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Community-based tourism (CoBT) is an initiative to promote sustainability and improve the livehood of the community in an area, while getting the residents involved in developing and managing their own tourism destination and products. It is also a great way to empower and create more employment for women and youths. The event provides people to explore and shop a variety of handicrafts and foods made by the community. Not only that, people who come can enjoy cultural dance group performances from various district. The event also give a benefit which is promotes environmental protection, social responsibility, and the enhancement of livelihoods.

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Showcase and promote rural tourism products and attractions initiated by communities from each district

Provides an opportunity for new rural community-based operators to market rural tourist activities like as village homestays, local cuisine, local cultures and history, camping, adventures, and other eco-tourism activities

Highlight the distinctiveness of Sabah culture, traditional food, and indigenous handicraft

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The Community-Based Tourism, Roadshow participated by 27 dictricts and 11 sub-district which is Association from Tambunan, Kadamaian, Kiulu, Inanam, Tamparuli, Keningau, Papar, Ranau, Kunak, Tuaran, Membakut, Sipitang, Penampang, Kraftangan Malaysia, Kota Marudu and more.

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The Community-Based Tourism Roadshow is the event to showcase various rural tourism attractions, including eco-tourism and agro tourism, in addition to the uniqueness of the State's culture and traditional. Sabah's community-based tourism concept has grown rapidly since its inception in 2014 with the pilot projects in Kiulu and Kadamaian. A representative from the Community-Based Tourism joined Sabah delegates from the Ministry of Tourism, Culture and Environment for their official visit to overseas to promote its diverse range of rural tourism products