# data[].attributes.body
McDonalds adopt a balance of emotional and informational appeals - humour and slice of life to engage audiences and encourage them to consider mcdonalds as a social activity - with colleagues/friends.

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To increase brand awareness in 18-35 year olds

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To make the potential customer know about what your product is

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To make the potential customer know about what your product is

# data[].attributes.body
New product launch

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-> make aware issues with current brands

-> you offer a better alternative

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brand likability- charities, sustainability

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To demonstrate the key features of the product to stand out among competitors

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Work ethically in a way that appeals to consumers 

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Work ethically in a way that appeals to consumers 

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Portray your businesses values and beliefs

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Try to make the customer choose your brand over other brands 

# data[].attributes.subject
Try to make the customer choose your brand over other brands 

# data[].attributes.body
Setting up sampling events and campaigns to create a preference of your product over others

# data[].attributes.headline
Make consumers understand how your product works better than existing product 

# data[].attributes.subject
Make consumers understand how your product works better than existing product 

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Create a community within a niche so their discussion increases their knowledge 

# data[].attributes.subject
Create a community within a niche so their discussion increases their knowledge 

# data[].attributes.body
Creating discounts and promotions for the product

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Gather information from potential consumers to understand what they want from a product

# data[].attributes.subject
Gather information from potential consumers to understand what they want from a product

# data[].attributes.body
Increase app downloads by offering in-app discount

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streamline purchasing process so people are more likely to buy - user friendly website

# data[].attributes.headline
Starbucks commercial showcased the coffee brand on a more personal level. The advert introduces Starbucks products in a more fun way that is easily and widely recognisable 

# data[].attributes.subject
Starbucks commercial showcased the coffee brand on a more personal level. The advert introduces Starbucks products in a more fun way that is easily and widely recognisable 

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Comparative ad

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bbc tv licensing letters - fear

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This ad uses humour to attract attention and stimulate interest.

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john lewis adverts - fantasy