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Name-Mrs. Shanti Devi Ji
Bio-A very enthusiastic and happy lady who wishes the best for her family and keeps them motivated even in the hardships they have to face.
Quote-"Nobody can take away our happiness."
Mrs. Shanti Devi is a 25 year old married woman who is married to Mr. Bhupesh Kumar and she has 2 children-Tanya and Karan. They are from the Thakur community. She did her schooling till 3rd from Mahila Utthan Vidyalaya. She was interested in doing her schooling further but due to family pressure had to marry. She currently works with her husband in the farms. Her husband has studied till the 10th class and often helps his school going children in studies.
Due to Karan, she has been exposed to the usage of mobile phones and T.V. Her husband has taught her the usage of many advanced agricultural tools funded by the government. She is a skilled masala maker and takes orders as a part time job. She is getting an educational kit and uniform. She learns dance and singing as co-curricular activity.
Electrical meters haven't been installed in their homes and the T.V. she brought has been kept idol. They have difficult situations at night due to no light so the family sleeps by 10pm. They have lanterns for small usages.
They get their water requirements from borewells and wells. Looking at the size of containers, we can say they need around 100 litres of water each day. She has to travel 5-6 mins to reach the nearest well. Sometimes, the water is not really good for drinking and so they boil it and drink. They use dam water during the rainy and summer season. There is no rain water harvesting system.
In her family, her husband has kidney stones but they are receiving proper medical treatment by the government but they are not going for periodical checkups as they cost a lot of money. They are using ayurveda techniques for treating the disease. Ration shops provide them with sufficient and good quality food. There are good and hygienic toilets and waste management plans. They receive enough income from selling cucumbers. They use fertilizers for their fields.
They have married in the same village and are not a part of any government scheme but do receive some benefits.
Goal-To make her son a doctor and daughter a pilot.
Task-She looks around her house and makes sure her husband stays happy. She also helps her son and daughter study and keeps them motivated.
Pain points-No electricity at nights and the hot weather are her primary concerns.

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Name: Akshayaa

Nickname: Aspirational Akshayaa

Bio: Akshayaa is a 29-year-old soft-spoken woman working as a farmer along with ten others in a 5 acre land owned a rich overlord. She quit school after passing 5th grade, got married at 20 and is now part of a family consisting of seven members. She earns Rs. 8500 a month.

Quote: “ All this is only for my children. There aren’t many other reasons to live. I want them to study well, succeed and make us proud. My happiness is solely dependent on their own happiness.”

Demographics: Family size is 7; it includes herself, her husband, three children (2 girls and 1 boy) and her husband’s parents. Her husband is 35 years old. The youngest child, a boy, is 6 while his sisters are 8 and 11.

Psychographics: Akshayaa has a quiet, simple and often brooding demeanor that is a result of constantly worrying about her children’s future. She laments about being forced to quit school after passing 5th grade. She does not want her children to face a scenario where their family background deters them from continuing their education and fulfilling their dreams. Her main moral support is her husband who shares similar aspirations for his children.

Technographics: She can operate a basic smartphone, thanks to her husband who had learnt from one of his colleagues. She can also navigate different channels on the small television set their family has. Apart from these, working on a farm has provided her with the skills to work with basic but important farming tools including being able to operate a tractor.

Tasks and goals: Her main goal, one shared by her husband and her in-laws as well, is to somehow eke out a decent living while economically and morally supporting her children to complete their studies and continue studying further. Her everyday tasks, apart from working on a field, include taking care of her children as much as possible and making sure they complete the home work given at school. Having discovered that her 8-year-old daughter is a talented artist, she also ensures that she gets the proper drawing equipment to continue honing her skills in her free time.

Pain points: Quite often, she finds herself lacking time to take care of her children and to check if they are truly comfortable enough to continue their school work. In cases of health issues like stomach ache or muscle ache, she finds herself earning short of what is required to implement all her goals.

Peak and pitfall moments: Her peak moment was to see her eldest daughter bag the first rank in her 6th grade examination and shortly see the middle child win an art competition held at school level. These moments give her a hopeful glimpse of a bright future for her three children.

Her worst pitfall moment occurred when her husband suffered from stress fractures in his arms that removed any possibility of his working on the farm for around a month. This happened right around the time when she was heavily pregnant with her youngest child. This forced her in-laws to work in the field for a month despite their senility. Such moments remind her of the fragility of their economic situation.

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Name: Miss. Latha Thakur

Bio: A Hard-Working and Aspiring woman who is responsibly taking care of her parents and their field. But also has an aspiration to become a Police officer.

Quote: "Successful and responsible people are those who have learned to work hard and play hard."

Demographics:
Latha is a 16-year-old woman who lives in a rural community and works as a farmer.
She lives along with her parents Mr. Subash Thakur and Mrs. Sudha Patel at home. They are all from the Thakur community.

She has adequate education, as she has studied till 10th grade in the A.C.Collage Panvel School. Despite her young age, she is already responsible for tending to crops and livestock and providing for herself and her family.

Psychographics:
Latha faces many challenges in her daily life, including the physical demands of farming and navigating the responsibilities of adulthood. Despite these difficulties, she remains determined and hardworking, driven by her strong work ethic and her commitment to making a better life for herself.

Technographics:
She aspires to become a police officer and is adequately educated to study and prepare for the government exams because, she has studied till 10th and also knows how to use mobiles and laptops and can learn from it. However, it will be a challenge for her to balance the work at home and also study, considering the current cuts and their family’s economic situation.

Goal: To become a Police Officer

Task: She needs to take care of her parents, the farm and control the economic situation, but also allocate sometime to study to reach her dreams.

Pain Points: Her Family’s economic situation is bad and must deal with power cuts.

Peak Points: When her family earns every year during the Harvest.

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Name: Mrs. Asha Thakur

Nick Name: Energetic Asha

Bio: Mrs. Asha is a hardworking, energetic lady whose primary occupation is daily labor. Even through her hardships, she wishes that her children study well, graduate and reach their goals.

Quote: "All the hardwork and struggle I face, is to provide a better life to my children"

Demographics:
Mrs. Asha is a 36-year-old married woman. She is married to Mr. Pankaj Thakur, who is a farmer with basic literacy and hails from the same village (Dharmapura) and community (Thakur). The couple has two children, a 9-year-old boy named Rajesh Thakur and a 12-year-old girl named Deepika Thakur.

Together as a family, they earn close to Rs.10000/month. Mrs. Asha did her schooling till 4th standard but couldn't continue due to family issues.

As said, her husband is a farmer and earns their livelihood by growing Dhudi, Parval and Cucumber crops alternatively.

Technographics:
Mrs. Asha has basic exposure to using a mobile phone and television because of her children. She works as daily labor and occasionally helps her husband in farming.

The family earns their livelihood through farming, growing crops such as Dhudi, Parval, and Cucumber, for which they use a tractor and basic agricultural equipment like a khitha.

The family's house lacks an energy meter and experiences regular power cuts, especially during the rainy season. They rely on a nearby borewell for water, but in the summer the borewell dries up, forcing them to rely on tankers. They use seasonal rainwater to conserve water.

Psychographics:
Mrs. Asha has a positive and caring outlook on life. Despite spending 60-70% of her household income on necessities such as clothes, fertilizers, petrol, seeds, and medicine, she prioritizes supporting her children's education.

Her family is generally healthy, with her husband having minor knee pain, but they receive regular checkups at primary healthcare centers.

Mrs. Asha and her husband are not part of any government or self-help schemes and are not interested in joining any sooner.

Goals: She primarily wants her children to get proper education and reach their goals and secondarily wants constant electricity supply to their homes.

Tasks: To achieve her goal, she works hard as daily labor and occasionally works in their farm and sends her children to the government school close by.

Pain Points: Firstly, though she wants her children to pursue higher education, her family isn't financially stable. Secondly, due to her age and work, she is facing minor body pains that she feels may obstruct her from earning additional income. Thirdly, the interrupted electricity supply at her house presents a challenge for her children's studies after they come back from school.

Peak Points: A Time when their family has earned Rs.11 profit/kg on their crop sales.

Pitfall Points: The time when she was forced to stop her education in 4th standard, even though she wanted to study further.

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Name: Neethu Rana

Bio: Mrs. Neethu Rana is a very hardworking women who is married to her husband from the same village.She is very dedicated towards her work and household and wishes a better future for her kid

Quote: "A farmer never quits"

Demographics: Mrs. Neethu Rana is a 35-year old women living in a family of three,consisting of her husband,herself and their kid.She studied till 3rd standard and eventhough she wanted to continue her studies she couldn't continue due to her family issues.
She belongs to the community THAKUR as most of the people in that village. Her kid who is 15 likes to drive. So he helps their family to plough their farm by driving the tractor in the fields. Since Neethu didn't get the opportunity to complete her schooling she insisted her kid to complete schooling. So he goes to the school and also gets the Education kit and Uniform despite his interests.

Physiographics: Being a farmer she has a never quitting attitude and that is the reason she never let her kid quit schooling, because she believes that education open new doors of possibilities for her kid and could change their lives.

Technographics: Neethu and her husband with their savings purchased a tractor. They gave this tractor for rents in rotations to others who need it and the revenue they get is used to repay the loan for the tractor. With her interest towards mobile phone, her kid being the most literate in the house taught her how to use a mobile phone. Being a farmer she also knows to use various farming equipments and like to share the farming load with her husband.

They live in a single storey house of 3 rooms and a roof top. They have an electric meter installed which was given by the Government. The first 100units of electricity per 2 months is free and after that they have to pay Rs 2 per every unit. Their house has basic electrical equipments such as lights and fans.

Despite having electrical connection the electric supply is very irregular in their village. On an average 2-3hours of electricity is provided. Most of the time power cuts occur during nights due to which the rooms become too hot and they have to sleep fighting with mosquitoes.

Their main source of water is borewell and well both of which are located in their fields. So Neethu has to walk 30mins everyday just to collect water. She takes 2 buckets and travels twice a day to the well which implies that their average water consumption is about 50L per day.

During summers the wells are dried out and they have to rely on the water tanker everyday. They also collect the rain water during monsoons which is mainly used to wash their clothes, utensils and also to irrigate their fields.

Since they don't boil the water before consumption her husband was diagnosed with kidney stone recently a few months ago. Upon further enquiry we found that the family falls once or twice a year because they go for periodic medical checkups and have access to proper medical treatments.

Neethu mentioned that they earn 1000 per month and their selling crop is Cucumber and Rice. She had also mentioned that her expenses through out the year range between Rs 10000-12000 which includes ration, clothes, fertilizers, seeds, agricultural equipments, gas and medicines.

We also found that her husband drinks and some of the income is spent on that too also she is not a part of SHG so she doesn't benefit from those facilities.

Goal: As we saw that she lives in a very small house which gets too hot in summers and too cold in the winters she also showed her roof leaks during heavy rains so she wishes to renovate the house with the profit from the farm and tractor.

Pain Points: Since she does all the house-hold work, walks twice a day to fetch water, working long hours in the farm she gets extremely tired.

Pitfall Moment: When she was not allowed to continue her studies after 3rd standard

Peak Moment: When they bought their tractor using their savings.

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Short Bio: Raju is a hardworking farmer who is dedicated to providing for his family. Despite limited access to technology and resources, he works hard to grow crops and earn an income. His passion for farming is what drives him and he strives to improve his methods to increase his yield.

Quote: "Farming is my passion and my livelihood. It's the only way I know to provide for my family."

Demographics: He is a 30-year-old male belonging to the ST caste and Thakur community. He is married with a household of 4 people, including his wife and 2 children. He only completed 5th-grade education and is currently working as a farmer.

Psychographics:
• This individual prioritizes providing for his family above all else and values hard work as a means to that end.
• His passion for farming drives him to be dedicated and hardworking in his pursuits within the agriculture industry.
• He possesses a practical and hands-on approach to his work, utilizing his extensive knowledge of farming and agriculture to achieve success.

Technographic:
• The level of exposure to technology for this individual is not specified.
• They primarily rely on traditional farming tools for their work, such as ploughs, hoes, and tractors.
• No information is available about their specific skills in farming and agriculture.

Tasks:
• This individual is involved in farming and growing crops, including cucumbers and various vegetables.
• They are responsible for collecting water for their farm and household needs from sources such as a well or borewell.
• Along with farming, they also attend to household needs, ensuring the smooth running of their home.

Goals:
• The primary goal of this individual is to provide for his family through his farming efforts.
• In addition to supporting his loved ones, he is constantly striving to improve his methods and increase his crop yield.
• By continually improving his farming practices, he can better provide for his family and secure their future.

Pain Points:
• This individual faces limitations in accessing technology and resources, which impacts the efficiency of their farming operations.
• As a result, they are heavily reliant on manual labor for the cultivation of their crops.

Peak Moments:
• This individual earns a living through the harvesting and selling of their crops.
• Their main goal is to provide for their family through their farming efforts, using the income generated to support their loved ones.
• Their dedication to their farm and family drives them to work hard and ensure a steady supply of crops for sale.

Pitfall Moments:
• This individual's farming efforts can be impacted by natural disasters or crop failures, leading to a reduction in their yield.
• Finding sufficient labour to assist with the physical demands of farming can also prove to be a challenge.
• Despite these obstacles, they persist in their efforts to provide for their family and maintain their farm.

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Name: Ranga Rao

Bio: Mr. Ranga Rao is a small farmer who balances the responsibilities of farming and family life. Despite the hardships they face, this farmer remains resilient and hopeful. He works hard to cultivate crops and raise livestock, often with limited resources and support.

