below:-

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Report

Contents

Meet the team

About

Commitments - why the brand exists, what’s different.. sustainability, circular, educational, luxury.

Sustainability

Code of conduct - brand rating system

Partnerships - canopy style, fashion for good, new standard institute, BOF

SDG GUIDE

Inventory

-Examples of brands we stock, according to the brand rating system.

-Niches - Indian dress (Manasi’s idea)

Plus size/ inclusivity

Market Research

-Competitors- SWOT Analysis for each.

-Consumers - Profiles

Logistics

-Customer Journey

-Operations (Delivery)

-Sustainable Packaging

-In House Care (dry cleaner small businesses)

Customer Loyalty

-Loyalty system

-Try on clothes points system

-Pricing of the service

Online

-Social Media:

-Engagement/ Campaigns.

-Sustainable influencers

-Educational posts - quick tips on how to care for your clothes, facts about the fashion industry.. how much water to make a pair of jeans etc…

-App design

-Website design

Our Growth

-Business plan

-SWOT

-5 Marketing Ps

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Trend concept: Women's Colours SS21 (WGSN)

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buyer's briefing SS21 (WGSN)

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Issuu is a digital publishing platform that makes it simple to publish magazines, catalogs, newspapers, books, and more online. Easily share your publications and get them in front of Issuu's millions of monthly readers.

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https://s.surveyplanet.com/vIGFU7zsm

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https://docs.google.com/forms/d/e/1FAIpQLSd-k91qIg1wOx-bUvQKYNe77jsZ1Pe6_4ZQoSFttkQ47G68Fg/viewform

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https://docs.google.com/forms/d/1gRQgDqI137O69X0WhLQzUuVYFalRCuo_5XS7k4UZx-I/edit#responses

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The retail industry is the second largest
polluter in the world (Oil is the first).
Let's change the way we get dressed,
one rental at a time. Mother Earth will
thank us - learn more below about
how to rent, reduce, and reuse.

The retail industry is the second largest polluter
in the world (Oil is the first).
Let's change the way we get dressed. Mother Earth will thank us - learn more below about how to rent, reduce, and reuse.

Every time you rent, you are
participating in the shared clothing
economy. We hope this helps reduce
the amount of clothing that
ends up at the back of our
members' closets and in landfills.

The average woman throws away
about 82 pounds of clothing per year.
Renting things you'd only wear a
few times is a more sustainable answer
because more people sharing clothing
means less clothing waste.

Once our garments are no longer suitable
for rent, we do our best to extend the lifecycle
of our garments further. For example,
we offer them for sale through Sample Sales
or donate them to carefully-selected organizations
like Dress for Success and Operation Prom.

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The Real Sustainable Fashion Movement #RentReduceReuse | Rent the Runway

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The retail industry is the second largest polluter in the world (Oil is the first). Let's change the way we get dressed, one rental at a time. Mother Earth will thank us - learn more below about how to rent, reduce, and reuse.

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All our garments, accessories, hangers, and reusable packaging are meticulously cleaned each time they are returned to us.

Our cleaning agents and practices are designed to kill viruses such as the common cold and flu. Based on current guidance, we have no reason to believe that our processes are ineffective against COVID-19.

The teams in our fulfillment centers use a variety of techniques to ensure that each garment is thoroughly cleaned, steamed and pressed, inspected for quality, and carefully packaged so that it arrives ready to wear. All garments go through a wet or dry cleaning process. They also go through an additional steaming process which heats items to between 248°F and 302°F with the exception of faux fur, select outerwear, leather, and faux leather garments, which still go through our standard cleaning processes. According to the CDC, flu viruses are killed by heat above 167°F. Every garment is then enclosed in plastic for protection and cleanliness, which we ask customers to return for recycling.

All our garments, accessories, hangers, and reusable packaging are meticulously cleaned each time they are returned to us.

Our cleaning agents and practices are designed to kill viruses such as the common cold and flu. Based on current guidance, we have no reason to believe that our processes are ineffective against COVID-19.

The teams in our fulfillment centers use a variety of techniques to ensure that each garment is thoroughly cleaned, steamed and pressed, inspected for quality, and carefully packaged so that it arrives ready to wear. All garments go through a wet or dry cleaning process. They also go through an additional steaming process which heats items to between 248°F and 302°F with the exception of faux fur, select outerwear, leather, and faux leather garments, which still go through our standard cleaning processes. According to the CDC, flu viruses are killed by heat above 167°F. Every garment is then enclosed in plastic for protection and cleanliness, which we ask customers to return for recycling.

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All our garments, accessories, hangers, and reusable packaging are meticulously cleaned each time they are returned to us. Our cleaning agents and practices are designed to kill viruses such as the common cold and flu. Based on current guidance, we have no reason to believe that our processes are ineffective against COVID-19.

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BoF Professional Summit: Closing Fashion's Sustainability Gap

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Within hours of the UK government's announcement that lockdown restrictions would lift on June 21, Hurr, a London-based apparel rental company saw its website traffic surge - and it hasn't stopped since.

Its revenue tripled in February, when the announcement was made, compared to the month prior, and the fashion startup said it expects sales to double again in March as consumers secure an outfit from Hurr's 7,500 rental options, such as a Nanushka dress or a Jacquemus handbag, in anticipation of their first restaurant excursion or dinner party.

With the pandemic's end in sight, rental retailers are optimistic about recovery. After a tough 2020, Rent the Runway chief executive Jennifer Hyman told BoF the company's number of active customers is on track to exceed 2019 figures by the end of the year, and currently has about 50 jobs open. Nuuly, the rental service operated by Urban Outfitters, echoed that new subscribers are on the rise in recent weeks.

The Covid-19 crisis hit rental hard. Many services saw an immediate impact when lockdowns began last spring, with customers pausing or canceling their subscriptions en masse. Ambika Singh, founder and chief executive of rental company Armoire, said she was nervous in early March 2020 that the company might lose nearly its entire customer base. It forced some to shutter entirely, like occasionwear platform Armarium, which closed in March of last year, while Bloomingdale's too halted its rental service My List.

"People were thinking it was armageddon for rental," Singh said.

But a year later, rental entrepreneurs say the category is tracking as hot as ever. Despite early traumas, the pandemic may actually have boosted the relevance of rental. Consumers are demanding more sustainable fashion options, and have realised that owning a big closet may be a waste of space - a behaviour shift that's benefitting resale as well. The e-commerce boom at large has also been a plus for rental services, according to Dave Hayne, Urban Outfitters' chief technology officer and president of Nuuly.

