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Trade policies and tariffs affect Nike’s global supply chain. If tariffs rise, production costs increase and profits fall. Nike must watch political changes in countries where it manufactures shoes.

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Inflation and currency changes impact costs and profits. When the economy slows down, people buy fewer premium products. Nike needs to adapt prices and manage costs carefully.

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Consumers want sustainable products and ethical labor practices. Many buyers care about diversity and fair working conditions. Nike must show strong social responsibility to keep trust.

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Digital marketing and e-commerce are very important for growth. New technologies like apps and virtual try-on improve customer experience. Nike should invest in innovation to stay ahead.

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Very strong. Adidas, Puma, and new brands increase pressure. Nike must keep innovating and marketing to stay the leader.

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Moderate. High costs and strong brand loyalty protect Nike, but small niche brands can still enter and grow fast.

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Moderate. Casual wear and fast fashion compete with sportswear. Customers can choose cheaper alternatives for everyday use.

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Moderate. Customers can switch brands easily, especially online. Nike needs to keep products attractive and unique.

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Weak. Many suppliers reduce their influence, but Nike must manage relationships to avoid delays or quality problems.

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Too much focus on direct-to-consumer (DTC)

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Too much focus on direct-to-consumer (DTC)

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Nike reduced partnerships with many retailers to push online sales. This made the brand less visible in physical stores and gave space for competitors to grow.

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Nike produced too many Air Force 1 and other popular models. This reduced exclusivity and made the brand feel less premium.

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Nike focused more on lifestyle shoes and less on new running or training technologies. This allowed brands like On and Hoka to attract serious athletes.

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Nike had excess stock after the pandemic, which led to heavy discounts and hurt profit margins.

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Customers moved toward smaller brands and niche products. Nike did not react fast enough to this shift.

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Adidas, On, and Hoka increased market share with innovative designs and strong marketing.

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Inflation and lower consumer spending made it harder to sell premium products.

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Global shipping delays and higher costs affected Nike’s ability to deliver products on time.

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Bring back strong innovation in products.

Improve relationships with retailers and balance online and offline sales.

Protect brand exclusivity for key sneaker lines.

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Respond to sustainability trends with eco-friendly materials.

Use marketing to rebuild trust and focus on sports culture.

Watch competitors and adapt faster to new consumer habits.