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Start Phone is an innovative company in the mobile phone sector, specialized in offering high quality cell phones, with cutting-edge technology and affordable prices. With a commitment to meeting the communication and connectivity needs of its customers, Start Phone stands out for its variety of models, modern design and advanced features, as well as excellent customer support. The company seeks to transform the mobile experience of its consumers, making it simpler, more efficient and accessible to everyone.

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Understand the current scenario of the mobile phone resale market, highlighting the main challenges and opportunities.

Map consumer trends and technological innovations that impact the sector.

Evaluate the marketing strategies used by successful resellers and how they adapt to consumer needs.

Analyze the consumer profile, their preferences, and purchasing behaviors.

Suggest improvements in resale practices based on the research findings.

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Reliable Suppliers: Contracts with distributors and manufacturers.

Market Research: Trend reports and consumer profile analysis.

Inventory Management: Stock control system and sales reports.

Digital Marketing: Digital advertising materials (ads, posts, e-commerce).

Team Training: Product manuals and customer service scripts.

Additional Services: Service contracts and maintenance tools.

Customer Experience: Store layout, e-commerce platform, and team training.

Promotions and Loyalty: Coupons, loyalty cards, and promotional banners.

Emerging Technologies: Updates on new models and innovations.

Continuous Evaluation: Sales reports and customer satisfaction surveys.

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Five regions were surveyed based on population index. From this research, social classes were categorized with percentage ratings from A to E. A seasonality study was also conducted, focusing on the months with the highest percentages related to payments and holidays. Based on this, we concluded to sell only four smartphone models, aiming to appeal to a broad audience, including both national and imported options.

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StartPhone, throughout this study, demonstrated a strategic commitment to meeting market demands efficiently and aligning with consumer preferences. Based on detailed analyses, including population distribution evaluation, social class segmentation, and seasonality studies, opportunities were identified that guided the ideal product offering.

The decision to focus on selling four smartphone models, balancing national and imported options, reflects a strategy aimed at customer satisfaction and resource optimization. This planning allows StartPhone not only to meet the specific needs of different customer profiles but also to solidify its position in the market as a reliable and competitive reseller.

Thus, we reaffirm our commitment to providing accessible technology, innovation, and quality, reinforcing our mission to connect people through technological solutions tailored to the realities and desires of our consumers.

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Brenno Tetsuo

Luiz Gustavo

Maria Cecília

Matheus Silvério

Miguel Jacinto