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THE UK.

•Their common food?

The food is generally outstanding.

You’d better like peas, potato and sausages.

Cookies are “ biscuits” and potato chips are “crisps”

After fish and chips, curry is the most popular food

Avoid British wine and beer

Butter and egg aren’t refrigerated.

Drinks don’t come with ice

Cake is one of the major food groups.

Their coffee is mediocre but their tea is wonderful

•Favorite brands of consumer goods?

Top 10 favorite brands:

Kellogg’s

Maltesers

McVitie's Milk Chocolate Digestives

Aldi

Kit kat

Cadbury

Magnum

Magnum Classic Ice Cream

Lego

Sony

•People’s shopping habits?

UK shoppers are loyal

UK shoppers value free, reliable delivery and product returns

UK shoppers research products online

Stores are still essential to the Brits’ buying journey

Product knowledge of sales associates and ability to check stocks are important

Millennial Brits seek validation from social networks

Mobile shopping is valuable to younger consumer groups

•Significant holidays in the UK.

January

1st New Year's Day

5th Twefth Night

February

1st Candlemas Day

14th Valentine's Day

March

1st St David's Day
(Wales National Day)

17th St. Patrick's Day
(Ireland's Special Day)

March/April

Shrove Tuesday

Lent

Mothering Sunday

Maundy Thursday

Easter

April

1st April Fool's Day

23rd St George's Day (England's National Day)

May

1st May Day

June

Trooping the Colours

Wimbledon Tennis Tournament

July

Swan Upping

August
Notting Hill Carnival

September

Harvest Festival

October

31st Halloween

November

5th Bonfire Night

11th Remembrance Day

30th St Andrew's Day
(Scotland's National Day)

December

Advent

25th Christmas

26th Boxing Day

People’s family name: Smith, Jones, William, etc… They come with names and also the meanings of them. (1)

People’s dating life: Rule for dating

Booze is essential for dating: Drinking culture is alive and well in both the United States and the United Kingdom.

Parental approval isn’t as important in Britain.

Do not text, just meet in person

Brits generally only see one person at a time so exclusivity is assumed.

Daytime dates are pretty much unheard of in the UK.

British women are less self-conscious on dates. British men are usually more low-key.

Double date does not happen in the UK

Their common topics in conversation

Discuss about weather: “It’s getting hot, isn’t it?”

Traffic: Those roadworks are really slowing the traffic down.

Surrounding: Those yellow flowers smell so nice!

Social problem:

Investing for global good

Innovation through tech

The Power of Us

UK homelessness

(2)

THE US

1. Their common food: Burgers

2. Favorite brands of consumer goods:

Band-Aid 82%

Reese's Peanut Butter Cup 81%

M&M's 81%

1. People’s shopping habit

2. People’s family life

In the past:

wife: housewife → cook, do the housework, take care of children

husband: work, earn money

Nowadays: sharing the housework, more and more women work outside

1. People’s dating life

15% single American adults are dissatisfied with their dating lives and it’s difficult to find people to date (Pew Research Center, 2019)

1. Significant holidays

Christmas

Thanksgiving

Mother’s day

Easter

Independence day

Halloween

Father’s day

Valentine’s day

Saint Patrick’s day

New Year’s day

1. The common topics in conversation

College football

Food

Trucks

Guns

The opposite gender

Gardens

Fishing

Politics

Religion

Illegal Aliens

Braves Baseball

College Basketball (both genders)

When is it going to rain?