"People are more accustomed to relying on online services, whether it's food or anything else that we've seen grow in the past year," he said. "That comfort level will carry [Nuuly] into new opportunities and new segments of people's consumption."
Changing Consumer Behaviour
Instead of maintaining a bursting wardrobe full of fast fashion blouses and dresses worn only once or twice, consumers today are more inclined to reduce garment ownership and instead use rental programmes to dress for occasions, such as in-person work meetings and weddings, according to Andrea Wasserman, a veteran retail executive who's now the head of global commerce at Verizon.

"We have learned throughout the pandemic that we can live with less," she said.

But as the West slowly reopens, consumers will want new outfits for parties and dinners out, exercising pent-up demand to see and be seen. Along the way, rental could be one of retail's biggest winners.

"We've doubled down on our belief in the circular economy and the normalisation of wearing secondhand clothing that would come out of Covid-19," said Hyman. "Today, even when people are still sheltering at home, they're starting to dress differently because they want to activate a new life."

Rental is quickly becoming a lucrative revenue stream for brands, too. For luxury brands, rental could represent 10 percent of revenue by 2030, according to a recent Bain & Company report. When an item gets rented 20 times, for instance, it generates a profit margin of more than 40 percent, the report found.

Budapest-based Nanushka began its partnership with Rent the Runway in 2019 and has since signed with two other rental platforms, Hurr and menswear rental company Seasons. Items that endure several rentals "can generate higher revenue per item than by selling them," the brand's chief executive Peter Baldaszti told BoF via email. He added that rental is also a platform for brand discovery, particularly for consumers who can't yet afford a brand's products at retail value.
A Growing Assortment of Models
When Rent the Runway launched in 2009, it offered shoppers an affordable alternative to buying handfuls of new dresses for occasions every year. Seven years later, it began pivoting its business model to subscription, where consumers can pay a monthly fee to access a number of items. By 2019, its subscription services - including a $160 plan for unlimited rentals - accounted for more than half of its revenue.

Today, Hyman said subscriptions are still the company's "hero product," though it retired the unlimited plan in September, instead offering four, eight or 16 items per month, with options for users to modify their plans on per-month basis.

Others, however, are banking on one-off rentals as the most relevant model in a post-pandemic environment. Hurr founder Victoria Prew said that in a recessionary environment, shoppers may be turned off by a recurring bill. Instead, they could spend £38 for four days worth of a Ganni dress. In the UK, too, consumers aren't yet used to clothing subscriptions, Prew said.

"We sit on data that if we could get someone to rent one piece, then a couple of pieces and if statistically we can get them over the third rental, they become a customer for life," she added.

More and more services are offering varying levels of membership. Rent the Runway, for one, has rolled out a resale side where customers can opt to buy something at a discounted rate without having to rent it first. Armoire introduced last September a seven-piece "capsule" membership to supplement its $250 unlimited subscription and $79 four-piece membership.

For many of these rental companies, the pandemic was also an opportunity to improve tech capabilities and user experience. Armoire's Singh said new efficiencies in warehousing and other operational tweaks have boosted its gross margin by at least 58 percent. Rent the Runway is working on merchandising improvements and personalisation, Hyman said, while Nuuly had time to update its customer service offerings and study its marketing efforts to pinpoint the most effective ways to acquire customers.

"We're now in a position to burst in the spring," Hayne said, "to grow with a renewed customer interest because of all the previous improvements we made over the last year."
Market Share for Everyone
Even as more established rental players suffered last year, the category still saw growth. CaaStle, a software provider that powers rental services for brands like Express and Vince, said it added seven new clients over the past year, including Ralph Lauren.

There's investor faith in rental, too: Seattle-based Armoire closed a small round of funding late last year, Hurr is in the middle of fundraising with hopes for international expansion in 2021 and Seasons raised $4.3 million in funding last November.

Small niche rental startups also saw new opportunities in the market, including men's streetwear rental company The Rotation or accessories subscription programme Vivrelle. The Rotation, which carries brands like Aime Leon Dore, Supreme and Heron Preston, has seen members have doubled since September. Vivrelle, which lets customers rent a Chanel handbag or Cartier ring for $99 a month, posted triple-digit growth in revenue last year.

"People really adopted this idea that there's no need to own [everything] and our members have adopted this as a lifestyle change," said Wayne Geffen, who co-founded Vivrelle alongside his wife in 2018.

The Rotation, meanwhile, taps into a market that critics traditionally saw as impenetrable: rental for men. But according to the two-year-old startup's founder, Zayn Fostock, the rental model has a benefit that's unique to men: a remedy against buyer's remorse. Research has shown that men are more likely to make impulse purchases, and as a result, more likely to regret buying a new piece of clothing.

"[The Rotation] lets them wear designer clothing without having to pay the price and also never have the fear of buyer's remorse," said Fostock. "And if they like something enough to buy it, they can buy through us at a discounted rate."

Rental is still a young market and will likely grow significantly in the next couple of years, according to Wasserman. Even as more players enter the field, everyone will have an opportunity to gain market share.

"I don't think it's 'winner takes all' in any case," she said. "I think of it as becoming more like the overall retail industry, where there are different companies that cater to different tastes and price points."

Related Articles:
Inside the Closet of the Future The Pandemic Changed the Way People Live. How Can Fashion Adapt?

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Within hours of the UK government's announcement that lockdown restrictions would lift on June 21, Hurr, a London-based apparel rental company saw its website traffic surge - and it hasn't stopped since.

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Podcast - Rent the runway, Jennifer Hyman. BOF.

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Podcast - Rent the runway, Jennifer Hyman. BOF.

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- Wearing something new gives you the opportunity to change your mood/ life.
- Pre pandemic was riding high in the rental market, COVID 19 hit and stopped.
- Renting clothes through this period was not needed, no one was going anywhere as events where cancelled.
- Post pandemic era is bringing her company a new lease of life.
- Period of change is about reinvention- when the pandemic hit Jennifer wanted to sustain the business. Made cuts to employees and furloughed. Being as transparent as possible.
- Data driven service. New by early march that they knew it was going to get bad.
- What is the world post covid? Will my business still be relevant after covid... Yes... covid will propelled a digital transformation in fashion, everyone is focused on the same thing at the same time since WW2. Changing values in how we spend, how we buy. Smarter and more sustainable forms of consumption.
- Are we more relevant or less relevant after covid? More relevant post covid, wider value propersition.
- Only platform to offer rent, buy and subscribe in one place.
- Goal is to build a living closest, customer has infinite access to clothing. Giving the customer how long they want to keep the items
- The logic used to be ‘Buy a lot of things and throw 80% away.’ Which is very unsustainable.
- giving people the ability to express themselves, ability to express yourself. Discover new things, new colours and brands that consumers wouldn’t want to make a life time purchase on. Discovery and fun in fashion is never going to go away.
- Jennifer forecasts that at the end of 2021 people are going to wear things they never thought they would. As a way of expression from the time we have lost and not going to get back.
- Work life balance post pandemic is going to be focused on a lot more.

