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STPM graduates from Kuching, Sarawak and being the leader of the group. He works to delegate the tasks according to all the group members’ characteristics and abilities then manage them to ensure all activities that are done by everyone can be successfully done.

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Boats and boating--Equipment and supplies

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Lavinnea Merang is playing a role as a poster designer. She has the great talent and patient to design creative posters which conveying information regarding to KrukkrukPopia to get the potential customers’ attention and interests on the social media.

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Pollena works as a social media uploader. She desires the customers to purchase and converts the page visitor into the customers by posting attractive texts followed with the posters designed by Lavinnea, she also provides latest information about KrukkrukPopia to consumers via regularly official pages updating.

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Vannessa is the main chef in KrukkrukPopia. She plays an important role to do the snack preparation. She initially generates an idea to the group for starting this business because she has the skill in cooking delicious and unique Popia in different tastes which are original (cheese) and spicy.

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Nur assists the main chef in the process of preparing the snack. She is not only in duty to purchase all the snack cooking materials wisely by using the capital that is distributed from the financial, but she does the snack packaging in the final step of preparing snacks.

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Angela holds the position as the financial. She is important to optimize all the capital that is contributed by every member in the group for distributing it effectively into all the group activities. In addition, she also needs to record every business trade or capital flow in the group and ensure all the financial documents are well preserved.

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KrukKruk Popia was founded in 2022, is a product based on the idea of Super Ring snack, also the trending and popular snack nowadays that require people to do it by themselves which is just a combination of popiah skin and cheese powder. The idea was given to us by one of our teammates, Vanessa Agustin.

KrukKruk Popia is a partnership business with six partnerships this product. Start operating at November 2022 with 13 packets sold in three days. Operating hours for this business is around 12hours between 8 am to 8 pm.

In UNIMAS, we find that student likes to have something new, delicious, unique and also affordable. Students also face so much stress or bored. As a result, this snack actually can solve their problem as we provide a food product that are reasonable to the student.

KrukKruk Popia are using online platform like Facebook and Instagram to promote the product as we find it easy, and cheaper. besides that, it actually easier to get insight our target market using this online platform.

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Kruk-Kruk Popia's mission is to:
- provide a high quality snack with affordable price
- achieve complete customer satisfaction
- improve our services continuously
- got profit over RM100 in a two month

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The vision of KRUKRUK POPIA, is of a to be the trusted and no.1 choice snack product in University Sarawak Malaysia.

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We sell our products based on ordered by customer. We always open our business to achieving our target. Customer easily contact us if have any further information by using our email or direct message.

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In picture 1, we ask what people are doing or their news for an attention technique and provide our product is suitable for watching movies, relax and chill with friends as an interest technique. We tell you a little bit that our product selection is the best choice where home-made food is more satisfying and worthwhile.

In picture 2, a tasty and cheap snack suitable for eating while revising and doing an assignment that effective words to introduce our product that is suitable for student budget. We provide that our product that can help them to do their assignment and eliminate stress.

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We use AIDA MODEL which is attention technique. We use the word 'craving for something' to attract customers to read it especially for customers who are craving snacks related to our caption in the picture. We provide that our products become their best friend when they are busy with a task or something by just taking one or more. We also provide a desire technique that is 3 benefits that the customer will get from our product and make an order based on the link provided.

In picture 2, the situation is a person or customer whose mood is not good or sad is the point for us to get attention from the customer to read it. They think they want to get the product when we entice them by explaining the benefits they get from this product, which is to relieve stress and be their mood booster. This is because the popia cheese we make is not stingy with cheese and the sweetness is also passed. So as an action, we provide a link for customers to get their orders.

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We increase online marketing activities by making customers curious about the sales we do. This is yet to be done to attract customers with various discounts or promotions. The picture or design shows that we are doing sales during the upcoming CNY festival. This is our chance to reach the target market.

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In picture 1, we use attention technique to attack customer to read it that it related with the current situation at that time. We desire customers with that our products can be on o the reason they can smile and be enthusiastic for tomorrow.

In picture 2, we introduce that our current target market for CNY festival that is searching snacks as a meal for their guests as in the first line. We give some tips as a storytelling technique in copywriting post for softsell which is besides eating directly, snacks are also suitable to eat with other meals.

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We have managed our post hardsell copy writing with the AIDA Model as shown in the picture below. For example, in picture 1, we use the attention word which is 'feeling bored with the same snacks'? looking for something crunchy or tasty?' to attract customers especially students need some kind of snacks. KrukKrukPopia comes as a solution is one of the interesting models in the AIDA model. We also provide several benefits that can create customer value. for example based on the picture, RM5 is an affordable price for customers and we provide free shipping for them. As an action, customers can easily get their order through the given link or direct thread.