Quote: "Farming is a profession of Hope".

Demographics: Mr. Ranga Rao is a 33-year-old farmer. He runs a small family of two children and a wife. He belongs to ST caste and Thakur community and has an educational background of 10th standard.

Physiographics: Mr. Ranga Rao is hardworking farmer with very less water resources he is trying to do agriculture. Even though the income is low he is good at managing his daily needs and the family. The electrical facilities of his village are poor and climatic conditions are very hot and their source of water is mostly rain. They use boiled water for drinking. The seasonal diseases are rare. Despite of having an electrical connection the electric power supply is very irregular. Despite of having a very low-income Mr. Ranga Rao sending his both the children to school regularly.

Technographics: Mr. Ranga Rao has a very basic knowledge on how to use Mobile and Agriculture related tools (sprayers, brush cutter).

Tasks and Goals: To work hard to earn livelihood and to educate his children.

Pain Points:

Mr. Rango Rao farming is based on borewell and rainwater. Frequent power cuts are the major problem.

If there is heavy rainfall, crops will be damaged.

Since he is a small farmer with less income he can't invest on fertilizers and pesticides.

Peak moment:

During rainy season, there is an availability of water due to rains which makes Ranga Rao easier to cultivate crops or vegetables and gain more amount than usual.

Pitfall moment:

During summer season, there will be less availability of water and because of too much heat it's hard for Ranga Rao to do cultivation as a result the income will be low.

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Name-Mahesh
Bio-A simple and hardworking man, married with a family of 4 including 2 kids. Born into a ST and Thakur family, his primary occupation is farming and labor. Known to be a good dancer and tech-savvy, he uses his mobile phone for various purposes including driving and farming.
Quote- "Despite the challenges, I never lose hope to provide a better life for my loved ones."

Mahesh is a 30-year-old married man with a family of 4, including 2 kids. He was born into a ST and Thakur family and his primary occupation is farming and labor. He is married to a woman from Panvel who supports him in all his endeavors.

Mahesh is tech-savvy and owns a mobile phone which he uses for various purposes including fans and lights to keep his home cool and bright. He is also a good dancer and enjoys spending time outdoors. Despite his busy schedule, he never forgets to spend time with his family.

Mahesh's daughter was diagnosed with a chronic cough, which requires frequent medical attention. They visit the doctor 1-2 times a year and have to travel all the way to Panvel for treatment. Despite these challenges, Mahesh never gave up and continues to work hard for his family.

Mahesh's monthly income is around 8-9K from farming and labor. He grows crops like dhoodhi and cucumber and earns around 100 per month from selling them. He also saves around 5-6K each year for emergencies and other expenses. He spends around 1200 on food and 900 on other household expenses.

Goal-Mahesh's goal is to provide the best education for his children and run a small shop in the future to provide a better life for his family. However, tragedy struck when his daughter died due to a snake bite, but he never lost his determination to provide for his remaining family.

Task-Mahesh works hard to make ends meet and provide the best life for his family, despite the challenges he faces.

Pain points-The chronic cough of his daughter and her death due to a snake bite are his primary concerns.

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NAME: Ms.Krithi

BIO: She is young farmer , enthusiastic and hard working girl with a big dream of joining the police .

QUOTE: "right Time puts things in right places.I am waiting for mine"

DEMOGRAPHICS:
Ms.Krithi is a 16 year old girl, holds the responsibility of feeding her nuclear family of 3 (herself, father, mother).
She did her schooling till 10th standard.
she couldn't continue her schooling after 10th standard because of unfortunate commitments
in the family. She started working in the agriculture fields to support her father.

She did her schooling till 10th standard successfully , but couldn't continue schooling because of family commitments
she has the plan of pursuing her studies in the AC College, Panvel .
She is also keen on joining the police after graduation but at the moment her family needs her the most
so she has put her dream on hold.
When she graduates, she will be the first generation graduate in her family because her parents are illiterates.

She sells rice and cucumber to make a living. Her family spends around 250 rs for ration and 600 rs for clothes.
They own a goat. She does not take any help from government schemes

TECHNOGRAPHICS:
Krithi knows to operate mobile phones and has basic computer knowledge because she attended school.

GOAL: Her lifetime goal is to become a police officer but she is also working towards the betterment of her family.

TASK: To work in the fields and sell the produce in the Market with a good profit
Ensure the harvest is successful

PAIN POINTS: She should resume her education as soon as possible after bringing her family to a self-sustainable position economically. she has to take up huge and heavy responsibilities on her shoulders in a very young age. she should also fight and get a good electricity supply for her house.

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Meet Radha, a 25-year-old married female with two kids and a husband, who lives in a household of four. Radha is from the ST caste and Thakur community and has a third-grade educational qualification. She works as a farmer and has a family income of 11,000 rupees per month.

Radha's exposure to technology is limited to using a mobile phone and watching TV. Her household relies on a well and borewell for water, and she spends 5-6 minutes every day collecting 100 litres of water for the household. The family does not have an electric meter and the electricity supply is irregular, but they do have a TV.

Radha's husband has kidney stones and she uses both traditional methods like Tulsi and Ayurveda, as well as modern medicine to treat it. She and her family eat food from the ration and are satisfied with it. They do have toilets in their household.

Her family sells cucumbers for 200-300 rupees per month, and they spend around 500 rupees on rations, 5000 rupees on clothes per year, 5000 rupees on fertilizers per month, 500 rupees on gas, and 10,000 rupees on medicine per month.

Radha's goal is to make her son a doctor, and her task is to ensure he studies regularly and takes good care of him. Her pain points include the hot temperature and lack of electricity.

"I want to give my son the best future possible and make his dreams come true," says Radha.

Peak moments for Radha include being able to provide for her family through farming and seeing her son do well in school. Pitfalls include the harsh weather conditions and limited resources, which make it difficult for her to fulfil her goals. Despite these challenges, Radha remains determined to provide the best life for herself.

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Name-Mr. Bahadur Kumar
Bio-A hardworking shopkeeper , Despite not having formal education, Bahadur has been running his shop for past 15 years with determination and a strong work ethic.

Quote-"Hard work is the foundation of success. With it, anything is possible."

Mr. Bahadur were a married man who lived in a small village with their two children and wife. Mr. Bahadur was a hardworking man who ran a small shop selling everyday essentials and also engaged in fishing as a side business to supplement his income. Despite his efforts, he often struggled to make ends meet as the fridge in his shop was frequently affected, leading to a drop in his income. Despite these challenges, he never lost his spirit and always found ways to make the best of what he had.

Mrs. Bahadur was a homemaker who took care of the household and their children. Despite facing health issues such as back pain, she never let it bring her down and always remained positive and supportive of her husband. In her free time, she enjoyed singing and dancing, which brought her joy and peace.

Their two children, a 9th standard student and a 6th standard student, were the pride and joy of their parents. They were diligent students who always aimed to do their best in school. The family lived in a small house and often faced difficulties such as heat and mosquitoes during the summer months. However, they made do with what they had and the water they had to bring it from the place which is far away from them it takes nearly 45mins to travel

The Bahadur family often faced financial constraints, but they never lost hope. Mrs. Bahadur was a member of a self-help group, while Mr. Bahadur was an active member of a local Ganapathi mandal, and their community spirit helped them in tough times. Despite the challenges they faced, they never stopped striving to improve their lives and provide their children with a better future.

In conclusion, the Bahadur family was an example of a loving, tight-knit family who faced their challenges with resilience and determination. Despite their struggles, they never lost sight of what was truly important in life, and they remained focused on their dreams and aspirations.

Goal: Bahadur wants to attain financial stability to meet his family needs

Task: Bahadur has to work hard to meet his hardships

Pain points:

1. Financial Instability: With an irregular income, it might be difficult for the Bahadur person to manage their expenses and provide for their family.

2. Health Issues: The Bahadur person's wife's back pain and the husband's previous kidney stones could impact their daily life and work

3. Electricity and Water Problems: The Bahadur person faces issues with electricity, including a fridge in their shop being affected, which in turn affects their income. Additionally, they face water problems, including a lack of regular supply and difficulty accessing water during the summer..

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NAME: Mr. Ramesh Rao

Bio: Mr. Ramesh Rao is a male farmer who lives in a 7-member family with 2 sons, a daughter, his wife, and his parents.

Quote: “Farmers work hard as they can , like any other person but our reward and recognition is very less.”

Demographics: Mr. Ramesh Rao is 45 years old who lives with his wife Mrs. Renu Rao, their sons Nickil Rao, Naveen Rao and daughter Narmada Rao and his parents Mr. Shanmukh Rao and Mrs. Shanthi.  He failed to clear 10th and is now a full-time farmer with his own land of 11 acres.

Psychographics: He is a farmer who still does not want to give his profession at least until his 2 sons complete education successfully. He believes that educating his next generation will help their family to get of from the poverty pit.

Technographics:  He is comfortable in using smart phones with internet connection from which we can conclude that he can use any easy to use apps and social media. He is also comfortable in handling farming equipment like tractors, Power Harrow, Leveler, water browser, ripper machine as he owns his own tractor.

Goals:

·        To own a proper house and educate his sons.

·        Want to solve water and electricity problem.

Tasks:

·        Working hard to make a living by farming and earning sufficient money to meet his family needs and to provide education to his sons.

·        To install electrical meter he has applied in a form and paid the needed fee amount.

Pain Points

·        Not enough to earn money using only farming to meet the goals.

·        No stable electricity as there are many power cuts

Peak Movements

·        He had a good harvest season the monsoon of 2022 due to proper rains and the profit margins were high and he was able to do some savings out of it.

·        The bank had approved his loan approval for the education of their sons in January 2022.

Pitfall Movements

·        The starting of 2021 was very difficult for Mr. Ramesh Rao as there was floods in his district and all his crops were wasted.

·        Due to reduced profits and increase in the school fees he is not able to pay his loan dews.

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Name – Mr. Abhay

Bio – He is passionate on studies in addition to it, he was very good at dancing and singing, but due to some family conditions he was about to drop his schooling and couldn’t achieve any qualification so that he’s not into any job based on his educational qualification. Due to his illiteracy, he ended up working as a Painter and into a small-scale farming.

Quote – “Education is the moment from darkness to light”

Demographics – Age – 23, Male, unmarried with no education qualification. He lives in a house of 5, his brother, brother’s wife, their 2 children and himself. He is from ST.Thakur community. His family has an monthly income of 10000 out of which they mostly spend on farming, and rest of the amount on clothes, medicines, mobile recharge, feed for the hens and ration. They speak and communicate in Hindi.

Psychographics – He has a rich attitude towards the water management as they use the rain water collected in rainy seasons in drum and dam water during summer. Though the borewell is about 2 kms from his place, he never felt impatient on doing that. Though they give much importance to health, they visit the hospital about 10 times an year for the regular check-up but still but they engage themselves in unhygienic toilets and dispose the material waste near their living area.

Technographics – He is comfortable in using smartphones and internet connection. Has a good knowledge in design machines, paints and brushes. He has good skills in painting and some farm works with which he depend on these professions for his livelihood.

Goal – To educate himself so that he could be able to teach some basics to his brother’s son and daughter.

Tasks – Sending them to the school regularly and keeping up updated with them in terms of their home tasks so that they don’t end up not having a quality education and a job based on it.

Pain Points – Due to the electricity problem, the kids are unable to spend time on their home works at home. Also, he has to manage irrigating his farms using machine pump which becomes difficult at times and affects the yield.

Peak Moment- He could afford a good education for his brother’s children.

Painful Moments: He still regrets for his family problem during his childhood, with which he couldn’t continue his studies.

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Name - Mr. Rishabh Prajapat

Bio – He is interested in studies, and he was a boy who never misses school. As his parents couldn’t afford for his fees of the university and so he was forced to drop his education after his 12th class. He is good at singing and dancing and he plays cricket well.  He does farming for his livelihood.

Quote – “Your illness doesn’t define you, it’s your strength and courage.”

Demographics – Age – 34, Male, Married. His educational qualification is 12th class. He lives in a family of 4, his wife and his 2 children and himself. He is from ST.Thakur community. His family has an monthly income of 9000 out of which they mostly spend on farming, and rest of the amount on clothes, medicines, mobile recharge, gas and petrol charges, feed for Bakri and 5 hens and for the ration. They speak and communicate in Hindi.

Psychographics – Though he’s having backpain and kidney stones, his commitment for the betterment of the family didn’t compromised. He is more bothered about his daughters education and for the livelihood. He is health cautious so they dump the waste in the dustbins and he limits himself for the periodic health check-up to save his earnings. They get access to drinking water from the borewell which is 20 mins distant from his home. He stores as much as water possible with the help of rain-water harvesting and use them at peak times.

Technographics – He is good with smartphones, farming and gardening tools as he’s into the farming profession, has a better knowledge towards the other basic appliances such as TV, Fridge, DVDs etc,. He is very skilled at farming and driving.

Goal – Since, his days were bad, he wants his children to work hard and achieve excellence. He wanted to have better electricity and road facilities for the betterment of his daughters.

Tasks – Working hard to make a living, set-up electric meters, and giving an uninterrupted electricity connection and sending his daughters to the school regularly.

Pain points – Body pains, financial problems as he’s the only person earning for the family and electricity shortage.

Peak Moments – His daughters progress and excellence in both education as well as sports.

