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There are two core forms of research: primary research and secondary research
- PRIMARY research
- SECONDARY research

1.  Primary research is research you conduct yourself. It involves going directly to a source, to ask questions and gather information.

2. Secondary research is when you use previously completed studies and apply the results to your own situation. These studies are easy enough to find via an internet search or by researching marketing journals and, on the upside, are usually free or low cost.

In this work we will focus on the PRIMARY research and will present you Top 5 Primary Research Tools.

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The difference between Primary and Secondary research

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The difference between Primary and Secondary research

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Search for more information

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1. What is it?
Postal surveys are self-administered, paper-based, standardised surveys in which the questionnaires are sent by post.

2. How to use it?

Determine the questionnaire questions based on your research questions.

Send questionnaires to the people who need to be investigated by mailing them to their postal boxes.

Collect the questionnaire and record the answers for analysis.

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Advantages:

Reach an audience that is offline. Not everyone is connected to the Internet. ...

Obtain feedback from people who don't want to answer on phone. ...

Comparatively inexpensive.

Greater anonymity and hence, more accuracy.

Respondents can provide answers in a relaxed manner.

Disadvantages:

Can be costly in regard to stamp prices.

Need return envelopes.

Respondent needs the incentive to return the questionnaire.

Low response rate.

May not be representative.

Cannot control who completed the questionnaire.

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Getting more people to take your surveys: 8 ways to optimize response rates

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1. What is it?

Statistical Analysis is the science of collecting, exploring and presenting large amounts of data to discover underlying patterns and trends. It can be used in situations like gathering research interpretations, statistical modelling or designing surveys and studies.

2. How to understand it?

Pay attention to these parameters:

Estimates

Confidence interval

Credible intervals

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Advantages:

Help to identify trends

injects objectivity into decision-making

Patterns and correlations are

Disadvantages:

Statistical data is open to abuse it can be manipulated

it is hard to access and check

It can be easily be misinterpreted

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Statistics made easy ! ! !   Learn about the t-test, the chi square test, the p value and more

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1. What is it?

Internet survey is one of the most popular data-collection sources, where a set of survey questions is sent out to a target sample and the members of this sample can respond to the questions over the world wide web.

2. How to use it?

Decide on your research goals.

Create a list of questions.

Invite the participants.

Gather your responses.

Analyze the results.

Write a report.

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Advantages:

Faster medium to reach the target audience

Real-time analysis

Cost-efficient

Saves researchers’ time

Disadvantages:

Sampling Issues

Response Bias

Survey Fatigue

Increase in Errors

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How to Use Google Forms for Beginners-Google Forms Tutorial

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1. What is it?

Online interviews are an online research method conducted using computer-mediated communication, such as instant messaging, email or videos.

2. How to use it?

Introduce yourself and explain the aim of the interview.

Devise your questions so interviewees can help answer your research question.

Have a sequence to your questions/topics by grouping them into themes.

Make sure you can easily move back and forth between questions/topics.

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Advantages:

Lower costs

Saves time

Flexibility

Researchers have access to a much larger sample of participants from different regions and countries

Disadvantages:

You need a specific platform to do these interviews, and they are not available to everyone

Background noises and distractions

Internet breakage and connection issues

Potential fraud

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How to develop an interview guide in qualitative research  (step by step guide with examples)

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1. What is it?

A questionnaire is a research tool featuring a series of questions used to collect useful information from respondents. These instruments include either written or oral questions and comprise an interview-style format

2. How to make it?

Decide the information required.

Define the target respondents.

Choose the method(s) of reaching your target respondents.

Decide on question content.

Develop the question-wording.

Put questions into a meaningful order and format.

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Advantages:

It is easy to plan and execute

Respondents can select their own language and version

Disadvantages:

It allows respondents to change their previous answer if it contradicts the after answers

It cannot be used for illiterate and small children

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Designing a Questionnaire or Survey - statistics help

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Click on this links, each word is a link

Introduction + additional

Тор 1 + additional

Тор 2 + additional

Тор 3 + additional

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Тор 5 + additional