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Zimmermann,Rejina Pyo,House of Sunny sustainable rank

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Rank-s三个品牌-图片格式

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House of Sunny
sell at rotaro.

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sell at ROTARO brand.

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Rejina Pyo-1

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35 Ethical & Sustainable Clothing Brands Betting Against Fast Fashion

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35 Ethical & Sustainable Clothing Brands Betting Against Fast Fashion

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Fair Trade & Ethical Clothing Brands

On April 24, 2013, the Rana Plaza tragedy killed over 1,100 garment workers in Bangladesh and wounded over 2,200 more. The incident left consumers all over the world questioning who makes the clothes we wear every day and in what kind of conditions? Documentaries like ’The True Cost’ shine a light on how the fast fashion industry depletes the earth’s resources and leverages slave labor to pass on a "cheap" cost to the end consumer.

“Who makes the clothing we wear every day and in what conditions?”

As consumers, we’ve become increasingly conscious about our purchases, channeling the power of our vocalized objections to make a positive difference for the people involved in the making of our clothes and goods.

Now, eight years after the Rana Plaza tragedy, dozens of slow fashion brands have emerged that are dedicated to ethical and sustainable practices. The 35 companies we have listed below are some of our favorite ethical alternatives to fast fashion companies. Each one has made it a central part of its mission to approach fashion in an ethical and transparent way that considers both people and the planet.

If you're making the shift to a completely ethical wardrobe, check out our guides to responsibly made shoes and fair trade jewelry. If you live in the UK, here are fair trade fashion brands in the UK. Are you looking for secondhand and vintage instead? Check out our guide to affordable places to shop secondhand clothing!

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Sell at Rotaro

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My Wardrobe HQ and By Rotation

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Scroll all the way down and choose g.e. "INSTAGRAM CALCULATOR" to find out about popularity and reach of different influencers and content creator on Instagram. There is also for YouTube, TikTok...

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Influencer Marketing Hub | Leading Digital Marketing Resource with over 5M Monthly Readers

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Influencer Marketing Hub is the leading resource for Micro-Influencers, Agencies and Platforms. Social Media How to Guides & Influencer Campaign Examples.

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https://www.businessoffashion.com/videos/retail/for-brands-is-resale-worth-it-boflive-video

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Dress rental sites have never been more popular. Why? Because they're a great way to practice sustainable fashion, as well as saving money - especially if you tend to buy a dress for a special occasion without wearing it again.

You'd be surprised how much we spend on clothes every month - which contributes to the estimated £140 million of clothing that ends up in landfill in the UK. This is especially relevant at the moment when there are fewer occasions for us to go out and therefore dress up.

Shika, founder of luxury rental site FRONT ROW, says, 'The pandemic has further polarised views around materialism, over-consumption and sustainability. The fashion industry is the second largest polluter in the world after the oil industry, it is one of the most resource-intensive industries in the world. Fashion has always been about the new, but that needs to change and the industry has a major role to play in creating a circular economy. As consumers we have power, increased demand and support for circular fashion models, has already directly resulted in more brands offering take-back programs, using sustainable materials. It's important for us to ask ourselves some hard questions before shopping, am I going to wear this again? If not, then would it be better to rent it or can I resell it? The future is no longer in front of us. It's circular.'

Luckily, as dress rental has increased in popularity, so has the clothing selection. Sites like HURR, where I actually rent out my own wardrobe, are editor-curated for the best dress edit, with of-the-moment brands such as RIXO, Ganni, STAUD and more. You can for example borrow a Rixo dress for a week for around £50 instead of buying it new for £200+.

Other sites allow you to borrow that designer handbag you've always wanted but can't quite justify buying. Whichever item you're after, here are the best dress rental sites.

About: This peer-to-peer dress rental service (you can also hire accessories and bags) has its finger on the fashion pulse, ensuring you get the latest trends delivered to your doorstep, but where it really hits the mark is the technology it uses. Founders Victoria and Matthew recognise the urgency of a dressing crisis, so they've served up a real-time ID verification, geo-tagging and AI-powered fashion stylists to ensure HURR is the most secure and trusted way to share your wardrobe.

Brands: Rixo, Sleeper, Ganni, Victoria Beckham, STAUD, Dior, Rejina Pyo and more.

How it works: This is a peer to peer service, so lenders are responsible for posting their own clothes, unless you choose to use HURR's concierge service, which does it all for you, but you'll get a lower commission. Plus you need to get approved before you start lending or renting, ensuring a legit service for everyone.

If you're renting, you can search by category (dresses, accessories etc), occasion (brunch, out out etc) or designer. Then narrow down your search by date, size

How much? It depends on the item, but usually around 20% of the RRP, and the shortest rental is for 7 days. For both renters and lenders, HURR takes a 15% commission. Try it now at the HURR Collective.

About: The platform launched in 2016 and now stocks hundreds of items from over 50 international luxury brands, including Louis Vuitton, Dior and Chanel, many of which are not available from other rental platforms in the U.K. They also provide access to new season and cult fashion pieces hot off the runway.

Brands: As well as global high end designers like Jacquemus, Chanel, Balenciaga, Alexander McQueen, Gucci and Burberry, they also have a great collection of Indian evening wear from some of the best Indian designers such as Manish Arora.

How it works: Choose a style, book an appointment at the Mayfair showroom or online to 'try it on' and rent it out for 5 or 5 days. Once you're done wearing it, use the prepaid label to return it via UPS collection or drop-off.

How much? The rental price is between 10 - 25% of the retail price. The site charges a flat rate of £15 for delivery and also take a £50 block until the item is returned. The £50 is a requirement from insurers and will be released when the item is returned back in its original condition.

Onloan

About: The dress rental subscription platform works directly with brands on a wholesale basis with current and past season stock, they are not peer to peer. They positioned their subscription model purposefully because they want to support the industry and its designers, allowing them to gain value from the ongoing longevity of a garments life cycle.

Brands: Sustainable leaders like Mother of Pearl, Maggie Marilyn, Stine Goya, Shrimps etc.

How it works: This is a monthly rental service, so you can get the most wear out of your chosen items as you'd like. You return them at the end of the month and choose something for the following one.

How much? £69 per month for two items (total items worth on average £500), £99 per month for four items (total items worth on average £1000).

About: Backed by a team of industry insiders and co-founded by former WGSN trend forecaster, Georgie Hyatt and partner Charlie Knowles created ROTARO from the belief that the future of fashion is to buy good basics and rent good fun. ROTARO renters can find their favourite styles from contemporary luxury designers to refresh their wardrobe or as a platform to discover new brands.