Painful Moments – His physical illness and his inability to work for longer hours.

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Persona-1
Mr Sagar Goyal

Name: Simple "Sagar"

Bio: A simple farmer whose primary goal is to educate his son and renovate his house and build toilets. Always ready to help others. He is married and has 1 son. He is educated till 12th and later discontinued studies due to poverty.

Quote: "I want to be a good farmer and person"

Demographics:
Sagar is 38 years old who is married to Shraddha Goyal and he has 1 son who is 13 years old. Sagar is educated till 12th and later due to certain problems he discontinued the studies. He belongs to ST community.

Psychographics:

Sagar is an extrovert as he wants to help others and involves in public activities

He is also a confident person and also a good team leader who can make good decisions

Always support education

Technographics:
Has good knowledge about mobiles like how to operate and perform calls and playing music.
Some basic computer knowledge to send mails etc.,
Daily watches television and a huge fan of 1990's movies.

Tasks:

Send son to school daily

Work in the fields

Ensure the crops groe well and take care of watering fields

Make sure to meet the standards of his needs

Goals:

Solve electricity problems

Educate his son

Renovate his house

Build toilets

Pain Points:

No electricity to run water pumps to irrigate fields

No proper energy to work in the fields

Fear of loosing crops due to flooding

Insufficient income

Peak Moments:

Sagar's commitment to educating his son and sending him to school daily.

His effort to renovate his house and build toilets, enhancing his living conditions.

Sagar's social and helpful nature, displaying his extrovert personality.

His leadership skills, making confident and well-informed decisions.

The success of his crop growth and maintenance of his fields to meet standards.

Pitfall moments:

The absence of electricity to run water pumps for irrigation, affecting crop growth.

The limited body energy to work in the fields, causing decreased productivity.

The fear of losing crops due to flooding, causing stress and anxiety.

The financial constraints of having insufficient income, making it difficult to achieve goals.

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Bio: Raghu is a 33-year-old male living in a household of 8 people in Karnataka, India. He works as a government employee at the Jov-Forest Department and is married with three children.

Demographics: Raghu is from the ST community and is a Thakur by caste. He is a 10th pass and his family consists of his wife, children, and in-laws.

Quote: "I want my daughters to have a better future through education."

Technographic: Raghu is familiar with mobile technology and has access to a fan, light, mobile, and TV at home. He doesn't have any specific tools or skills.

Education: Raghu values education and wants his children to attend school regularly. He and his wife receive an education kit and uniform for their children. Only 3 adults in the household are literate.

Electricity: Raghu's household doesn't have an electric meter and they face issues with heat and children not being able to study at night due to the lack of electricity.

Water: Raghu's family gets their water from a well, spending 2-3 hours per day collecting 80 liters. They boil the water before using it and use a mix of tanker and dam water during summer. They also use rainwater for their fields.

Health: Raghu and his family are generally healthy, but they face difficulties in getting proper medical treatment and have to travel far for it. They go for periodical check-ups and are satisfied with the food from their ration. The family uses toilets and has no issues with diseases.

Income: Raghu earns a yearly income of 17000-18000 and his family spends on rations, clothes, fertilizers, seeds, agriculture equipment, TV bills, gas, medicines, mobile recharge, and 5-6 hens. They own 16 cents of land and don't drink. They receive 2000 per year from an SHG.

General: Raghu's wife is from a nearby village and they are part of a tailoring self-help group. Both Raghu and his wife participate in farming and they throw their waste in a dustbin.

Goals: Raghu's goal is to educate his daughters and have a stable income source through agriculture.
Pain Points: NIL
Peak moments: Raghu feels proud when his children attend school regularly and receive an education kit and uniform.
Pitfall moments: Raghu feels frustrated when his family faces difficulties in getting proper medical treatment.

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Name: Mr. Shankar ji

Short bio: A compassionate, determined and dedicated man who selflessly thinks not just for his family but also for the society’s development

Quote: “One person can make a difference and everyone should try”

Demographics: A 27 years old, married man with total of 7 members in the family who belongs to Thakur community has completed his studies till 10th standard and currently working in the forest department

Psychographic:

·       Along with providing his family he also tends to serve the society which shows us his quality of altruism

·       Though he is not in farming he still works in forest department which shows us that he is sensible towards the nature

Technographic:

·       The level of exposure to technology for Mr. Shankar ji is limited to mobile phones

·       No information is specified regarding the tools that they work with.

·       His skills include driving two wheelers very well

The access to the power supply is not regular which cause an hinderance to his children’s education, they have to spent two hours of their time to get a minimum of 20 litre of water per day and together as a family they earn Rs. 10,000/- per month

Tasks:

·       The most important task for him is to send his children to school

·       He also checks with the supply of electricity and connections related to them

·       Fitting

Goals:

·       The primary goal of Shankar is to educate his children

·       He also aims to develop the roads for the benefit of everyone

·       Establish the electricity connections

Pain points:

No such pain points have been mentioned

Peak points:

Shankar ji saves a lot of money as he works in forest department and not farming, the need of fertilizers, seeds and agricultural equipment can be avoided

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Name: Ramaraju
Small Bio: He is a small farmer and who quitted studying due to many reasons like the financial conditions of the family and maybe no proper knowledge on how education is useful in life and he will be thinking that the doing agriculture is very easy and feeling regret after he start loosing the money due to  many conditions like heavy rains and lack of fertilizers to restrict the pest attacking on the field. Many will be committing suicides due to debts they took to do farming and unable to pay them in time due fail of farms that seasons. This is much common conditions of farmers in India.
quote: "Hoping for the best future of their children and doing hardwork for them"
Demographics: He is a married and having family of 6 members which include 4 children out of them 3 are girls and 1 is boy and his wife. He belongs to community ST.Thakur and his wife also helps him agricultural works.
Technographics: As he is not much studied he has very basic knowledge on technology of using mobile phones and connecting them to internet. he is also well skilled in using tools related to farming like KHITA,KUDAL.
Psychographics: He is very kind person and helping others whenever some one comes for help because in villages everyone will be helping each other and they will be very united not like city people.
Tasks and Goals: Farmers often have goals for their children's future that include securing a good education, ensuring financial stability.
Other common goals may include instilling strong values, providing opportunities for personal and professional growth, and preparing the children to lead fulfilling and meaningful lives.
The education goals for a farmer's children may include obtaining a high-quality education, developing marketable skills, and acquiring knowledge about business.
Farmers may also want their children to have the opportunity to explore their interests and pursue their passions, whether they be related to agriculture or not.
Additionally, farmers may aim to instill a strong work ethic, good decision-making skills, and leadership abilities in their children through their education.
The goal is to prepare their children to be well-rounded and successful in whatever path they choose in life.
Ultimately, farmers want to set their children up for success and happiness in their future endeavors.
Pain points: They will be facing many financial issues regarding their agriculture investements and regarding their children higher studies and education. If some serious illness occurs for them or any emergency medical treatment needed
for them it will be very hard and one more thing is due to lack of water and electricity facing many issues.
Peak and pitfall movements:

Peaks: Despite initial challenges, when Ramaraju experiences success in his farming, he may experience improved financial performance and stability. This could lead to greater financial security for him and his family, allowing them to invest in their future and their children's education.

Pitfalls: On the other hand, when Ramaraju experiences difficulties such as crop failures, lack of access to resources like water and electricity, or medical emergencies, he may face financial difficulties and stress. This can result in debt and uncertainty for him and his family.

Overall, the agriculture industry can be unpredictable and subject to market fluctuations, which can impact Ramaraju's financial stability and the well-being of his family. Despite these challenges, he remains committed to his goals for his children's future and continues to work hard to provide for them.

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Bio: Swathi Rani is a married female farmer. She has limited education and has little exposure to technology and her husband has  kidney stones,  Despite this, she is working hard for her family and for her children studies

Quote: "The struggle of life may be hard, but it's always worth it in the end."

Swathi Rani is living in rural India with her family of 4 people with 2 children. She belongs to the Thakur caste and has only completed 3rd standard education. She is familiar with using mobile technology, but does not have any specific technical skills.

Her children are in school and receive education kits and uniforms. Only 3 people in her household are literate and they are not being taught any extra-curricular activities.

Her family has an electric meter installed and they pay for electricity, but access to electricity is irregular. They have basic electrical appliances like a fan, light, and TV, but face issues with hot temperatures and mosquitos when there is no electricity.

Swathi Rani's family gets water from a borewell and needs 80 liters of water each day. Women collect the water from a distance of 30 minutes away. They do not boil the water but collect water using a tanker during summer. They use rain water to wash clothes and utensils and to water their fields.

Her husband has kidney stones and the frequency of general diseases in the village is 1-2 times a year. They do receive proper medical treatment and go for periodic check-ups but do not use traditional methods for treating diseases. They are satisfied with the food they receive from ration and have access to toilets.

Their monthly family income is 6000 and they sell crops like cucumber, padval, dhoodhi, and shirola. They do not own cattle and do not have any land. There is no waste management system. She is a part of a tailoring self-help group.

Tasks:

Farming to support her household

Taking care of her children

Doing tailoring work

Goals:

To provide a better education and future for her children

To have a proper house to live in

To ensure the well-being and health of her family.

Peak moments: When she started working and children going to school

Pitfall moment: When her husband is diagnosed with kidney stones

Pain points :

Hot temperature and lack of electricity.

Having to travel 30 minutes to collect water daily

Insufficient income to support her family health especially regarding kidney stones

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Name: Sita Thakur

Bio: Sita is a 16-year-old girl from a rural ST (Thakur) community in India. She comes from a household of three - her father and mother. Sita has completed 10th class and is currently pursuing her education at A.C College in Panvel. She comes from a farming background and has basic knowledge of mobile and computer technology. She is ambitious and has a goal of joining the police force in the future.

Quote: "Education is the key to unlocking my potential and helping me achieve my goals."

Demographics:

Sita Thakur is a 16-year-old unmarried female from a rural ST (Thakur) community in India. She comes from a household of three, which consists of her father and mother, and her main occupation is farming. Sita has completed 10th class and is currently pursuing further education.

Psychographics:

She is an ambitious young girl who is determined to join the police force in the future. She is focused on pursuing further education and is a learning-oriented individual. Despite the challenges she may face, she is resilient and is determined to overcome them in order to achieve her goals.

Technographics:

Sita has a basic knowledge of mobile and computer technology and uses both a mobile phone and computer, demonstrating her level of exposure to technology. Her skills in these areas support her learning-oriented and ambitious personality as she pursues further education with the goal of joining the police force.

Task(s):
Sita's task is to pursue education as it is a crucial stepping stone in achieving her goals.

Goal(s):
Join the police force as her ultimate aim is to become a part of the law enforcement and serve her community and country.

Pain Points:  None till now

Peak Moment: Pursuing education and working towards her goal of joining the police force.

Pitfall Moment: Lack of resources or support could be potential roadblocks in her path towards achieving her goal.

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Mr . Brahma

Bio- M Brahma  is a man who is working in forest department  very hard and taking care about his family and a person who is hoping a  development in his area for facilities

Quote : The death of forest is end of my life

Demographics : Mr Brahma  is a  27 year old man he is married and  livig in a family of 7, consisting of 2 girls and 1 boy as children he completed his 10th standard and his wife had completed 7th  and he belongs to ST,Thakur and he is getting educational kit for his children and he was paying for uniform for his childrens from his monthly salary

Technographics:  Mr Brahma was exposed to using of mobile phone he know how to drive (2Wheeler) he had basic knowledge about mobile using and he was using 3000  for petrol

Goal :  The individual goal for this man was to have to get electricity and roads

To get good education for his kids

Tasks:  Sending his kids to  school  at any cost

Getting an electricity connection and fitting a meter for current to read

PianPoints:   they having hard time for not having electricity they are improper to study Without electricity

Peak Moments ;  In some months  monthly salary was good enough and all expendictures was in limit that month was very happy without any medical expenditures  and some savings to their kids

Pitfall Moments : If the monthly expendicture was high he cant survive that month he cant afford medicines to and tis been rough month  to him

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Name - Soloman Singh Thakur

Bio - A very hard working man, who always want to see a smile on all of his family members.

Quote - "Family is the most important thing for me."

Demographics:
Mr. Soloman Singh Thakur is a 33 year old father who gave birth to 2 kids with Rakul preeth, who is also from Thakur (ST) community. He studied till 10th grade with a decent score. Due to lack of facilities for higher studies and job opportunities he chooses to cultivate his own field. He always want to provide a good education to his children Pratap Singh and Geeta Singh. As the Govt is providing all the basic requirements for schooling the both children are interested to go for school.

Psychographics:
Solomon Singh works hard to provide a quality life to his family.
He was a bit anger on his children when they are not going to school.
He helps his fellow farmers when they require any equipment.

Techographics:
From the workshops conducted by some NGO's in the village, he was exposed to technology like mobile, TV and internet. With his knowledge and Pratap's help, Soloman is able to sell his harvested crop directly to the market places with out any intermediate person which helps him to increase his profits.
Before he was introduced to internet they were able to make 10000 per month. But now they are able to make it 14000. He sells rice and vegetables at the market price. And spends 300 for ration, 500 for clothes, 700 for fertilizers, 500 for electricity and fuel , 140 for medicine every month. They are receiving subsidy on seeds and agriculture equipment from government. Government also providing free education to the children.

Goal - Provide higher education and good facilities for his children. To get a constant power supply to the village. To get a good crop yield.

