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We are a pharmaceutical company, but what makes us different is that we have a mindset that balances between innovation and social responsibility.

One focus could be by saying that one of our aims is to expand the current mindset by linking medical/scientific innovation with real solutions for real people.

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Have a clear mission statement. Give importance to democratizing access to medications and products.

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I believe that well-being and/or social impact should be our main focus on the website. Even though we have a very well established integral well-being policy internally, our website lacks this at first glance, being more scientifically focused. This is not a bad thing, but if you look at our competitors, they are more in favour of a wellbeing approach.

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Separate the websites of IGC Pharma Inc. and IGC Pharma LLC, or clearly refer to the Pharmaceutical Company as a part of the big one. When you enter to the actual website, it seems to be the one of IGC Pharma LLC, it is only focused on Science.

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Organizations are the people in them

At IGC, we embrace a sense of purpose that goes beyond specific goals. Our long-term vision pursue challenge, contribution, adventure, and self-development. While goals may be achieved and concluded, our purpose remains constant: to continually challenge ourselves, contribute to well-being, embark on adventures for innovation, and improve every day to serve the world better.

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This idea focuses on amplifying our presence with our core values and showcasing what we do in all aspects: Community (with the foundation), sustainability (we need an environmental impact promise), growth and innovation (with the lab), equity, responsibility, and commitment (with the clinical trial). It considers the idea of bringing together IGC-PHARMA and HOLIBRANDS. But if that’s not possible, I have suggestions for changes that can be made in the “small changes” section. This is still a work in progress, and I intend to add way more and make changes. I want every single question to have a powerful message, where every question is met with a resounding affirmation of our collective impact and potential. Also to make a call for action, to invite people to come together and help us with that vision.

IDEA: “Embarking on a journey of rebranding isn't just about changing logos or slogans; it's about redefining our identity and purpose, aligning every aspect of our business with our core values and aspirations. At the heart of this endeavor lies a commitment to showcasing our impact in every facet of our operations. From our unwavering dedication to community engagement through our foundation, to our steadfast promise of environmental sustainability, and our relentless pursuit of growth and innovation in our lab, we stand to revolutionize the healthcare landscape. Our commitment to community, sustainability, innovation, and responsibility drives us forward. Through giving back to the community and an environmental promise, we shape a greener, healthier future. Our lab pioneers innovation, while equity and responsibility guide our clinical trials. The synergy between IGC-PHARMA and HOLIBRANDS offers immense potential. Let's harness our core values to create a brighter, more sustainable future together.”

If we want to rebrand, we need to focus on some very important questions. I think of the following:

1. What are we?

2. Values?

3. Mission?

4. What is our motto?

5. What do we stand for?

6. What principles guide us?

7. What is our purpose?

8. How do we aim to do it?

Big changes

To incorporate Holibrands alongside IGC-PHARMA and present ourselves not just as a pharmaceutical company, but as a comprehensive 'wellness and healthcare provider,' catering to women, athletes, and others. Within Holibrands, our focus extends beyond traditional pharmaceuticals to encompass holistic wellness solutions. Meanwhile, in IGC-Pharma, our aim is to offer effective treatments for patients and provide relief for their families and caregivers. The prospect of merging these entities holds immense potential.

Small changes (without holibrands)

What are we?

A pharmaceutical company focused on natural-derived and synthetic therapeutics for the treatment of CNS diseases.

We may not be as large as some, but our dedicated team conducts research and development on novel compounds, formulates new products, oversees preclinical studies and clinical trials. We are truly an “all-in-one” company.

Values?

Current values: Innovation, Impact, Equity, Sustainability, Community

New values, encapsulated in the acronym IGC CARES:

Innovation, Growth, Community, Commitment, Adaptability, Responsibility, Equity, Sustainability

Mission?

What is our motto?

Some options:

“We focus on science to improve lives”

“Driving change through the power of science.”

“Pioneering science, transforming lives.”

“Working for a healthier/Better tomorrow”

What do we stand for?

