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Dewanti, D. (2023, June 26). Semiotic analysis of Ferdinand de Saussure’s structuralism on “energen green bean” advertisement. SSRN. https://papers.ssrn.com/sol3/papers.cfm?abstract_id=4487450#:~:text=He%20argued%20that%20signs%20in,meaning%20associated%20with%20the%20signifier.

Jnoriegasite. (2016, August 2). Food and cuisine. The Philippines as a Nexus of Globalization. https://jnoriegasite.wordpress.com/2016/08/01/food-and-cuisine/

Lo, T. (2021, May 21). Why food is much more than just food in Filipino culture | CBC News. CBCnews. https://www.cbc.ca/news/canada/calgary/filipino-food-language-salcedo-juarez-1.6033994

Matejowsky, T. (2020, October 12). Contemporary Filipino foodways: Views from the street, household, and local dining. University of San Francisco. https://jayna.usfca.edu/asia-pacific-perspectives/journal/asia-pacific-perspectives/v16n2/matejowsky.html

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ꊰ꒐꒒꒐ꉣ꒐ꋊꄲ ꇙ꓄ꋪꏂꏂ꓄ꊰꄲꄲ꒯

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ꊰ꒐꒒꒐ꉣ꒐ꋊꄲ ꇙ꓄ꋪꏂꏂ꓄ꊰꄲꄲ꒯

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IN PHOTO | CHICKEN SKIN

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Sinigang, with its tangy broth and tender chunks of meat, holds a special place in my heart as my ultimate comfort food, deeply intertwined with Philippine pop culture. Whenever I indulge in a steaming bowl of this Filipino classic, I am transported back to fond memories of home-cooked meals and family gatherings, echoing the communal spirit that defines Filipino pop culture. The combination of sourness from tamarind or other souring agents, complemented by the savory richness of pork, creates a symphony of flavors that soothes my soul and warms me from the inside out. Whether enjoyed on a rainy day or during moments of homesickness, sinigang never fails to provide comfort and nourishment, serving as a culinary emblem of the love and warmth that permeate Filipino pop culture.

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The Philippine Culinary Cup has emerged as the most prominent culinary competition in the Philippines. PCC plays an even larger role in giving Filipino cooks with an internationally recognized platform to refine their abilities and demonstrate their culinary talents (World Chefs, n.d.).

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ＬＯＯＫ | The Philippine Culinary Cup (PCC)

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ＬＯＯＫ | The Philippine Culinary Cup (PCC)

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© Streetfood PH

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ＶＡＮＴＡＧＥ ＰＯＩＮＴ| Decoding Filipino Cuisine's Semiotic Impact on Societal Change

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ＶＡＮＴＡＧＥ ＰＯＩＮＴ| Decoding Filipino Cuisine's Semiotic Impact on Societal Change

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Using Semiotics theory to analyze the impact of Filipino cuisine on societal transformation allows us to delve into the symbolic meanings buried in Filipino meals and culinary activities. The proponent of the theory of signs, also known as semiotics, is often attributed to Ferdinand de Saussure, a Swiss linguist and semiotician. Saussure's work laid the foundation for the study of signs and their meanings, influencing various fields such as linguistics, philosophy, anthropology, and cultural studies (Dewanti, 2023). He proposed that language is a system of signs, where each sign consists of a signifier (the form of the sign, such as a word or image) and a signified (the concept or meaning associated with the sign). Filipino cuisine, deeply rooted in cultural identity and tradition, serves as a significant element of contemporary pop culture in the Philippines. Its pervasive presence in everyday life, representation in various media platforms, and influence on social gatherings and celebrations contribute to its status as a cultural icon. It is also a potent representation of cultural identity, heritage, and tradition, with each dish containing layers of meaning based on historical influences, regional variation, and social relationships. For example, dishes like adobo and sinigang not only evoke home flavors but also symbolize Filipino culture's resilience and adaptation.