Tasks - He is working hard in the farm and saving the money. Sending his children to school regularly. Providing water supply to the farm regularly. Using fertilizers to increase the yield of the farm.

Pain points - Irregular power supply. water supply subjected to climatic changes. Government was not providing subsides on fertilizers. Scared about his profitability in the market and the crop harvest. Health checkups are not provided. His wife is supposed to walk 30min everyday for water.

Peak moments - Sending his children to the school. Sold the crop for a huge margin 3 years back. He joined his wife in SHG.

Pitfall moments - When he saw his uncle suffered a lot due to heavy loss in crops.

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Homely Shalini

Bio: Shalini ji is a very homely woman who wants to have a content family life.

Demographics:

She is the mother of 3 children, Diya, Krunal, and Rama. This family belongs to the Thakur community.

quote-"A good family life is all that matters"

Shalini ji's husband has studied till the 10th grade. The main occupation of the family is farming and labour.

Psychographics:

Mrs. Shalini's main intent in life is to have a proper family life in line with culture and tradition. Education is just as important.

Mrs. Shalini also believes in self-sustenance

since they cultivate poultry and have an acre of land which is cultivated except that they have to pay 1000 Rs./yr.Active participation from the family is seen in tasks involving farming. The family gets jewellery from the SHG group. Very few amount is spent on medicines (2000 Rs) and gas fuel (700 Rs).

2000-3000 Rs is spent for clothes. Main source of income are the eggs given by the poultry and produce generated in the farms.

(Paduval, kakdi,Dhudi)

This shows us that Mrs.Shalini's family is very much self sufficient.

Technographics:

They are well versed in mobile technology.

Goals:

Children should be well educated and be in line with their customs and culture.

Tasks:

Farming, labour work such as filling buckets with water(only 50-60 litres of water required)(main source from wells very close by)

Pain points:

From the above points, we can see that Mrs.Shalini's family utilizes all their resources very sparingly and manage to meet ends easily. Education and farming, both are not compromised at all. So there are no pain points since she is content with her lifestyle.

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Name: Esha Thakur

Bio: Eesha Thakur is a small farmer who is entusiaste towards education and gives major importance to health. Eesha Thakur works hard and manages both Work life and goes to school at the same time as she couldn't when she was young.

Quote: "One who achieves education and health can achieve anything in the world"

Demographics:
Eesha Thakur is a 50- year old women living with a family of 4, where her youngest child is 9 months old and her eldest child is 2 years old.  She had no availability to go to any sort of educational institution but she is ver intrested in going to school or study further. Though she could not study when she was a child she's began going to school regularly now. As she knows the consequences of not going to school she made sure her eldest child goes to school  she's currently farmer and a labour earning around 7-8K.

Physicographics:
In order to balance both her work life and education she works extremely hard and makes sure her hard work gives something to her family. Eesha Thakur has a more of enthusiastic character and is always up for some challenges.

Technographics:
Eesha Thakur knows that technology plays a crucial role in our daily lives which is why she got a mobile but when ever her eldest sons keeps on using the device she sometimes regrets the decision.

As she has to deal with school of her and her kid, she barely managed to get a house with a light, fan and a mobile. The village in which the house is situated in had electricity problems such as no proper light during night

Her household generally requires only 32L of water but even for the 32L of water she has to walk for 30-40 minutes. As its hard for her to get water she makes sure to use the rain water for few activites.

Though frequency of general diseases in the village can go upto 6-7 times per year, she has the disease frequency around 1-2 times per year which could also be because of her lifestyle and not boiling water collected from borewell. Anytime she meets with a disease she makes sure to go to the clinic and not miss any check-ups.

Eesha Thakur makes sure that she stays on top of her health as she knows how much it can cost her. As she knows fertilizers cost around 5000 and seed cost around 5000 and she can only earn around 7-8K she makes sure to use it wisely. Though she doesn't have many basic fundamentals in her house like a TV, there will still be costs around her like cloths and for food.

Goals:
Lack of electricity is one of the majour concerns as her works on motor and it gets really dark without light at night.

Tasks:
Balances her work life and education and making sure she provides proper education and health for her children.

Pain Points:
There was a flood recently at her village which lead to destruction of crops and completely fill the roads with water preventing her and her family to go to either work or to school.

Pitfall Moment:
The recent Flood that hit their village made her tie up to the house leading to lack of work and education. Also seeing her fields flood up.

Peak Moment:
Her marriage and the day her kids were born.

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NAME- Mrs. MARVELLOUS MADHU THAKUR

SHORT BIO:

MADHU THAKUR is a 26-year-old house wife living  with his family of 4 her husband, and 2 children(boys, daily go to elementary school). She completed her 5th standard education. She gives major importance to her husband health and to the education of her children.

QUOTE:

“I would like to have clean water for daily purposes”

DEMOGRAPHICS:
Age: 26
Gender: Female
Marital status: Married
Family size: 4 (husband, wife, and two children)
Caste: ST THAKUR
Education: 5th  standard
Family Income: 10k per month

Psychographics:

A good wife , loving and caring mother , easily socialisable with others. Has a positive attitude towards their children education.

Technographics:

1.      Has an exposure to mobile and tv

2.      Has a basic idea about the agricultural tools

3.      Expert in making masala.

Goals :

1.      To have a clean source of drinking water

2.      Wants her kids to study and graduate to lead a better life

3.      To have a proper family life

4.      To have a proper source of income for the treatment of her husband’s health who is suffering with kidney stones

Tasks :

1.      Sends her children to school for education and regular care about their progress in their education.

2.      Looks after their basic needs like cooking food, washing clothes ,etc.

3.      Basic agriculture tasks and preparing masala for extra income to the family

Pain points:

1.      Arranging money for higher studies to cater the increase in education prices

2.      Insufficient and irregular income for their needs

3.      Unable to afford the hospital treatment for her husband

4.      Unable to afford cooking gas to boil water

Peak moments:

1.      Marriage changed her life entirely

2.      2 years ago, their harvest was a great profitable one

3.      Children regularly attending school

Pitfall moments:

1.      Kidney stones discovered for her husband

2.      Elder son affected with jaundice due to unhygienic water consumption

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Name: Raju Thakur

Bio- Raju Thakur is
a hardworking man who is striving to provide a better life for his family.
Despite facing challenges such as limited access to resources and financial
instability, he remains determined and focused on his goals.

Quote: "Self belief and hardwork will always earn you success"

Raju Thakur is a 29-year-old man living in the village of Karnala. He is married and has a household of 5, including his wife and 3 children (1 boy and 2 girls). He belongs to the ST and Thakur community and has only completed 10th grade education. Raju's main source of income is from agriculture, which requires him to walk for 1 hour to reach his work place.

Technographic:He has some exposure to technology, owning a mobile phone but has no access to electricity.

Tasks: Raju's main source of income is from agriculture, which requires him to walk for 1 hour to reach his work place. He uses farming and gardening tools to cultivate crops and maintain a agriculture field. He is skilled in agriculture  and works hard to make a living through these activities.

Goals: Despite facing financial problems and bias from the sarpanch, Raju remains motivated and has a clear set of goals. His primary goal is to own a proper house and educate his children. This would provide a stable and secure future for his family, allowing them to live a comfortable life. By working hard and dedicating himself to agriculture and gardening, Raju is determined to achieve this goal and provide for his family.

Pain Points:
Raju Thakur faces several pain points in his daily life. One of the biggest challenges he faces is financial difficulties. Despite working hard in agriculture and gardening, providing for his family can still be a struggle for Raju.
Another major pain point for Raju is the lack of access to electricity. This makes it difficult for his children to study at night and for Raju to carry out his farming and gardening tasks efficiently.
In addition to these financial and practical challenges, Raju also faces bias from the local leader, the sarpanch. The sarpanch has not helped Raju and his community obtain government schemes.

Peak moment: A good harvest season, providing financial stability for his family

Pitfall moment: Not being able to participate in a Self-Help Group (SHG) due to biased sarpanch.

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Name : Mrs. Ragini
Bio : Mrs. ragini is a hard working lady who owns a land. She studied till 4th standard and then discontinued she is a married women has four children(2 boys, 2 girls). She is very determined to study further and reach her goals.

Demographics: Mrs. ragini is hard working but economically poor lady aged 32, married to Mr. Ravi thakur who is a farmer with basic literacy; both belong to same community(Thakur) and they belong to adjacent villages (dholakpur and pehalwanpur respectively). Together as a family they earn 4300 per month she did her schooling till 4th standard .She is not that skilled other than farming she earns her livelihood by growing cucumber and kakadi.

Psychographics : She has an ambition to develop rainwater harvesting system but lacks the man and money power. She along with her family visits hospital regularly and she is very much serious about her family well-being.

Mrs. rani owns compact land and for irrigation she is dependent only on rain water. Her husband aids her in farming but their life becomes miserable when there is drought of rain. Even though they have rain water harvesting system, it is quite ancient and sometimes they run out of water. She is not willing to join any self help groups.

Their house has irregular supply of power the situation gets worsened during the rainy season with frequent power cuts. Since power supply is irregular , she has to rely on nearby ponds and well nearby for drinking. For irrigation , she is relying only on rainwater that is stored.

Her family is malnourished with the sparse ration food they receive with her younger daughter suffering from Goitre. She doesn't have surplus amount to treat her daughter. She can only manage to cater the needs of her land. The government is reluctant to provide her with economical Aid.

Even Though 75% of her household income goes towards the expenses for land ,clothes, fertilizers, petrol, seeds, medicine, she tries to support her children’s health education which she couldn’t receive , but she is in a miserable condition and needs economical support.

Technographics: She has basic knowledge regarding mobile phones.

Goals:  Through her hardships and struggles, she primarily wants her children to get proper education , health and reach their goals and secondarily wants constant electricity supply to their homes.

Tasks: To achieve her goal, she works hard in her land sends her children to the government school close by.

Pitfall Moment: When her younger daughter was diagnosed with Goitre.

Pain Points: Firstly , her main problem lies in treating her younger daughter who is suffering from goitre. Secondly , her pain lies in providing quality education to her children. thirdly , to reap a good economy through her land for supporting her basic needs.

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"Agri Anand"

Name : Anand Sharma

Bio : Anand is a determined, Hard-Working farmer. Anand own about 1.5 Acres of land in which he does farming. He is very strict about is kids education and makes sure they study well.

Quote: "Education is one of the most important asset a man acquire"

Demographic Segmentation:
-> Anand is 32 years old.
-> Hails from the Thakur  community.
-> Anand lives with his wife and 2 children, a son and a daughter.
-> Anand owns 1.5 Acres of land. He grows Cucumber and Dhoodhi in it.
-> Anand does farming is his own piece of land. He makes about  ₹8500/ Month from selling the crops which he produces in his land. Most of his earning is spent on Petrol. He has to prioritize about ₹150/Month to fertilizers. Only then his next harvest would be ripe.

Technographic Segmentation:
-> Anand's technical usage and knowledge is limited to Mobile phones. He is not aware of computers.
-> Since he is a farmer, it is obvious that he is good in using the basic farming tools.
-> He  knows how to drive a Tractor.

Psychographic segmentation:
-> Anand is very Hard-Working in his farm. His wife helps him in his farm work.
-> Anand doesn't have the habit of consuming Alcohol.
-> Anand makes sure his family get a periodical health check up.
-> Anand is satisfied with the food grains provided at the Ration and has to spend very little on them.
-> He prioritizes his children's education over everything. He makes sure his kids go to school and luckily unlike some other kids in the community his kids love going to school.

Goal:
-> Anand makes sure his kids go to school. He makes sure he gets them their education kit and their uniform. He strongly believes his kids' education could bring their community of poverty. So he makes sure his kids get their education.
-> Anand has to do some house renovation in the future for which he is saving up money.
-> Making sure his family is healthy.
-> Financial Stability.

Tasks:
-> He works hard to provide for his family and provide their kids with good education.
-> He helps his wife in fetching water since it is about 1.3 Kms away from their house.

Pain Points:
-> Frequent power cuts at night is a great difficulty Anand faces almost every day.
-> His son is frequently affected by the chronic cough.
-> Local Government doesn't take enough effort to bring the schemes to Anand. He is being denied of his rights saying that he doesn't have his caste certificate, while some others do get the benefits though they don't have the certificate.

Peak Moment:
His kids receiving free education including the uniform and educational kits.

Pitfall Moment:
The Sarpanch being biased denying him of his benefits.

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Name: Shyam Singha Thakur

Bio: Mr Thakur is a hard-working and enthusiastic farmer, giving his best for his family and always motivates his son regarding education and life lessons

Quote: "When Education and farming come together we get the best output"

Demographics: Mr Thakur is a 40-year-old married man with 1 child and he is an ST/comes under Thakur Community, he studied until 12th grade and he has a basic knowledge about things and life and he applied his
education in farming and has seen good results in farming and produces rice and cucumber from his 1 acre of land and his wife also helps him in farming.
Though his son is not interested in going to school Thakur motivates him and sends him daily to school as he knows the importance of education and he
even encourages him to play outdoor games like cricket.

Physiographics: He is always positive-minded and always supportive towards his family and he motivates the younger generation to go to school and get an education as he knows the value of education. With his farming ideas, he gains a good amount of money and has good financial management. He believes family is everything and cares about his family very much.

Technographics: Mr Thakur was interested in technology since his childhood, he uses his mobile regularly and uses it wisely and he even has a good knowledge about the computer which he gained during his education he uses
good technological equipment in farming and he has his tractor which he uses on the farm for ploughing and shares his tractor with co farmers which is a kind thing in him and he has all his basic equipment at home
which meets their necessities.