Brands: Rixo, Ganni, Reformation, Cult Gaia, Vampires Wife, Zimmerman, Jacquemus, Cecilie Bahnsen and Stine Goya, offering a variety of sizes (UK6 - UK16) and styles that strive to be body inclusive and positive.

How it works: Find your style, then select how long you want to rent it out for, Rotaro offers next day delivery.

How much? You can rent dresses from as little as £15 on Rotaro.

About: Endless Wardrobe works differently to peer-to-peer sites so rather than anyone being able to list their wardrobe, they buy the garments direct from partner brands, like De La Vali and Alexa Chung. There's also a new feature that lets customers shop each style in three ways; rent, buy new and buy good as new.

Brands: Alexa Chung, De La Vali, Free People, Whistles and more. This is great for premium high-street rentals.

How it works: As the range is curated by the brand, there are multiple sizes in almost all items, and as they own the stock, they control all the logistics. Customers can book their rental up to three months in advance right up until the day before. They can choose from a 4, 10 or 16-day rental period, with a slight price increase for longer rental periods - holidays for example. Price includes delivery and dry-cleaning. Customers can order an extra size or style and return this unworn for a refund.

How much? Around 10-20% of the retail price. See more at Endless Wardrobe.

About: Founded by expat investment banker Eshita Kabra-Davies, By Rotation is a dress rental platform based on inclusivity, with the aim to democratise quality fashion and make it accessible to all. It's all controlled by the community rather than the other way round making it truly peer-to-peer. It also does not buy any inventory - so it is entirely sustainable.

Brands: Dior, Jacquemus, Vetements, Chanel, Zimmermann and more.

How it works: Download the free app and start browsing, there is no waiting list. The item can either be exchanged in person, via Royal Mail Tracked or via delivery partner Peyk. The lender is in charge of cleaning and cleaning solutions are offered by partner Clothes Doctor.

How much? Around 5% of the retail price. The minimum rental period for any clothing or item can be as low as 1 day, and the app charges a 15% commission.Download the ByRotation app.

About: My Wardrobe HQ is a member's only dress rental online platform, with a focus on sustainable fashion and making it possible for anyone to achieve an a-list wardrobe. Some items have been supplied by celebrities such as Poppy Delevingne, Arizona Muse, Roxie Nafousi and Olivia Buckingham.

Brands: Henry Holland, Alice Temperley, Vilshenko, Vivienne Westwood, Chinti & Parker, Gucci and more.

How it works: Customers sign up to a subscription service for just £9.99 a month and in return are given a bespoke service to fulfill all their high-end dressing requirements. Subscription also includes a home visit from a MWHQ stylist to discuss plans for what they want to achieve being a member of this exclusive fashion club. You choose an item to rent and it's with you from our wardrobe warehouse within two hours in London.

How much? £9.99 a month subscription, plus rental fees. As a rule of thumb, past-season items are listed at 10% of their RRP, while current season items are priced at between 10-30%. Sale prices are set by the owner and will vary. Rent at My Wardrobe HQ.

About: One of the original dress rental services, Girl Meets Dress stocks over 200 designers and 4,000 dresses, so you're pretty much sorted for any occasion.

Brands: A mix of high street and designer brands such as Ghost, Needle & Thread, Saint Laurent, Miu Miu and more.

How it works: You can rent up to three months in advance and as little as three days before your event, though the earlier you search, the more choice you'll have. Anyone can rent on the site, and you simply need to return the dress via the post office once you're done.

How much? Rent at Girl Meets Dress. You can hire dresses for 2 or 7 nights at a time, with prices starting from £19. If you're a frequent renter, there is a £99 per month membership which lets you borrow three dresses at a time, free delivery and dry cleaning and extra discounts.

Designer bag rental

About: Launched in 2019, COCOON is a London-based monthly subscription service for lovers of designer handbags.

Brands: From vintage to new season, there are style from all the biggest designers, from Fendi to Vuitton, Chanel to Bottega.

How it works: For a £99 monthly membership you can choose a bag from the collection of the most sought-after new season, pre-owned and limited-edition styles.

How much? £99 a month. Try it now on COCOON.

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Dress Rental: Best Clothes Rental Websites Online

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Dress rental sites have never been more popular. Why? Because they're a great way to practice sustainable fashion, as well as saving money - especially if you tend to buy a dress for a special occasion without wearing it again.

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WELCOME TO

Rent fashion on a monthly subscription.
Everyday style, sustainably delivered, fun on repeat.

WELCOME TO

Rent fashion on a monthly subscription.
Everyday style, sustainably delivered, fun on repeat.

A FASHION RENTAL MEMBERSHIP

WARDROBE FREEDOM

Onloan is the freedom of trying something new, dressing for a life less ordinary, discovering new designers, freeing up space in your wardrobe, telling new stories... without contributing to fashion's waste problem.

2 ITEMS

= £69 per month

Items worth an average of £500

Get Started

4 ITEMS

= £99 per month

Items worth an average of £1000

Get Started

I'm between sizes, can I swap if something doesn't fit?

Absolutely! Just contact us at hello@onloan.co and let us know you'd like to swap, post your item back via our free DPD service, and then order your replacement item which will be delivered the next working day.

I'd like to try Onloan for one month, is that possible?

Yes, you can easily pause or cancel your subscription at any time, we're 100% flexible.

What happens if I want to rent an item for longer than a month?

As long as you're still paying your monthly subscription, you can hold onto any item you have on loan for as long as you like.

What if I damage the item?

We don't charge fines for damaged items. We kindly ask that you look after the clothes as if you were borrowing them from a friend, but we also understand that accidents happen. Just let us know, and send the item back as you would normally, no stress.

Can I buy an item if i don't want to part with it?

Absolutely! Onloan members can buy any of our pieces. Msg us for prices, 10-80% off depending on the piece. Or check out our preloved site now.

Pause at any time Free delivery & returns No damage fees

Pause or cancel at any time

NO DAMAGE OR CLEANING FEES

FIT GUARANTEE

RECYCLABLE REUSABLE PACKAGING

WORLD OF ONLOAN

Browse our designers, edits and more.

You've seen us in...

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Onloan | Fashion Rental Subscription | Rent Designer Clothes

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WELCOME TO Rent fashion on a monthly subscription. Everyday style, sustainably delivered, fun on repeat. WELCOME TO Rent fashion on a monthly subscription. Everyday style, sustainably delivered, fun on repeat. A FASHION RENTAL MEMBERSHIP WARDROBE FREEDOM Onloan is the freedom of trying something new, dressing for a life less ordinary, discovering new designers, freeing up space in your wardrobe, telling new stories...