Same as in picture 2, we take the opportunity during CNY celebration to Chinese people who are looking for suitable snacks to serve because we have technical attention. To attract interest, we prepared homemade popia  cheese as a solution. We also want customers by giving 4 benefits that they will get after buying our products and as an action customers will get orders via DM.

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The purpose of the picture is to make customers or other people wonder about the type of products we will sell soon. Either the shape or the price of the product. This situation is interesting to follow our social media especially about products. For the upcoming CNY sales is also one of our teasers to make our customers wonder what promotions or sales we will do soon especially for customers who have bought our products. Use an image or design that fits the situation where we are doing upcoming sales during the CNY holiday season.

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This social media platform helps us a lot i.e. we are closer to customers and an easy way to get customers. We do promotions and upsell activities on WhatsApp. Sold to contacts, UNIMAS groups, college groups and so on. With this platform, we get many customers and get more profit and sales.

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As a result of this business project, many new things and the best experience I got. We were able to learn how to manage the production costs of our product, which is krukrupopia. We are do it with full cooperation. This project also taught us to use the power of online marketing activities to reach the target market and increase sales. I also learn and improve my customer service and build relationships with customer. This is a situation that can help us create customer value and customer satisfaction. For example, during booth carnival last month, there it was important for us to communicate with customers and attract customers' attention. Last but not least, from this project, we can learn how to start our business and also we can learn the basics of entrepreneurship.

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KEY PARTNERS

The main key partner of Popiah Partnership are bakery and supermarkets such as Farley Supermarket, MR. Diy and E-mart. These partners are major producers who help in offering raw materials in the poppy production process. We chose this partner because it is easy and close to our business to get supplies.

KEY ACTIVITIES

Key Activities are tasks that must be completed by the company in order for the business activity to function. To increase sales, we build a network that allows customers to access the latest news and promotions. Every day, we add new content to our social media posts on platforms like Facebook, WhatsApp and Instagram to attract people to our items. In addition, we offer a delivery service to UNIMAS students who are authorized to purchase our items. To ensure customer satisfaction with our products, we sell products directly to them both face-to-face and online.

KEY RESOURCES

The main source of business that helps in carrying out business activities is capital. Finance is the main source of capital in our business activities. The starting capital of our business is RM210 with each member contributing RM35 per person. We are believe that this small capital can produce profits that exceed the cost of the product. Apart from that, one of the most important resources is our intellectual capital. Students and individuals with intellect and cooperation can produce brilliant ideas. In addition, we also use a conducive place to be able to carry out the production process smoothly. Therefore, our production process can produce a higher quality product.

VALUE PREPOSITIONS

A company's value proposition demonstrates how the goods we offer are unique from those of our competitors. Our products provide delicious snacks with affordable prices to customers. Ppopiah Kruk Kruk can also solve the problem of customers who craving homemade snacks.

CUSTOMER RELATIONSHIP

Customer relationship refers to the type of relationship a business makes with a specific customer segment. Feedback from customers is important for our business to improve product quality. Customers show their support for our products through repeat purchases. Through social media can also influence new customers to buy our products. This helps to increase demand and sales.

CHANNELS

A business can use various channels to communicate its value proposition to its customers. Popiah Partnership consistently spreads the latest news on the internet and in social media. You can keep in touch with us through our Facebook page, Instagram and WhatsApp account. We will thank every user who buys perfume from us by sharing their comments or feedback.

CUSTOMER SEGMENTS

Customer segmentation refers to the method of dividing large consumers into smaller groups according to the characteristics and similarities between consumers in each group. Popiah Partnership's customer segment targets all students from every faculty, staff and lecture. Mostly, this product is marketed to the target who likes to eat snacks while doing work and is hungry as well as people who like to try new homemade snacks. We provide two popiah snack flavors, the original prisa and the spicy prisa to meet the diverse tastes of our customers.

COST STRUCTURE

Cost structure is a strategy used to calculate how much it costs the firm to produce the product and how much profit the company will earn. To make a profit, the sales revenue must be higher than the firm's cost. Each member of the organization contributes RM35 as our initial capital. Popiah Partnership has chosen Facebook, Instagram and WhatsApp as its main social media platforms to promote its products. This is because the cost of advertising on social media is low and economical.

REVENUE STREAMS

Popiah Partnership uses online sales and direct sales as it is main source of revenue streams. Selling on social media is very helpful in increasing our sales because social media has become a trend in promoting products nowadays. Everyone now uses a smartphone, making it a necessity for life. Therefore, information and the existence of our products can be communicated to customers.

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After a thorough discussion in our group meeting on pricing our krukkrukpoppia product, we all decided to charge RM5 for the original cheese flavour and RM6 for the hot and spicy flavour.

