# data[].attributes.headline
Highlight Hispanic items throughout the stores.  All departments should be able to play in some shape or form.

# data[].attributes.subject
Highlight Hispanic items throughout the stores.  All departments should be able to play in some shape or form.

# data[].attributes.body
Highlight current Hispanic owned business products AND make a full court press to add new Hispanic vendors

# data[].attributes.headline
work with Hispanic media outlets to profile our Hispanic Partners; Hispanic vendor relationships/partnerships - how we've helped their business grow (like we do with Quest) 

# data[].attributes.subject
work with Hispanic media outlets to profile our Hispanic Partners; Hispanic vendor relationships/partnerships - how we've helped their business grow (like we do with Quest) 

# data[].attributes.headline
Business forum to teach Hispanic owned companies how to do business with HEB

# data[].attributes.subject
Business forum to teach Hispanic owned companies how to do business with HEB

# data[].attributes.headline
Have Juan Alonso do a Mi Tienda Product education virtual for company leaders - talk about product, dishes, what customer to target what product

# data[].attributes.subject
Have Juan Alonso do a Mi Tienda Product education virtual for company leaders - talk about product, dishes, what customer to target what product

# data[].attributes.headline
Educate the broader customer base on the meaning behind certain traditions (pinatas, etc.)

# data[].attributes.subject
Educate the broader customer base on the meaning behind certain traditions (pinatas, etc.)

# data[].attributes.headline
Have VPP tied in with the products that we promote during Hispanic Heritage Month.

# data[].attributes.subject
Have VPP tied in with the products that we promote during Hispanic Heritage Month.

# data[].attributes.body
VPP item to be tied to a Hispanic business owner/product

# data[].attributes.headline
Vendor/Owner store visits demos, Product demonstrations

# data[].attributes.subject
Vendor/Owner store visits demos, Product demonstrations

# data[].attributes.headline
have key leaders in community host zoom sessions with partners like ted talk series

# data[].attributes.subject
have key leaders in community host zoom sessions with partners like ted talk series

# data[].attributes.headline
TV commercial showcasing our Mexico Stores

# data[].attributes.subject
TV commercial showcasing our Mexico Stores

# data[].attributes.headline
25% VPP Discount towards all hispanic heritage products

# data[].attributes.subject
25% VPP Discount towards all hispanic heritage products

# data[].attributes.body
VPP offer for free porduct tied to own brand hispanic themed product

# data[].attributes.headline
Establish Hispanic Leaders Award similar to Women of Distinction

# data[].attributes.subject
Establish Hispanic Leaders Award similar to Women of Distinction

# data[].attributes.body
How might we- recognize recognize Partners that are making a difference positive difference in the Hispanic culture and highlight their efforts on PNet.
Identify Partner Role models, Celebrate Partner success stories, Hispanic partners making a difference in the Company

Highlight a Hispanic Partner story on PartnerNet each week

Highlight as many counties as possible.

Highlight partners from different parts of the Hispanic Universe.

# data[].attributes.headline
Highlight/feature Mi Tienda brand products prominently throughout the month - consider telling the story behind the products - what inspired the development 

# data[].attributes.subject
Highlight/feature Mi Tienda brand products prominently throughout the month - consider telling the story behind the products - what inspired the development 

# data[].attributes.headline
Highlight Hispanic Partners  in the store.

# data[].attributes.subject
Highlight Hispanic Partners  in the store.

# data[].attributes.body
Highlight our HEB de Mexico Partners ....videos, Pnet, etc.

Highlight Hispanic senior leaders

# data[].attributes.headline
Cooking Connection offering to be tied to the Hispanic culture.

# data[].attributes.subject
Cooking Connection offering to be tied to the Hispanic culture.

# data[].attributes.body
Recipe cards featuring key dishes of select countries

Cooking Scholl Classes and or Cooking Connection highlighting Hispanic Chefs

Have Cooking Connection feature cuisines from DIFFERENT Hispanic geographies each week. (I.E. Mexico, Central America, South America, Cuba)

Convert our Showtime Events to focus on Hispanic Owned Businesses

# data[].attributes.headline
HEB Commercial for Hispanic Heritage Month; Feature Hispanic Partners

# data[].attributes.subject
HEB Commercial for Hispanic Heritage Month; Feature Hispanic Partners

# data[].attributes.body
Television commercial showcasing who we are inside HEB with Hispanic partners represented in every area and generation

# data[].attributes.headline
Setup career planning session for Hispanic PRG members

# data[].attributes.subject
Setup career planning session for Hispanic PRG members

# data[].attributes.headline
RX to host virtual educational sessions on health related topics that affect this population the greatest

# data[].attributes.subject
RX to host virtual educational sessions on health related topics that affect this population the greatest

# data[].attributes.body
Hispanic health events with Nutritionists and pharmacies for customers

# data[].attributes.headline
add country or origin flag sticker to your badge

# data[].attributes.subject
add country or origin flag sticker to your badge

# data[].attributes.body
Badge Flappers for Partner
Do Like Central Market and allow partners to "Add" to their badge their country of origin.

