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the observation that human beings experience losses asymmetrically more severely than equivalent gains

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the exchange of goods or services without actual money changing hands

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Get affiliate fees from people clicking on – and then buying – the products they recommend

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Competitive price for the coffee machine, so as to increase the sales of capsules

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creates revenue before the main service / product launch (i.e. ticket concert selling)

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generate revenue by letting other businesses / entities advertise on the platform

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Fixed Price

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asset sharing amongst a group of owners

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Match the companies & the revenue model

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Free to Play/Use with basic/limited feature, with In-apps purchase to charge a premium for supplemental and advanced features

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A platform for sellers and customers

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Pay a subscription fee regularly to enjoy the service/product