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LEGO Group

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Niels B. Christiansen is the President of the LEGO Group.

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Sustainability:

Invest in more sustainable materials, explore how to make our business more circular, improve energy efficiency, expand on-site renewable energy production and secure a supply of renewable energy for our factories, offices and stores.

Recyclable packaging across all areas of our business, from our core products to licensed products made by our partners. At present, 93% of our packaging by weight is made from paper, cardboard and other paper-based materials. We are reducing single-use plastic and introducing paper-based bags in all our LEGO® sets, and are working hard to make this transition across all our factories.

In addition to this, the company will invest in developing more sustainable bricks and packaging, with the family-owned firm looking to increase its use of so-called “bio-bricks” made from materials like sugar cane. For reducing the waste generated by its products, the company has expressed a desire to set up programs encouraging people to donate their pre-used bricks so that they can be re-used by ‘children in need of play.’

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5. To what extent were, or are their projects successful?

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5. To what extent were, or are their projects successful?

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By investing in wind energy projects as part of its renewable energy promise, LEGO was able to meet its objective of using only renewable energy to balance 100% of its worldwide energy demand three years ahead of schedule.

Customers can return used LEGO bricks for cleaning and charitable donation through the LEGO Replay program, which LEGO created.

LEGO's recognition of corporate social responsibility was demonstrated by its number one ranking in the 2017 Global CSR RepTrak 100.

In the first half of 2024, LEGO reported a 26% increase in operating profit and a 13% increase in revenue, proving both business growth and profitability.

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4. Some of their CSR projects, either past, present, or planned for the future

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4. Some of their CSR projects, either past, present, or planned for the future

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Some of Lego’s CSR Project and planned in the future:

Partnership with WWF: The program intends to inspire a change in the way companies think about climate solutions. Together with WWF, we have set ambitious targets to ensure more sustainable means of producing LEGO® play experiences.

The Supplier Sustainability Program: help suppliers report environmental data and lower their carbon, water and forest impacts.

Lego Paper-Based Bags: The LEGO Group is committed to making all packaging more sustainable by 2025. Currently, 93% of packaging by weight is made from paper, cardboard, and other paper-based materials making the vast majority of LEGO packaging recyclable.