# data[].attributes.headline
Let partners help us design a new flavor of a Latino specific product

# data[].attributes.subject
Let partners help us design a new flavor of a Latino specific product

# data[].attributes.headline
“Brand builder” type videos educating partners in short bites around product

# data[].attributes.subject
“Brand builder” type videos educating partners in short bites around product

# data[].attributes.headline
educating our community on living a healthy life style, work on diabetes, high blood pressure and heart disease  

# data[].attributes.subject
educating our community on living a healthy life style, work on diabetes, high blood pressure and heart disease  

# data[].attributes.headline
Partner Testimonials on the H-E-B Careers social channels

# data[].attributes.subject
Partner Testimonials on the H-E-B Careers social channels

# data[].attributes.headline
Hispanic HEB Swag...HEB Loteria game cards.

# data[].attributes.subject
Hispanic HEB Swag...HEB Loteria game cards.

# data[].attributes.body
Oh yeah - we already have those - we could technically sell them after giving to partners :)!
Love the t shirt idea: is there other items we can use to engage Partners on slack and offer recognition

# data[].attributes.headline
Set up some Zoom Sessions with Key HEB Leaders (Craig, Martin, Scott, Tina, etc.) for all Hispanic PRG members.

# data[].attributes.subject
Set up some Zoom Sessions with Key HEB Leaders (Craig, Martin, Scott, Tina, etc.) for all Hispanic PRG members.

# data[].attributes.headline
Create a Hispanic Heritage Week in September, Partners can wear different attire and celebrate something each day

# data[].attributes.subject
Create a Hispanic Heritage Week in September, Partners can wear different attire and celebrate something each day

# data[].attributes.headline
Create a Mi Tienda brand sales contest for stores to participate in

# data[].attributes.subject
Create a Mi Tienda brand sales contest for stores to participate in

# data[].attributes.headline
Highlight the number/quantity/volume of bilingual iDevelop modules available 

# data[].attributes.subject
Highlight the number/quantity/volume of bilingual iDevelop modules available 

# data[].attributes.headline
Recruiting event for Hispanic students for internships, working with universities and colleges to identify talent interested in retail careers 

# data[].attributes.subject
Recruiting event for Hispanic students for internships, working with universities and colleges to identify talent interested in retail careers 

# data[].attributes.headline
Partner with local Hispanic organizations and plan volunteering opportunities during the Sep - Oct timeframe

# data[].attributes.subject
Partner with local Hispanic organizations and plan volunteering opportunities during the Sep - Oct timeframe

# data[].attributes.headline
Check-out stand donations for pre-selected Hispanic organizations focused on leadership & community development, similar to the black leadership organizations we did with Be the Change Fund

# data[].attributes.subject
Check-out stand donations for pre-selected Hispanic organizations focused on leadership & community development, similar to the black leadership organizations we did with Be the Change Fund

# data[].attributes.body
Mariachis every weekend for both weeks.
Store Decor, In Store Theater: Live Music, Folklorico Dancing,

Pachanga in Box: list of items needed to throw the best Hispanic Party...to include list of music, artists, and even best on-line music stations i.e Pandora...Z

# data[].attributes.headline
Inspire our future Latina Leaders by creating a Latina Leadership virtual speaker series - maybe featuring various Latina leaders in each community and sponsored by H-E-B and/or featuring H-E-B Latina Leaders

# data[].attributes.subject
Inspire our future Latina Leaders by creating a Latina Leadership virtual speaker series - maybe featuring various Latina leaders in each community and sponsored by H-E-B and/or featuring H-E-B Latina Leaders

# data[].attributes.headline
Support Educational programs, institutions that have strong percentage of Hispanic students or support or celebration of hispanic educators making a difference

# data[].attributes.subject
Support Educational programs, institutions that have strong percentage of Hispanic students or support or celebration of hispanic educators making a difference

# data[].attributes.headline
Source local hispanic restaurants and feature a popular dish in-store.  Similar to what we did during Covid with local restaurants.

# data[].attributes.subject
Source local hispanic restaurants and feature a popular dish in-store.  Similar to what we did during Covid with local restaurants.