Health: Mr Thakur is very energetic but he suffers from little back pain and has good access to medical treatment and they get regular health checkups and they are happy with the quality of home goods that they get from ration and which is sufficient for their family.
but the only issue they face is they don't have proper sanitation which is a major issue and they have faced many problems regarding sanitation.

Goal:  His main goal is to renovate his house and build a toilet, as his house was built a long time ago by his ancestors it has many issues, especially during the rainy season and there are water dripping from the roof and its too cold during winter and its hard to go out for toilet during these seasons and  Mr Thakur is aware of deadly diseases because of no proper sanitation, so this made him set his primary goal as building a toilet.

Pain Points: His son is trying to get a job for 2 years but didn't get a proper job but Mr Thakur always motivates his son making him not lose hope.

Peak Moments: Their peak point is when they are getting the best yield because of their ideas and use of technological equipment.

Pitfall Moments: His pitfall point is when he gets severe back pain and is unable to work in the fields.

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Demographics:
Meet Joshua, a 47 year old -married man who is cheerful and energetic, he lives with his son, daughter in law and two grandchild. He belongs to ST caste and thakur community. His main source of income is through farming and labour. Joshua’s son Santosh is a literate who has been educated till 9th grade.

Quote:
“Success is not final, failure is not fatal, it is the courage to continue that counts”

Technographics:
Joshua owns basic technology such as a light, fan, TV, and mobile phone which are most essential needs for a person to live their daily life. He also has agricultural tools for his farming work. He studied at an Ashram School after his 4th grade. Even though he didn’t get any job offer after his education. He was very much interested in going to school further. He was a person who regularly visits school who properly got his uniforms and education kit. In his family already there are three literates including his son, daughter in law and a grandchild.

Goals:
His primary goal is to provide for his family and ensure their well-being. He is also concerned about his son's future and wishes for him to have a stable job

Pain Points:
He faces difficulties during the rainy season when there is no electricity, making it difficult to carry out his daily tasks. He also experiences body pains from his labor work.

Peak points:
He feels a sense of accomplishment when his farming yield is good, providing for his family.

Pitfall Movements:
He experiences financial strain when he or his family members fall ill and require medical treatment. He also worries about not having a proper house to live in. In his free time, he enjoys participating in community activities such as singing, dancing, and sports. He suffers from kidney stones and requires medical treatment twice a year.

He earns around 3000-4000 rupees a month, depending on the availability of work. He spends approximately 280 rupees on electricity and 5000 rupees a year on medical expenses. He and his family are responsible for washing clothes and cleaning utensils. They use rainwater for these tasks.

Joshua is part of a Self-Help Group and earns some additional income through masala making. He hopes to own a proper house and secure a job for his son.

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Name: Mr Eashwar Mohan

Nick Name: Extended Eashwar

Bio: Eashwar Mohan is a happy-to-go man, earns approximately 10k per month and is a secretive person who generally doesn’t disclose much information about himself to the general audience. He cares about his family, interested to educate his children. He has good potential to do any kind of work for living like farming,government jobs etc.He has a home with basic facilities and equipments like T.V., DVD player etc and quite a small house but adjustable for a extended family like his.

Quote : "An extended family provides a network of love, support, and shared values that enriches the lives of all its members."

Demographics : He is a 37 years old male farmer who is married and has an extended family with 8 people living in his household belonging to Thakur Community (Category -ST).

Technographics : He has good skills in farming and driving, knows to operate basic farming machineries and has enough technical knowledge to operate mobile phones,TV.

Physcographics : Being a person who earns 10k per month and  has an extended family of 8 people in their household, secretive, not educated, and works in farming, he has a strong desire to give his children access to education and opportunities he may not have had. He places a high value on education and view it as a way for his children to have a better future.He has a strong work ethic and is willing to make sacrifices in order to provide for his family, including saving for his children's education. Despite his secretive nature, he has a close-knit relationship with his extended family and places a high importance on community and family values. He is proud of his farming work and has a deep appreciation for nature and the land. Overall, he  strives to create a better future for his family through hard work and education.

Tasks: Farm work such as planting, harvesting, and maintaining crops.Preparing and cooking meals for their households.Taking care of family members such as children or elderly relatives.Maintaining and repairing farm equipment and machinery.Keeping track of expenses and managing household finances.Participating in household works and responsibilities such as cleaning, laundry, and shopping for groceries.Seeking out new farming techniques or methods to improve yields and efficiency.To setup an electricity meter etc.

Goals: His basic goals are to provide good education to his children, get good yield from agriculture and to be able  to provide all the necessary amenities,facilities to his family members and to solve water and electricity problems that they face.

Pain Points: Financial stress - With a relatively low income, providing for their large family may be a constant challenge and source of financial stress. Physical strain,Lack of access to resources and support. As a result of their lower income and rural location, he has limited access to resources and support systems, such as healthcare, education, and financial services.Especially he is worried about his children who get disrupted while studying due to irregular power supply. Farming is also subject to the challenges posed by weather and climate, which can impact crop yields and disrupt his daily routine. Caring for a large family while also running a farm may be a challenging balance, requiring careful time management and organization hence it is a difficult process too.

Peak Moments : Even a single successful thing out of his goals could be a peak moment for him such as successful harvest,some kind academic or personal achievement of  his child, finanacial stability etc.

Pitfall Moments : Poor crop yields or loss of crops due to weather or other factors,this can result in financial losses and stress.Other pitfall moments could be family problems,health problems (like a heart-attack or accident) ,market fluctuations which can result in drop of prices of yields in the market,etc.

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Name: Meera

Bio: A hard working and a dedicated women who always wishes and gives her best for her family. Despite limited access to technology, Meera's family values education and she remains optimistic and works hard to provide for her family.

Quote: "Strength and determination shine through adversity"

Demographics:
Meet Meera, a 31-year-old married woman from a Thakur ST community. She lives with her family of 6, including 5 girls with varying educational levels ranging from 5th to 12th standard. Meera's family is a labour class family and she and her family members are interested in education and regularly attend school. They have been provided with education kits and uniforms. Despite their interest in education, they are not able to get enough education due to lack of job opportunities.

Technographics:
Meera's exposure to technology is limited, but her family uses simple tools like khuita and khurad in their day-to-day life. Her household is moderately literate with 5 of them being able to read and write. The children are also being taught extra-curricular activities like sports, songs, and dance.

Electricity is a major concern for Meera and her family, as they do not have an electric meter installed and face frequent power cuts, especially during the rainy season. This leads to darkness in their home and difficulty in carrying out their daily activities.

Meera's family sources water from a borewell and a well, and they need around 60 liters of water per day. The women in the family collect water and they also boil it to ensure safety. During the summer season, they collect water from a tank or dam. They use rainwater for washing clothes and utensils and also for watering their fields.

Meera's family is cautious about their health and they go for regular check-ups and also use traditional methods to treat illnesses. They are satisfied with the food they receive from their ration and they spend around 2,000 per year on medicines. However, they do not have access to toilets.

Meera's family has a total annual income of 2,000 and they spend around 250 per month on ration. They spend around 2,000-3,000 per year on clothes and also spend around 1,000 per month on educational expenses. They drink alcohol and spend around 1,000 per month on it. They do not own any cattle, hen or goat, and do not participate in any government schemes or self-help groups.

Meera's family is into farming and both men and women participate in it. They throw their waste at the backside of their home and their goal is to have their own home. Despite the body pain, they work hard in the field and carry out their tasks.

In conclusion, Meera and her family face several challenges in their day-to-day life, including lack of access to electricity, difficulty in sourcing water, and limited income. Despite these challenges, they are hard-working and have a strong desire to improve their lives.

Tasks and Goals:
Meera's task is to work hard in the field, while her goal is to have a self-owned home.

Pain Points:

lack of access to electricity

difficulty in sourcing water and limited income

She's suffering from a physical pain(body pain)

Peak Moments:

Meera's goal of having a self-owned home represents a high point or aspiration in her life.

Pitfall Moments:

The body pain she experiences while working in the field can be a low point in her day-to-day life.

The limited access to electricity and lack of proper medical facilities could also be seen as pitfall moments.

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Name: Savithri

Bio:
Savithri is an hard-working woman leading a life for their children. She had poor education access and thus has an ambitious goal of providing education for her children. Even though the geographic environment and skills she possess is not
upto the mark, her resilience in supporting her family is quite remarkable and her life is successful among other villagers.

Quote: " Farming is not just a job for a woman, it's a passion and a way of life"

Demographics:
Savithri is a 37 year old woman who is married and has 1 boy and 1 girl, studying 10th and 9th respectively. Her caste is ST and community is Thakur. Her educational classification is 7th std and occupation is farming in her own farm and frequently does labour works like house keeping, cooking, assisting elder people sometimes.

Psychographics:
Savithri is always humble, hard-working and passionate woman who strives to serve her ones to get the required things done for them. Even though she couldn't receive quality education and cash at younger age, she managed to learn some latest tech in order to broaden her horizons. At times of financial difficulties and body pain, she only searched for oppurtunities to complete the work instead of excuses.

Technographics:
She knows to use smart mobile phones and TV. She also has expertise to run tractor and basic agriculture tools like Rake, Shovel, Gardening Fork, Pruning Saw, Hedge Shears, Wheelbarrow, etc.

Tasks and goals:
As she is always regretful for not permitted to take education that she loved, she always wanted to provide quality education to her children. And thus, she works really hard along with her husband to manage all the expenses through labouring and farming.

Pain points:
The environment she does farming is quite having hot temperature in day which becomes cumbersome for her children when there is poor electricity. She is also suffering from back pain because of excessive work load with managing labour works and farming.

Peak and Pitfall Moments:
Peak moment was experienced when she and her husband were able to manage to buy 1 acre of land for them and enable their children cross her educational qualification. Pitfall moment was experienced when the cost of fertilizers, seeds, agricultural expenses, medicine, gas and clothes became a great disaster for the family income.

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Name: Versatile Vanita

Bio:
Vanita is a hardworking and versatile woman who have expertise in various fields such as farming, painting, householding. She is exceptionally devoted towards her work and family and wishes a superior future for her children.

Demographics:
Vanita is a 35-year-old woman and married to 10th passed farmer and have 3 kids (1 son and 2 daughters) who are studying in Ashram school. She is not a literate. She works in agricultural fields and have own land. She belongs to ST Thakur community. She is also interested in paintings.

Psychographics:
Vanita is emotionally attached to her husband and her children. As she is an illiterate she strongly wants her children to be educated. She also works hard in the fields for their children future. Not only fields she also wants use her expertise on painting to earn but being a villager she is not able to make money out of paintings. Despite these conditions she never lose her interests on paintings.

Technographics:
Vanita knows basic things mobile phone i.e., how to handle it. She also knows how to handle basic farming tools.

Goals:
Vanita wants to have legitimate livelihood and she wants to be financially stable. She wants her son to be well settled in the life and her daughters to get married with good persons.

Tasks:

Vanita works very hard in fields to help his husband in earning money. Not only field works on the other hand she manages her household tasks like bringing water which is 10 minutes away from her house and looking after her children.

Pain Points:

In the village they are living they would not have proper sanitation and constant power supply. Their lands are having uneven crop growth. Sometimes they might give losses. After working long hours in the field she gets tired when she comes home.

Peak Moments:

Her marriage is one of the peak moments in her life. Other peak moments are when she gave birth to her children.

Pitfall Moments:

She stopped her education in 4th standard due to some financial issues in her family. This is the pitfall moment in her life.

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Name: Ms. Pratyusha Singh

Bio: Ms. Pratyusha Singh is an ebullient and a bright kid who is very passionate about her studies and also equally passionate about helping her parents in their work. She is understanding and also caring towards her parents. She is driven towards her passion to accomplish her goals.

Quote: "At the end of the day the most important key to a child's success is the positive involvement of parents"

Demographics: Ms. Pratyusha Singh is a 16 year old girl staying with her parents and studying 10th standard. She goes to college and in her leisure time she helps her parents in farming. She belongs to the community of THAKUR like most of the people in her village. Her father is a full time farmer working hard at an age of 40.Her mother is a house wife who takes care of her family with affection and also her mother helps her father in farming.

She feels lucky for herself for getting such parents who are very supportive about her education and are encouraging her to continue her higher studies unlike most of the other families in the village.

Pysiographics: She is very compassionate and driven towards her education and she also believes that education can help her and her family to uplift their livelihood.

Technographics: As a growing student she is very well about the technologies such as mobile phones despite her owning a computer she has very good computer knowledge as she shows keen interest towards learning computer in her college. She doesn't own a phone either and uses her parent's phone. She is well aware of this technologies as she is exposed to these in her college. These technologies help her a lot in her education and makes her work easier.

She is currently her secondary schooling in A.C College, Panvel. She travels to her college by Government Bus. She is interested in pursuing higher studies after which she expects to get a job. She also received education kit and uniform from the Government.

She is motivated by her father in studies as he is the other literate person in the family. She is only interested in obtaining knowledge and doesn't take in any other extra curricular activities.

She lives a house with 4 rooms and has basic appliances such as fans, fridge, tv and light. The electricity is very irregular in their village. Their daily water needed are fulfilled by a borewell located in their farm which is 30mins away from their house. Her mother takes 2 buckets twice a day which estimates to about 50L per day.

