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Ethan Brown founds his company, Beyond Meat, with the goal of creating healthy and environmentally-friendly plant-based meat alternatives.

Source - https://investors.beyondmeat.com/news-releases/news-release-details/beyond-meatr-debuts-revolutionary-plant-based-beyond-steaktm#:~:text=Founded%20in%202009%2C%20Beyond%20Meat,for%20people%20and%20the%20planet.

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Beyond meat licenses the plant protein created by professors Harold Huff and Fu-hung Hsieh at the University of Missouri.

Source - https://www.columbiamissourian.com/special_section/spotlight/beyond-meat-one-of-many-success-stories-for-the-mu-technology-advancement-office/article_f7552090-77e6-11ed-861c-0764caef9608.html

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In, 2009 MU researchers and professors Harold Huff and Fu-hung Hsieh made a breakthrough in their plant studies.

Their goal? To mimic meat texture with plant proteins. After decades of research, they were able to replicate the texture of chicken using soybeans, Missouri's No. 1 crop.

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Beyond Meat: One of many success stories for the MU Technology Advancement Office

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The Technology Advancement Office partner with entrepreneurs to "translate innovations into products, jobs and businesses."

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Beyond Meat launches their first product, Chicken Free Strips, on the shelves of Whole Foods' in California.

Source - https://www.columbiamissourian.com/special_section/spotlight/beyond-meat-one-of-many-success-stories-for-the-mu-technology-advancement-office/article_f7552090-77e6-11ed-861c-0764caef9608.html

# data[].attributes.attachment_link.readable_text
In, 2009 MU researchers and professors Harold Huff and Fu-hung Hsieh made a breakthrough in their plant studies.

Their goal? To mimic meat texture with plant proteins. After decades of research, they were able to replicate the texture of chicken using soybeans, Missouri's No. 1 crop.

# data[].attributes.attachment_link.title
Beyond Meat: One of many success stories for the MU Technology Advancement Office

# data[].attributes.attachment_link.description
The Technology Advancement Office partner with entrepreneurs to "translate innovations into products, jobs and businesses."

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Beyond Meat opens its first processing plant in Columbia.

Source - https://www.columbiamissourian.com/special_section/spotlight/beyond-meat-one-of-many-success-stories-for-the-mu-technology-advancement-office/article_f7552090-77e6-11ed-861c-0764caef9608.html

# data[].attributes.attachment_link.readable_text
In, 2009 MU researchers and professors Harold Huff and Fu-hung Hsieh made a breakthrough in their plant studies.

Their goal? To mimic meat texture with plant proteins. After decades of research, they were able to replicate the texture of chicken using soybeans, Missouri's No. 1 crop.

# data[].attributes.attachment_link.title
Beyond Meat: One of many success stories for the MU Technology Advancement Office

# data[].attributes.attachment_link.description
The Technology Advancement Office partner with entrepreneurs to "translate innovations into products, jobs and businesses."

# data[].attributes.body
Beyond Meat launches their most popular product, the Beyond Burger, which was the first plant-based burger patty to almost completely replicate real meat.

Source - https://investors.beyondmeat.com/news-releases/news-release-details/brand-new-beyond-burgerr-launches-grocery-stores-nationwide/#:~:text=The%20company%20introduced%20the%20Beyond,more%20than%2080%20countries%20globally.

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Beyond Meat opens an innovation center in Los Angeles, hiring roughly 100 scientists, engineers, researchers, food technologists, and chefs to improve the company's products.

Source - https://www.beyondmeat.com/en-US/press/beyond-meat-opens-doors-of-new-state-of-the-art-innovation-center-in-los-angeles-expanding-research-footprint-and-fueling-progress-toward-a-perfect-build-of-meat-directly-from-plants

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Beyond Meat goes public with their IPO raising over $240 million, which was the most successful IPO in the 20 years prior.

Source - https://gfi.org/blog/beyond-meat-ipo/

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Beyond Meat goes public, raises $241 million - The Good Food Institute

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The plant-based meat maker offered 9.625 million shares at $25 apiece, raising roughly $241 million.

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Beyond Meat makes their first partnership with Dunkin' Donuts, teaming up to create the Beyond Sausage Breakfast Sandwich. This partnership led to partnerships with many other companies, such as McDonalds, Taco Bell, and PepsiCo.

Source - https://news.dunkindonuts.com/blog/dunkin-beyond-meat-sausage-breakfast

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The Story Behind our Beyond Sausage® Sandwich

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Great Taste, Plant-Based: Dunkin’ and Beyond Meat® Introduce the Beyond Sausage® Sandwich to stores Nationwide.