# data[].attributes.headline
Make a donation towards education for school districts in Colonias

# data[].attributes.subject
Make a donation towards education for school districts in Colonias

# data[].attributes.body
with scott

# data[].attributes.body
what about us supporting local latino businesses ,

# data[].attributes.headline
Feature how to cook different dishes with similar Hispanic Products (i.e. different regions use same product in a different way, tamales)

# data[].attributes.subject
Feature how to cook different dishes with similar Hispanic Products (i.e. different regions use same product in a different way, tamales)

# data[].attributes.body
Offer free virtual cooking courses featuring items that represent the culture

Highlight a turn my traditional Latino meal healthier video cooking class or make them video vignettes online

# data[].attributes.headline
Hispanic Sport celebrities' autograph sessions in-stores. Soccer, NBA, Baseball...

# data[].attributes.subject
Hispanic Sport celebrities' autograph sessions in-stores. Soccer, NBA, Baseball...

# data[].attributes.body
Share heritage information from local market areas

Country of origin map with pins --similar to what we have done in stores with the city

Highlight a country by week featuring products originating from said country.

# data[].attributes.headline
Can we invent and launch a new concha color or line for this month - could we own the month via bakery that month?  Tortillas and bakery goods are a unique product space sacred in latino HHs ... 

# data[].attributes.subject
Can we invent and launch a new concha color or line for this month - could we own the month via bakery that month?  Tortillas and bakery goods are a unique product space sacred in latino HHs ... 

# data[].attributes.headline
HEB Buddy Hispanic Toys: Maracas, Baleros..etc.

# data[].attributes.subject
HEB Buddy Hispanic Toys: Maracas, Baleros..etc.

# data[].attributes.body
Product recomendations with hispanic recomendations and excluive offers avalible

# data[].attributes.headline
Similar to Taste of Texas create a contest with Hispanic products (i.e. Best Salsa or best dish)

# data[].attributes.subject
Similar to Taste of Texas create a contest with Hispanic products (i.e. Best Salsa or best dish)

# data[].attributes.body
You can do this with a Partners as well

# data[].attributes.headline
Education series for the moth on partnernet on Hispanics that have influenced the United States through it's history. 

# data[].attributes.subject
Education series for the moth on partnernet on Hispanics that have influenced the United States through it's history. 

# data[].attributes.headline
Feature store activities across H-E-B Careers social channels

# data[].attributes.subject
Feature store activities across H-E-B Careers social channels

# data[].attributes.headline
Celebrity owned companies and store visits

# data[].attributes.subject
Celebrity owned companies and store visits

# data[].attributes.headline
Remind everyone that H-E-B succeeded at a pivitol time because of the border and latinos

# data[].attributes.subject
Remind everyone that H-E-B succeeded at a pivitol time because of the border and latinos

# data[].attributes.headline
Ensure that in the products that we highlight that we make an effort to include products from as many different parts of the Hispanic world as we can. 

# data[].attributes.subject
Ensure that in the products that we highlight that we make an effort to include products from as many different parts of the Hispanic world as we can. 

# data[].attributes.headline
Have partners give us their best latino food receipts 

# data[].attributes.subject
Have partners give us their best latino food receipts 

# data[].attributes.headline
Setup Zoom events with Hispanic celebrities that we may have sponsorship agreements with (Jose Altuve, Carlos Correa, etc.)

# data[].attributes.subject
Setup Zoom events with Hispanic celebrities that we may have sponsorship agreements with (Jose Altuve, Carlos Correa, etc.)

# data[].attributes.body
Celebrate popular recipes popular in a market area

# data[].attributes.headline
Partner with Latinos Retirement non-profit to do cafecitos 

# data[].attributes.subject
Partner with Latinos Retirement non-profit to do cafecitos 

# data[].attributes.headline
(pending COVID) partner potluck to bring a dish from your country 

# data[].attributes.subject
(pending COVID) partner potluck to bring a dish from your country 

# data[].attributes.headline
HEB picks 5 Quineceneras in Sept/oct to cover the cake for and promote our bakery biz

# data[].attributes.subject
HEB picks 5 Quineceneras in Sept/oct to cover the cake for and promote our bakery biz

# data[].attributes.headline
Recognize Hispanic Heroes in the community with HEB gift baskets

# data[].attributes.subject
Recognize Hispanic Heroes in the community with HEB gift baskets

# data[].attributes.headline
Focus on helping the Arts who have been heavily impacted during the pandemic...funding, event sponsorship, etc. 

# data[].attributes.subject
Focus on helping the Arts who have been heavily impacted during the pandemic...funding, event sponsorship, etc. 

# data[].attributes.headline
Getting involved in latino communities, Cleaning up parks and other venues that need help due to no funds. 

# data[].attributes.subject
Getting involved in latino communities, Cleaning up parks and other venues that need help due to no funds. 

# data[].attributes.headline
Host a virtual children book reading session by a well known Hispanic Author.

# data[].attributes.subject
Host a virtual children book reading session by a well known Hispanic Author.

# data[].attributes.headline
Partner with different organizations who could support the Hispanic Heritage Month in the stores.

# data[].attributes.subject
Partner with different organizations who could support the Hispanic Heritage Month in the stores.

