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This strategy focuses on entering a new market using existing products.

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Focuses on introducing new products to an existing market.

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This focuses on increasing sales of existing products to an existing market.

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Focuses on entering a new market with the introduction of new products.

Related diversification occurs when a firm moves into a new industry that has important similarities with the firm's existing industry or industries. Because films and television are both aspects of entertainment, Disney's purchase of ABC is an example of related diversification.

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Beauty

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Hair dye

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Fragrances

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Dog shampoo

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Development centers in France, U.S., China..

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Development centers in France, U.S., China..

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Create a drink which stimulates hydration of skin

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Create a drink which stimulates hydration of skin

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Hairdryer

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Anti-aging creams

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Flat iron

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Because of the COVID-19

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Because of the COVID-19

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create a food delivery with option of buying cosmetics

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create a food delivery with option of buying cosmetics

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Spa for elderly

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South America is the home of reggaeton, which is characterised by singers who spend a lot of money in clothes and jewellery, so the retained income in south america could be increased by selling luxurious watches that are weared by famous people with great influence

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new model of vascularized reconstructed skin

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new model of vascularized reconstructed skin

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Marketing

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Nail polish

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Advertisements

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Using famous people like Camila Cabello to promote

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LÓreal is often linked to health benefits so a biological and ecofriendly product will be bought by a lot of fitness-obsessed costumers because of the very familiar brand

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Camomila shampoo