They also boil the water before drinking. Ms Pratyusha suggested to boil the water before drinking as she learnt from her education. The borewells fry in the summer so their main source of water is restricted to tanks.

They also collect rain water to wash their clothes and utensils. Since she is hygienic the residents of the house don't fall ill. They rarely fall ill for once or twice a year. She had access to proper medical treatments and gets health checkup periodically.

One of the reasons of her not falling ill is because they have proper sanitation facilities in their home.

Goal: She wants to finish her higher education and join the police force to serve the nation.

Peak Moments: She completed her 10th standard with a Distinction.

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Name: Mr. Rajgopal

Bio: Mr. Rajgopal is 23-year-old unmarried man looks after his 5-member family, works hard to get education for this brother's son and daughter.

Quote: "Self-belief and hard work will always earn you success".

DEMOGRAPHICS:
Mr. Rajgopal is a 23-year-old unmarried man, their household consists of 5 members including his brother, brother’s wife and their two children one boy and one girl. Thy belong to ST caste and thakur community. After studying till 4th standard, he wanted to continue his schooling in shantivan ashram, but he couldn’t because his didn’t wanted him to. There are two literates in their house. He is currently farming in their fields and in the rest of the time he paints and sells them for money.

TECHNOGRAPHICS:
He has a well exposure on usage of mobile phone and internet. He has many skills in farming and knowledge on every crop that they grow in their village. Not only farming rajgopal also has artistic skills, he can paint various designs and pictures which adds as an additional income source to him. He is getting an educational kit and uniform. He has learnt dancing and singing as a extra-curricular activity while was studying in school.

PSYCHOGRAPHICS:
Mr. Rajgopal is a hardworking and dedicated farmer who has a passion for painting. Despite not having any formal education, Rajgopal's creative talent in painting has brought him recognition in his local community. In addition to farming, Rajgopal sells his paintings to support his family, including his brother’s son and daughter whom he hopes to provide a better future for. His ultimate goal is to ensure that his children receive a regular education and have opportunities he never had. John is determined to work hard and save every penny to make his dream a reality.

GOAL: He wants study for son and daughter

TASK:

He wants to send his son and daughter to school regularly.

He wants to build a toilet for his family.

PAIN POINTS:

Due to lack of electricity children can't study in the darkness.

Since he has no educational qualifications he cant get any government job.

PEAK MOMENTS: There are no seasonal diseases that affects their family, the government provides free education to his son and daughter.

PITFALL MOMENTS: Lack of toilets in their house and no regular electricity.

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Name: Venkat

Bio: Venkat, a farmer by profession, illiterate father trying his best to give education to his young ones. He is belonged to the ST Thakur caste. Venkat had access to contemporary technology, such as a TV, DVD player, and mobile phones and he had no technical knowledge. Despite this, he was still optimistic about his son's future and wanted to give him everything he needed to be successful.

Quote: "Education is the key to unlock the doors of opportunity, but access to it should not be limited by socio-economic backgrounds."

Demographics:
Venkat is a 35-year-old man, married to a lady, who resides in the same village and he belongs to ST Thakur Caste. He has a total of 7 members in his family, which includes his son named Yash. Venkat was a farmer who takes his wife for participation in farming.

Phychographics:
Being a farmer, he knows how education is important. Despite being uneducated, he was determined to provide his son Yash with a better future even after 4th standard. He enrolled Yash in an ashram school.

Technographics:
Although Venkat's household had access to modern technologies like a TV, DVD player, and mobile phones, he had limited exposure to technology and lacked any technical skills. Despite this, he remained hopeful for his son's future and wanted to provide him with all the necessary resources to succeed.

However, Venkat and his family did not have an easy life in the village. They had sporadic access to electricity and no installed electricity meter. This frustrated the family and made it challenging for Yash to study at night.

Tasks and Goals:

Task: For meter he has submitted the form and taken money

Goal: Want to solve water and electricity problems

Pain Points: No pain points

Peak Moment: Venkat saves money by saving Educational Expenses and they are getting educational kits and uniform.

Pitfall Moment: Most of the money was spend on clothes, Medicines, and 500/month on TV. They didn’t maintain any records of land. And they are not a part of any government scheme.

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Name: Mrs. Amba
Mrs.Amba Ji  is a hardworking enthustiastic 28 year old farmer who  is a dedicated towards her work.

Goals: Wants to have proper income and have their own house.

Task: Working in field hardly to achieve their goals.
Searching for SHG.

Quote:  "There is no force more powerful than  a women determined to rise."

Demographic:
Mrs.Amba Ji   is a hardworking  28 year old farmer whose family consists of 4 members including her. Her husband is also a field worker and she has 2 children who studies 12th and 7th respectively.Their livelihood solely depends on farming.She belongs to St.Thakur community.She has a minimum qualification of education.

Psychographic:
She is interested to educate her children further  which shows how education can bring a ray of laight and hope for the betterment. She also have interest in making her children learn extra curricular activities like singing and sports. She suggests to increase the number of teachers  More assistance from teachers could help her children out in education.and provide good electricity without power sheddings and frequent trips.

Technographic:
No exposure to technological devices except farming tools may also be an hindrance for her development.

As the village doesnot have proper supply of electricity they use kerosene lights.
Their main source of water is boreweel and well. As they require a minimum of 60 litres of water per day she and her husband walks for about 20 minutes to fetch water. Their crops solely depends on rain water during monsoon and on dam water during summer. The boil the drinking water to avoid impurities.

As the village doesnot have proper sanitation and toilet facilities they are often prone to diseases like malaria during monsoon. Though they have medical facilities they are not aware of regular checkups but there are no traditional methods of curing diseases.

The monthly income of her household is 2000 rupees. They spend around Rs.250 per month for ration food which they are satisfied about. We don't have any clear data about how much they spend on their field. The educational expenses of the children is completely free which can also be another reason for sending their children for higher education. They spend around 600 to 700 rupees for medicine which shows they dont get free basic medical amenities.
Presently they are not a part of self help group but they show keen interest  in joining them which might be even helpful for the upliftment of her family.

Peak moments:
She feels so happy to see her kids involving in extra curricular activities.
Also when they are getting their best yield and proper monsoon.

Pitfall moments:
No exposure to technology makes her unaware of govertment schemes available for farmers. And she feels that her children may not be able to continue their education due to lack of income.

Pain points:
Body pains while working in her field.
Lack of  electricity.
Restrooms.

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Persona-3
Hard Working "Harini"
Name: Mrs Harini Phogat

Bio:
Harini  is a 35-year-old farmer cum housewife living in a small village in India. She is married with two children and has been living in the village her entire life. Laxmi is hardworking as a farmer. She also takes care of her household and is responsible for cooking, cleaning and raising her children.

Quote:
"I may not have a lot, but I have everything I need my family, my farm and my land."

Demographics:
Meet Laxmi, a 35-year-old female living in an Indian village. She is married and has two children. Laxmi has received a primary school education and currently works as a farmer cum housewife. With her hardworking and nurturing nature, she balances her work on the farm and her responsibilities at home to ensure her family's well-being.

Psychographics:
Laxmi is an independent, hardworking, and proud individual with a passion for farming and cooking, as well as raising their children. Their values center around their family, the value of hard work, and the importance of independence. Their lifestyle is simple and traditional, and they have a positive, determined, and resilient attitude towards life.

Technographics:

She doesn't have much knowledge about mobile. She can just make calls to some fixed numbers based on fixed instructions.

She can operate TV to watch serials.

Tasks:

Household chores (cooking, cleaning, taking care of children).

Farming (cultivating crops, caring for livestock, managing finances).

Goals:

To provide for her family and ensure their well-being.

To improve her farming techniques and increase her income.

Pain Points:

Balancing household and farming responsibilities

Limited access to farming resources and information

Financial strain

Peak Moments:

A successful harvest

Seeing her children healthy and happy

Receiving recognition for her hard work

Pitfall Moments:

Crop failure or loss of livestock

Family health issues

Financial setbacks

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Name - Mr. Venkatesh
Bio :  Mr. Venkatesh a 35-year-old, He is one of the lifeblood of the Indian agricultural system. He sows and reap crops. When the right season arrives, He also harvest crops. In spite of being such an important part of the economy, His family are marginalized and impoverished. Their jobs are often considered menial, and meeting the subsistence level of income is difficult for him.

Quote :  "The farmer is the only man in our economy who buys everything at retail, sells everything at wholesale, and pays the freight both ways.".

Demographics :  Venkatesh is a 35-year-old married Indian man who is married to Lakshmi. They are from Thakur community. He studied till 7th standard and works as a farmer.  They are having two children, Yash and Ramya. His son Yash goes to Ashram school, but sometimes gets bored and does not want to go. He is taught singing and sports in school, but Venkatesh has some suggestions to improve the classes. Their children are also help them a lot for the agricultural purpose. He wants to make their children's more educated.
The family earns 12000 rupees per month, and sells rice and cucumber. They spend 250 rupees per month for ration, and have one Bakri which gives them 3000 rupees per year. They are marrying within the same village.

Technographics : The whole family have a basic knowledge on how to use a mobile phone and how to connect a DVD to the TV.

Goals :

To get a better price for his agricultural products.

He wants his children to be more educated.

And his family wants an electricity.

They must meet their needs.

Tasks :

To Fulfill their needs, they want to work harder.

They have get the knowledge on the new methods on farming.

Pain Points :

His children's are facing issues for education due to there is no electricity supply.

Due to natural disasters his crop getting damaged in some years.

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Name: Mr David Thakur

Bio: David is a middle-aged hardworking labour. Despite not having a formal education, David is dedicated to his work and is determined to get his children educated. He wishes for them to lead a life where they won’t face the hardship that he faces. David is also persevered in making his living conditions better.

Quote: "Success is no accident. It is hard work, perseverance, learning, studying, sacrifice and most of all, love of what you are doing or learning to do."

Demographic: A 35-year-old man, with 2 kids who belong to the Thakur Sub community of the ST community. He is not educated and indulges in wage labour activities for the day’s bread.

Psychographic: Despite the sorrow and hardships faced by David, he is still determined to work for the betterment of his family and his children's future. He often returns home with severe body pain and wounds but still pushes himself out of bed the next morning to go to work. His mental strength and determination for providing for his family are second to none.

Technographics: Although not educated, David is a fast learner and learnt how to use a mobile phone which he used for efficient working. By using google maps he can knows how to go to work quickly.

Goals: David dreams about having his own shop and becoming self-sufficient. He wants to acquire skills that will be useful for him to make money. He wants to educate his children and improve their lifestyle. He want to provide good medication for them and himself when they are ill.

Tasks: David continues to work hard from dawn to dusk, saving money that he has earned. He learns new skills and hones existing ones while he works. He encourages his children to study and makes sure he is able to provide whatever they need.

Pain Points: David works really hard and as a result has severe body pain. When he falls ill, he won’t be able to go to work and as a result, his savings will deplete. This pushes his goal of owning a shop further. He is not able to pay for the medical bills and school fees if they come together.

Peak Moment: When his children achieve in school and he is really proud of them. When he is able to provide for the family wants.

Pitfall Moment: When he is not feeling well, he is not able to work and provide for the family. When his children fall sick, they suffer without basic facilities and David feels the sorrow when he is not able to provide for them.

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Name : Ramesh Thakur

Bio : Ramesh is a Passionate farmer with a focus on preserving biodiversity and promoting organic agricultural practices. Committed to growing healthy food while caring for the land. He do poultry farming to generate more income to run the family.

Quote: "Farming is the heart of rural communities and the source of our food and livelihood."

Demographics: Ramesh is a 32-year-old farmer who lives in a small village. He is a scheduled tribe and belongs to Thakur community. He studied till 7th standard and discontinued due to lack of money. He started farming at a very young age and continuing it. He is married to a girl from another village called Panvel. He lives with his – wife, mother and 2 sons. He also does poultry for extra income to run the family. He believes education is so important to settle in life. So, he made his son’s study in Government school which is far away from their village. They get uniform and study materials from the school. His elder son is interested in studies but the other one is not. He sends both of them to school regularly. Both the kids love to play kabaddi.

Psychographics: He is a bit worried about how he can provide a good education for his children. He is concerned about his yield and whether he can earn a good amount of income to save. But he has a never quitting attitude toward farming because that is the only thing that he knows to do for living.

Technographics: Ramesh has very little knowledge of technology. He can operate fans, lights, TV etc., at home. He uses a button phone. He has no knowledge of the latest phones. He can manage basic farming tools for farming. He knows driving tractors. He uses it for farming. He can switch on and off the water motor which supplies water to his farm.
Goals: He wants good education for his children.
Tasks: He is working so hard to educate them. He is working day and night to gather money for the higher education of his children. Whenever he gets free time, he tries to motivate his children to study.

Pain Points: Lack of good schools nearby. Lack of good teachers in the school. Children had to walk so long to attend school and had no transport facility.

Peak Moments: His farming yield was at its peak during the rainy season because of heavy rains. Underground water is so plentiful.

Pitfall Moments: His farming yield was very low during the summer season due to lack of water. Underground water was completely evaporated. No lakes or rivers near the village.

# data[].attributes.body
Bio: Mrs. Ritika Kumari lives with her husband and two children, making a total of 4 people in her household.

Quote: “The ultimate goal of farming is not the growing of crops, but the cultivation and perfection of human beings.”

