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A space to reflect on how this all applies to you

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What is the story for your own business, organization or learning design? 

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What is the story for your own business, organization or learning design? 

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Who is the Hero?

What is the problem? What is the villain (what is the greatest failure/ fear/ danger possible in this scenario)

How can you position yourself as the guide?

Feel free to respond in the comments below, or create your own new post in this section.

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Marcus is a recent LDT graduate who is hoping to work for the Red Cross designing training videos and tutorials. The Red Cross has recently automated quite a bit of their basic training, such as basic first aid and CPR, and has found it effective in reaching a wider audience.

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Emily is a recently trained therapist who is hoping to build up a clientele of adolescents. She is willing to accept sliding scale payment, and connect with her clients over digital services such as phone calls and texts as well as in person sessions. She holds multiple prestigious degrees and certificates, and is raising two of her own adolescent children successfully.

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Eric is a middle school Social Studies teacher who is trying to fundraise enough money to take all of the students in his eighth grade class on a trip to Washington, D.C.. He has personally partnered with local restaurants to earn a percent of a night’s proceeds, sold chocolate bars, and hosted babysitting nights, and posted about these efforts on his social media, but he still hasn’t made a dent in the overall costs. He’s decided to try a GoFundMe page.

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Who is the hero in this scenario?

What do they want?

respond in the comments below after discussing in small groups

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What is the hero's problem?

What is the villain (what is the greatest failure/ fear/ danger possible in this scenario)?

respond in the comments below after discussing in small groups

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Who is the guide in this situation?

respond in the comments below after discussing in small groups

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Who is the hero in this scenario?

What do they want?

respond in the comments below after discussing in small groups

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Who is the hero in this scenario?

What do they want?

respond in the comments below after discussing in small groups

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What is the hero's problem?

What is the villain (what is the greatest failure/ fear/ danger possible in this scenario)?

respond in the comments below after discussing in small groups

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What is the hero's problem?

What is the villain (what is the greatest failure/ fear/ danger possible in this scenario)?

respond in the comments below after discussing in small groups

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Who is the guide in this situation?

respond in the comments below after discussing in small groups

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Who is the guide in this situation?

respond in the comments below after discussing in small groups

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Think of this as an elevator pitch statement.

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Once you've identified the first few elements of his story, post in the comments a one- liner statement for Marcus using the formula:

The problem I solve is, I solve this problem by, the positive experience that will occur as a result is…

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Think of this as an elevator pitch statement.

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Once you've identified the first few elements of her story, post in the comments a one- liner statement for Emily using the formula:

The problem I solve is, I solve this problem by, the positive experience that will occur as a result is…

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Think of this as an elevator pitch statement.

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Once you've identified the first few elements of his story, post in the comments a one- liner statement for Eric using the formula:

The problem I solve is, I solve this problem by, the positive experience that will occur as a result is…

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Think of this as an elevator pitch statement.

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After reflecting on the elements of your own story, try writing a one- liner to reflect your own mission:

The problem I solve is, I solve this problem by, the positive experience that will occur as a result is…

You may choose to respond in the comments below, or by creating a new post in this section.

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Was it easy or difficult to identify the Hero, Guide and Problem in the scenarios or your own story?

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Was casting yourself as the guide intuitive? Useful?

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When you identified the problem, is it the problem that you actually solve, or one that you want to solve?

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https://mystorybrand.com/

Building a Story Brand by Donald Miller