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Pick two of the companies below and discuss:

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Pick two of the companies below and discuss:

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What are the business models for these companies?
What do these companies do? How do they do it and how they make money/create value?

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Make a list of things the two companies have in common

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Make a list of things the two companies have in common

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LinkedIn and Spotify

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create online community with similar interests and build the scalability

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1. Connecting people professionally across the globe
2. Platform advertising - Make $ out of advertising
3. Standard member and Premium member differentiation
4. L&D platform

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Spotify - free with Ads, or subscription without the Ads

LinkedIn - free for basic functions, pay for premium services

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Both companies match demand and supply.
They connect buyers and sellers / matches - and make money by taking a transaction spread/ advertising fees.
1. Platform for buyers and sellers
2. Convenient / online/ fast
3. No brokers required/ middlemen

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- linkedin
professional networking website, source of info for HR/recruiters, people who join become the asset of the website, premium content, advertisement, extra charge for recruiting agencies for talent solutions, development lessons/courses online.
- spotify
music/podcast library, data analysis that is built in, offering a very complete digital streaming, subscription users based, advertisement, huge disruptor for CDs and the music industry in general, create playlists which doesn't need to be downloaded on the device, playlists can be shared with friends. addresses the issues of piracy

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1. Differentiation between standard membership and premium membership
2.Route clients' orders to Vertu(large broker dealer) - Vertu pays Robinhood for access to ; Clients pay low/no brokerage to Robinhood

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Both using AI to personalize the experience and getting more sticky to their platform

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Etoro - versus traditional investment advisory, key differentiator is etoro earns off spreads

Linked In - Talent solutions & tiered subscription model through which they earn

Similarities
1. both have social networking platform dimension
2. both provide access to experts in respective fields
3. offered to both retail and enterprise client and has both versions
4. Both share live information
5. Both have a tiered membership service

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Centralized operation with platform targeting global client base

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1. Access to data (for advertisers)
2. Complimentary for basic services
3. Creating communities together

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Etoro - Global fintech platform, online trading securities / crypto etc.
How do they make money - Charge commission for each transaction

Carousell - fair market place - buy and sell anything. C2C platform, connect buyers and sellers.
How do they make money - Listing fees charged to list products on the platform

Common factors:
1. Tech platform - strong data platform which enables seamless transactions online
2. No middlemen, directly connect with the end client
3. Self-service platforms
4. Value add - convenience, available at tip of the finger

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1. advertisement revenue
2. retail / mass market.
3. Low / no entry barriers