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- gives the impression of a friend
- ordinary and extraordinary

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NYU's 2022 Commencement Speaker Taylor Swift

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Dyer states that the star represent shared cultural values and attitudes, and will promote a certain ideology. It is through conveying beliefs and ideas outsie of their music that performers help create their persona.

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Taylor Swift also has her own online store dedicated to her merchandise. https://store.taylorswift.com/

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Taylor swift has her own product line of perfume.

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Celebrities are manufactured by institutions for financial gain.

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- very young
- passionate and talented
- real

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Taylor Swift Fearless Release Interview on Ellen 11/11/08 Part 1

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- wearing several different black costumes (darkness and badness)
- reflection of the bad media she gets, the act that she is embracing it
- sexy and revealing (sexual appeal), gain publicity

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- use her video to convey who she is to her audience: independent and strong
- "throw shade"

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- bright clothing
- the use of makeup
- materialistic: the use of expensive objects such as cars and diamonds to show the wealth of the artist

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- pose: "fight me" attitude
- makeup: wear a thick and bold shade of matte lipstick
- a strong and dominant figure
- more complex personality

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Feud with several celebrities such as Katy Perry and Kanye West
snakes:
- deceptive
- deceitful
- conniving

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Reputation era is the first time in Taylor Swift's career that she has completely abandoned the good girl image she has always held on to and tried to maintain. She tends to the version of herself that the media created. Her single Look What You Made Me Do even announced that the "Old Taylor dead".

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- Taylor and her famous friends in tight and black lycra
- sexual attraction
- could give this music video a wider market

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Taylor Swift has been involved in many charity events and has donated a lot of money.
- a kind, loving person
- not obsessed with money
- make her more popular

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In 2015, Taylor Swift embarked on her fourth tour. As of December 2015, it had grossed over $250 million, making it one of the highest grossing tours of all time.

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According to Fogarty & Arnold (2021, p.2), Taylor Swift evokes an old American dream.
Fogarty, M. and Arnold, G. (2021) “Are you ready for it? re-evaluating Taylor Swift,” Contemporary Music Review, 40(1), pp. 1–10. Available at: https://doi.org/10.1080/07494467.2021.1976586.

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varied personas: girl-next-door, cheerleader, heartbreaker, nerdy girl, businesswoman...
paradoxical: girl-next-door/millionaire, a silly teenager/serious adult singer-songwriter...

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- beautiful and thin
- a silver glitter dress, high heels
- She looks like a model.
- She held hands with multiple Angels.

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Taylor Swift - I Knew You Were Trouble Live Victoria's Secret 2013/2014

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- a long red and white dress and a matching hat
- confident

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Victoria's Secret Fashion Show 2013 with "Fallout Boy"

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Taylor Swift was one of the main musical guests at the Victoria's Secret Fashion Show, which aired in December 2013.

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https://www.buzzfeednews.com/article/rossalynwarren/taylor-swift-has-praised-emma-watson-for-her-speech-on-femin#139f31m
Taylor Swift has declared herself a feminist.

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- polaroid photograph: more personal
& a vintage feel
- classic and signiture red lips
- casual and down to earth
- a normal person

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Taylor Swift's construction today is very different compared to her teenage images. This is very evident in her Bad Blood music video.

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Taylor Swift - Bad Blood ft. Kendrick Lamar

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- more confident
- a fabulous rapport with her fans

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The album 1989 is seen as a turning point in Taylor Swift's transition from country music to pop music.

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- The song falls somewhere between electro-pop and dubstep, marking a significant period when Taylor Swift began to move further away from her country roots and into more pop genres.
- The lyrics of the song depict the story of a good girl who is cheated on her feelings by a bad boy.

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https://taylorswiftswitzerland.jimdo.com/album-eras/red/the-album/

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- love and heartbreak
- other themes:
fame, the pressure of being in the limelight

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The album was a major commercial success and reached number one on the Billboard 200 with first week sales of 1.21 million copies.

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Red was released on October 22, 2012, incorporating new genres, such as heartland rock, dubstep and dance-pop.

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- red lips
- different style of hair
- more mature
- a new Taylor Swift
Around the time of her album Red, Taylor Swift began to change her appearance and persona.

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This album has changed dramatically from previous ones. This may be because she is trying to get a different image. She could be growing with her fans and the times and has made the decision to change and have a more grown up look. She may also be wanting to attract different and broader audiences.

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Previously Taylor Swift was known for wearing pretty white dresses, looking very innocent and sweet. However, as Taylor Swift matured, she gradually changed her style to suit more pop genres.

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In this music video, Taylor Swift plays two roles, a 'nerd' (the female lead) and a 'fashion girl' (the female supporting character).

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This is Taylor Swift's first headlining concert tour which grossed over $63 million. In addition, Taylor Swift released a documentary of the tour which was aired on television and released on DVD.
Fearless was an international breakthrough and huge commercial success for Swift.

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Similar features to the debut album cover：
- blonde curly hair
- pretty white dress
- young
- innocent

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At the beginning of the music video, Taylor Swift is dressed in white sundress, lying on the grass of a lake-bed and holding a transistor radio in her hand. As Collins facial expressions become more serious, he flashbacks to memories with Swift.  Swift and Collins are seen frolicking in a field, lying beside another on the back of Collins' CST-10, staring at the stars together, holding hands as they walk, and slow dancing.

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In the album's lyrics, Taylor Swift tells the story of her growing up and the joys and sorrows of a girl-next-door.

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- blonde curly hair
- white dress
- very young
- innocent
- sweet

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https://www.songfacts.com/facts/taylor-swift/tim-mcgraw
Tim McGraw is a country song. It is about Taylor's memories of a summer love.

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Stylistically, the album blends country music and pop music. Lyrically, it talks about romantic relationships. Taylor Swift's debut album was also a commercial success, for example the album peaked at number five on the US Billboard 200 and topped the Top Country Albums Chart for 24 consecutive weeks.

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Compared to the debut album, Fearless hasn't changed much in the style of the songs. Fearless is like excerpts from a high school girl's diary. Fearless was the first time Taylor Swift took her main themes mainstream. It was also the last time she could present herself as the girl next door. "During the Fearless era, Taylor Swift established her persona of the wide-eyed, guitar-toting girl with her ball gowns and flowing blonde hair, who wrote her own songs about fairytales and Shakespearean heroines and the occasional famous ex."
https://taylorswiftswitzerland.ch/index.php/album-eras/fearless-era/

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In the music video, Taylor Swift in a ball gown singing outside the castle.

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- a country star
- wearing pretty long dresses, blonde curly hair
- very young, innocent, passionate and talented
- Music videos are mainly about love and teenage crushes.

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2. The beginning of Taylor Swift's career

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2. The beginning of Taylor Swift's career

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Taylor Swift caught the attention of record executive Scott Borchetta at a showcase in Nashville's BlueBird Café when she was 14 and became one of the first singers signed to Big Machine Records. In 2006, she released her debut album, Taylor Swift.

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Taylor Swift was born on December 13, 1989, in Reading, Pennsylvania. She spent her early years with her parents on a Christmas tree farm. By the age of ten, Swift was singing at various local events. At the age of eleven, Swift sang "The Star-Spangled Banner" at a Philadelphia 76ers basketball game. At the age of twelve, she began learning to play the guitar and started writing her own songs. Swift and her family later moved to Hendersonville, Tennessee, in order to pursue her musical career.