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This mobile app was designed to be promote safety and assurance on transit through a form of gamification. Using calming colors relaying the idea of a quest in the forest collecting points for rewards catered to the user's preferences and interests.

With the user persona being someone in their mid-twenties who enjoys a fun night out and needs to save up money on using Uber and other transportation forms, it was important to design an interface that is simple and fun to use. Since testing day, I have added a character, Shrubz, to tie the Quest concept and the gamification. This character is a little sassy and supportive, guiding the user around the app, letting them know what the next steps are and so on. I have changed up the colour palette a bit, replacing the grey with a beige imitating the trail colour and furthering the contrast between each colour.

One of the feedbacks were that the frame presenting all the nearby routes was too busy, had too much information that was being re-iterated on the next frame. To solve that, which further gamified the app, I decided to only present the route numbers on a labyrinth-like/cartoon map design, when the user taps on the route they want it leads them to the frame holding specific information about it.

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Trial 2 - Final Prototype

Style Sheet is in the next page

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Small document detailing what changes were made to app after testing phase last week

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Page 1 - Prototype

Page 2 - Style Sheet

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Includes Both Prototype and Style Sheet

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Wireframe test   > Tutorial Instructions

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Wireframe test   > Tutorial Instructions

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Wireframe test   > Tutorial Instructions

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Wireframe test   > Tutorial Instructions

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MVP idea generation, 6 Thinking Hats, continued exploration in wireframes (Figma and sketch) and Moodboard generation

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Clean up of some ideas and continuing editing of wireframe

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More cleaned up versions, as well as deeper exploration

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Problem Statement, Thumbnails and Exploration - Mackenzie

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Problem Statement, Thumbnails and Exploration - Mackenzie

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Left is original post vs Right is Figma Mockup

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Group Work: Best and Worst Ways to Make Toast 

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Group Work: Best and Worst Ways to Make Toast 

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I don’t like riding the train.

1. Why don’t you like riding the train?
- It takes long and is inconvenient.

2. Why is it inconvenient?
- It takes too much time to figure out my route - adding an extra task

3. Why does it take so much time?
- I have to start over, searching online for tools to plan my route each time I try a new commute.

4. why do you have to start over for each new commute?
- I don’t know where to go to find my route-planning needs easily.

5. Why is it so hard?
- I find myself looking up multiple platforms for all the answers (i.e. the additional commute before/after the train ride)

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Pain: Spending a lot of money on Uber
"Why is Rebecca spending so much money on Uber?"

It is unsafe to take transit after a night out with friends where you may not be of sound mind

living outside of the city due to work, she likes to go downtown with some friends to have a good time. Although, this creates a long commute back home

Trains don't run as often at night, come around every 20-30 minutes since it is outside of business/rush hours

Not as many people are out at this time of the day and the people who are there are either homeless or intoxicated.

there's no one/thing she feels like she can rely on

The train doesn't always come at the predicted time

Delays are not updated

technology malfunction or usually unavailable

People not taking care of public property

The city lacks the funds to constantly fix something that gets broken/vandalized every other day

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GROUP A Positionality Radar - VSCM.318A -Group Exercise