We believe that CNS diseases can be treated and prevented, a world without them can exist. We just need to work relentlessly for a future where it can be a reality.

But we can do more, we should do more. Our impact goes beyond treatment for diseases (Love for Children Foundation)

What principles guide us?

Integrity, Accountability, Trustworthiness, Commitment to excellence

What is our purpose?

At IGC PHARMA we aim for a…

With a strong focus on / By the hand of science and innovation

Aim to provide wellness for our patients and their families / caregivers

But to impact more lives beyond that (foundation)

And looking for sustainable ways to do it.

How do we aim to do it?

By harnessing the power of nature and scientific advancement to create medicines from the ground up.

With Plant-derived and synthetic bioactive compounds.

With a Patient-First mentality.

With a strong focus on community (foundation)

With sustainability in mind (active search).

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We may be giving the idea that our only focus is Alzheimer's Disease. But we are expecting to offer new solutions to other (mainly) CNS diseases in the future.

We can also focus on the purpose of our services in the webpage. With this I mean, what do we really want to do? We may be revolutionizing some approaches to AD care by focusing on the human side of the disease. All in all, we are also humans.

We could also make this approach by positioning ourselves less far away than the other companies do - and we are doing it by putting our hands on the processes- (Personally, there are times I see other companies as powerful entities that are up there doing their stuff while watching us from above, guiding our decision towards what is the correct way to perceive and treat our bodies). I'm not saying that this is wrong, it may be good, or may be less good in other contexts. Still, my recommendation is to make us look more approachable to others, but in a realistic way.

We just have to be responsible and always keep in mind that pharmaceutical companies are able to colonize other areas of social experience far beyond the medical sphere.

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I think we could focus on 'selling the idea' of improved quality of life in the aging process by approaching multiple CNS diseases and pain that probably will come with age. And not only for the patient, but also for its family. Show that we are very human-centered.

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We are a pharmaceutical company committed to helping our community navigate the aging process. From cognitive impairment to Parkinson's disease, chronic pain, and Alzheimer's disease , we support both patients and caregivers.

Also, we recognize the importance of non-pharmacological interventions and lifestyle practices in promoting a healthy aging process.

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We are using holistic scientific approach to tackle the challenges facing in chronic central nervous system conditions. Treating the conditions with a great care, passion and approach. Bringing out the natures gift products reach to the patents who need of it.

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What is the origin of all of our molecules? Do all of them come from the cannabis plant psychedelics or other derivatives?

We narrow the scope of our practice, and our claim to fame when we only call ourselves in Alzheimer’s disease, company or CNS company, when, in fact, our products can possibly treat all conditions and systems, such as dermatological, etc.

What we should do is we are an innovative, pharmaceutical company exploring under treated, and understudied scientific biological chemical pharmaceutical whatever you wanna call it pathways that cause or can treat disease

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After presenting the company, purpose and objectives, we may scroll down and have a button for knowing more about our current projects and initiatives and then the science talks and news.

Also, we can add a tab for science or research: which can expand to the pipeline, clinical trials, and modes of action. There, the current page we have may work.

Can we add a contact us button? Just in case someone has a question about the company.

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A captivating approach to life with Alzheimer's could be proposed on the main page to gain the general public's attention. It means a 1-minute video of what life with Alzheimer's looks like (If you have seen a movie (The Father, 2023. With Anthony Hopkins) you can better understand what I mean, and how IGC-AD1 could improve it using what we have evidenced. A heart-touching video could be evidence of what we manage to do from our hearts and minds, and of course, clearly show the beauty mean of every Alzheimer's patient life.

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I´ve seen Juanita made previously a podcast. I think sharing ideas on scientific topics in a way that people could approach knowledge in a clear and accessible way could be good. Explaining general topics mainly: what Alzheimer's disease is? how pharmaceutical drug products are developed? what neuroscience, neurodegenerative disease?...

But in a very didactic way. And of course, introduce our job and how it relates to what we have talked about.