# data[].attributes.body
Hello! I’m Rameshylle Paragat, but you can call me “Ram” or “Rame”. I’ve always been drawn to anything creative and meaningful. I used to be an artist, and even though I don’t create as much anymore, I will always appreciate artsy things. Maybe that’s why i enjoy the Anik-Anik Culture so much! Some of the philippine pop cultures I also enjoy are OPM bands like “Cup of Joe”, Indie films like “I’m drunk, I love you”, Budots, and the yearly Miss Universe suspense.

# data[].attributes.body
The anik-anik culture in the Philippines is the habit of collecting sentimental trinkets like movie or bus tickets, letters, pasalubong keychains, and surplus finds (Pamintuan, n.d.). Many Filipinos keep these items as reminders of special moments, people, or places. Popular anik-anik today includes keychains, bag pins, and burloloy like handmade bracelets and accessories. Students often decorate their bags with pins and keychains from trips or gifts from friends. This culture reflects how Filipinos attach meaning to small objects, turning them into keepsakes that hold personal stories.

# data[].attributes.body
The anik-anik culture remains relevant up to this day because it fulfills the need for self-expression, nostalgia, and connection. This aligns with the Uses and Gratifications Theory, which explains how people engage with media and culture based on personal satisfaction. Collecting keychains, bag pins, and burloloy allows individuals to express their personalities and experiences. This is also a way for Filipinos to strengthen friendships by exchanging trinkets. Social media like Tiktok, has further spread this culture, with people showcasing their collections and influencing others to appreciate their own sentimental keepsakes.

# data[].attributes.attachment_link.description
The Uses and Gratification theory discusses the effects of the media on people. It explains how people use the media for their own need and get satisfied when their needs are fulfilled. In other words, it can be said that the theory argues what people do with media rather than what media does to people.

# data[].attributes.body
This culture not just influenced Filipino’s self expression but also influenced businesses and trends. Local sellers now create custom keychains and handmade accessories to cater to those who enjoy collecting. Surplus stores and thrift shops have also gained popularity as people look for unique anik-anik to add to their collections. Even in school and workplace settings, collecting bag pins and keychains has become a trend. This culture continues to evolve until now which shows how everyday objects can hold this much significance in a person.

# data[].attributes.attachment_link.title
Anik-anikism: A Peek into Filipino Nostalgia and Maximalism

# data[].attributes.attachment_link.description
The term “anik-anik” is not just a social media buzzword — it also gives us a glimpse into the Filipino culture of collecting.

# data[].attributes.body
Pamintuan, R. (n.d.). Collecting joy: ‘Anik-anik’ then and now. Philstar Life. https://philstarlife.com/geeky/505578-collecting-joy-anik-anik-then-now?page=4

Vinney, C. (2024, July 29). What is Uses and Gratifications Theory? Definition and Examples. ThoughtCo. https://www.thoughtco.com/uses-and-gratifications-theory-4628333