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These are just some of the brands that are changing how we look at luxury fashion. They are proof that designers can (and should) ensure the clothing they deliver to us is of the highest quality while still respecting and protecting our planet and all living creatures. Quality, fair trade, and environmentally-friendly practices should be the trademark and norm for all clothing brands! So while expensive clothing doesn't necessarily come with a guarantee of ethical practices right now, with the rise of more conscious luxury brands like these, someday-hopefully soon-it will.

Vintage luxury fashion

Shopping second hand is one of the most sustainable choices you can make when it comes to fashion. By purchasing something pre-loved, your hard-earned money isn't directly contributing to the resource-heavy production of brand new garments. Instead, you are keeping clothes from landfill by giving them a second life.

Whether you're on the hunt for a cult-classic Burberry trench but don't want to buy from the brand directly, or you'd love to support animal-friendly luxury brand Stella McCartney but balk at the price tag, pre-owned may be the way to go.

Next time you're in your favourite second-hand shop, why not have a look for luxury and designer labels? You never know what unique treasures you might find. If you prefer shopping for vintage items online we recommend looking at Vestiaire Collective!

When in doubt, rent it out

Nowadays, many websites allow you to rent dresses, items, and bags for an event, so think about this option next time you want to dazzle the crowd or add a touch of glam to your outfit!

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The Most Sustainable Luxury Fashion Brands - Good On You

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These are just some of the brands that are changing how we look at luxury fashion. They are proof that designers can (and should) ensure the clothing they deliver to us is of the highest quality while still respecting and protecting our planet and all living creatures.

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69 Sustainable Fashion Brands That Are Anything But Boring

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Our Favorite Ethical Luxury Fashion

Don't let the words designer and luxury scare you. While these brands are much more expensive than traditional fast fashion labels and even our favorite affordable ethical brands, it's worth noting these designers for when you're ready to invest in a statement piece. Or for when you're browsing online consignment stores, and secondhand luxury retailers like Vestiaire Collective.

Not only are the designers below creating garments that will last you years (and then some), but they're paving the runway with progressive production methods and innovative textile inventions. Whoever said environmental sustainability and luxury fashion couldn't mix?

If you're looking for apparel at all price points, check out these 35 sustainable fashion brands.

1. Stella McCartney

Sustainability | Cruelty-free-no fur or leather, re-engineered cashmere & ethically sourced wool, organic cotton & recycled textiles, 100 percent PVC-free, sustainable packaging Best For | Ready-to-wear fashion for all genders & ages, swimwear, sunglasses & bags

Stella McCartney has been reshaping fashion since launching her first collection in the early 1990s. Known for creating modern garments that exude natural confidence, the UK-based luxury designer is a pioneer of alternative materials and eco-friendly practices.

There is no compromise when it comes to sustainability, and pushing boundaries is always at the forefront of the brand's mission. In 2014, Stella McCartney introduced Clevercare, a simple, five-step labeling system to help consumers care for and prolong the life of their clothing through mindful garment care.

Continuing to set the bar high for social and environmental sustainability in the fashion industry, Stella McCartney regularly conducts audits and measures impact, too. A member of the Ethical Trading Initiative, the brand is also careful with its selection of suppliers, many of whom are small businesses are artisans in Europe.

As an added bonus, the Stella McCartney brand gives back to organizations like Bioplanet, Memorial Sloan Kettering, and Million Trees Miami.

2. EILEEN FISHER

Sustainability | Organic, recycled, & sustainable garments, natural dyes, secondhand shop Best For | Inclusive & petite sizes for women, minimalist staples

EILEEN FISHER is passionate about disrupting the linear production model touted by most luxury fashion brands. The eponymous Illinois-bred designer paints in circular brushstrokes, recycling and giving new life to old textiles and discarded garments.

The result? Luxurious and sustainable womenswear with a particular focus on inclusive and petite sizing.

Loved for her use of recycled fabrics, organic fibers, and natural dyes in production, it comes as no surprise that the EILEEN FISHER brand is a certified B Corp with several sustainable initiatives like secondhand shops called Renew and Waste No More. If that isn't progressive enough, the team also collaborates with environmental conservation orgs, supports artisans, and empowers women through the Eileen Fisher Leadership Institute.

3. Mara Hoffman

Sustainability | Recycled fabrics & fibers, hemp, linen, & organic cotton, eco-friendly packaging & branding, secondhand shop, sustainability commitments Best For | Designer swimwear, womenswear

Mara Hoffman 's collections, which are devoted to color and sustainability, draw from the inspiration of women. The luxury designer aims to encourage mindful consumption and "encourages consumers to reevaluate the relationship" they have with their clothing.

Employing alternative approaches to fashion production, the brand uses an array of sustainable fabrics, including ECONYL® and REPREVE® in the favored swimwear line-which are regenerated nylon fiber derived from waste, and polyester fiber made from recycled plastic, respectively. Mara Hoffman also uses hemp in ready-to-wear collections, as well as organic cotton, linen, ethical alpaca wool, and fibrous plant-based materials like modal sourced through Lenzing Group.

Additionally, the brand uses sustainable means for shipping, packaging, and branding, and internationally accepted environmental and human rights standards are upheld for responsible production. As an added bonus, Mara Hoffman hosts a secondhand shop called "Full Circle" to keep items out of landfills.

4. Fe Noel

Sustainability | Natural fabrics, made-to-order options, handcrafted in NY Best For | Tropical-inspired colors & styles

For luxury garments inspired by Grenada, we're turning to Fe Noel 's work. This womenswear brand based out of Brooklyn, NY combines tropical colors, bold prints, and stunning styles for a gorgeous collection that works from the beach to the runway. Fe Noel's line includes wide-leg pants, flowy tops and dresses, and eclectic swimwear.

Sustainable pieces are handcrafted out of its New York studio, with typical sizes ranging from XS through XL-but you can also choose a made-to-measure option for a guaranteed perfect fit. And accessibility is important to this luxury designer, too: Some garments start at just over $50 and payment plans are available.

Founder Fe also launched the Fe Noel Foundation, so proceeds from the brand also support underserved youth who want to launch their own businesses and make an impact on a global scale. This is exactly what ethical and social responsibility looks like.

5. Roopa Pemmaraju

Sustainability | Artisan-made worldwide, low-waste, fair trade, sustainable materials Best For | Summer dresses, tops, & skirts

If we had to distill Roopa Pemmaraju 's style in three words, we'd say floral, feminine, and summer-chic. Combining modern and traditional designs, pieces are drafted in New York and then sustainably made by artisans in India using age-old techniques. We love the team's emphasis on "a world where the traditions that have shaped India's culture for centuries can continue to thrive, instead of disappearing into the shadows of fast fashion."