Demographics: Ritika Kumari is a 25-year-old female who is married and belongs to ST, THAKUR caste. She is involved in agriculture and has received education up to 3rd grade. Her monthly earnings are 11000. She has two children, a daughter named Tanya who is in 3rd standard, and a son named Karan who is in 10th standard.

Psychographics:  She believes that educating her next generation will help their family to get off from the poverty pit.

Technographics: The household has access to basic technologies such as a mobile phone, TV, and agricultural tools.

Goals:

•             To make her son a doctor, to provide him with a better future and better opportunities.

•             Want to solve the electricity problem.

Tasks:

•             She is determined to provide a better future for her children, especially her son.

•             To install the electrical meter he has applied in a form and paid the needed fee amount.

Pain Points:

•             Not enough to earn money using only farming to meet the goals.

•             No stable electricity as there are many power cuts.

Peak Movements:

•             Despite facing several challenges such as hot temperature, lack of electricity, and her husband's health, she remains focused on her goal of making her son a doctor.

Pitfall Movements:

•             Her husband is having kidney stones.

She is the only person in the family who is earning by taking care of their livelihood.

# data[].attributes.body
Name: - Aarushi Thakur

Quote - "The mother's heart is the child's schoolroom."

Bio

Aarushi Thakur, A 26-year-old energetic and optimistic female who is determined to educate her children. She works hard to ensure that her children receive a good education. Despite the physically difficult nature of her profession, she is a manual laborer who is enthusiastic about their future. Despite the challenges, she works hard and remains optimistic about the chance of a better future.

Demographics

She is a 26-year-old female manual laborer who has some expertise in agriculture. She shares responsibility for caring for and feeding a joint family of 11 people (grandmother, grandfather, husband, wife, two children, one of whom is two years old and the other is six months old, husband's brother and his wife, three children, one of whom is eight years old (Asmitha) and attends school in the village, a 12-year-old and a six-year-old child). They, like the rest of the village, are from the ST Thakur community. Regardless of the obstacles, she never compromises on her children's education. She has keen interests in sports, music and dancing and even encourage her kids to take up such activities.

The electrical facilities in the community are subpar because of the intermittent provision of electricity, which makes it difficult for her children to study at night. During the wet season, there is no electricity. Borewells and wells are the primary sources of water in the village, which are supplemented by water from dams during the summer. They use approximately 70 liters of water every day. During the season, they collect rainwater and efficiently use it to wash their garments. Even if they have adequate medical facilities, many are unaware of the importance of regular medical examinations. Her husband is suffering from kidney stones.

Her family gets roughly Rs.18,000 each month selling Kakadi, Parval, and Dhudi at a profit of Rs.7 per Kg, and they sell hens every few months to earn an extra 500 rupees. She is a part of the Gurukul Scheme. She has adequate knowledge on sanitation.

Psychographic

She is determined, dedicated, resilient, caring, and nurturing. She places a high priority on her family and her education. She is always concerned with providing for her children. She believes that education is the key to unlocking a brighter future for her children, that hard work and perseverance are the keys to success, and that her responsibility as a mother is to provide for her children and assist them in reaching their full potential.

Technographic

She has extensive experience with technology devices such as television and mobile phones. She has good farming abilities, and she has also been trained to operate agricultural instruments.

Goals:

·        To provide a stable and secure life for her children

·        To ensure her children receive a good education

·        To help her children achieve their dreams and goals

Task:

·        Balances work and family responsibilities

·        Invests time and resources in her children's education

·        Continuously strives to improve her own knowledge and skills

·        Encourages her children to work hard and pursue their passions.

Pain points:

·        She has inadequate resources, such as access to quality educational materials, technology, or community support.

·        Guilt and stress: She feel guilty for not spending as much time as she would like with her children, and she experiences stress as a result of the increased burden of providing for her family.

·        Physical fatigue: Manual labor occupations can be physically taxing, draining her energy and making it difficult for her to keep up with her responsibilities as a mother and student.

·        Financial constraints: Balancing job and family obligations while earning a small income can be difficult. This can make it difficult for her to meet the requirements of her children and pay for their education.

Peak moments

·        She feels pleasure and satisfaction in her role as a mother when her hard work and dedication result in a stable and secure home for her children.

·        She feels proud and fulfilled when her children achieve high grades or complete an important educational milestone, such as graduating from high school or enrolling in college.

Pit fall moments

·        Balancing employment, family duties, and schooling can be exhausting if she does not learn to control her stress and emphasize self-care.

·        When she struggles to pay for her children's education or to meet their basic requirements, affecting their capacity to complete their education.

# data[].attributes.body
Name:  Gary Oldman

Bio: Oldman is a retired villager who aspires for his children to have a better future. His life is filled with difficulties as old age reaps its cruel acts. He is a hardworking farmer who tries his best to give a better future for his children.

Quote: “Old age is both a blessing and a curse”

Demographics: A person of 50 year of age. He lives in a family of 4, himself, his wife and his two kids. He belongs to ST caste and thakur community. He doesn't have any educational qualification yet works as an excellent farmer.

Psychographics: He is a hardworking individual, capable of living with bare minimum for the sake of his children, despite his physical ailments. He is responsible and takes care of his health.

Technographics: He knows how to use a mobile phone and is talented at using agricultural tools.

Tasks and Goals: He wishes to facilitate his family with all the basic necessities and educate his children by his job as a farmer.

Pain points: He suffers from physical ailments and unavailability of school and a hospital.

Peak and pitfall moments: His peak moments are when he sells his paddy crops after each harvest. His pitfalls are when his villages is plagued by diseases which endangers him and his family.

# data[].attributes.body
Persona-4

NAME: Shivani Thakur

Bio:

Shivani is a 35 year old married women working as a laborer who studied up to 5th standard in Ashram school. She wishes to have a proper family.

Quote: “I want my children to study”

Demographics:

Shivani Thakur is a 35 year old woman who studied up to 5th standard in Ashram school, although she was interested in studying further but discontinued. She married Sinha Thakur from the same village who works as a laborer in agricultural fields. Her family consists of 5 people with 2 boys and 1 girl. Her family earns on an average of RS 3500 per month of which 1000/- is spent on buying groceries, clothes and all essential commodities for the household.

Psychographic:

She wishes to work hard so that she can provide her children good education.

She lives a simple and traditional life.

Technographics:

As Shivani has studied up to 5Th standard only, she doesn’t know how to use a mobile and TV properly. Her son helped her learn how to use the devices as he had his education up to 9th standard. Shivani doesn’t have an electric meter installed in their home, basic appliances such as fans, TV, and lights are available in her home.

Tasks and Goals:

She aims to provide a proper family life, including ensuring the education and success of their children, owning a proper house and solving electricity issues, and finding a job for their son.

Pain Points:

Lack of funds for their children's higher education, and difficulty admitting their children in school. They have faced hospital issues in the past, including the loss of one daughter due to a snake bite.

Peak Moments:

Her marriage to Sinha Thakur.
She was overjoyed when she gave birth to their first son.

Pitfall Moments:

The loss of one daughter due to a snake bite.

Struggles to provide higher education for their children due to lack of funds.

Facing difficulties in admitting their children in school.

# data[].attributes.body
Name: Kala Thakur

Short Bio:
Kala Thakur is a 50-year-old ST woman who is married and lives with her husband, son, and daughter-in-law. Her son is 8th pass and daughter-in-law is 5th pass. They are farmers and have basic exposure to technology through their mobile phones. They are facing various diseases like fever and leg pain, but they are getting proper medical treatment. Their household income is 5000 per month.

Quote:
"Agriculture is our way of life and our source of income."

Demographics:
A 50-year-old female, who is married, belongs to the ST, Thakur community. She lives in a household of four people including her husband, son, and daughter-in-law. Her son has completed 8th grade and daughter-in-law has completed 5th grade. Her family is engaged in farming as their main occupation.

Psychographics:
Kala is a determined person who wants to provide her family with a good house and basic facilities like electricity and water. She is concerned about their health and takes them for periodic check-ups. She is a family-oriented person who takes care of her household duties and also participates in farming.

Technographics:
Basic exposure to technology through mobile phone

Tasks and Goals:
Agriculture and earning money to provide their family with a good house and basic facilities.

Pain Points: Fever, leg pain, and heat

Peak Moments: The peak moment for Kala is when they have a good harvest.

Pitfall Moments: The pitfall moment is when they face diseases like fever and leg pain.

# data[].attributes.body
Name:  Devesh Babarao
Short bio:
Mr. Devesh Babarao is a Simple farmer who manages the hardships of life. He is a hard-working man who tries to make the ends meet. Despite the hardships he face, he works really hard to get a better yield of crop and makes an income. And strives for the better and never gives up.

Quote:
“Education is the moment from darkness to light”

Demographics:
Mr. Devesh is a 29-year old man married to, Rama Devi, who helps him in farming and they were from the same village. This couple have 3 kids, a boy and two girls. Along with them lives their mother. And he dropped out after his 9th grade and started working as a farmer. He earns 6k-7k per month.

Psychographics:
Despite having low income, he sends his kids to school and make them participate in extra curriculars, who in turn works hard and are currently getting free education. He is also a dedicated farmer who sends most of his income in fertilizers and seeds and pays attention towards his children’s education and suggests for the school’s improvement.

Technographics:
Devesh has exposure to mobile, Television and have a basic idea of how to fix basic household appliances like fans and lights. He has good hands-on experience with A few agricultural tools and can even drive.

Tasks and goals:
He wants his children to have good education and wishes to educate his son even further and wants them to have a good life. He even wishes to own have a proper house. And to achieve this he works really hard and dedicates most of his time and income towards agriculture.

Pain points:
They face frequent power cuts, due to which he face problem during farming and his kids have trouble studying at night. Even though he works hard, he have trouble making the ends meet, they have a few financial problems.

Peak moments:
The couple really felt proud when their kids scored good marks and received free education.
Pitfall moments:
When they came to know that he had kidney stones due to drinking and when they had issues with  the Sarpanch, because of which they weren’t part of any government scheme or any self-help group.

# data[].attributes.body
Name:  Mr. Shaumesh Kumar ( Assiduous Shaumesh)

Bio: Mr. Shaumesh Kumar is a male farmer who lives in a 4-member family with a son, a granddaughter, a grandson and his wife. He completed his education up to ashram school level. His son, Santosh, has completed 9th grade, his granddaughter, Nikitha, is in 6th standard, and his grandson, Mangesh, has completed 4th grade.

Quote: “Self-belief and hard work will always earn you success”

Demographics: Mr. Shaumesh Kumar is a 47-year-old male individual with a background in dance, singing, and sports. He is married and belongs to the caste, ST THAKUR. His primary source of income is through farming and labor, with a monthly earnings range of 3000-4000, which depends on the availability of work.

Psychographics: He is a farmer who still does not want to give up his profession at least until his 2 sons complete education successfully. He believes that educating his next generation will help their family to get out from the poverty pit and help in their medical expenses. He faces challenges such as body pains and the uncertainty of steady work, but remains determined to achieve his goals.

Technographics: He has an exposure in using Light, Fan, TV, Mobile and can use Agricultural tools. He also has Farming skills.

Goals: Mr. Shaumesh Kumar has two main goals in life, which are to secure a job for his son and to own a proper house.

Task:

·        He belongs in a self-help Group and works as a labor and does agricultural work.

·        Working hard to make a living by farming and earning sufficient money to meet his family needs and to provide education to his sons.

·        To earn enough to pay the needed fee amount for medical expenses.

Pain points:

·        Not enough to earn money using only farming to meet the goals and has to do extra labor and self-help group activities

·        No stable electricity as there are power cuts due to rains during rainy seasons.

·        He faces challenges such as body pains and the uncertainty of steady work

·        Experiences body pains as one of his pain points. This could potentially impact his work and daily activities.

Peak Points:

·        Good Earnings from labor and agricultural work could help in meeting his family needs.

·        Able to secure a job for his son.

·        With good earnings be able to own his house

Pitfalls: People in the family are affected with Kidney stone problems and without availability of work can lead to no proper treatment for the family members.

# data[].attributes.body
Name: Mrs. Rosy Singha Thakur

Bio: Mrs Thakur is a dedicated farmer leading a happy family, Who always thrives for her childrens success.

Quote: "Take care of your body. It's the only place you live"

Demographics:
Mrs Thakur is 28 year old married woman with 2 children and she belongs to ST/Thakur community, she didn't get education and works in agriculture to get the basic needs of house and she cultivates rice and gram in her 1 acre of land.
As she didn't get any education, so she wanted her children to get education and so her both children are studying, the younger one is in 7th grade and elder is 12th grade and both have great interest in going to school because of their mother.

The children get the education kit and uniform from government and both of them are interested to pursue higher studies in future and children were also interested in extra cirucular activities like sports and singing.
Her husband helps her in farming.

Physiographic:
She is a dynamic young woman with great determination to feed her family, although she got married at very young age but she should strong out of all the odds and lead a happy life with her family. She always believes in positivity.
She believes in education although she didn't pursue her education,she believes children education might change their life.

Technographics:
She uses agricultural tools to cultivate her farm and they use latern using kerosine but children are interested in electronics but because of the money constraint they don't buy electronics.

Health:
During rainy season, their family faced tough situations because of improper contamination they were affected by malaria, this brought a huge loss in social life but they got the proper treatment and everyone is safe now.
but they cannot afford regular checkups and they get from ration which they are satisfied. They don't have proper sanitation which effect their health.

Goal: Since they are living in a rental house she wants to have a house of her own with proper sanitation facilities. She also wants to have a proper income to support her family

Pain Points: As she works for long hours in the field she becomes extremely tired and couldn't perform other household chores.