# data[].attributes.headline
Designate a volunteer day in each Region that has ties to a Hispanic community

# data[].attributes.subject
Designate a volunteer day in each Region that has ties to a Hispanic community

# data[].attributes.headline
Invite a local hispanic celebrity or leader to read a story (promote education) to visiting children and share their career journey

# data[].attributes.subject
Invite a local hispanic celebrity or leader to read a story (promote education) to visiting children and share their career journey

# data[].attributes.body
Celebrate Community Hispanic Heritage distinctive to an area

# data[].attributes.body
Recognize local Businesses which have roots in community / heritage

# data[].attributes.headline
Community Involvement through; Recipe Contest, Story Telling, Car Shows etc...

# data[].attributes.subject
Community Involvement through; Recipe Contest, Story Telling, Car Shows etc...

# data[].attributes.headline
Celebrate suppliers, outside service partners like construction and facility vendors.

# data[].attributes.subject
Celebrate suppliers, outside service partners like construction and facility vendors.

# data[].attributes.headline
Partner with missionary work in Hispanic countries that are struggling 

# data[].attributes.subject
Partner with missionary work in Hispanic countries that are struggling 

# data[].attributes.headline
mariachis surprise visit our non profit partners

# data[].attributes.subject
mariachis surprise visit our non profit partners

# data[].attributes.body
Contest for trying product similar to the own brand product for partners

# data[].attributes.headline
Highlight Hispanic Celebrities' who originated from our communities. Actors, Musicians, Famous Chefs, Political Figures....etc.

# data[].attributes.subject
Highlight Hispanic Celebrities' who originated from our communities. Actors, Musicians, Famous Chefs, Political Figures....etc.

# data[].attributes.headline
Lunch and Learn on HHM or particular Country and it's culture and cuisine

# data[].attributes.subject
Lunch and Learn on HHM or particular Country and it's culture and cuisine

# data[].attributes.headline
Launch a Hispanic History vide on PartnerNet for everyone to watch. This would include overall history but also HEB's contributions.

# data[].attributes.subject
Launch a Hispanic History vide on PartnerNet for everyone to watch. This would include overall history but also HEB's contributions.

# data[].attributes.body
Highlight the Hispanic History nobody knows and introduce NEW and modern heroes and achievers in Latino space - beyond our beloved Cesar and Dolores

# data[].attributes.headline
Small videos to learn about our partners - 30-45 second.  What does Hispanic heritage mean to them and why are they proud of being Hispanic.

# data[].attributes.subject
Small videos to learn about our partners - 30-45 second.  What does Hispanic heritage mean to them and why are they proud of being Hispanic.

# data[].attributes.body
Include several ethnicities, not only Mexican heritage.

# data[].attributes.body
Help Partners identify their home town

# data[].attributes.body
Provide platform on Slack to help Partners share Heritage

# data[].attributes.body
Partners share their families favorite food/ dish

# data[].attributes.headline
Offer FAMILY portrait vouchers to partners - it's something that costs money but is a cherished item in Latino HHs

# data[].attributes.subject
Offer FAMILY portrait vouchers to partners - it's something that costs money but is a cherished item in Latino HHs

# data[].attributes.body
partner with photogs in different cities

# data[].attributes.headline
Merchandising plan celebrating products, brands and vendors to educate our customers.

# data[].attributes.subject
Merchandising plan celebrating products, brands and vendors to educate our customers.

# data[].attributes.body
Highlight Hispanic items with strong merchandising and attribute signage that tells the story.

# data[].attributes.headline
mariachis surprise visit our break rooms

# data[].attributes.subject
mariachis surprise visit our break rooms

# data[].attributes.body
Activity for Partners to recognize their Families

# data[].attributes.headline
eCommerce Shopping site highlighting Hispanic Heritage messages...Z

# data[].attributes.subject
eCommerce Shopping site highlighting Hispanic Heritage messages...Z

# data[].attributes.headline
Have story time with our partners and have them tell us their story.

# data[].attributes.subject
Have story time with our partners and have them tell us their story.

# data[].attributes.headline
Build small Vignettes of Hispanic Heroes in our communities, past and present people who have made a difference in the lives of Hispanic people and culture.

# data[].attributes.subject
Build small Vignettes of Hispanic Heroes in our communities, past and present people who have made a difference in the lives of Hispanic people and culture.

# data[].attributes.headline
promote vendor products that make sense for our stores. 

# data[].attributes.subject
promote vendor products that make sense for our stores. 

# data[].attributes.body
Partner with vendors on Hispanic products

# data[].attributes.headline
Plan a Diez Y Seis Event in all stores. 

# data[].attributes.subject
Plan a Diez Y Seis Event in all stores. 

# data[].attributes.headline
Fund local arts organizations to create heritage murals with schools in select marketplaces

# data[].attributes.subject
Fund local arts organizations to create heritage murals with schools in select marketplaces