In addition to being fair trade and offering competitive wages, the brand also prioritizes slow fashion values-its clothing and accessories are made with recycled or natural fabrics like cotton, corn fibers, eucalyptus, and silk, which means it embraces low-waste practices as well. Then each piece is detailed with hand embroidery, digital printing, or hand block printing for that gorgeous final touch. You can find out more about Roopa Pemmaraju's processes, fabrics, and craft here.

It's worth the investment knowing no two pieces are exactly alike.

6. Gabriela Hearst

Sustainability | Deadstock and recycled materials, plastic-free packaging, gives back Best For | Timeless, elevated staples and statement pieces

Launched in 2015, Gabriela Hearst is a brand committed to sustainability, from the manufacturing process to the materials used, with the goal that the final pieces will be so loved that their owners won't ever want to throw them away. This is a brand that values tradition more than trend, where the details matter. "I wanted to create a brand that had that feeling of things that are well made and long lasting," says Hearst. Still, she looked to sustainable materials to achieve this goal, and in 2017 they launched a collection using 30% deadstock fabrics. Then the company started to examine their packaging, introducing TIPA flexible packaging, which offers bio-based alternatives to the traditional plastic. By 2019, the company was fully plastic-free. The brand is now working towards the goal of eliminating the use of virgin materials. "I like the idea that we're doing our part by not creating something completely new," the designer says.

Of Uruguayan and American descent, Hearst uses the wool of her family's six-generation merino sheep farm in Uruguay to produce piqué and twill suits. The company also has a partnership with Manos del Uruguay, a venerable non-profit and women's cooperative empowering rural women who work in the production of Gabriela Hearst hand-knits. The brand continues to set aggressive eco-conscious goals for itself, raising its own standards of sustainability, including creating carbon neutral shows at Paris Fashion Week with 60% deadstock materials. With a refined, elegant aesthetic and rigorous attention to craft, these are pieces that you can feel good about owning for decades to come.

7. TOVE

Sustainability | GOTS organic cotton, Oeko Tex certified, recycled labeling & packaging Best For | Timeless, luxury classics

Founded by Camille Perry and Holly Wright in 2019, TOVE is a Danish girl's name that means strength and beauty, the epitome of the brand's aesthetic goals. Each design is meticulously vetted as part of an edit of signature pieces. With generously cut fabrics and carefully designed details, these pieces are meant to seamlessly transition between occasions and events. Elevated minimalism for the modern woman, this brand is inspired by the women they design for, with expert craftsmanship that ensures longevity.

Sustainability is at the center of the brand's philosophy: fabrics are sourced from mills committed to low environmental impact. Natural, organic, and recycled fabrics are at the heart of these designs, and manufacture is kept mainly at source to minimize their carbon footprint. Each collection is created with a timelessness in mind, purposefully conceived to transcend seasons. After sourcing the principle fabrics for their sustainability and luxury quality, the collections are created with beauty and durability at the forefront of each design. If you want to build up a wardrobe of sustainable pieces that will never lose their quality or style with time, stock up on everything from dresses to lingerie to outerwear from TOVE.
Featured image from The Good Trade editors endorse products we genuinely love. If you end up making a purchase through one of our affiliate links, we may earn a commission. Learn more . Fe Noel
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sustainable fashion (versus, say, ethical fashion)?

Sustainable fashion advocates for the planet's finite resources, using primarily sustainable materials and low-impact manufacturing processes, which thereby minimises any negative environmental effects. Many of our brands also count as ethical fashion - that is, they concern themselves with the fair treatment of workers, as well as other factors like being cruelty-free or using organic materials.

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Luxury Sustainable Fashion Brands 2020 - Designer Eco-Fashion -

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As part of the Harvey Nichols campaign, we're shining fresh new light on some of the industry's sustainable fashion stars.But what is sustainable fashion (versus, say, ethical fashion)? Sustainable fashion advocates for the planet's finite resources, using primarily sustainable materials and low-impact manufacturing processes, which thereby minimises any negative environmental effects.

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The 25 Most Sustainable and Ethical Luxury Fashion Brands

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15 Online Thrift Stores For The Best Second Hand And Vintage Clothing

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15 Online Thrift Stores For The Best Second Hand And Vintage Clothing

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Old school thrifting is a challenge, despite how effortless Macklemore made it sound.

To make things easier, we’ve compiled a list of the best online thrift stores to help you find beautiful pre-loved clothes faster and from the comfort of your home.

If you want to read more about why the fashion industry is a dirty business, what ethical fashion consumption looks like and why online thrifting is a no-brainer, jump to the end of this article.

And if you don’t really need that bleached denim jacket, have you thought about fashion renting

It’s like a walk-in wardrobe that just never ends. But if you do need to buy though, this list will help you find the pre-owned and pre-loved gems you need, which is the next best thing to buying, well…nothing!

So, what are the best online vintage clothing stores?

Some of our faves on this list are: Maeven Vintage, who always have an impressive selection of unique, hand-picked finds. Then there’s Persephone, a must-stop-shop for ultra classy, elegant vintage clothing and jewelry alike.

If you’re after more everyday second hand clothing, ThredUp’s inclusive range and dedication to sustainability will always be a perfect fit.

For those looking to just sell but not necessarily buy, take a closer look at Flyp, a streamlined, hassle-free service for selling your old clothing. Don’t just throw away; rehome (and earn a little cash on the side for doing so).

Now let’s get rummaging with our list of the top online thrift stores.

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FAST FASHION IS A DIRTY BUSINESS

One of the dirtiest in the world, in fact.

So why are floral print dresses and plaid flannels so downright devastating?

Aside from the ethical sourcing issues that many people are at least vaguely aware of (like child labor and sweat shops), clothing production is riddled with environmental faux pas:

Harmful chemicals: From insecticides and pesticides (fashion accounts for 25% and 10%, respectively, of world use) to toxic dyes that leach into groundwater.

Fossil fuels: Clothing production and shipping alone account for 10% of the world's carbon emissions.

Water waste: A single pair of jeans made from plain (not organic) cotton, uses 1,000 gallons of water! Now take a look in your closet and do the math.

This isn't even to speak of the incredibly wasteful nature of it all.

The EPA estimates that Americans alone produce 23 million tons of textile trash per year, or about 46 pounds per person! They're not alone, either.

Every ten minutes in Australia, 6,000 kilograms of clothes hit the landfill. Our textile trash is out of control.

Yet we just keep producing more.

According to Greenpeace, clothing production doubled between 2000 and 2014, a trend attributed both to population increase and to a rise in "fast fashion".

This refers to inexpensively produced (meaning someone's getting screwed somewhere in the production line) clothing, designed t o wear out fast and need replacing regularly. Fast Fashion producers typically produce a new "season" every week (so 52 seasons in a year) as a way of enticing their customers to buy more, so as to keep up with the latest trends in real time.

