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To persuade young adults that Coca-Cola will be a refreshing enjoyable beverage because of its new limited edition DreamWorld flavor.

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Copy of Assigment 1_ Creative Brief and Strategy

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Icon Strategy

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Transit advertisements that are promoting bath mats and we partnered with Bed Bath & Beyond to have a sale that you can only get there.

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Product-centric Strategy

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Audience interactive strategy

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The Product As A Star

1. A dreamworld of pleasure

2. Dreamworld Juice

3. Taste of Luxury

4. The drink of your dreams

One-Liner

1. New and improved taste!

2. Nothing Like it!

3. Better than ever!

Personification

1. Dreamy taste

2. Soda dreams

3. No nightmares in this sodas dreamworld

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Print advertisement that you would find in a magazine, for example in AARP. This explains where you can get your bath mat at.