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Lemaire is a luxury French clothing brand that specialises in timeless, high-quality, and functional garments. The brand is known for its refined Parisian style, attention to detail, and use of natural materials. The average price range of Lemaire clothing is £500-£2000.

- Christophe Lemaire, a graduate of literature and applied arts, founded the Lemaire brand in Paris in 1991

- Lemaire's collections were initially women's only, but he added a men's line in 1995

- Lemaire put his brand on hold in 2000 to become the artistic director at Lacoste

- Lemaire relaunched the brand in 2007 with a flagship store in Paris's Marais district.

A person that I think reflects Lemaire’s signature style is Ana de Armas.

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Exploring brand overviews: Marcell Chaumont

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Exploring brand overviews: Marcell Chaumont

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Marcelle Chaumont was a French fashion designer was known for her elegant and sophisticated haut couture designs.

Her work often featured a refined colour palette, consisting of soft and muted tones that enhanced the femininity of her creations. The silhouettes in her designs were typically graceful and flowing, emphasising the natural contours of the female form. The materials used to embody the femininity were often silk, organza, chiffon and cotton.

Chaumont’s style embodied the essence of 20th-century haute couture, combining classic elegance with craftsmanship.

As Marcelle did not establish a clothing brand, her illustrations and designs have not got a set price. Her works can be seen displayed at the V&A museum and sometimes even auctioned.

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https://www.canva.com/design/DAGgMi8cEOM/3ic1N_tvcCn3pnQgK9lEhQ/edit?utm_content=DAGgMi8cEOM&utm_campaign=designshare&utm_medium=link2&utm_source=sharebutton

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https://www.canva.com/design/DAGe5BeA650/W8Dxyga5Ce1rSlnEJ3uYKw/edit?utm_content=DAGe5BeA650&utm_campaign=designshare&utm_medium=link2&utm_source=sharebutton

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Images from comparison shop: Acne Studios

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Images from comparison shop: Acne Studios

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Acne Studios flagship store in Mayfair, London.

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Images from comparison shop: Vivienne Westwood

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Images from comparison shop: Vivienne Westwood

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This image was taken at the Vivienne Westwood flagship store in Mayfair, London.

Due to store policy and busy timing, I was not able to take any photos inside the store.

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After the last experiment with AI to generate a reel, I decided to create one using the resources around me. The outcome was successful as it guided me to use the same method, creating a higher scale, final reel.

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https://www.canva.com/design/DAGfv46GieI/sD7K9UFihopCcxgGY2Oe-A/edit?utm_content=DAGfv46GieI&utm_campaign=designshare&utm_medium=link2&utm_source=sharebutton