In addition, Filipino cuisine fosters communal bonds through the social and familial significance of food presentation and consumption, representing hospitality, charity, and communal bonds, and by decoding the semiotics of Filipino cuisine, we gain a deeper understanding of its role in shaping cultural attitudes and values, ultimately contributing to broader societal changes in how food is perceived, appreciated, and celebrated. Thus, with the increasing global popularity of Filipino cuisine which reflects a growing interest in cultural diversity and culinary exploration, Filipino dishes gain recognition on international stages, becoming symbols of cultural exchange and globalization, bridging diverse communities and fostering cross-cultural understanding. The semiotics of Filipino cuisine therefore extends beyond national borders, catalyzing cultural diplomacy and dialogue. Through food festivals, culinary events, and digital media, Filipino cuisine transcends linguistic and cultural barriers, inviting individuals from around the world to engage with its rich array of flavors, traditions, and stories. In this way, Filipino cuisine not only symbolizes cultural identity but also acts as a conduit for cultural exchange and solidarity, contributing to broader societal changes in how we perceive and appreciate cultural diversity in a globalized world.

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ＥＸＰＬＯＲＥ| Richness of Filipino Cuisine in Pop Culture

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ＥＸＰＬＯＲＥ| Richness of Filipino Cuisine in Pop Culture

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Filipino cuisine embodies diversity, flavor, and a profound connection to the nation's history, culture, and traditions. In the Philippines, it is more than just food; it is also the focal point of social events, festivities, and everyday life. Iconic dishes like adobo, sinigang, lechon, and halo-halo have received international recognition and are symbolic of Philippine culinary prowess. Despite the awards, the vibrant street food culture best captures the energy and innovation of Filipino cuisine. Every street corner serves a feast for the senses, showcasing a range of flavors and textures that reflect the country's rich culture, from savory delights like fish balls and kwek-kwek to indulgent sweets like turon and taho. This lively street food scene is more than just about satisfying hunger; it's a celebration of Filipino creativity and resourcefulness, where local vendors craft culinary treasures that captivate both locals and visitors alike. Street food culture grows as a distinguishing component of Philippine pop culture, alongside food festivals, culinary competitions, and the influence of Filipino food bloggers and influencers, nourishing both body and soul while uniting communities in a shared love for the flavors of home. Filipino cuisine's pervasive presence in everyday life, representation in various media platforms, and influence on social gatherings and celebrations contribute to its status as contemporary pop culture in the Philippines, reflecting its integral role in shaping cultural identity and heritage. Moreover, Filipino cuisine is ever-evolving to adapt and reflect modernity and evolving tastes, ensuring its relevance and continued significance in the culinary landscape.

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ＡＢＯＵＴ ＭＥ| 𝓁ℴ𝓋ℯ, 𝒵ℴℯ

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ＡＢＯＵＴ ＭＥ| 𝓁ℴ𝓋ℯ, 𝒵ℴℯ

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From a young age, my boundless curiosity and creativity have shaped my love for art, literature, and music. This passion naturally led me to delve deeper into Philippine Pop Culture, where I've discovered a rich array of stories and traditions that resonate with me deeply. I'm particularly drawn to OPM Music for its heartfelt melodies and storytelling; artists like Ben&Ben and South Border never fail to move me with their soulful tunes. Filipino Films offer unique cultural perspectives that I find captivating, with movies like "Heneral Luna" and "Four Sisters and a Wedding" leaving a lasting impression on me. In terms of fashion trends, I admire the blend of tradition and modernity found in Filipino designs, from the patterns of traditional textiles to the contemporary silhouettes seen on runways. Additionally, I find inspiration in Filipino social media influencers like Kryz Uy-Young, who showcase creativity and authenticity. And of course, I'm endlessly fascinated by the diverse culinary delights of Filipino cuisine, from comforting classics like adobo, giniling, and sinigang to innovative dishes that push the boundaries of flavor. Each aspect of Philippine Pop Culture offers a glimpse into the heart and soul of our country, fostering a profound connection and igniting my curiosity to explore further.