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What is special about our krukkruk popia?

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What is special about our krukkruk popia?

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Our products are unique because they are completely homemade. We put a lot of effort and sincerity into creating the product because we are confident Kruk Kruk Popia will be well received. Furthermore, the combination of poppia and cheese will turn many customers into Kruk Kruk Popia addicts. Because krukkruk poppies really suit customers' tastes, many of our customers make repeat purchases. Therefore, we carefully consider the criticisms and remarks made by our customers regarding this product. We're always looking for ways to improve it so we don't get product complaints.

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Many people respond that we should provide service deliveries when we ask them to fill out a questionnaire. However, many respondents also said that they preferred self-pickup. As a result, we provide both delivery and self-pickup services.

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Fisrt meet each other in MPU3222 - 19/1/2023

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KRUKKRUK POPIA is a business with six members. They are:

Tow Wei Lin is student from FEB, marketing programme. He lives in Kuching, Sarawak.
He is group leader of KrukkrukPopia.

Lavinnea Merang is a Marketing student from FEB. She from Baram, Miri. Lavinnea is a designer of the poster for this group.

Angela Joilus is a marketing student at FEB. She from Penampang,Sabah. Angela manage financial for this group.

Pollena Anak Sekam is a Marketing student at FEB. She is from Kapit, Sarawak. She is a social media uploader in this group.

Nur Fazieannies Binti Osman is a Marketing student at FEB. She from Beaufort,Sabah. Fazieannies is a Assistance Chef in this group.

Vanessa Agustin is a Marketing student from FEB. She from Kota Kinabalu, Sabah. Vanessa is the main chef in this group.

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I really apperciate my group members are giving me an opportunity to be the leader of the group. I dont think I did well in leading all of them since there are many misunderstandings and conflicts of task distribution.

What I have learned through this experience, being a group leader, I not only just have to make sure all their tasks being done wisely, but also need to understand what help can i provide them to ensure high cooperation and enough motivation between the group members. For example, I should teach them how to record the sales before I lead them to start the business. Some important things such as keeping the resits is important for the financial record should also be told before they buy the materials.

Hence, there are many things I have learned from my group members and also through organizing the business.

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IGLink:
https://www.instagram.com/krukkrukpopia/

FB Link:
https://www.facebook.com/profile.php?id=100087886355750

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Krukkrukpopia is located at Unimas.
Jln Datuk Mohammad Musa, 94300 Kota Samarahan, Sarawak

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Universiti Malaysia Sarawak (UNIMAS) Official Website.

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Krukkrukpopia consists of six group members and we all aims to provide delicious snack popia to the customers in / around Unimas including students, lecturers, staff and others.

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Experience of having a product is challenging because we have to introduce our product to people and finding customer is hard because each customer have a different taste buds. However , its also give new knowledge expecially for us that are taking business course and we finally know on how to manage like cost,time and quality. It also give us experience on how to communicate with customers and attact them to buy our product.

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Now, I get it why UNIMAS give this subject to all students, because they want to teach their students on how to have a business and manage business that might help them in the next future.
When I know what is this subject do such as assignment and the assesments, I got excited because finally I will have my own product also brands. The whole process teach me that business need communication, unique and creative idea also effective marketing to achieve high profit. To have a business not to easy that require us to give more to achieve more.
MPU3222 actually a brilliant idea to born a business generation among youth, especially those who take business as their core and course. so this subject will definetly give experience and a new knowledge of business world that they will face in the future.
after all, it was fun.

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What I learned in this course is that the best way to start a business is to look for ideas to release the latest products in order to attract customers according to the customer's taste. In addition, I learned to collaborate with my group members to make the product we release successful. Even though we faced many challenges, we were able to solve the problem well until the end. In addition, as a dealer, I learned to accept any comments and complaints about the products we sell, because that is one of our ways to improve what is lacking. In addition, at the carnival activity held last month, my group members and I also learned how to attract customers, find customers, and spend the stock we sold on the day of the carnival because there was a lot of competition. Next, I also learned how to interact well and politely with customers, whether online or face-to-face. With this, I am very happy and grateful that I had the opportunity to learn the entrepreneurship course, because with this course I can increase my knowledge of doing business. I am also grateful to my group members because they want to cooperate in making this product a success.

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This document consists of cash flow projection, income statement, business transaction together material purchasing sum-up for the December of 2022.

Net profit on 12/2022 was RM57.50. There was high amount purchasing at cost of goods, which is raw material.

Furthermore, we will choose the cheaper raw material supplying and continue selling more packages to ensure that we have higher sale revenues and lower costs of goods to generate a better net profit in Krukkrukpopia.