Fast fashion is CHEAP, in every way except the one that matters; it's costing our planet a whole lot (watch: The True Cost Documentary for more on this). Fortunately, there are lots of counter movements starting, which we've gone more into detail about here.

ETHICAL FASHION CONSUMPTION - SECOND HAND CLOTHES ONLINE

This ethical conundrum is particularly tricky for those who love fashion.

As individuals, we can help by either becoming nudists or (perhaps more preferable to most) by attempting to extend the life of our clothing.

Stop. Buying. Cheap. Trust us, it'll actually save you money (not to mention the planet) in the long run! For those three Forever 21 blouses that split at the armpit upon first wear, you could have bought a better made and lasting one for the same cost that actually made another person's life better somewhere down the production line.

Extend the life of your clothes. This means you might need to stop mindlessly spending on things you don't need. Try wearing the things you already own! Have you ever done that minimizing trick where you turn around every hanger in your closet and only right it once you wear it? See how many things go untouched over the course of six months. Really focus on wearing what you have. If we all kept clothing in use just nine more months, we could reduce carbon emissions and water waste by 20-30%!

Don't throw away perfectly functional clothes. Here's a shocking statistic, courtesy of The Atlantic: Americans only donate or recycle 15% of their clothing. That means 85% is just being trashed, thrown out before worn out. It's okay if you don't want something anymore, but if at all possible, give it a second life by either selling it , giving it to a friend or at least donating it.

Donation centers are present in almost every community (even smaller ones) and all it requires is dropping a bag in a bin. While not everything that gets donated finds a second home, the unsold stuff from organizations like Salvation Army and Goodwill typically go to for-profit clothes recyclingcenters, such as Viltex. It's not ideal, but it's better than the landfill.

Skip the new and start thrifting. Instead of spending more money on new clothes, spend a fraction of the amount on perfectly functional and even fashionable second hand clothing. As you can tell by now, there are a plethora of second hand clothing stores to choose from. Here are our best thrift shopping tips for getting the most out of your efforts.

And if you do need to buy new, have a read of our ethical fashion guide for tips and info on looking out for the best sustainable fashion brands.

AN ONLINE THRIFT STORE - THE SUSTAINABLE FASHIONISTA'S BFF​

All the problems of the fashion industry become most unsettling for those attempting to live a zero waste lifestyle.

If this is your first walk down the Sustainable Jungle catwalk to zero waste, we'll start by reminding you that zero waste is a lifestyle guided by the ethos that asks us to reimagine how we view a product's end of life.

Instead of landfills and incinerators, zero waste aims to either reuse or compost.

Aside from limited styles and sizes to suit your specific needs, buying used clothing won't give you the freedom to stick to any sustainable fabric criteria. For us, this means organic, vegan, naturally dyed, Fairtrade, and sustainably sourced and made.

However, thrift stores, consignment stores, or op shops do help keep 300,000 tons of fabric from the landfill each year.

The truth is, while not perfect, thrifting is one of the best solutions to fast fashion we have at the moment. If every person in the world substituted just one new clothing purchase with a used one, we could collectively prevent 6 billion pounds of carbon emissions.

Thrifting is a great (and somewhat adventurous) way to get everything you need. Well... most of it. For the more intimate things you probably don't want to get second hand - see our article on ethical underwear and sustainable lingerie if you need a new pair of comfy undies. Otherwise, for general shopping needs opt for one of the many ethical online stores.

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15 Online Thrift Stores for the Best Secondhand & Vintage Clothing

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One of the dirtiest in the world, in fact. So why are floral print dresses and plaid flannels so downright devastating? Aside from the ethical sourcing issues that many people are at least vaguely aware of (like child labor and sweat shops), clothing production is riddled with environmental faux pas: Harmful chemicals: From insecticides and pesticides (fashion accounts for 25% and 10%, respectively, of world use) to toxic dyes that leach into groundwater.

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For many of us, 2020 is the year we've made the resolution to do our small part to contribute to a more sustainable way of living.

Today, Instagram has become the ultimate Fashion Bible. Like magazines once did, IG gives us daily inspiration on what to wear but, more importantly, it helps to shape our lifestyle and behavior. But how do we filter out all the noise and confusion and "follow" what really matters?

We've done the hard work for you and curated our fave sustainable fashion accounts to bring you a new wave of influencers to follow, who are championing vintage and secondhand pieces over new; encouraging reusing what is already in your wardrobe; and if need be, when looking to buy something new, showing us how we can choose better.

These influencers are not only passionate about fashion, but seek to educate us about many aspects of wellness and mindful living, which we love. They understand that a lot of the social issues we care about intersect!

We hope this list helps you start to navigate your personal journey for a more sustainable 2020 and beyond.

Update: thank you for all the thoughtful responses, we've updated the article because many of you have pointed out that it didn't reflect the sustainable fashion community in all its amazingly diverse glory. As an organisation that campaigns for change, it's our job to centre and celebrate those voices. We fell short this time and we're grateful for the opportunity to do better.

Blogging since 2009, Kathleen-aka Kat-is a pioneer when it comes to speaking about ethical fashion without it sounding like an obligation. She is known for saying "I promote progress not perfection", and she showcases what it looks like in real life with small practical steps through her colourful Instagram feed that's full of tips to "live your most sustainable life".

The gorgeous Marielle advocates for "slow fashion on a plus size body" with her hashtag #slowfashionforall. Her Insta feed is polished, body positive, and personal, and we can't get enough. She specialises in content creation, product styling, managing, and consulting social media accounts. She also runs inclusive photography company Lineage Photography, which celebrates women and gender non-binary bodies of all sizes, abilities, orientations, and ages in Canada!

Céline Semaan is a designer, advocate, writer and founder of Slow Factory (a design lab working with companies to research and implement sustainability-focused initiatives, from waste recovery to software to manufacturing) and the Library Study Hall (an annual free summit on sustainable fashion). A sustainable and ethical fashion veteran, she also writes for The Cut, Elle, Refinery29, and Huffington Post, among others.

Aja Barber is a writer and sustainable and ethical fashion consultant. She does an incredible job of educating people (including us) on race, ethics, intersectional feminism and how systems of power affect our buying habits. Her Instagram feed is insightful and inspiring as Aja covers important questions and debates happenings within the sustainable fashion industry. If you care about how your clothes are made and want to dive deeper into the topic of intersectional feminism, then Aja's account is the one you should follow.

Clare Press is the presenter of one of our favourite podcasts, The Wardrobe Crisis, where she interviews guests about fashion, culture, sustainability, ethics, activism, and the environment. She is also the first Vogue Sustainability Editor, and author of two life-changing books centered around activism and fashion. Basically, she's an eco-superstar who you want to keep up with!