# data[].attributes.body
Name-Kunal
Bio-A 29 year old farmer who is a father of 3 children and belongs to the Thakur (ST) community. He is an extraordinary gardener who is knowledgeable about farming tools and is enthusiastic about continuing his education.
Quote-"I am a hard worker and I put bread in the plates of my family."

Education-Studied till 10th grade.

Occupation-Farming and agriculture.

Family-Consists of 5 members, including his wife who is illiterate, and 3 children who love to go to school.

Mobile usage-Owns a mobile and knows how to use it well.

Electricity-Gets electricity to his house in an illegal manner, causing difficulty for his children to study in the dark.

Water source-Uses a borewell as the main source of water and harvested rain water for agriculture. Uses a public toilet.

Income-6000 to 7000 rupees per month.

Task-Working hard in the field

Goals-To own a proper house and educate his sons.
Pain points-Financial problems and children's inability to study due to electricity shortage.

# data[].attributes.body
Name:-  Nari Mohan
Persona-5

Bio:- Nari is the one, and only woman is the family who needs to take care of all household work and even the kids. To run a family, only the husband's wage does not sufficient, so women should also need to work. She wants all her kids to be educated and wants a basic happy life.

Quote:- " Education is the only treasury we can give to our children, which no one can steal from and value of that treasury Increases only."

Demography:-

Age:- 25

Gender:- Female

Maternal Status:- Married

Occupation:- Farming and occasional Labour

Educational Qualification:- 7th pass

Number of children:- 4

Local:- non-local

Psychographics:-

She is always dedicated to her family and works hard to take care of her family. Even tho she is still studying as she knows the value of education, and that’s why she wants her kids also be educated. She devoted all her life to serving her family. Never argue with their husband.

Technographics:-

She can flawlessly work with Televisions, mobile phones and essential gadgets like mixers, and fans. She can operate all essential agricultural equipments like khuita, khurad and also knows masala making, which can be used for having another source of income.

Goals:-

To educate their children.

WANTS BETTER HOUSE

Good health

Tasks:-

Get rid of Mosquitoes or other insects

Need schools or educating their children

Need to find another source of income

Pain Points:-

Body pains while working in the field

insufficient income

Peak Moments:-

When crops are successfully harvested

When she is able to sell their produce at a reasonable price, it can be a happy time for them.

The start of a new planting season can bring hope and excitement for the future harvest.

Farmers often play a big role in their local communities, and participating in events and gatherings can bring them happiness.

When their children go to school.

Pitfall Moments:-

Drought, floods, and extreme weather can damage crops and leads to financial losses.

The price of agricultural products can fluctuate greatly.

shortage of labour to help with planting, harvesting, and other farm work, making it difficult.

Government policies can greatly impact the agriculture industry, and changes in regulations or subsidies can have a major impact

# data[].attributes.body
Bio: Ms. Vijaya Lakshmi is a 26-year-old female who is married and belongs to the ST and THAKUR castes, lives in 11-member joint family, including her grandmother, grandfather, husband, husband's brother and wife, and three children.

Quote: "There is no force more powerful than a women determined to rise".

Demographics: Ms. Vijaya Lakshmi is 26 years old who lives with her husband Mr. Ramana Rao, they have two children, among them Surya is older one who is 2 years old and Sheela is younger one who is 6 months old. They live in a joint family with grandmother, grandfather, husband, husband's brother and wife with their child. She is involved in labour in agriculture and has received education up to 6th grade. Her monthly earnings are 18000.

Psychographics: she works as a labour who still does not want to give his profession to support their family and for sending her children to school for educating them. She believes that educating her children will help their family to get off from the poverty pit.

Technographics:  She is comfortable in using mobile phones and watches Tv frequently in her leisure time. She is also comfortable in handling agriculture equipments in farming.

Goals: Her primary goal is to ensure that her children receive a good education and graduate. She wants to provide them with the best opportunities for their future.

Tasks: Working hard to make a living by farming and earning sufficient money to send her children to school.

Pain Points: Her pain point is the lack of funds for higher studies, which could limit her children's opportunities.

Peak Movements: Young mother who is dedicated to provide a better future for her children.

Pitfall Movements: Despite her hard work and financial stability, she faces the challenge of affording higher education for her children.

# data[].attributes.body
Reading this persona gives the reader a sense of who Ritika and Mr Shaumesh are.

1) Bear in mind that Ritika was only educated
until Year 3 and so may not speak with the language use used in the quotation.
Why does Ritika need to solve the electricity
problem? What is the goal associated to that pain point?

2) What are the agricultural tools that Shaumesh
uses?  Check the language in the quotation. Task of earning enough for
medical expenses may be considered a goal. Pitfall moments would be specific
examples/descriptions of events.

3) For Vijaya Peak and Pitfalls should be specific
events. The tasks for her look a little more like goals. Psychographics needs
to relate to attitudes, beliefs and behaviours. Somehow the quotation doesn't
match the descriptions as they are.

Nicknames could be added. Personalities don’t really appear in the data. Remember to only use facts to create the fictitious personas.

Good work. The recommendations are for doing an even better job in the village. Well done for all the hard work you put into this.

# data[].attributes.body
1)   To clarify Easha is 50 and had 4 children within the span of 2-3 years? Is it realist for her to be 50 and able to raise 4 very young children and go to school at the same time? She sounds like a superhuman : )

Your goal here is a pain point. Your task here is her goal. Your pain point is a pitfall. The pain point could be the vulnerability to flooding that can prevent her going to work or school.

2)   Meera’s outgoing expenses exceed the incoming. Do we assume that she has income from her husband? The pitfalls moments are more like pain points. The Pitfall Moments should be your pain points.

3)   Amba – what is the minimum qualification for education? Some of the text under technographic is not necessarily technographic but makes interesting reading!

Nicknames could be added. Personalities don’t really appear in the data. Remember to only use facts to create the fictitious personas.

It is clear that you have put a lot of effort into this and understanding the improvements will mean that your village work is even better! Well done!

# data[].attributes.body
1)   Akshayaa – please can you separate the tasks and goals.

2)   Great job on Eashwar

3)   Good work on Ramesh. Perhaps his focus and passion in organic practices could also be expressed under Psychographics.

4)   Good work on Devesh.

Personalities don’t really appear in the data. Remember to only use facts to create the fictitious personas.

You have done a very fine piece of work here and taking on board the feedback will ensure continued excellence in the village.

# data[].attributes.body
1)   Sagar – possibly building toilet and solving the electricity problem are tasks under the goal of renovating his house.

Peak moments should be specific events as opposed to general points. Same with pitfall moments – the pitfall moments you write about are more like pain points.

2)   Ramaraju – the small bio does not seem to represent the data and has become too fictional. Goals need to represent data, rather than your general understanding of farmers in India. Peak and Pitfalls are too general. Remember to draw from the data to create personas.

3)   Harini – well done. The peak and pifall moments could be more specific. Please split the tasks and goals.

4)   Shivani – excellent work.

5)   Naari – good work. quotation is quite complex for 7th pass. Peak and pitfalls are quite general.

Personalities don’t really appear in the data. Remember to only use facts to create the fictitious personas.

Top marks for creative writing. Try and ensure that you base the personas on the facts and your work in the village will shine!

# data[].attributes.body
1)    Neethu. Very good and quite detailed. Not sure you needed all the detail you put in technographics. Some of that information would go under tasks or in a scenario.

2)   Shyam – good work. Health did not appear as standard Persona. This may be covered under scenario…The Pitfall moment is really a Pain point. Tasks are missing.

3)   Pratyusha – too much information under technographics. Either cover in other sections like tasks (which is missing) or you could use later for scenario.

4)   Rosy – Health is a new section from you. Missing tasks.Missing Peak and pitfall moments.

Personalities don’t really appear in the data. Remember to only use facts to create the fictitious personas.

Very good work with just a few improvements to achieve excellence. Take on board the feedback so that your village work is top notch!

# data[].attributes.body
1)   Ranga – good work. The Peak and Pitfall moments need to be specific events. You pitfalls could go under pain points. Goals is ok but you are missing the tasks.

2)   Savithri – good work, but Goals and tasks needs to be looked at again. Goals will relate to her aspirations – what she hopes for. What you have written would fit better under psychographics.

3)   Rajgopal – pitfall moments is actually a pain point. The Pitfall moment should be a challenging or difficult event. Peak moment needs to refer to a specific event.

4)   Gary (interesting name for a villager). Short but effective persona. Remember to include tasks as a separate item. What you have written is a goal. Also the pitfall moment is more of a pain point.

Good work. Just take note of all the improvements for when you are working in the village. You want to get this perfect for your village projects.

# data[].attributes.body
1)   Ramesh – really good specific peak and pitfall moments. Maybe look at tasks again and make sure they are clear and specific.

2)   Brahma – the pifall moment is really a pain point. Remember to make peak and pitfall specific moments or events.

3)   Homely – seems incomplete for peak and pitfall. A bit idealistic that they have no pain points.

Try and ensure that you include all the points so that when you create personas for your village they are 100%.

# data[].attributes.body
1)   Sita – This reads really well, but was not able to find anyone in the data that wanted to join the police force. Please indicate which record number this is for. Also, it is likely that even a 16 year old will have a pain point.

2)   Joshua – his pitfall moments are really pain points. Try and add targets that relate to the goal. Also add bio

3)   Venkat – the bio is a bit long and parts of it can be added to other sections. If he has problems with water and electricity then he has pain points. Also the items you have identified as goals are mor like tasks. What does Venkat want overall in his life. Pitfall is a pain point. Pitfall moment would be some event that happened that was hard for them.

4)   Kala – Bio can be shorter and use the demographics section for information about the family. Tasks and goals are separate. Goal is her aim in life. Tasks are what she does to achieve her goal.

Remember you can add Nicknames and use the facts to write the personas.

Good effort. Try and make sure that you understand what to write for each part of the personas before you tackle personas for your village.

# data[].attributes.body
1)   Sita – This reads really well, but was not able to find anyone in the data that wanted to join the police force. Please indicate which record number this is for. Also, it is likely that even a 16 year old will have a pain point.

2)   Joshua – his pitfall moments are really pain points. Try and add targets that relate to the goal. Also add bio

3)   Venkat – the bio is a bit long and parts of it can be added to other sections. If he has problems with water and electricity then he has pain points. Also the items you have identified as goals are mor like tasks. What does Venkat want overall in his life. Pitfall is a pain point. Pitfall moment would be some event that happened that was hard for them.

4)   Kala – Bio can be shorter and use the demographics section for information about the family. Tasks and goals are separate. Goal is her aim in life. Tasks are what she does to achieve her goal.

Remember you can add Nicknames and use the facts to write the personas.

Good effort. Try and make sure that you understand what to write for each part of the personas before you tackle personas for your village.

# data[].attributes.body
You can use an existing name, or even better make up a name that could be considered typical.

# data[].attributes.body
This can be something that describes the person eg. "plumber Ram", "farmer Akshay", "academic Akshaya". The nickname can also reflect their personality " Grumpy Ganesh" etc!

# data[].attributes.body
Short description of the person. A postage stamp (one of two sentences) description of the person.

For example,
A young and ambitious farmer with a large house, lots of land and a job with the government.

# data[].attributes.body
Something that the person might typically might say.
For example: "Our village is like paradise and we would like to keep it that way"

"School is a priority for our children"

"I would love to go to school but I have to stay at home to help my mother"

# data[].attributes.body
Demographic data can include age, gender, education, employment, salary, married or single, number of children etc.

# data[].attributes.body
This is data about:
1) what they believe in...
for example, a farmer that believes in organic farming.
2) How they behave....
for example, goes to school rarely, goes to school every day, goes out to the fields come rain or shine, goes to temple every morning (this also comes under beliefs).
3) Attitudes...
Very positive, negative, enthusiastic, angry, grumpy, generous etc.

Think along the lines of describing someone's character...a really caring father or mother etc...

# data[].attributes.body
Describe the technology they use.
This can be phones, tablets and computers but more than that.
If you are talking about agricultural tools it would be helpful to indicate if they are motorised or not.
A sewing machine, threshing machine etc, soldering iron etc.

# data[].attributes.body
What is their aim in life.
For a priest it might be to support the spiritual growth of the people in his community. Or it could also be enlightenment.
For a mother it may be to ensure that her family is well fed and healthy.
A farmer or husband/father - to make enough income to provide a home and resources for his family.
Try to establish goals of the people as opposed to making assumptions.

# data[].attributes.body
Tasks relate directly to the goal.
So for the mother she will:
Provide/fetch water for the family very day
Tend for an milk cattle which includes cutting and fetching grass from the fields.
Cultivating vegetables in the garden, cleaning, preparing and cooking them.

For a farmer:
Ploughing, planting etc.

# data[].attributes.body
Challenges and obstacles that occur in the tasks that may prevent the goal being achieved.

For example:
Lack of resources: water, food, cooking fuel, food....
Problems with service provision
Pollution
Climate change
etc.

# data[].attributes.body
These are about events or instances in their life that hold very positive memories.
Graduating from school
Marriage
Birth of child.
Child achieving a prize or recognition
Learning how to ride a bicycle
Buying a piece of farm machinery/motorbike
Meeting Amma

# data[].attributes.body
These are about events in their lives that were particularly challenging
The death of a family member or close friend
Losing a crop
A flood
A landslide or natural disaster.