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The Broke Black Girl (Dasha) cuts straight to the chase.  No need for the interactor to meander or search to find what her brand is all about.  I will strive for shortening the journey for the visitor to get to the message (and thus to the core of my branding).

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From a design, layout, and usability standpoint, Tony nails it.  The word "revitalize" is often associated with water and his background demonstrates this.  His sans fonts provide some warmth and his calls-to-action are keenly distributed.  Scrolling down, Tony also has a clean and identifiable index.  Rather than have to hover over the photos to know what's behind them, Tony's page lists the content up front.  He keeps this limited to six categories; this prevents convolution of the brand message.

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Patton Oswalt has become famous for his brand of comedy, but his personal brand suits him, and offers exactly what you would expect or want out of it. His facial expression is usually one of disappointment in all of us, while his sharp tongue demands attention. Patton doesn't have delusions of grandeur.  He is who he is. Take it or leave it. I share some of these traits with Patton. What can I say?  Mama tried.

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George Takei wields his brand with a cool mix of wit and social activism.  His voice and his journey is his brand and it is tied together wonderfully.  Beyond that, George offers plenty of avenues for exploration.  His smartly arranged content offers interactors the opportunity to find something interesting to the interactor while navigating his qualifications and examples.  There is a friendliness and vulnerability to this brand.  His sans fonts add a warmth and whimsy to the appearance, but it his content (aside from the gossipy George's World portion) is what truly sings to me.