If you believe the future of fashion should be ethical and inclusive, then we recommend following Kat Eves. Kat is an ethical stylist who believes all bodies deserve respect and love, and we couldn't agree more. She's been known to dress everyone from celebrities to chefs to musicians to CEOs to new mums. She also has a weekly podcast with comedian Jenny Zigrino, Gaudy Positive, in which she talks about embracing all the beautiful things that make our world wonderfully weird.

Digital editor of Harper's BAZAAR Germany, Carmen Jenny believes we should be using fashion as a voice-a voice for sustainability and conscious consumerism. She posts about how to feel good on your ethical fashion journey, with practical tips for styling and shopping secondhand, information about slow fashion and eco-friendly materials, and more.

Embark on Sydney Grace's journey to radical self-love and a more sustainable closet. Inspiring, raw, and authentic, Sydney's feed covers a wide range of topics, from outfit inspirations and brow stuff, to body positivity and skincare routines. What's not to love?

Nutritional and wellness expert, Jasmine is not just an advocate for sustainable fashion, but believes in living a sustainable life inside and out. She commits to eco choices and sustainability in all things food, fashion, and beauty. She was named on Marie Claire Verified Influencer list, and her fashion feed is full of vintage mixed with sustainable and ethical brands you'll love.

Lydia is a Vancouver-based writer and plus-size model. They launched their blog Style is Style in 2008, aiming to create a place to chat with friends, locally and online, about fashion and style. One look at their uniquely colourful and fun Instagram will leave you inspired and ready to change the fashion industry for the better.

Shannon writes that she is "exploring ethical clothing as a not-quite-plus-size person" living in Chicago. Her instagram feeds showcases inclusive eco-friendly brands and plenty of style tips to help you curate a more sustainable wardrobe. Her feed is a great mix of functional and warm colours and tones (and her adorable cats).

Daria is a YouTuber and capsule wardrobe queen on a mission to turn every closet into a Wonder Wardrobe-a unique, sustainable one. At the heart of Wonder Wardrobe is the desire to help people be more sustainable with their clothing choices. Daria welcomes the increasing awareness about sustainability in fashion, but she remains skeptical about how committed big brands are. She believes the power lies in us to change the industry, and we're totally on board with that.
Photographer: Phill Taylor
Emma Slade Edmondson is a leading expert on the modern approach to retail, sustainability, and initiatives focussed on social good. As a dynamic thought leader working across all elements of Fashion Retail, Marketing, Consumer Behaviour and Brand Development, she is a change maker in her field. She is also the queen bee of charity shop style, and recently started her IGTV series Come Secondhand Shopping With Me that is worth checking out! Read more about her here.

Venetia is a podcaster and climate activist "on a slow fashion mission". Her Instagram feed is full of colourful and creative ideas on how and where to shop vintage to create a more sustainable wardrobe. She also is passionate about plant-based living and every aspect of mindful consumption, sharing practical tips on how to cut down on fast fashion and single-use plastics, and even encourages people to turn off their phones on the weekend to save electricity!

Aditi believes, when we talk about sustainable fashion, we should also be discussing inclusivity-exploring the ties between style, sustainability, and social justice. A talented photojournalist and filmmaker, through her stunning photos and insightful discussion on the latest hot topics, she will encourage you to look beneath the surface.

If you are looking for casual, effortless style done sustainably, then this is the influencer for you. Based in Germany, Corinna's feed shares a way for "consuming more sensibly". Her feed is filled with vintage finds mixed with ethical brands, creating timeless and effortless style for everyday. What we love about her is that she styles items we all have in our wardrobe and gives us ideas on how to make the most of them, so no need to throw anything out-just new ways to style what we already own!

Dominique Drakeford is the founder of MelaninAss (for Melanin and Sustainable Style), a platform dedicated to bringing melanin to the forefront of sustainable fashion. For the past decade, Dominique has been invested in redefining the idea of sustainability, covering topics such as equity in sustainable fashion, sustainability literacy and anti-racism, as well as ways to live more sustainably in our daily lives. Her impact can be found in major media outlets, such as Elle, i-D Magazine and MindBodyGreen

Lauren Singer defines wellness as "living in alignment with your values". Lauren is a zero waste blogger and documents her journey living a zero waste lifestyle in New York City, and gives great tips and advice on reducing waste and plastic in every aspect of your life-including fashion. Her fashion feed features vintage and sustainable brands that share her zero waste philosophy.

Want to start a curated closet, but not sure where to start? Brianna shares secondhand and slow fashion finds in simple, everyday outfits that you'd reach for again and again. Brianna logs her outfits on Insta and shares conscious product reviews to help you on your sustainable journey, making it a little easier to navigate. Also, Brianna is currently an expecting mum... so she's one worth following if you are looking for ways to practically and sustainably dress for your new glow and bump.

Natalie created her blog as an outlet to talk about something she's very passionate about-sustainable fashion. Natalie has an extensive background in the fashion industry, and she highlights sustainable brands that are ethically and mindfully made from all over the world. Also, her approachable discussions on sustainable fashion will keep you informed and inspired.

New York based Marina is nothing short of fashion royalty, and is using her influence for good: as a fashion activist. After her #OneDressToImpress project, in which she wore the same red suit every day for two months to bring awareness to fashion consumerism and its negative impact on the environment, she then started with #CarryOnSummer, in which she travelled through Europe with only one carry-one. Whoever said that it was bad to be an "outfit repeater"?! In 2020, we all need to be one.

Mary-Alice is an entrepreneur, small business owner, and content creator, who has turned her passion for helping women build more ethical and sustainable wardrobes into an online and global business. If you're looking for business tips and tricks, as well as ethical and sustainable fashion inspo, then have a look at Mary-Alice's modern and vibrant feed. Her inclusive brand, Alice Alexander, is currently being reviewed by our rating team!

About the writer: Hang Osment-Le is the founder/designer of All The Wild Roses - A Certified B Corporation®. The brand's signature vintage-inspired designs are sustainably-made using upcycled fabrics, and it works to empower makers from developing countries. In partnership with Grameen Australia and Opportunity International, its fashion social business model shares the collective vision to build a world of three zeros: zero poverty, zero unemployment, and zero emissions. To find out more, visit All the Wild Roses' website.

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Sustainable Fashion Influencers to Follow in 2020 - Good On You

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For many of us, 2020 is the year we've made the resolution to do our small part to contribute to a more sustainable way of living. Today, Instagram has become the ultimate Fashion Bible. Like magazines once did, IG gives us daily inspiration on what to wear but, more importantly, it helps to shape our lifestyle and behavior.